ITV

Category: News Headline

  • Lotte brings korean cool to India with new subak & shark ice candies

    Lotte brings korean cool to India with new subak & shark ice candies

    MUMBAI: From Seoul to your soul. Lotte India Corporation Ltd. is adding a dash of Korean fun to India’s freezer aisles with the launch of Subak and Shark, the country’s first-ever Korean-style ice candies.

    Following the success of the Lotte Krunch, India’s first Korean four-layered ice cream bar, the new duo marks another milestone in the brand’s playful innovation journey. Crafted for Indian palates and inspired by Korea’s pop imagination, Subak and Shark promise a multi-sensory experience that’s as refreshing as it is fun.

    Subak, meaning “watermelon” in Korean, blends juicy watermelon and strawberry flavours with crunchy chocolate-coated peanut “seeds”, all shaped like a watermelon slice. Shark, on the other hand, dives into a dual orange-strawberry fusion with a bold shark-shaped design, turning every bite into a burst of creativity.

    To amplify the launch, Lotte has rolled out a vibrant K-culture-inspired campaign built around the idea of “Refreshingly K-Cool”. The campaign channels the energy of K-pop and anime through ten digital assets that bring the whimsical Subak & Shark world alive.

    “Building on the success of Worldcone and Krunch, Subak and Shark represent Lotte’s next phase of innovation in India,” said Lotte India Corporation Ltd head of marketing Rishabh Verma. “These products fuse Korean imagination with Indian sensibilities to deliver a multi-sensorial snacking experience that’s modern, relevant, and deeply connected.”

    Lotte India senior brand manager Ankit Dubey added, “Subak and Shark make ice candies fun, expressive, and culturally inspired. Whether it’s kids enjoying the playful shapes, teens sharing moments online, or adults indulging in nostalgia, these products are designed to delight.”

    Priced at Rs 20 for a 75 ml pack, Subak and Shark will be available across 50,000 plus outlets nationwide, including modern trade stores, q-commerce platforms, general trade, and Havmor-exclusive parlours.

    With this launch, Lotte strengthens its leadership in India’s frozen treats segment, bringing the spirit of K-culture to every corner of the country, one refreshing bite at a time.

     

  • Nazara’s Fusebox Games brings ‘The Traitors’ to life on mobile in 2026

    Nazara’s Fusebox Games brings ‘The Traitors’ to life on mobile in 2026

    MUMBAI: Trust no one, not even your phone. Nazara Technologies’ UK-based studio, Fusebox Games, is set to bring the tension and trickery of The Traitors to mobile screens with an interactive game inspired by the global reality sensation. Launching in 2026 on ios and Android, The Traitors: Interactive Game will let players plot, deceive, and survive their way through a story filled with twists and betrayals.

    Fusebox Games, the studio behind the popular Love Island: The Game and Big Brother: The Game, has acquired worldwide interactive rights to IDTV’s hit format The Traitors through a deal with All3media International. The partnership combines Fusebox’s storytelling expertise with the format’s irresistible mix of suspense and strategy.

    The new title is part of The Traitors’ growing global empire, which now spans 30 territories across six continents. Recent highlights include The Traitors India on Prime Video, which opened to strong ratings and quickly secured a second season. Other new versions are in production across Brazil, Mexico, Mongolia and Ukraine, while the BBC prepares to debut The Celebrity Traitors, featuring Stephen Fry, Alan Carr, Tom Daley and Charlotte Church.

    All3media International VP of licensing Jason Easy, said, “Fusebox Games has repeatedly shown how to translate blockbuster television into genre-leading mobile gameplay. Their vision for The Traitors will allow fans around the world to experience the addictive tension of treachery and betrayal whenever they choose.”

    Fusebox Games CEO Terry Lee added, “We’re thrilled to bring The Traitors to mobile players everywhere. It’s a format full of drama, strategy and unforgettable moments, making it a perfect fit for interactive fiction. Our team is already working to capture all the suspense and emotion fans love.”

