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Category: News Headline

  • Zidd Hai Jeet Hai as TTBS celebrates MSME grit this MSME Day

    Zidd Hai Jeet Hai as TTBS celebrates MSME grit this MSME Day

    MUMBAI: What drives India’s small businesses ambition or attitude? Tata Tele Business Services (TTBS) thinks it’s zidd that unrelenting, gritty will to win. And this MSME Day 2025, the brand is spelling it out loud and clear with its new campaign “Zidd Hai To Jeet Hai”, a punchy tribute to the backbone of India’s economy.

    Launched on 27 June , the campaign goes beyond boardroom clichés and brings real MSME hustle to the screen capturing the steely spirit that pushes modest enterprises to punch way above their weight. With a brand film and three hard-hitting stories across tech, banking, and manufacturing, TTBS showcases MSMEs not as underdogs, but as unstoppable forces rewriting India’s growth playbook.

    “In boardrooms and on shop floors, in small towns and big cities, there’s one common thread the zidd to succeed,” said Tata Teleservices senior vice-president of product and marketing Vishal Rally. “MSMEs are the key drivers of India’s economy, and at TTBS, we’re proud to fuel their growth with smart digital solutions.”

    The films, the fire, the fight:

    1.   Tech Pioneers: IT MSMEs coding India’s future, proving that breakthrough innovation doesn’t always need plush offices just persistence.

    2.   Fintech Fixers: Financial inclusion warriors taking banking to Bharat’s unbanked corners, one digital leap at a time.

    3.   Manufacturing Mavericks: Made-in-India heroes delivering world-class goods to global markets from humble beginnings.

    Through these stories, TTBS puts a spotlight on the very sectors it supports with its solutions whether it’s Smartflo Ucaas, secure cloud connectivity or scalable cybersecurity. The message? MSMEs don’t just survive, they scale, when given the right tools.

    The campaign also comes at a time when MSMEs are more crucial than ever. Contributing significantly to India’s GDP and employment, they’re not just business units, they’re engines of economic inclusion and innovation. TTBS, by providing purpose-built digital tools, aims to bridge the tech gap and enable these businesses to thrive in an increasingly connected economy.

    With “Zidd Hai To Jeet Hai”, TTBS isn’t just launching a campaign, it’s raising a toast to the tenacity of those who turn every ‘no’ into a new beginning. Because when India’s MSMEs bet on themselves, they’re not just dreaming big, they’re delivering bigger.

  • LIC Housing Finance puts your name on the door, digitally speaking

    LIC Housing Finance puts your name on the door, digitally speaking

    MUMBAI: What’s the first sign a house is truly yours? LIC Housing Finance thinks it’s seeing your name on the nameplate-and to mark 36 years of enabling that dream, it’s gone digital with a sentimental twist.

    The company, in collaboration with digital agency BC Web Wise, has launched a heartfelt campaign titled ‘Apna Ghar, Apna Naam’, a microsite-led activation that invites users to create and download their very own personalised digital nameplates. No keys, no walls, no paperwork—just your name on the door, digitally rendered as a symbol of aspiration.

    Inspired by LIC HFL’s Foundation Day brand film that celebrates the quiet triumphs of homeownership—from picking wall colours to hanging family portraits—this activation brings the emotion online. Visitors to the site can design custom nameplates and share them across social platforms as a way of manifesting their housing dreams.

    “Owning a home is one of the most personal dreams for many Indians, and the nameplate is often the most visible sign of that dream coming true,” said BC Web Wise associate creative director, Anuja Bharadwaj. “With this activation, we wanted to recreate that moment of pride, even digitally. It’s simple, it’s emotional, and it’s something everyone can relate to.”

    The brand is backing the initiative with a full-throttle digital rollout—reels, stories, user-generated content, and even employee nameplates—all designed to build a community of dreamers proud to say, ‘Apna ghar toh apna hi hota hai.’

