ITV

Category: News Headline

  • Alpenliebe unwraps India’s first liquid choco-filled lollipop

    Alpenliebe unwraps India’s first liquid choco-filled lollipop

    MUMBAI: Alpenliebe has dropped a game-changer for sweet tooths everywhere: India’s first-ever lollipop with a gooey choco core. Say hello to Alpenliebe Eclairs Pop, a caramel-coated candy surprise that oozes rich chocolate at the heart of every lick.

    Known for its classic Eclairs with that irresistible molten centre, the brand has now taken things up a stick-literally. At just Rs 5 a pop, the Eclairs Pop delivers indulgence in a pocket-sized, on-the-go avatar. Whether you’re a slow licker or a single-bite rebel, this new launch promises a sugar rush with style.

    Aimed at teens and young adults who want their cravings satisfied fast and flavorful, the Eclairs Pop is Alpenliebe’s way of turning an ordinary snack into a cheeky, liquid choco-packed moment of bliss.

    “With Alpenliebe Eclairs Pop, our aim was to extend a much-loved experience into a new, convenient format. We know how deeply loved the Eclairs’ choco center is – and this product carries that indulgence forward in every way. Teens and young adults are seeking richer, more immersive treats even in everyday formats—and Eclairs Pop is just that. Not a twist, but a natural evolution of what they already enjoy,” said Perfetti Van Melle India director marketing Gunjan Khetan.

  • OnePlus rides the rails with Bengaluru Metro’s first full-train wrap

    OnePlus rides the rails with Bengaluru Metro’s first full-train wrap

    MUMBAI: In a high-visibility move that fuses tech with transit, Rapport Chrome, the outdoor arm of IPG Mediabrands, has partnered with OnePlus India to unveil the first full-train wrap on Bengaluru’s Green Line Metro — a first-of-its-kind format introduced by Namma Metro (BMRCL).

    Dubbed as a window to innovation, the striking wrap-around design for the new OnePlus 13s turns the metro’s windows into camera lenses — cleverly mimicking the smartphone’s camera interface. As passengers zip through India’s tech capital, it appears they’re capturing the city through the eyes of the device itself. Inside, sleek branding and smart copy keep the vibe on-brand and high-impact.

    The Green Line, which cuts across key residential and commercial zones, offers prime real estate for eyeballs-on-the-go — making it the ideal canvas for a flagship like the 13s.

    Rapport Chrome president Vinkoo Chakraborty said “Collaborating with OnePlus on this trailblazing campaign has redefined the possibilities of creative contextualization in outdoor advertising in India. By combining innovative design with the strategic reach of the Green Line, we’ve created a powerful platform to showcase the OnePlus 13s to millions.”

    From station to screen, OnePlus is proving that bold creative and contextual genius can still turn heads in a mobile-first world.

  • Freshwrapp and Vikas Khanna say no to bacteria with a foil-wrapped punch

    Freshwrapp and Vikas Khanna say no to bacteria with a foil-wrapped punch

    MUMBAI: Hindalco’s Freshwrapp has teamed up with Michelin-starred chef and author Vikas Khanna to roll out a punchy new campaign — Bacteria ki Entry ko Rokey. The message? Ditch that damp cloth and crumpled newspaper. If you love your food, protect it like you mean it.

    At the heart of the campaign is Freshwrapp’s new ‘Freshlock Shield’ — a science-backed feature that promises to block bacterial intrusion while keeping food fresh, fragrant, and full of flavour. Tested by NABL-approved labs, the foil prevents bacteria like E. coli, Salmonella and Staphylococcus aureus from breaking through for up to 48 hours. Not bad for something you can tear off a roll.

    The campaign film, created by Network Advertising, lands the hygiene message with humour — personifying bacteria as a pesky dinner date couple, only to be blocked by the foil’s protective barrier. Think rom-com meets science class.

    Speaking on the collaboration, Khanna said, “Food is one of the purest expressions of love in every Indian home—but how we store that food is often taken for granted. I’ve used aluminium foil often as it’s hygienic, dependable and easy to use. Freshwrapp, in particular, has always stood out for me and with this campaign, we’re encouraging families to adopt smarter, safer kitchen habits”.

    Freshwrapp, already a category leader and certified ISI-safe, is now repositioning itself from a convenience product to a daily essential. Consumer trials revealed that once introduced to Freshwrapp, non-users were quick converts, praising its hygiene, freshness retention, and ease of use.

