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Category: News Headline

  • Max Fashion gets a makeover that fits the future

    Max Fashion gets a makeover that fits the future

    MUMBAI: Looks like Max Fashion just hit refresh. The homegrown style favourite has unveiled a brand-new identity and flagship store at Bengaluru’s Phoenix Marketcity, marking a bold stride from racks to experiences.

    The new look isn’t just a logo glow-up, it’s a mindset shift. With a clean, modern design language and an emphasis on how shoppers feel inside the store, Max is moving from being product-first to experience-led. Think open layouts, warm lighting, ambient music, and even a signature scent, all crafted to make fashion feel personal, social, and selfie-ready.

    “Max Fashion has always stood for great style, but today’s customers want more: relevance, ease, and inspiration,” said Max Fashion CEO Sumit Chandna. “Our new identity celebrates individuality while keeping the value promise that Max is known for.”

    The 12,000 square feet flagship store brings this fresh philosophy to life with a dramatic “fashion theatre” display, curated trend edits, and intuitive store navigation that makes shopping feel effortless. Trial rooms come with flattering lighting, checkout happens via sleek digital POS counters, and the “endless aisle” feature lets customers browse more sizes and styles online.

    From bold visuals to reimagined collections featuring easy fits and modern cuts, Max’s reboot is designed for a generation that wants to look good and feel good while doing it.

    With over 500 stores across 140 cities, Max plans to roll out this identity nationwide in the coming months, setting a new tone for value fashion that’s modern, connected, and confidently Indian.

    New look. New vibe. Same Max magic, just made for now.

  • LoglineAI Showcases the Future of AI-Powered Storytelling at MIPCOM 2025

    LoglineAI Showcases the Future of AI-Powered Storytelling at MIPCOM 2025

    Cannes, France: LoglineAI, founded by Vishnu Mohta, is set to make waves at MIPCOM 2025, unveiling how the studio is transforming global content development with its intelligent, human-guided AI workflows.

    At the intersection of creativity and technology, LoglineAI helps studios, streamers, and brands turn ideas, scripts, or audio concepts into cinematic-quality videos—faster, more efficiently, and without compromising emotional depth.

    The studio’s adaptive pipeline addresses real-world production challenges such as character and visual consistency, multi-lingual dubbing with accurate lip-sync, emotion-aware scene design, and rapid previsualization. Its integrated approach reduces cost and turnaround time while maintaining storytelling fidelity and creative control.

    Recent collaborations with SVF Entertainment and Sooper highlight these capabilities—producing AI-generated teasers, visual episodes, and concept-testing promos that have redefined content readiness for streaming and theatrical platforms alike.

    “At LoglineAI, we’re not replacing creativity—we’re amplifying it,” says Vishnu Mohta, Founder of LoglineAI. “Our goal is to help creators and studios move from concept to screen with greater speed, consistency, and imagination—powered by responsible AI.”

    Meet the LoglineAI team at MIP Innovation Lab – Pod P-1.C66, where they’ll be showcasing new AI-assisted production workflows, creative case studies, and global collaboration opportunities.

    ? Learn more at logline.ai 
     

  • Hocco and Haldiram serve Diwali on a cooler note

    Hocco and Haldiram serve Diwali on a cooler note

    MUMBAI: This Diwali, sweet meets chill. Hocco Ice Cream and Haldiram’s have joined forces for Cooler, Together, a festive collaboration that turns classic Indian mithai into dreamy ice cream flavours, including orange barfi and milk cake. Folk legend Mame Khan adds a soulful rhythm, making tradition taste refreshingly modern.

    Created by Collective Creative Labs, the campaign centres on a music-led film celebrating togetherness. Families, friends, and couples share candid festive moments, as folk-fusion beats and vibrant visuals bring the joy of Diwali to life. The palette mixes marigold warmth with soft pastels, letting the new Hocco x Haldiram packs shine as the stars of every frame.

    A Hocco spokesperson said, “We wanted something fun this Diwali, bringing people together over a sweet treat. Working with Haldiram’s felt like the perfect match.” Collective Creative Labs CEO Sanjana Jain added, “With ‘Cooler, Together’, we celebrate the harmony of nostalgia and novelty through sound, visuals, and rhythm.”

