Category: News Headline

  • NDTV Profit IGNITE Debuts with a Defining Dialogue for Samvat 2082

    NDTV Profit IGNITE Debuts with a Defining Dialogue for Samvat 2082

    MUMBAI: In a grand launch befitting the festive spirit of Diwali, NDTV Profit hosted the first edition of IGNITE in Mumbai, convening India’s top market strategists, corporate leaders, fintech founders, and investors. The event underscored the urgency and optimism with which market participants are looking ahead to the new Samvat, seeking both direction and conviction in the wake of global economic turbulence.

    As the forum opened, veteran investor Ramesh Damani set the tone with a candid assessment: ‘The world today is vastly different from when I began in 1989,’ he remarked, calling for a recalibration of expectations and strategy. While globalization once dominated frameworks, he noted, nations now increasingly must fend for themselves. Yet, he asserted, India remains comparatively well-placed to navigate these headwinds.

    Damani also steered the attention toward sunrise sectors — rare earth minerals, shipbuilding, and infrastructure development — while voicing caution on gold’s long-term track record.

    Manish Chokhani of Enam offered a counter-view on gold’s resurgence as a hedge against inflation and Western monetary excess, though he too reinforced the importance of discipline and patience.

    From the exchange’s vantage, Ashishkumar Chauhan, CEO of NSE, issued a firm caution on leverage and derivatives, warning individual investors that unlike companies, they lack bankruptcy protections. ‘Leverage is the ultimate risk,’ he said, urging restraint.

    Nilesh Shah of Kotak Mahindra AMC underlined how India’s startups are absorbing technology at unprecedented speed and called for reforms to further unlock potential.

    Sundeep Sikka of Nippon Life AMC emphasized the resilience of SIP flows as a safeguard against emotional investing. Harshvardhan Roongta highlighted that no portfolio is complete without insurance, while Ayush Mittal urged investors to use AI as a research ally, not a substitute for judgement.

    The conversation also touched on consumption revival post-GST cuts, with Mayank Shah of Parle Products explaining how pricing benefits would filter down to smaller packs in the months ahead. Market voice Vijay Kedia called the IPO market ‘frothy,’ reiterating his now-signature lines urging discipline, patience, and conviction. Actor-entrepreneur Vivek Oberoi brought a refreshing entrepreneurial lens, sharing how his educational venture Swarnim University is blending degrees with start-up culture to build India’s next generation of founders.

    Rahul Kanwal, CEO & Editor-in-Chief of NDTV, said: ‘IGNITE is about bringing the market’s most trusted voices together. At a time when investors are flooded with noise, we want to create a space that offers clarity and reason. Our goal is to help people understand where real opportunities lie, and to make those conversations accessible to everyone who looks to NDTV Profit for guidance.

    The launch of IGNITE marks a new chapter for NDTV Profit — a conversation designed to explore the choices investors must make in an uncertain world. With its first edition setting the bar high, IGNITE will return through the year as a space where clarity, wisdom, and foresight come together to shape the conversation on India’s financial future.
     

  • Jaypore’s Threads of Light celebrate craft & women

    Jaypore’s Threads of Light celebrate craft & women

    MUMBAI: Lighting up Diwali with craft, culture, and courage. Jaypore is weaving a luminous festive story with its latest campaign, Threads of Light, celebrating India’s rich artisanal heritage and the women who inspire. In collaboration with veteran designer Anju Modi, the campaign blends tradition, creativity, and contemporary elegance, casting a glow on craftsmanship and resilience alike.

    The cinematic campaign features four remarkable women, each embodying strength and artistry. Actor Shefali Shah brings depth and grace, singer-songwriter Bindu Subramaniam represents harmony between tradition and modernity, Gita Prakash reflects courage and reinvention, and Anju Modi herself completes the circle with her devotion to craft. Together, they illuminate the poetry of heritage and the quiet power of women who lead with creativity.

    “Threads of Light celebrates the magic of Indian craft and the women who carry strength, creativity, and grace in every step of their journey,” said Jaypore vice president & brand head Manu Gupta. “This festive season, we wanted to create a campaign that honours both the hands that make and the hearts that inspire.”

    The festive collection showcases rich emerald, red, and antique gold tones, adorned with zari and zardosi embroidery alongside delicate block-printed details. Shot in sweeping cinematic frames, the campaign journeys from artisans at work to a vivid tableau of festive living, seamlessly integrating Jaypore’s home offerings in brass, kansa, dokra, and décor.