  • McDonald’s gets a fry with a side of feels in Siliguri love story

    McDonald’s gets a fry with a side of feels in Siliguri love story

    MUMBAI: A reel that began with home-cooked fries and a lovingly hand-sketched McDonald’s box ended up serving the internet one of its warmest moments this month. The creators behind @patnijipatikijodi posted a short video of a husband recreating the iconic red-and-yellow fries box for his wife—drawing every curve, arch, and crinkle with heart.

    What followed was McDonald’s India flipping the script in style. The brand tracked down the couple in Siliguri and sent them a surprise: a real fries box, perfectly mirroring the husband’s hand-drawn version—this time filled with actual fries and packed with love. The move, imagined and executed by creative agency DDB Mudra, quickly turned into a crowd-puller online.

    The couple returned the favour with another reel, this time unboxing the surprise and praising the brand for its thoughtfulness. The comments section lit up with fans hailing the fast-food giant for its ‘aww-some’ real-world response to a digital love note.

    No paid partnership, no flashy collab—just pure, authentic engagement that fried the internet in the best way possible.

     

     

     

     

  • Juventus ditches straight stripes in a fashion-forward kit by adidas

    Juventus ditches straight stripes in a fashion-forward kit by adidas

    MUMBAI: Juventus is blurring the lines between sport and style this season—literally. The Italian giants have unveiled their new 2025/26 home kit in collaboration with adidas, and it’s anything but traditional.

    The famed black-and-white stripes have undergone a fashion makeover. Instead of clean, uniform lines, the new design features offset and varying stripe widths—an edgy nod to Italian high fashion and a bold throwback to the club’s original colours from 1897, splashed across the adidas logo, club crest, and the signature three stripes.

    The jersey isn’t just eye candy—it’s engineered for performance. The player edition features adidas’ cutting-edge Heat.rdy tech to keep stars cool under pressure, while fans get their hands on the sweat-wicking Aerorady version for everyday wear. Completing the retro-modern look is the Teamgeist collar, last seen on international kits during the 2006 World Cup.

    adidas senior design director, Juergen Rank said, “We’re proud to introduce something a little different this season while still staying true to the club’s iconic DNA. When you think of Italy, two things come to mind – football and fashion. We wanted to take a typically characteristic Italian design theme and reimagine it in a modern and innovative way to merge the best of fashion with the best of football performance. We also wanted to give fans of the club a hit of nostalgia, which we’ve achieved through the pink detailing seen on the club crest and adidas logo.”

    Equal parts nostalgia and next-gen flair, Juventus’ new home kit ensures the Old Lady remains one of the sharpest-dressed sides in Europe.
     

  • Airtel goes big on blocking fraud with OOH blitz

    Airtel goes big on blocking fraud with OOH blitz

    MUMBAI: Airtel is taking its scam-stopping game to the streets — quite literally. Partnering with dentsu India’s out-of-home (OOH) specialist Posterscope, the telecom giant has rolled out a clever and quick-fire OOH campaign to promote ‘SPAM 2.0’, the next phase in its Safe Network proposition, featuring real-time detection and blocking of fraudulent links.

    The campaign’s hero message is ‘Blocking fraud links’. And that promise popped up across everything from metro stations to mall façades, transit hubs, bus shelters and even parking barricades — with witty, hyperlocal lines in regional languages that caught eyes and sparked smiles. Think: ‘Ye gate to khulega, par Airtel pe fraud link nahi khulega.’

    Spread across top metro cities and key markets, the campaign cleverly hit high-traffic zones where users are most vulnerable to distraction — while reinforcing Airtel’s positioning as the nation’s digital watchdog.

    Posterscope’s turnaround was just as slick, the nationwide campaign was planned, produced and executed in under four days. The strategic mix of formats and real-time contextual placements ensured that Airtel’s safety-first message landed when and where it mattered most.

    Posterscope India CEO Imtiyaz Vilatra said, “This campaign perfectly balances innovation with purpose. We translated Airtel’s powerful tech solution into a creative narrative that felt personal and timely. Through hyperlocal execution and speed, we were able to capture attention and build trust, a testament to how OOH can truly drive social impact when done right.”