    Nazara Technologies joint MD and CEO Nitish Mittersain said, “Fusebox’s mastery of narrative design, combined with the global pull of The Traitors, gives us an exciting opportunity to expand Nazara’s presence in premium interactive storytelling.”

    With the Traitors: Interactive Game, players will finally get to experience the thrill of deceit, loyalty and survival for themselves. The only rule? Trust no one.

     

  • Jaro hits the learning road to Tier-II India

    Jaro hits the learning road to Tier-II India

    MUMBAI: Jaro Education is taking knowledge on tour, and it’s making all the right stops. The leading executive and higher education player is expanding into Tier-II cities, opening new counselling centres in Kolkata, Nagpur, Jaipur and Indore to unlock untapped potential beyond metros.

    The move is part of Jaro’s larger mission to democratise access to quality education and career guidance, shaping India’s vision of a Vikshit Bharat, a developed and skilled nation where opportunity travels as fast as ambition.

    “Over the years, we’ve seen extraordinary potential emerging from Tier-II cities. These regions are not just expanding markets; they represent the next wave of India’s talent,” said Jaro Education CEO Ranjita Raman “Our presence here will help guide learners towards programs that truly transform careers.”

    Echoing this, Jaro Education founder and managing director Sanjay Salunkhe added, “Talent exists everywhere, opportunity must too. Strengthening our network in these cities means investing in India’s future workforce.”

    With established centres already in Mumbai, Pune, Chennai, Hyderabad, Bengaluru, Gurugram, Noida, Delhi, Ahmedabad, Chandigarh, Lucknow and Kochi, Jaro has seen firsthand the drive of learners nationwide. The new hubs will offer personalised mentorship and industry-aligned career advice, turning aspiration into action.

    As Tier-II cities rise as hotspots of ambition and entrepreneurship, Jaro’s local approach bridges the gap between talent and opportunity, ensuring India’s growth story has no postcode barrier.

    Founded in 2009, Jaro Education partners with top global and Indian institutions including MIT IDSS, Wharton Interactive, Rotman, IIMs and IITs, offering 230 plus programs that have already empowered over 350,000 learners.

    With this expansion, Jaro Education isn’t just growing its footprint, it’s helping India learn its way to a brighter, Vikshit tomorrow.

     

  • Revenant Xspark levels up to worlds glory

    Revenant Xspark levels up to worlds glory

    MUMBAI: Talk about a supercharged respawn! Revenant Xspark has blasted its way into the Brawl Stars World Championship 2025, marking another milestone moment for Indian esports.

    After a power-packed performance at the Last Chance Qualifier (LCQ) held in São Paulo, Brazil, from October 10–12, the team secured one of only four golden tickets to the world finals. Led by India’s Ashmit “Sergeant Clash” Raj Singh, along with Singapore’s Jayden “x9Jay” Wong and Jerome “Response” Kuek, a former world champion, Revenant Xspark proved that strategy, synergy and sheer skill can bridge borders.

    This triumph makes it just the second time an Indian team has qualified for the global Brawl Stars stage, further cementing India’s growing might in competitive gaming. In their debut season back in 2023, Revenant Xspark had already made waves with a Top-8 finish at the World Championship, and this year, they’ve truly powered up.

    “Our victory at the LCQ in São Paulo is not just for Revenant Xspark, but for Indian esports as a whole,” said Revenant Esports founder Rohit N Jagasia. “The players showed world-class skill, discipline and resilience. Representing India at Worlds will be a huge honour.”

    For team captain Ashmit Raj Singh, the journey was anything but easy. “We had a tough bracket with some of the best in the world, including two-time world champions Crazy Raccoon, yet we were called dark horses,” he said. “We put in the most effort into both draft and gameplay. Now, we want to show the world that our region can’t be underestimated anymore.”

    From clinching their first LPL Monthly Finals title in March to dominating the Subregional Grand Finals and now finishing Top-4 at the LCQ, Revenant Xspark’s 2025 has been nothing short of a highlight reel.

    With this achievement, Revenant Esports, founded in 2021 and home to over 45 athletes across eight rosters, continues to prove that India’s esports scene is no longer playing catch-up. It’s in it to win it.