    With Threads of Light, Jaypore reaffirms its commitment to celebrating heritage that is not only preserved but lived, in what we wear, how we celebrate, and the stories we carry forward.

  • CSI sports scores big with John Skipper on board

    CSI sports scores big with John Skipper on board

    MUMBAI: CSI Sports kicks off a winning streak. CSI Sports is gearing up for a game-changing move with the appointment of renowned sports television executive John Skipper to its board of directors. Skipper, the former president of ESPN, co-chairman of Disney Media Networks, executive chairman of DAZN, and co-founder of Meadowlark Media, will also serve as senior executive advisor to co-founders Richard and Craig Miele. His decades of global experience promise to bring a fresh playbook to the sports, streaming, and media arena.

    The announcement comes just ahead of Sportel, signalling CSI Sports’ ambition to level up its presence in the global sports content market. CSI Sports has also strengthened its executive team with HBO Sports veteran Mark Taffett as head of global live events, reality TV producer Brian Robinson as senior supervising producer of reality programming, and communications leader Chris DeBlasio of Showtime Networks as head of global communications.

    The organisation continues to invest heavily in global content acquisitions as it gears up for strategic partnership launches in 2026. With this stellar lineup, CSI Sports is clearly playing to win and redefining the rules of engagement in sports entertainment.

  • Appsflyer lights up post-Diwali growth for marketers

    Appsflyer lights up post-Diwali growth for marketers

    MUMBAI: From Diwali sparks to a nine-week growth blaze. India’s festive season is no longer a one-week sprint to Diwali, and Appsflyer is showing marketers how to keep the momentum glowing. The global marketing measurement leader has released its 2025 India Festive Report, revealing that high-intent app activity now stretches across a nine-week window, offering brands extended opportunities for growth.

    Analysing 20.5 million app installs and over 576 million dollars in user acquisition and remarketing spend, the report highlights booming post-Diwali activity. Gaming and food & drink apps saw post-peak install growth of 29 per cent and 16 per cent respectively, while Android remarketing spend in travel jumped 40 per cent. Ios Shopping engagement surged with session volume up 20 per cent, boosted by extended deals and gift redemption cycles.

    “India’s festive season has evolved into a sustained momentum period that demands smarter campaign pacing and post-Diwali re-engagement,” said Appsflyer general manager INSEA and ANZ Sanjay Trisal. “Android delivers long-tail value when remarketing is timed right, while Ios needs sharper sequencing and early conversion. Brands that invest in lifecycle strategies and fraud protection at key moments can maximise both growth and efficiency.”

    Key takeaways from the report show that top shopping apps grew share of paying users by 32 per cent year-on-year, while post-festival fraud rates spiked, particularly in food & drink on Ios (up 176 per cent) and entertainment on Android (up 74 per cent). Remarketing budgets should be reallocated to the post-Diwali period, with segmented push campaigns and reactivation flows between Days 10 and 14 ensuring retention beyond the first week.

    Meta vertical head of gaming, tech, health & education Rishad Chindamada added, “Mobile platforms drive rapid acquisition and re-engagement, enhanced by AI tools optimising campaigns. Brands that leverage full-funnel marketing across channels can turn festive season spikes into lasting loyalty.”

    Appsflyer’s report underscores a shift in festive marketing strategy, it’s not just about winning Diwali week, it’s about sustaining the spark long after the lamps go out.

  • Kia drives peace of mind with 7-Year warranty

    Kia drives peace of mind with 7-Year warranty

    MUMBAI: Seven years of smooth sailing for Kia owners. Kia India is taking the worry out of car ownership by extending its warranty programme up to seven years, giving drivers extra miles of peace of mind. The move covers popular models including the Seltos, Sonet, Syros, and Carens, for both new buyers and loyal customers who already enjoy a five-year plan.

    Existing owners can upgrade from a five-year warranty to a 5 plus 2-year plan starting at Rs 32,170, while new customers can secure the full seven-year coverage from Rs 47,249. The extended programme is available at any authorised Kia dealership across the country.

    “At Kia India, we are committed to making ownership truly worry-free,” said Kia senior VP, sales & marketing Atul Sood. “By extending our warranty, we are showing confidence in the durability of our vehicles while ensuring our customers have continued support through our service network.”

    Kia has consistently focused on enhancing the ownership experience through tailored programmes that reduce maintenance costs and boost resale value. The brand has rolled out nine vehicles in India to date and boasts a network of 744 touchpoints across 329 cities.