    SPAM 2.0 isn’t just another tech update — it’s a public service with punchlines, and proof that when safety goes OOH, trust comes home.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Travelxp turns up the HD heat in Hungary with Magyar Telekom

    Travelxp turns up the HD heat in Hungary with Magyar Telekom

    MUMBAI: Travelxp is cranking up the wanderlust dial in Hungary, now streaming in high-definition glory on Magyar Telekom. The premium travel and lifestyle network has launched Travelxp HD on the platform, complementing its existing 4K channel and giving Magyar Telekom’s 1.4 million TV subscribers another slick reason to stay glued to their screens.

    Located at channel position 85 on select packages, Travelxp HD brings a fresh burst of armchair escapism to Hungarian homes — from sun-kissed beaches and food trails to adrenaline-pumping adventures and offbeat destinations. All of it comes with the added ease of being fully dubbed in Hungarian, making it even more bingeable for local audiences.

    “Strengthening our partnership with Magyar Telekom, one of Hungary’s most respected  broadcast platforms, is a major milestone for Travelxp in Eastern Europe,” said Travelxp managing director, Europe & Africa, Sumant Bahl. “Hungarian audiences have  shown great enthusiasm for high-quality travel programming, and we’re excited to meet  that demand with immersive, fully localised content.”

    With over 1,000 hours of Hungarian-dubbed programming, Travelxp now reaches over 118 countries in more than 25 languages. The HD and 4K channels operate on distinct feeds, ensuring viewers get a curated buffet of globe-trotting stories in both formats.

    For Magyar Telekom, it’s another feather in the cap — the telco now beams over 160 channels (50+ in HD) and covers more than 33 per cent of Hungarian households, making it a natural partner for Travelxp’s growing European ambitions.

    From Budapest to Borneo, the world just got a little closer — and a whole lot crisper.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Pokémon Go takes over India’s Nexus Malls with legendary loot and lively lures

    Pokémon Go takes over India’s Nexus Malls with legendary loot and lively lures

    MUMBAI: Get ready to catch ’em all in real life. Pokémon Go Fest 2025: Global is landing in India, and Niantic is teaming up with Nexus Malls to turn shopping centres into Poké-playgrounds across five major cities. The AR-powered global event, set for 28-29 June, promises exclusive spawns, special research tasks, avatar upgrades, and  for the first time ever, a chance to encounter the mythical Volcanion.

    From Navi Mumbai’s Nexus Seawoods to Delhi’s Select CityWalk, Hyderabad, Bengaluru, and Chennai, Trainers can immerse themselves in the Pokémon universe through high-energy meetups and interactive zones. In addition to the mall takeovers, virtual Trainer meetups will roll out across 26 cities, including Coimbatore, Kolkata, Guwahati and Dehradun.

    Expressing his excitement on the global edition of Pokémon Go Fest 2025, Niantic Indian manager Sundarraman Ramalingam said, “Pokémon Go Fest 2025: Global is more than just a virtual event, its a celebration of exploration, community, and the spirit of discovery that defines Pokémon Go. With the long-awaited debut of Volcanion, exciting in-game content, and special experiences at Nexus Malls across India, we’re bringing Trainers closer together, no matter where they are in the world.

    He added, “Collaborating with Nexus Malls allows us to bring Pokémon Go to life in spaces that are not only safe and accessible but also deeply rooted in local communities. These vibrant venues help us spark real-world connections and welcome new Trainers into the adventure.”

    Nexus Malls CMO Nishank Joshi said,”We are excited to partner with Pokémon Go Fest 2025: Global and bring this incredible global experience to our malls across India. At Nexus Malls, we are always looking for ways to create vibrant, engaging spaces where communities can come together. Pokémon Go is all about exploration and connection, and our malls are the perfect places to bring those moments to life. This partnership is just the beginning and we look forward to creating many more unique, interactive experiences for our visitors in the future.”