    This scientifically validated shield is a powerful reassurance for caregivers, especially mothers, who ranked it highly for freshness and hygiene in consumer trials. As one participant put it, “When I pack my child’s lunch in Freshwrapp, I know I’m sending both food and protection.”

    Commenting on the campaign, Hindalco Industries Ltd senior president & CEO – downstream aluminium business, Nilesh Koul said “At Hindalco, our vision of ‘Engineering Better Futures’ is not just about materials—it’s about enabling safer, healthier everyday choices for families. Through Freshwrapp, we’re helping engineer a better future, one kitchen at a time. With this campaign, we’re not just showcasing the freshness and hygiene benefits of aluminium foil; we’re encouraging families to rethink old habits. It’s about making informed, healthier choices in the kitchen”

    With over 1.2 million households using it every month, and three ‘Superbrand’ titles under its belt, Freshwrapp is rolling into the hearts — and lunchboxes — of Indian families, one tightly wrapped paratha at a time.

  • GMR’s ‘Rug rug mein rugby’ campaign brings the scrum to the street

    GMR’s ‘Rug rug mein rugby’ campaign brings the scrum to the street

    MUMBAI: GMR Rugby Premier League (RPL) is charging into the national consciousness with a thumping new campaign — Rug Rug Mein Rugby — an audacious attempt to make the gritty, fast-paced sport of Rugby 7s feel as everyday as chai and traffic jams.

    Launched by GMR Sports and Rugby India, the campaign leads with a high-energy anthem that celebrates the adrenaline, grit and speed of the game, backed by vibrant visuals and a hook designed to stick. But it doesn’t stop at soundtracks. A witty series of digital films reimagines rugby in everyday Indian scenarios — from a fish-market dive that mirrors a try, to a lift-crasher evoking a ruck. The goal? Make the game less foreign, more fun.

    Speaking on the campaign, Rugby India president Rahul Bose said, “With Rug Rug Mein Rugby, we are not just launching a league, we’re launching  an emotive appeal to all Indians – Sabke Rug Rug Mein Rugby, India ke Rug Rug Mein Rugby. The theme song exudes all the exciting characteristics of the sport, while this campaign simplifies the game, celebrates the best athletes, and invites all of India to witness this spectacle.”

    GMR Sports CMO Sujoy Ganguly said, “At GMR Sports, we are committed to building a strong foundation for rugby in India. This campaign captures the heart and excitement of the sport and makes it accessible to new audiences. It’s a dynamic, high energy launchpad for both the Rugby Premier League and a wider rugby movement in the country.”

    The GMR RPL, backed by World Rugby, kicks off its debut season on June 15 at the Mumbai Football Arena with 34 matches lined up. If the campaign’s punchy appeal lands right, rugby might just go from niche to next-big-thing.

  • Brand new innings! Abhik Chakraborti joins Ileseum as marketing head

    Brand new innings! Abhik Chakraborti joins Ileseum as marketing head

     MUMBAI: From Hungama to Ileseum marketing maverick Abhik Chakraborti is back in the spotlight, this time with a brand playbook that’s as bold as it is brilliant. Ileseum Clubs has roped in seasoned marketing strategist Abhik Chakraborti as its new head of marketing, signalling a high-impact move as the lifestyle and leisure brand gears up for its next growth sprint. With a career spanning over 19 years, Abhik brings to the table a powerful blend of branding finesse, content vision, and campaign muscle.

    From orchestrating big-ticket IPs like IIFA at Wizcraft International to crafting luxury narratives at Shazé, his stints read like a marketing masterclass. He’s also held top roles at Percept Ltd, Rhiti Group, Hungama, and even steered digital-first strategies as CMO at Bedbathmore making him well-versed in the art of blending entertainment with enterprise.

    At Ileseum, his mandate is clear: supercharge brand visibility, build cultural capital, and drive marketing innovation across physical and digital touchpoints.

    “We’re thrilled to welcome Abhik to the Ileseum family,” the team announced, describing his arrival as pivotal to the brand’s journey into uncharted territories of consumer experience and storytelling.

    A Mumbai native and marketer by instinct, Abhik is known for balancing the boardroom and the backstage building brands that not only perform but perform with flair. Whether it’s managing strategic alliances at Promo Sapiens or crafting content ecosystems, his career is a showcase in adaptability and narrative-driven growth.