    Since opening its Anantapur plant in 2019, Kia India has dispatched over 1.5 million vehicles, including more than 1.2 million domestically, cementing its position as a leader in connected car technology with over 4.7 lakh connected vehicles on the road.

    With this seven-year warranty, Kia is making it clear: owning a car should be more about the journey and less about the worry.

  • Oncemore.io hits 1 million users in record 42 hours

    Oncemore.io hits 1 million users in record 42 hours

    MUMBAI: When it comes to fan frenzy, Oncemore.io is playing for keeps. In just 42 hours, the AI-driven entertainment platform has hit a staggering 1 million users across 60 countries, faster than Chat GPT, Instagram, Tiktok, or Spotify at launch. Only Threads has matched the pace, but Oncemore.io stands as the fastest independent platform to reach the milestone.

    The platform is designed to make entertainment interactive rather than passive. Fans can explore movies, music, sports, and more through dedicated partner sections packed with exclusive content, immersive games, AI-powered interactions, digital collectibles, and behind-the-scenes access.

    Oncemore.io’s debut partnership was with the Telugu blockbuster They Call Him OG, starring Pawan Kalyan. Fans joined a collective unlock experience, playing themed games to reveal a digital comic book of the hero’s backstory. Every participant also received a personalised digital card, quickly turning into a viral sensation online.

    Founder Akash Mamidi said, “Movies and music have brought me comfort through tough times. Seeing fans crave meaningful interactions with their favourite art has been incredible. We are building a platform that spreads that joy to billions.”

    The platform is backed by Unshackled Ventures, Cherubic Ventures, TA Ventures, Sketchnote Venture Partners, and prominent angels. Following its record-breaking debut, Oncemore.io has already secured a partnership with a major Indian film releasing in early 2026.

    Looking ahead, the platform will introduce adaptive storylines, dynamic challenges, and AI-driven worlds where each fan’s journey is unique. With this next wave of experiences, Oncemore.io aims to be the happiest place on everyone’s device.

  • TOC deploys Cavalry to rewrite entertainment PR rules

    TOC deploys Cavalry to rewrite entertainment PR rules

    MUMBAI: The chaos of India’s entertainment market has left a gap, stories get lost in noise. Enter Cavalry Media, a full-service entertainment division from The Other Circle (TOC), designed to make headlines that actually stick. This is not about fleeting coverage; it’s about building narratives that linger in the cultural imagination.

    Cavalry will focus on high-velocity entertainment ecosystems, including Hindi cinema, OTT platforms, creators, musicians, celebrities, and elite sports. Its approach is clear, replace scattergun PR with carefully targeted campaigns that integrate media strategy, digital IP, data analytics, and brand tie-ups.

    TOC founder and CEO Aakanksha Gupta said, “Authentic storytelling is the only currency that lasts. Cavalry scales this philosophy, blending creativity with intelligence to ensure clients don’t just participate in culture, they lead it.”

    Cavalry group head of entertainment Prathmesh Chavan added, “The modern audience is too savvy for reactive PR. Every launch, every film, every debut becomes a cultural moment, structured to endure well beyond opening weekend.”

    Cavalry offers a 360-degree approach, including influencer campaigns, experiential activations, crisis management, and intellectual property development. The division inherits TOC’s 12-year legacy, boasting collaborations with some of India’s most influential names: Sonam Kapoor, Kalki Koechlin, Bhuvan Bam, Rishabh Pant, Armaan Malik, Abhishek Sharma, Santanu Hazarika, and Upasana Kamineni Konidela.

    With Cavalry, TOC is not just making noise; it’s composing a symphony of stories designed to resonate, endure, and lead the conversation.

  • Srijita Das Roy named VP at FTA Global

    Srijita Das Roy named VP at FTA Global

    MUMBAI: FTA Global, the new-age marketing company, has named Srijita Das Roy as vice president of brand & communications. Tasked with steering the company’s internal and external brand narrative, Das Roy will focus on transforming FTA Global into a fast, tactical and accountable marketing powerhouse.

    With over 11 years in marketing and communications, Das Roy joins from NP Digital India, where she was director, managing marquee accounts, launching client video testimonial programmes, and leading cross-functional teams spanning SEO, paid media, social and technology.