     

     

  • Times Now, Navbharat and Radio Mirchi hit the road for Bihar Election Yatra

    Times Now, Navbharat and Radio Mirchi hit the road for Bihar Election Yatra

    MUMBAI: From Thekua to the throne. Bihar’s election season is getting a broadcast twist as Times Now, Times Now Navbharat and Radio Mirchi team up for a one-of-a-kind Election Yatra: a campaign that takes the state’s political pulse straight from its streets.

    In a first-ever collaboration between the Times Group’s television and radio arms, the initiative blends on-ground reportage with on-air energy, turning poll coverage into a full-fledged public conversation.

    The Election Yatra brings together Times Now Navbharat’s Rakesh Pandey and Times Now’s Swati Joshi, who hit the road across 28 districts and 4,500 kilometres, alongside Mirchi Patna RJs Shashi and Anjali. Together, they capture the stories, moods and melodies of Bihar’s democracy-in-motion.

    Rakesh Pandey connects live with RJ Shashi on air for Election Yatra at 5.20 pm, creating a bridge between the newsroom and neighbourhood. The segment, co-powered by Polycab, Kayam Churna and Sankalp Restaurant, promises candid voices, lively debates and plenty of local flavour.

    Meanwhile, Swati Joshi and RJ Anjali’s Times Now Election Yatra airs at 5:30 pm, capturing everything from Thekua ki mithas to Votva ka josh. Their segments decode what’s really on voters’ minds, from aspirations and anxieties to the small joys that make elections in Bihar feel like a festival.

    Through this collaboration, Times Now, Times Now Navbharat and Radio Mirchi aim to make election coverage as much about people and participation as it is about politics.

    Tune in daily to Times Now Navbharat at 5.20 pm and Times Now at 5.30 pm to follow the Election Yatra, where Bihar’s voices steer the conversation and every vote tells a story.

  • Shalimar Paints steps up its game with Hero Floor Shield launch

    Shalimar Paints steps up its game with Hero Floor Shield launch

    MUMBAI: Shalimar Paints is giving dull floors a reason to shine quite literally. The 120-year-old paint pioneer has unveiled Hero Floor Shield, a water-based floor coating that blends beauty, durability and innovation through self-cross-linking emulsion technology.

    The newly launched coating doesn’t just dress up floors in style, it armours them. Designed for cement and concrete surfaces, Hero Floor Shield offers superior protection against fungal and algal growth, making it as practical as it is polished. With this, Shalimar Paints looks to add another feather to its long-standing legacy of transforming spaces across India.

    Available in three shades Golden Yellow, Terracotta, and Gun Grey, the coating lends a soft sheen finish that suits both minimalist and vibrant interiors. It’s highly washable, abrasion-resistant, and environment-friendly, making it a well-rounded choice for homes that want flair without fuss.

    “Hero Floor Shield is yet another remarkable addition to our portfolio, reaffirming Shalimar Paints’ commitment to innovation, durability, and aesthetic excellence,” said Shalimar Paints managing director and CEO Kuldip Raina. “Specially formulated for modern homes and commercial spaces, this advanced coating offers superior abrasion resistance and excellent washability, ensuring long-lasting protection and beauty,” he added.

    What makes Hero Floor Shield stand out is its low VOC (Volatile Organic Compound) formulation, a non-flammable, eco-conscious product that supports healthier indoor air quality. It’s also built to withstand diverse Indian climates, drying efficiently under standard weather conditions of 30°C and 60 per cent relative humidity.

    Available in 1-litre and 4-litre packs, the coating maintains its efficacy for up to three years from the date of manufacture, a promise of reliability that goes beyond just surface-level appeal.

    With its combination of science, sustainability, and sheen, Hero Floor Shield marks Shalimar Paints’ latest stroke of brilliance, one that not only protects what’s underfoot but also elevates it to a statement of enduring style.

     

  • Bioderma launches ‘Glow with Science’ to redefine the meaning of radiance

    Bioderma launches ‘Glow with Science’ to redefine the meaning of radiance

    MUMBAI: No filters, just formulas. Bioderma, the french skincare brand known for its dermatological expertise, has launched a new digital campaign titled ‘Glow with Science’: a fresh take on what it truly means to shine.