    By merging heritage flavours with contemporary flair, Hocco and Haldiram’s campaign makes Diwali cooler, sweeter, and a little more unforgettable. With a treat in every bite and music in every frame, this festive fusion promises to turn celebrations into a flavourful affair.

  • Asli sona shines as Sonakshi strikes gold with Instamart this Diwali

    Asli sona shines as Sonakshi strikes gold with Instamart this Diwali

    MUMBAI: When life gives you a golden spoon, you star in an Instamart ad. This Dhanteras, Swiggy Instamart is back to strike gold literally with Asli Sona herself, Sonakshi Sinha, headlining its cheeky festive campaign that promises everything from Soan Papdi to actual sona delivered to your doorstep in just 10 minutes.

    After last year’s nostalgic tribute to Karisma Kapoor’s Sona Kitna Sona Hai, Instamart doubles down on its golden pun game, rolling out a playful new film conceptualised in-house. The ad reimagines the phrase “born with a silver (or golden) spoon” in the most literal and hilarious way possible.

    The campaign traces Sonakshi’s journey from an ultrasound where her golden spoon first makes an appearance, to her childhood on the playground and even a dramatic adult avatar where the same spoon deflects a bullet in a Versailles-like setting. The gleaming prop, much like its owner, steals the show ending with the tongue-in-cheek line: “Sona ka sona toh by birth sorted hai. Aap apna dekh lo?” reminding viewers that their own gold needs are just a tap away.

    “Who doesn’t love a good pun and a great deal?” quips Swiggy head of brand marketing Mayur Hola. “After the iconic Sona Kitna Sona Hai campaign last Diwali, we’re back to remind everyone that asli sona is available on Instamart. And who better to do it than Sonakshi Sinha? From Soan Papdi to sona (gold), whatever you need, get it on Instamart in minutes.”

    And it’s not all sparkle without substance, Instamart’s golden streak is backed by numbers. Last Diwali, a single user in Kochi purchased gold worth Rs 8.3 lakh through the platform, signalling how festive indulgence is now just a few clicks away. This year, the platform has teamed up with leading jewellery brands like Malabar Gold, Kalyan Jewellers, MMTC, and Mia by Tanishq, offering certified gold and silver coins right to customers’ doors.

    With 24/7 delivery now expanded across cities including Delhi, Noida, and Gurugram, Instamart continues to redefine what “instant” means in quick commerce. From smartphones and luxury watches to festive jewellery, it’s all about blending convenience with indulgence wrapped in a dash of humour and a whole lot of gold.

    As Sonakshi’s spoon gleams and bullets bounce off, one thing’s clear: in the fast lane of festive shopping, Instamart isn’t just serving speed, it’s serving sparkle.
     

  • Snehita Chakravorty joins KFC India to lead dine-in marketing strategy

    Snehita Chakravorty joins KFC India to lead dine-in marketing strategy

    MUMBAI: KFC India has appointed Snehita Chakravorty as marketing manager – dine-in business, as the quick-service restaurant (QSR) major sharpens its focus on elevating in-restaurant experiences and deepening consumer engagement.

    Chakravorty announced her move on LinkedIn, expressing excitement about joining Yum! Brands’ flagship chain and her passion for the QSR space.

    She joins KFC India from Jubilant Foodworks, where she served as deputy manager – marketing for Domino’s Pizza. At Domino’s, she drove region-specific campaigns, high-impact brand activations and new store marketing initiatives, working closely with digital and operations teams to improve customer experience and brand visibility.

    With a strong grasp of India’s fast-evolving QSR market, Chakravorty is expected to play a key role in redefining KFC’s dine-in positioning: a priority area as in-store experience becomes a decisive factor in brand differentiation.

    Her appointment underscores KFC India’s continued push to blend brand storytelling, customer insight and experiential innovation in its restaurant network across key markets.

  • Diipa Büller-Khosla reunites India’s supermodels for Inde Wild’s new haircare launch

    Diipa Büller-Khosla reunites India’s supermodels for Inde Wild’s new haircare launch

    MUMBAI: When heritage meets high science, the result can be strikingly beautiful. Inde wild, the Ayurvedistry-driven beauty brand founded by Diipa Büller-Khosla, has unveiled its latest innovation, the Champi bond repair duo, a next-generation shampoo and conditioner that fuse Ayurveda and biotechnology for advanced bond repair.