    “Srijita brings the perfect mix of strategic vision and hands-on execution. Her expertise in integrated delivery frameworks will accelerate FTA Global’s position as a marketing operating system,” said FTA Global founder & managing director Senthil Kumar Hariram.

    Das Roy said, “I’m excited to join FTA Global at this pivotal moment. I believe lasting growth comes from putting people before the company. My goal is to build a brand that empowers both the organisation and its people to grow with purpose.”

    FTA Global, founded by Senthil Kumar Hariram, positions itself as a high-performance marketing operating system. Its Team-as-a-Subscription (TaaS) model embeds growth teams into client workflows, delivering expert solutions across SEO, paid media, content, creative and analytics, blending human insight with advanced technology for faster, efficient brand growth.

  • CXO commands brands with AI power play

    CXO commands brands with AI power play

    MUMBAI: When brands juggle data, design and listings, things can get messy, but Streamoid’s new AI command centre, CXO, is here to tidy it all up. Launched in Bengaluru on 14 October 2025, CXO promises to help small teams run global commerce with the efficiency of a billion-dollar operation.

    The platform tackles the root of a common problem, poor product data. Incomplete or inconsistent data disrupts everything from search and recommendations to planning and conversions. CXO fixes quality at the source and carries it seamlessly through design, studio shoots and catalogue execution.

    CXO is battle-tested in fashion and lifestyle, but its reach spans any product sold online, from apparel and accessories to home and beauty. It is expanding to support commerce, planning and content activation across retail sectors.

    The platform is built around three core modules. Artifax turns trends and sales signals into concept boards and factory-ready tech packs, compressing design cycles. Photogenix orchestrates shoots, enforces brand guidelines and produces on-model and lifestyle imagery and short-form video, even for tricky categories like kidswear. Catalogix ingests internal and approved external data, enriches product content with AI, and publishes consistent listings across every channel.

    Context-aware AI agents automatically choose the best models for each task, while humans retain full editing control. Every adjustment trains brand-specific models, improving quality over time without losing oversight.

    “CXO is the command centre for modern brands,” said Streamoid co-founder Rohan Manthani. “It enables small teams to design the right products, generate on-brand visuals and publish accurate listings everywhere, all from one place.”

    Brands already using CXO include Target, Allbirds, Farfetch, Gap and Tommy Hilfiger. Early adopters report up to 70 per cent faster time-to-market and up to 50 per cent lower operational costs, thanks to automated data enrichment, design briefs, studio orchestration and multi-channel listings.

  • Mythik brings Disney and Amazon veteran Gunjan Bhow on board

    Mythik brings Disney and Amazon veteran Gunjan Bhow on board

    MUMBAI: Mythik, the tech-first entertainment company aiming to become the “Disney from the East”, has appointed Gunjan Bhow, a veteran of Disney Plus, Amazon Prime Video and Fire TV, to its global advisory board.

    Bhow joins an illustrious panel of leaders from Softbank, Disney, Marvel, Amazon, BBC and Crunchyroll, who together bring decades of experience in scaling some of the world’s biggest media, entertainment and technology businesses.

    A global figure in digital entertainment, Bhow served as senior vice president and general manager at The Walt Disney Company, where he led direct-to-consumer platforms including Disney Plus, Disney Movies Anywhere and Disney Movie Club. Before that, he played a key role at Amazon in shaping the growth of Prime Video, Fire TV and Fire TV Stick, redefining subscription models in the process.

    Currently a board member at the BBC and broadband company Wide Open West, Bhow also advises organisations on AI, media innovation and customer experience. He has held senior roles at Microsoft and Walgreens Boots Alliance and is an inventor on over 20 patents.

    “Gunjan’s leadership in scaling iconic direct-to-consumer businesses makes him an exceptional addition to Mythik’s advisory board,” said Mythik founder and chief executive Jason Kothari. “He embodies the mix of technology, creativity and consumer focus that defines our vision.”

    Bhow added, “Mythik stands at the intersection of technology, storytelling and audience behaviour. I’m excited to help bring timeless stories from the East to the global stage.”

    He joins a powerhouse board that includes Alok Sama (Softbank), Kun Gao (Crunchyroll), Nick Van Dyk (Disney), Bill Jemas (Marvel), John Lynch (Amazon Studios) and Gui Karyo (Marvel and Dapper Labs).

    Mythik aims to reimagine Eastern mythology, history and folktales for global audiences through technology-led storytelling, backed by a founding team drawn from Disney, Netflix, Amazon Studios, Jio and Tencent.