    In an age where social media filters promise instant glow-ups, Bioderma flips the narrative by focusing on radiance that’s rooted in biology, not illusion. The campaign spotlights the brand’s pigment bio foaming cream, positioning it as the go-to product for everyday clarity and care.

    “Glow with Science is more than a campaign, it’s a reflection of who we are,” said  NAOS India director – marketing, ecommerce & modern trade Roshan Kunder. “At Bioderma, science is always guided by empathy for the skin. True glow isn’t instant; it’s built through consistency, care, and understanding your skin.”

    Targeting gen z and millennial consumers who crave both authenticity and efficacy, the campaign transforms dermatological precision into relatable storytelling. It blends AI-led creativity with clinical credibility, turning complex skincare science into something visual, engaging, and easy to understand.

    The launch also coincides with Bioderma’s refreshed global packaging identity under its care-first vision, uniting science, skin, and sustainability. The new design embraces simplicity and eco-responsible materials, reinforcing the brand’s long-term commitment to mindful beauty.

    Unveiled across Youtube and Instagram, the campaign is being amplified through influencer collaborations and digital media partnerships. With Glow with Science, Bioderma bridges the gap between beauty and dermatology, proving that the best glow is the one built on understanding, not filters.

     

  • Network18 turns up the volume on growth with a golden quarter

    Network18 turns up the volume on growth with a golden quarter

    MUMBAI: In a quarter where the media landscape was static at best, Network18 managed to change the channel to growth. The company’s second-quarter results for FY26 show that while much of the news industry wrestled with weak ad demand, Network18 found its own breaking news: a 7.2 per cent year-on-year rise in operating revenue, clocking Rs 477.2 crore in Q2 FY26, up from Rs 445.3 crore a year earlier and Rs 430.4 crore in the previous quarter.

    The bump came despite a 7 per cent dip in TV news inventory demand, hinting that the network’s improved pricing yields and robust market position helped it stay ahead of the curve. For an industry still feeling the aftershocks of cautious advertiser sentiment, Network18’s showing signals a quiet revival, one that could pick up further pace through Q3 and Q4.

    But the quarter wasn’t just about numbers, it was also about narrative. Cementing its leadership in regional news, Network18 acquired the remaining 50 per cent stake in IBN Lokmat News pvt. ltd. (IBNL) for Rs 25 crore, making News18 Lokmat a wholly owned subsidiary. The Marathi news powerhouse has seen strong revenue growth over the past three years and continues to reign supreme in the Marathi segment.

    For viewers, the move means a smoother experience across TV and digital; for the network, it’s another piece in the puzzle of regional dominance. “This acquisition strengthens our market-leading portfolio of national and regional news channels,” said Network18 chairman Adil Zainulbhai. “Our mission is to be the one-stop news destination for audiences across India.”

    Beyond news, the company is expanding into new frontiers. Moneycontrol, its flagship digital platform, has been building serious fintech muscle. Lending has emerged as a key growth engine, and its partnership with HDFC Bank, announced at the Global Fintech Festival 2025, adds further heft positioning Moneycontrol as India’s largest and most trusted financial destination.

    Meanwhile, Creator18, the network’s newest vertical, is crafting a future beyond headlines, one built on hashtags and human stories. The platform has already worked with over 1,000 creators, managing many exclusively, and is building what could become one of India’s largest creator ecosystems. From influencer campaigns to social-first storytelling, Creator18 is expanding Network18’s reach into lifestyle, culture, and commerce areas that increasingly shape public conversation.

    Network18’s 20-channel portfolio, which includes 14 regional channels, makes it the largest TV news network in India by both reach and viewership. And even as overall revenue growth for the first half of FY26 stayed broadly flat, the company’s tight cost control kept operating expenses steady, a sign of resilience in an uneven market.

    In an industry that thrives on breaking news, Network18 seems to have created some of its own from acquisition-led regional growth to digital diversification and creator-led storytelling. The message is clear: while others are still buffering, Network18 is already streaming into the future.