    With bonuses galore, rotating habitats, and a shot at snagging Shiny Carbink or Shiny Frigibax, Nexus is about to become the next big PokéStop. Entry is free, but serious Trainers may want to grab a ticket for exclusive in-game access.

    The hunt begins on 28 June at 10 am. Trainers, charge those power banks — it’s going to be a wild weekend.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Pulse races past Rs 750 crore in sales, proving India still has a sweet (and tangy) tooth

    Pulse races past Rs 750 crore in sales, proving India still has a sweet (and tangy) tooth

    MUMBAI: DS Group’s chart-topping confectionery star, Pulse, has smashed yet another milestone, clocking over Rs 750 crore in consumer sales in FY 2024–25 — that’s one candy for every Indian, and then some.

    Launched in 2015, the humble hard-boiled treat with a twist — a tangy core wrapped in raw mango nostalgia — has now dominated the category for nine years running, holding a 19 per cent market share and growing at a blistering CAGR of 15 per cent over the last three years. That’s well above the category average of 9 per cent — not bad for a candy that initially rode on word-of-mouth and a punchy tagline, ‘Pran Jaaye Par Pulse Na Jaaye.’

    From bustling kiranas to highway dhabas, Pulse’s unmistakable zing has made it a fixture in both urban pockets and rural corners. Its distribution game, once a startup hustle, has evolved into a sleek, hyper-efficient network powering India’s most widely distributed hard-boiled candy.

    But Pulse isn’t just about popping sugar bombs. It’s a full-blown case study at IIM Ahmedabad — a masterclass in flavour innovation, cultural insight, and unconventional marketing. Remember the ‘Pulse of the Sky’ kite-flying campaign that entered the Limca Book of Records? That was just one of many stunts that kept the buzz alive between launches of new flavours like guava, pineapple, orange, and the latest, ‘Pulse Golmol Imli Goli’, a chewy nod to India’s timeless tamarind love affair.

    And the brand isn’t resting on its laurels. With viral UGC, organic celeb love, and award-winning campaigns from ‘Pulse Ka Pandal to Pulse Ganesh Mahotsav’, DS Group continues to stir the market with every pop.

    “DS Group’s vision for Pulse, a leading Indian ethnic confectionery brand in India, is to evolve it into a multi-format, multi-occasion offering. We plan to achieve this by strategically moving into adjacent product categories, exploring innovative new formats, and capitalising on the rich tapestry of regional flavors. Our consistent focus on brand building, enhanced consumer engagement, and achieving deeper market penetration will help us maintain our leadership position. We’re aggressively pursuing both domestic and international markets for expansion. On the domestic front, we’re leveraging our robust distribution network that has a reach of over 35 lakh outlets across India,” said DS Group vice chairman, Rajiv Kumar.

    “Pulse, with its delightful fusion of fruity and surprisingly tangy flavors, particularly the familiar raw mango with a zesty core, offered an unparalleled sensory experience to the consumer. This distinctly appealed to India’s preference for tangy tastes which was a significant departure from the Western-format candies prevalent at the time. Pulse candy stands as a testament to the evolving Indian consumer who is more value-conscious today and DS Group truly leveraged this understanding by disrupting the market with its pricing strategy. At a time when 86 per cent of the hard boiled candy market was at the 50-paise price point, Pulse boldly launched at Rs 1. This wasn’t just a higher price; it was a perceived higher value that resonated deeply with our palates and our pockets,” Kumar added.

    “Pulse revolutionised the confectionery market by challenging the notion that candies were solely for children. It strategically tapped into an overlooked demographic, the adults, thereby significantly broadening the consumer base for impulse confectionery. Why should kids have all the fun? That was the premise. We leveraged our keen understanding of local palates and unmet consumer needs, allowing Pulse to redefine the segment and establish itself as a trendsetting brand with remarkable consumer loyalty. Even our packaging and design for Pulse was clutter breaking,” he said.