    As Ileseum Clubs expands its footprint, expect Abhik to spin more than just campaigns, this one’s all set to script a brand renaissance.

  • Amitabh M. takes the sales reins at Punjab Kesari Delhi Group

    Amitabh M. takes the sales reins at Punjab Kesari Delhi Group

    MUMBAI: Punjab Kesari Delhi Group has roped in Amitabh M. as its new national sales manager — a move that signals serious intent in the ever-competitive media sales space. With nearly three decades of navigating the media maze, Amitabh steps in armed with a résumé packed with big names, bigger targets, and a reputation for delivering results.

    Before this, he was AVP – business development at Picta Solutionz, and has clocked stints at top-tier players like Times Internet, ABP Digital, Hindustan Times, Outlook Publishing, Indian Express, and more. From digital wizardry to old-school ad hustle, Amitabh has sold it all — display, programmatic, native, sponsorship IPs, and brand solutions.

    Known for his knack for building lean, mean revenue machines, he also brings deep expertise in team management, forecasting, and concept selling. For Punjab Kesari, it’s a clear signal: it’s not just about selling space — it’s about owning the marketplace.

  • Azim Lalani co-founds Bullet, hopes to fire up the two-minute microdrama revolution

    Azim Lalani co-founds Bullet, hopes to fire up the two-minute microdrama revolution

    MUMBAI — Azim Lalani, the digital maverick who’s seen it all from India Today to Fanory, (a career of more than a score years) has now strapped on a new role — co-founder and chief business officer at Bullet, a mobile-first microdrama OTT platform that promises to shoot cinematic stories straight to your phone in under two minutes.

    With a sharp eye on Gen Z and a regional-first, multilingual content play, Bullet isn’t just banking on binge culture — it’s reinventing it. Backed by tokenomics and built on blockchain, the platform wants to do more than stream — it aims to spark a creator economy explosion.

    “As CBO, I’ll be driving business strategy, growth partnerships, content, and monetisation,” Lalani said. “We’re not just building a platform — we’re architecting a storytelling ecosystem that’s sustainable, scalable and rooted in innovation.”

    He gave a shoutout to co-founder and CTPO Saurabh Kushwah for leading the tech charge, and thanked the leadership at Zee Entertainment Enterprises for supporting new-age innovation.

    Lalani’s previous innings include launching Fanory to help creators go direct-to-fan with coin-based monetisation, leading Money9 at TV9, and steering convergence and brand solutions at Network18. Prior to that he did time at India Today, Rediff and Indian Express. 

    Now with Bullet, he’s loading the chamber with big ambitions — where every story is sharp, short, and shot with purpose. Creators, got a drama to drop? The stage is yours — but make it snappy.

  • Amoli Hindlekar leaps from Network18 to Omnicom, set to lead PR

    Amoli Hindlekar leaps from Network18 to Omnicom, set to lead PR

    MUMBAI: Corp com whiz  Amoli Hindlekar, has traded her Network18 perch for a sparkling new role as PR lead at Omnicom Advertising Group (OAG). After a “memorable stint” at Network18, where she spent two years and seven months shaping narratives, Hindlekar is now poised to bring her A-game to OAG, promising “storytelling, strategy, [and] impact.”

    It seems the ink is barely dry on her Network18 chapter, which concluded in June 2025. Before that, Hindlekar flexed her communication muscles at DDB Mudra Group for two years and nine months as corporate communications manager, following a nearly three-year tenure as associate manager- corporate communications at Dentsu Aegis Network India. Her career kicked off with a public relations executive gig at Fountainhead Mkting giving her a well-rounded foundation in the world of spin.

    Hindlekar’s move to OAG signals a fresh wave of “bold ideas and meaningful work” from an industry veteran who clearly knows how to make headlines – and now, how to get others to make them too. Omnicom will no doubt be pleased as punch to have snapped up such a seasoned pro.

  • Pooja Sondhi gets HR handle at Adomantra to drive growth playbook

    Pooja Sondhi gets HR handle at Adomantra to drive growth playbook

    MUMBAI: She’s not just hiring, she’s here to rewire. In a strategic move to anchor its growth plans with a strong people backbone, Adomantra Digital India Pvt. Ltd has roped in Pooja Sondhi as its new chief human resources officer (CHRO). The appointment signals the company’s intent to double down on its talent-first philosophy while expanding operations across Delhi, Mumbai, Bengaluru, and Hyderabad.

