Category: News Headline

  • Ishan Chatterjee steps in as JioStar’s new sports and live experiences boss

    Ishan Chatterjee steps in as JioStar’s new sports and live experiences boss

    MUMBAI: Ishan Chatterjee has been named chief executive – sports and live experiences at JioStar, stepping into the hot seat vacated by Sanjog Gupta, who now helms the International Cricket Council (ICC) as its chief executive officer.

    Chatterjee will continue to juggle his responsibilities as chief business officer – sports revenue, SMB & creators, even as he steers JioStar’s live sports ambitions. He joined the media giant in 2024 (then JioCinema), following a 13-year innings at Google, where he was last managing director of YouTube India.

    A Wharton and St. Stephen’s College, Delhi alum, Chatterjee has done time at McKinsey & Co and Hindustan Unilever.

    With nearly 20 years of skin in the game across media, consulting, and consumer goods, he now takes the pitch at JioStar with a stacked playbook.

  • Aap Ki Adalat: Delhi CM Rekha Gupta on skipping Sheesh Mahal – “Neend nahin aati”

    Aap Ki Adalat: Delhi CM Rekha Gupta on skipping Sheesh Mahal – “Neend nahin aati”

    MUMBAI: Delhi chief minister Rekha Gupta has, for the first time, explained why she decided not to shift to the multi-crore ‘Sheesh Mahal’ built by Arvind Kejriwal, and opted to go to a renovated bungalow on Raj Niwas Marg.

    Appearing in Rajat Sharma’s iconic show ‘Aap Ki Adalat’, to be telecast tonight at 10 pm on India TV, the chief minister was asked what the harm was in shifting to ‘Sheesh Mahal’, “Neend Nahin Aati (I can’t sleep). I see how the people of Delhi are suffering, and Kejriwal Saheb was enjoying while staying there. He even did not open his curtains (Woh Pardey Bhi Nahin Kholte They). The voice of people did not reach his ears (Janata Ki Awaaz Unke Kaanon Me Nahin Aati Thi). He used to stay within the confines of his home. Even today, his party MLAs come and tell me, they never saw the Sachivalaya (secretariat). Today that secretariat has been opened to thousands of people. Earlier entry to the corridors was restricted.”

    Gupta is expected to move into her new bungalow during the Navratri festival this year, as renovation work is going on. On Friday, a special havan and pooja were performed at the bungalow.

    When Rajat Sharma referred to a PWD tender notice issued on 28 June for the CM’s bungalow, which will have 24 ACs, 5 smart TVs, three chandeliers, 115 lights, 23 ceiling fans, six geysers, 10 flood lights, advanced cctv cameras and top class internet connection, Rekha Gupta replied: “The man (Kejriwal) who had claimed he would never take a bungalow and car, spent Rs 80 crore of hard-earned money of the people for his personal use. His curtains cost several crores of rupees, and when people raised questions, he closed the gates to his Sheesh Mahal. Today, after being CM for four months, I do not have an official residence. I use tables and chairs on my street to listen to public grievances. Never in history was a residence given to a CM, where a fourth-grade employee of the LG used to sit. Since there was no official CM residence in Delhi, it was easy for me to go there and stay. I refused to go and stay in Sheesh Mahal. I can only go to a residence where thousands of people can come and meet me, otherwise I will not opt. Today my home is open to all. Nobody could go and meet Kejriwal Saheb when he was CM.”

    “But my home and residence are open to all who want to meet me. I am your CM, my time is yours and my home is yours….Today my residence  is being renovated at a cost for which he had bought doormats and curtains for his home…… My work is transparent. I do not conduct secret meetings like him, nor do I have a fleet of 100 cellphones, which can be broken, when caught. I will stay wherever people will tell me, I want to live in their hearts. I am ready to live in the streets.”

    Asked what will now happen to the Sheesh Mahal, Gupta replied, ”Hamari Yojana Hai Ki Janata Ka Paisa Jo Wahan Barbaad Kiya, Hamari Koshish Rahegi Ki Hum Aisa Nirnay Len Ki JO Paisa Laga, Woh Phir Se Khazaane Me Aaye Aur Usse Janata Ka Laabh Ho, Kaam Ho.” (Our plan is, the money that was squandered on it comes back to our exchequer and it is used for the betterment of the people)

    The chief minister spoke on several topics ranging from cleaning of Yamuna, Mohalla clinics, education, stray cows and slum dwellers.

    On cleaning of Yamuna, she said, “our government is fighting on all fronts. Right from our prime minister to the common man, everybody is worried about Yamuna…. All fresh water that comes to Delhi through Yamuna is used for drinking purpose. Nearly 200 drains including Najafgarh and Shahdara drains fall in Yamuna. We first decided to trap the drains to improve BOD (biochemical oxygen demand) level. It was found 22 out of 38 STP plants were not working as per DPCC guidelines. Old STPs are being updated and upgraded. We are trying to trap all effluents coming from industrial areas. We have also spoken to the Haryana government to trap its effluents. We have prepared Rs 9,000 budget for Yamuna action plan this year and this work cannot be completed in one day. We involved experts during the last four months, acquired technology and did not waste a moment. There are 1,700 colonies which do not have sewer lines. We have started laying sewer lines and pipelines. We are working with Haryana and UP to increase the e-flow of Yamuna.”