    Call it a candy. Call it a case study. Either way, Pulse is still the flavour of the nation.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Boria Majumdar joins NDTV as Consulting Editor for sports coverage

    Boria Majumdar joins NDTV as Consulting Editor for sports coverage

    MUMBAI:  Not just cricket scores or Olympic medals but what they say about a nation. That’s the lens Boria Majumdar is bringing to NDTV as he joins as consulting editor in a move that promises to reshape Indian sports journalism as we know it. A Rhodes Scholar, bestselling author, founder of Revsportz, and one of the country’s most respected sports voices, Boria isn’t just reporting the play he’s reading between the lines. From ghostwriting Playing It My Way with Sachin Tendulkar to tracking the Olympic journey of India’s rising stars, his résumé reads like a masterclass in access, authority, and storytelling.

    “This is a new NDTV,” says Boria. “And I’ve been building a new kind of Indian sports media narrative, one that goes beyond hero worship and highlights Olympic, Paralympic, and grassroots stories with equal rigour. It’s bold, and it’s overdue.”

    With India staring at a packed global sporting calendar from the 2026 T20 World Cup and FIFA World Cup to the Los Angeles 2028 Olympics and a possible bid for the 2036 Games NDTV’s new editorial strategy aims to deliver conversations that are not just entertaining, but essential.

    “Sport isn’t entertainment. It’s identity. It’s diplomacy. It’s where a nation stands when the anthem plays,” Boria explains. “We’re here to ask better questions. Infrastructure. Funding. Gender equity. Athlete mental health. These are not side notes, they’re the main story.”

    At NDTV, Boria will bring his signature depth, big-name interviews, and sharp commentary to a wider canvas. From Nagpada boxing rings to the chess boards of Chennai, from corporate corridors to kabaddi mat sidelines, expect every angle covered.

    NDTV  Editor-in-Chief Rahul Kanwal CEO says, “Boria is the most high-impact sports journalist in the country. His knowledge is unmatched, and his vision aligns perfectly with NDTV’s intent to make sports journalism deeper, more insightful, and genuinely nation-shaping.”

    With this move, NDTV signals a shift from highlight reels to headline reforms. The spotlight is no longer just on the athlete, but on the system that shapes them. Because sport was never the side story. It was always the soul of it.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • APOS 2025: Banijay Asia and its grow-grow urge

    APOS 2025: Banijay Asia and its grow-grow urge

    BALI: Banijay Asia, the formidable content producer, is strategically expanding its reach into Southeast Asia, with a sharp focus on Indonesia and a ground breaking reality series that will propel contestants into space, according to a report in Variety. Group chief executive Deepak Dhar, speaking at the APOS conference, revealed the company has “already locked a couple of deals in Jakarta” for both scripted and unscripted ventures.

    This expansion includes an enhanced version of Banijay Asia’s previously announced cross-border reality show, which initially sought one Indian participant but will now search for “one Indian and finding one Indonesian who we can send to space in a Blue Origin rocket.”

    The move comes as Banijay Asia continues to scale its substantial operations in India, a market with a “voracious content appetite,” according to Dhar. He noted the company produces “800 days of Big Boss [the local version of Celebrity Big Brother] in our calendar year of 365 days,” highlighting the sheer volume of content generated.

    “The timing is right for us personally, because we’re happy in the position that we are at in India, and now we can focus our bandwidth into the rest of the region,” Dhar explained. “We are really doubling down on Indonesia and then subsequently in Thailand.”

    Banijay Asia has built a strong reputation for successfully localising international formats while also developing successful Indian originals. Its  adaptation of The Night Manager for the erstwhile Disney+ Hotstar garnered massive viewership, with a second season currently in production. The company also recently rebooted the long-running crime procedural CID, which delivered “massive strong results on Sony television” before its subsequent windowing to Netflix.

    Dhar articulated the company’s broader regional ambition: “It’s really time that an Indian story catches the fancy and attention of global audiences as well. So that’s really something that we’re excited and working towards.”