    Armed with over 20 years of HR experience, Pooja is no stranger to driving scale. A certified POSH trainer and two-time HR award winner “HR Professional of the Year” (HR+L&D Innovation Summit 2024) and one of the “50 HR Innovators” (World HRD Congress 2023) she’s known for her sharp people insights, strategic acumen, and change-making credentials. Her resume spans stints at Dainik Jagran, JCDecaux, Vcommission Media, and Aargus Global Logistics, giving her a ringside view into both legacy and new-age organisations.

    At Adomantra, she’ll steer HR across its growing business hubs, with a focus on building a high-performance, inclusive, and agile culture. As part of the company’s FY 2026 roadmap, Adomantra aims to onboard new hires and expand its business footprint placing Sondhi at the centre of this scale-up engine.

    “We are thrilled to have Pooja on board,” said Adomantra Digital India and Adotrip Group founder & CEO Vikas Katoch. “Her people-first mindset and strategic sharpness are exactly what we need as we grow across verticals. She brings both depth and direction to our HR vision.”

    Sondhi, for her part, is already rolling up her sleeves. “This is an exciting moment in Adomantra’s journey,” she said. “Together, we’ll build a workplace where growth and empathy go hand in hand because a great business starts with great people.”

    With her at the helm, Adomantra seems ready to not just chase targets, but to truly humanise hypergrowth, one hire, one culture shift, one strategy at a time.

  • Bold Care hits the pleasure button, launches massager line

    Bold Care hits the pleasure button, launches massager line

    MUMBAI: India’s numero uno sexual wellness disruptor, Bold Care, is going full throttle into the pleasure lane. The Ranveer Singh-backed brand has launched a brand-new lineup of intimate massagers — five under its booming women’s vertical, Bloom by Bold Care, and two for men — in a move that repositions the massager not as a secret indulgence, but as a daily dose of joyful self-care.

    The new drop isn’t just a product launch — it’s a cultural shft. Branded under the philosophy of “Big Pleasure,” Bold Care is flipping the script on self-pleasure from shame to self-empowerment.

    Launched just five months ago, Bloom by Bold Care has clocked over 1.5 lakh orders across Amazon, Flipkart, Nykaa, Myntra, and its own D2C platform. It’s already 4x ahead of Bold Care’s initial growth curve — and what’s more, it’s profitable. That’s pleasure, powered by science.

    The new line-up blends medical-grade silicone with sleek, ergonomic designs, long-lasting rechargeable batteries, and whisper-quiet tech. A 360-degree rotating head, a 365-day free replacement warranty (best-in-class, the brand claims), and affordable pricing give this range serious mass appeal. Products are available via Blinkit, Zepto, Swiggy Instamart, and leading e-tailers.

    The woman’s pleasure-giver range is as follows:

    * Rush (Rs 1,599): Compact bullet massager
    * Tempt (Rs 1,799): Classic wand with powerful vibes
    * Arouse (Rs 1,899): Dual-ended delight
    * Rhythm (Rs 899): Full-body wand for everyday ease
    * Sparkle (Rs 1,499): Travel-sized mini bullet

    And men have two varieties  in the Bold Care range to opt for, making the choice easier:

    * Masterstroke Stroker (Rs 1,499): Textured grip stroker
    * Stroke of Genius (Rs 1,899): Vibrating stroker with 10 custom modes
     

    “It is time we start recognising personal pleasure as an essential part of our health. With this launch, we are not just introducing products — we are opening a new chapter in how India approaches intimacy,” says Bold Care co-fouunder & CEO Rajat Jadhav. “Massagers should no longer be hidden or stigmatised, but embraced as essential tools of self-care. At Bold Care and Bloom, we are not just responding to demand, we are leading a shift in culture.”

    Since launching in July 2020, Bold Care has been rewriting the rulebook on men’s sexual health — offering science-backed treatments for erectile dysfunction (ED)  and premature ejaculation (PE), alongside India’s fastest-growing condoms and lubes. Bloom extends that same science-meets-sensibility playbook to women’s health, tackling root-cause issues from PCOS to menopause.

    Massagers are no longer hush-hush. With this bold new range, Bold Care is inviting Indians to indulge in their own pleasure –  guilt-free.