    In a nod to Indian beauty’s golden era, the campaign reunites Carol Gracias, Lisa Haydon, Ujjwala Raut and Indrani Dasgupta:  supermodels who once defined the country’s fashion landscape, alongside Büller-Khosla herself. The visuals celebrate resilience, grace, and timeless Indian beauty.

    Building on the viral success of its Champi Oil, the new Duo harnesses 21 Ayurvedic super herbs such as bhringraj, amla and brahmi, combined with biotech actives including fiberhance, sani scalp, xylishine and ceramides. The result: a lightweight formula designed to rebuild broken bonds, smooth frizz, and strengthen strands from within, without stripping or residue.

    Priced at Rs 1,150 each for 130 ml, the products are available on Tira, Nykaa, and globally via Sephora and [indewild.com](https://www.indewild.com).

    “With Indian consumers now benchmarking local brands against global standards, we wanted to go beyond expectation,” said founder and CEO Diipa Büller-Khosla. “This isn’t about proving India belongs in the global beauty conversation, it’s about proving we can lead it.”

    Founded in 2021, Inde wild has rapidly scaled from a kitchen-table idea to a projected Rs 100 crore brand by 2025, with investors including Sogal Ventures, True Ventures, and Unilever Ventures. With Sephora retail partnerships across the UK and the brand’s US launch slated for 2026, Indie Wild continues to position Indian beauty at the forefront of global innovation, where ancient ritual meets future-ready science.

  • Dabang Delhi goes green, scores on and off the mat

    Dabang Delhi goes green, scores on and off the mat

    MUMBAI: Dabang Delhi K.C. is turning the mat green. In a first for the Pro Kabaddi League, the team donned a special green jersey as part of its Raid for Green campaign, signalling a bold commitment to sustainability in partnership with Aavashyak Game.

    Every successful raid now has a real-world impact, a tree is planted in pollution-heavy, low-green zones across the NCR. So far, Dabang Delhi has planted 295 trees, turning athletic points into environmental victories. Fans are also invited to join the movement, with the “Green fan of the match” programme recognising eco-friendly actions with a sapling and digital shout-out during home games.

    Dabang Delhi K.C. CEO Prashant Mishra said, “Every raid, every cheer, and every fan action contributes to a cleaner, greener tomorrow. This green jersey is more than just a colour; it’s a symbol of our commitment to climate-positive change.”

    In a thrilling opener of the Delhi leg, Dabang Delhi squared off against Puneri Paltan in the green jersey, finishing 38-38 in a nail-biting draw. Ajinkya Pawar led with a Super 10, supported by Neeraj Narwal and the rest of the raiders, showcasing teamwork and determination even in the absence of captain Ashu Malik.

    This initiative positions Dabang Delhi K.C. as a pioneer in Indian sports, proving that kabaddi can be climate-positive. By linking every on-field moment with measurable environmental action, the team is inspiring fans, players, and communities to make small, impactful changes that add up to a greener future.

    With consistent performance since its inception in 2014 and a track record of playoff qualifications, Dabang Delhi K.C. continues to combine sporting excellence with social responsibility, setting a new benchmark in Indian sports.

  • Jockey races ahead with 1500 stores as comfort meets retail milestone

    Jockey races ahead with 1500 stores as comfort meets retail milestone

    MUMBAI: Looks like Jockey’s running a winning streak and this time, the finish line reads 1,500. The iconic innerwear and lifestyle brand has hit a major retail milestone with the launch of its 1500th Exclusive Brand Store (EBS) in India, marking a new chapter in its three-decade-long evolution from comfort staple to fashion statement.

    The milestone outlet, featuring a sleek, youthful design, mirrors Jockey’s shift towards a more style-conscious audience. Stocked with a full range of apparel and innerwear for men, women, and children, the store embodies the brand’s mantra of fusing everyday ease with contemporary flair.