  • Tata Soulfull personalises chai-time with No Maida rusk and AI Manoj Bajpayee bot

    Tata Soulfull personalises chai-time with No Maida rusk and AI Manoj Bajpayee bot

    MUMBAI: When tea meets tech, sparks fly. Tata Soulfull, the ‘better-for-you’ foods brand from Tata Consumer Products, has brewed up something fresh for chai lovers with its latest campaign ‘Tata ka Rusk – Chai Time with Manoj Bajpayee’.

    At the heart of this campaign is a first-of-its-kind Whatsapp bot that lets consumers create personalised images and videos featuring Manoj Bajpayee, transforming a simple tea break into a shareable, star-studded moment.

    The launch also introduces Tata Soulfull no maida rusk, made with 16 per cent jowar and completely free of maida. The product offers a wholesome, less crumbly take on the traditional rusk, perfect for guilt-free dunking.

    Tata Soulfull CMO Rasika Prashant shared, “With ‘Tata ka rusk – Chai time with Manoj Bajpayee’, we wanted to go beyond a standard product launch. Rusk is a deeply habitual category, and changing that takes more than innovation, it takes interaction. The Whatsapp bot lets people not just try the product, but live the experience.”

    Supported by a 360-degree marketing push across digital and BTL platforms, the campaign blends nostalgia with new-age engagement. With Manoj Bajpayee’s charm and Tata Soulfull’s tech-driven creativity, chai-time just found its modern-day twist: personal, playful, and perfectly brewed for India’s homes.

  • Women take the wheel as ETO Motors powers Amaravati’s green drive

    Women take the wheel as ETO Motors powers Amaravati’s green drive

    The road to sustainability just got a lot more empowering. In a move that blends women power with green power, Hyderabad-based ETO Motors has signed an MoU with the Andhra Pradesh Capital Region Development Authority (APCRDA) to roll out a fleet of fully electric three-wheelers all driven by women across the capital region of Amaravati.

    The initiative, inaugurated by chief minister Nara Chandrababu Naidu, is part of Andhra Pradesh’s renewed vision to develop Amaravati as a model sustainable capital. The Chief Minister launched the new APCRDA headquarters while unveiling a series of infrastructure and connectivity initiatives designed to transform the region into a hub of smart, inclusive mobility.

    Commending ETO Motors’ efforts, Naidu said, “These women drivers will ferry passengers from nearby villages to the Capital Region, becoming financially independent and contributing to a cleaner, greener Amaravati.”

    And it’s not just about the environment, it’s about empowerment. Every woman behind the wheel has been trained, certified, and deployed under the programme, creating a blueprint for inclusive, sustainable growth that extends beyond transport.

    ETO Motors chief marketing officer Rajeev YSR said, “With a unified ticketing system, passengers can seamlessly travel across three-wheelers, buses, and cars for first-mile, middle-mile, and last-mile connectivity. Our goal is to build a fully electric fleet that connects the Capital Region quadrangle Gannavaram Airport, Vijayawada, Amaravati, and Guntur through clean, accessible transportation.”

    The rollout is ambitious. In its first phase, ETO Motors plans to deploy 300 electric three-wheelers, 100 electric cars, and 20 electric shuttle buses, integrating a multimodal network that’s both affordable and zero-emission.

    Beyond mobility, the programme is designed to generate employment and micro-entrepreneurship for women and marginalised communities ensuring that the transition to clean energy also drives social change.

    ETO Motors expressed its gratitude to the state’s leadership, including minister for MA&UD P. Narayana and APCRDA commissioner Sri Kannababu IAS, for their vision in enabling the project. The company’s senior leadership Bhaskar Ponnapula (director, ETO Group), Preethi Belinda Jasti (vice president of operations), and Nirmal (president, ETO Motors) were also present at the event.

    With e-rickshaws driven by women and powered by clean energy, Amaravati’s new mobility model isn’t just about getting from point A to B, it’s about moving towards a future that’s electric, equitable, and empowering. In this journey, Andhra Pradesh isn’t just going green, it’s going gracefully green.