    It’s been quite the journey since Jockey opened its first Indian store back in 1995. What began as a trusted name for innerwear has now grown into a full-fledged lifestyle brand, one that understands that comfort isn’t just worn, it’s lived. From metros to tier II and III towns, the brand’s 1,500 exclusive stores stand as proof of its deep market connect and inclusive retail strategy.

    “We are thrilled to reach this incredible milestone of 1500 stores in India,” said Page Industries chief retail officer Ankur Sharma. “This achievement is a testament to our consumers’ love and our franchisees’ trust. It marks another step forward in our mission to redefine comfort and style in everyday essentials.”

    The new store format reflects how Jockey has evolved to stay in step with India’s changing retail rhythm. With clean lines, digital integration, and an inviting layout, each outlet doubles up as an experience hub, a space where shoppers can explore, try, and indulge in the brand’s growing lifestyle collection.

    Behind this steady sprint is a clear strategy: blend a robust offline network with a strong online presence. By aligning its distribution with the pulse of modern consumers, Jockey continues to hold its own in an increasingly competitive apparel landscape.

    From its humble beginnings to a 1,500-store-strong empire, Jockey’s story proves that comfort never goes out of style, it just finds new ways to fit. And as the brand slips comfortably into this next phase, it’s safe to say that Jockey isn’t just keeping pace with India’s fashion-forward consumers, it’s setting the rhythm.
     

  • Moneyview makes every day a festival of rewards

    Moneyview makes every day a festival of rewards

    MUMBAI: Who says Diwali lasts just one day? Moneyview is lighting up the season with Har Din Diwali – Celebrate Kar, Befikar, a festive campaign that keeps the sparkle alive for eleven straight days with daily jackpots and golden surprises worth Rs 11 lakh.

    Running from 10th to 20th October 2025, the campaign swaps one-off offers for everyday excitement across Moneyview’s product range, from personal loans and credit cards to UPI, digigold, bill payments, and referrals. Each day, one lucky winner bags digital gold worth Rs 40,000, while 60 others win Rs 1,001 each, a perfect festive shagun.

    And that’s not all. Users can earn up to 5,000 mcoins (worth Rs 500) on personal loans, 2,500 mcoins (worth Rs 250) on new credit cards, and even free digital gold worth up to Rs 2,000. Add to that referral rewards up to 8 lakh mcoins, and you’ve got more sparkle than a box of crackers.

    “Festivals are about joy, togetherness, and giving. With Har Din Diwali, we wanted every day to feel like a celebration for our users,” said Moneyview chief business officer Sushma Abburi. “It reflects our larger promise of helping people live financially confident, stress-free lives.”

    As festive spending surges nationwide, Moneyview’s colourful campaign blends financial empowerment with festive cheer, turning everyday money management into moments of joy.

    After all, with Har Din Diwali, Moneyview isn’t just managing money, it’s making it festive.

  • ShemarooMe splits the screen, not the attention

    ShemarooMe splits the screen, not the attention

    MUMBAI: Looks like binge-watchers can finally give their thumbs a rest. ShemarooMe has rolled out an industry-first Split UI, a smart new feature that puts personalisation front and centre, cutting through the OTT clutter to deliver exactly what viewers want, without the endless scroll.

    With India’s OTT world bursting at the seams, users often find themselves lost in a maze of options. Split UI changes that by letting viewers begin their journey with their favourite genre. The app’s entire interface, navigation, and content suggestions then adapt to that choice, creating a smoother, more focused entertainment experience.

    Since its launch across Android and Ios, over 76 per cent of ShemarooMe users have already switched to the new interface, a sign that audiences are ready for cleaner, smarter streaming.

    “OTT fatigue is real. Users don’t want to scroll endlessly, they want to watch,” said Shemaroo Entertainment Ltd. COO – digital Business Saurabh Srivastava. “With Split UI, we’ve made choice effortless and content discovery truly personal. The response so far shows it’s hitting the right note.”

    ShemarooMe is the first platform in India to introduce such deep interface-level segmentation, going beyond simple recommendation algorithms to redefine how audiences interact with OTT.

    The feature will soon expand to Android TV and other connected platforms, because when it comes to streaming, ShemarooMe clearly believes less browsing, more watching is the real showstopper.