    On Kejriwal threatening “Naani Yaad Aa Jayegi” if 40 lakh slum dwellers come out on the streets, the Chief Minister replied: “Why should I remember my Naani? Kejriwal complicated matters and he wants Delhi must not develop. Neither he worked on reducing pollution, nor did he remove the garbage hills or created any infrastructure. He only gave away freebies for water and electricity, but did not build new flyovers and infrastructure. Does he want dwellers to continue staying in slums. Let Kejriwal try and see if 40 lakh slum dwellers come out on his call…For 27 years out of which Congress ruled for 15 years and Kejriwal ruled for 12 years, no house was built for the poor. The Centre built 50,000 flats for distribution, but they became dilapidated. It was Modiji who gave homes in places of jhuggis. Let people say, should the government agency not clear the places for which people were given flats? If the court orders removal of those who built slums close to rail tracks, created security threat, will those slums not be demolished? He (Kejriwal) is misguiding and creating fear in the minds of slum dwellers by saying their homes will be demolished. It was the AAP government that created a parameter that those who settled in Delhi before 2015 should be given flats. Those who were left out and are demanding flats, we have two paths left: One, either their old policy was wrong and we should change that policy or say that even those who came to Delhi two months ago should also get flats. Naturally, taxpayers will ask what is the cut-off period,15 years or 40 years or yesterday? Our policy will be transparent. All those who live in jhuggis should get better homes, better amenities.”

    Rekha Gupta said, “There are 675 jhuggi clusters in Delhi, out of which demolition was done in only four. Out of these, there were court cases in three and in the fourth, the land owning agency had already given them flats. No demolition action has taken place anywhere else in Delhi. Kejriwal is like Kumbhakaran, who does politics in Punjab for six months and then comes here. He does not know how Delhi progressed in the last four months. He was in power in Delhi for 12 years, did he give a single flat to a slum dweller? You won’t find a single jhuggiwallah who can say that he was given a flat by Kejriwal. Today, our government is making plans to give flats to lakhs of poor people and we are seriously working on it.”

    Describing Kerjiwal’s Mohalla Clinic scheme as a “big fraud”, Rekha Gupta said, “It was a big fraud based on fake propaganda. They set up a porta cabin on a drain, named it Mohalla clinic, asked a doctor to sit there, he was paid Rs 40 per patient. Do you think the doctor will cure the patient, or he will ensure there is a long queue of patients. One doctor claimed he attended 500 patients on a single day and demanded payment. There was no medicine, no vaccination. Our Aarogya Mandir is a full-fledged primary hospital or a dispensary, equipped with medical and paramedic staff and nursing staff. We give medicines and vaccination. One can get firstaid and treatment. There are also provisions for medical tests. Nearly 100Aarogya Mandirs are functioning in Delhi today. Mohalla Clinics were a fraud. They were misusing money by cheating people.”

    The chief minister alleged that the AAP government used to squander money by appointing people on contract in civil defence. “There was a requirement for 500 staff, but he appointed 25,000 people. They were given jobs like ensuring “odd-even” rule, standing at traffic lights asking car drivers to switch off their engines. Lakhs of rupees were squandered. One person carrying a placard was paid Rs 1,000 daily, which comes to Rs 30,000 per month. Even an engineer does not get this salary.  When the court ordered to cancel this scheme, these 20-25,000 people were rendered unemployed. Similarly, bus marshals were appointed. Now we have electric buses having cameras and panic buttons and marshals are not needed. These marshals are now unemployed. They were all on contract. For the first time in the last 15-20 years, our government is going to give permanent appointment letters to 1,500 nurses on July 6. This is how the previous government complicated things.”

    On the recent controversy over refusal of fuel to old vehicles in Delhi, the Chief Minister said,  “It is our misfortune that Delhi has been declared one of the worst polluted cities in the world. The previous government did not take any serious steps to stop air pollution and the capital, instead of becoming a green city, became a gas chamber. It was then that the courts, National Green Tribunal and CAQM stepped in. The order to deny fuel to petrol and diesel vehicles that are 10 to 15 years old was issued by CAQM. I think this order is not justified.’

    She explained: “I would like to assure the people of Delhi that our government would ensure no injustice is done to the people. We will place this view before the courts, NGT and CAQM. There are thousands of middle class families, including my father, who use their vehicles occasionally… The previous Kejriwal government had been scrapping old vehicles for the last one and a half years. ..In the past, the government did not do its duty and the people had to face the music ….. Our government will not allow people to face injustice for keeping old vehicles. There is no logic behind refusing fuel to old vehicles in Delhi, and allowing neighbouring states in NCR to sell fuel.”

    Aap Ki Adalat with Delhi chief minister Rekha Gupta telecasted tonight at 10 pm on India TV. Repeat telecasts of this show will take place on Sunday at 10 am and 10 pm. 

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  • Zee Action shifts into high gear with Night Drive’s thrilling TV premiere

    Zee Action shifts into high gear with Night Drive’s thrilling TV premiere

    MUMBAI: A romantic night out, a wrong turn, and boom, Zee Action’s latest thriller takes off like a bullet on blacktop. Zee Action is revving up its engines for the World Television Premiere of Night Drive, a high-octane crime thriller that steers straight into suspense and doesn’t ease off the pedal. Set to air on Tuesday, 8 July at 7:30 pm , this pulse-pounding Malayalam film (dubbed in Hindi) promises viewers a full tank of action, intrigue, and paisa-vasool entertainment.

    Directed by Vysakh, best known for the 2016 blockbuster Pulimurugan, Night Drive starts with a simple premise, a young couple on a late-night drive. But what begins as a quiet evening quickly swerves into a collision course with danger. Cue the crime syndicates, high-speed chases, and a relentless cop who’s as sharp as he is intimidating.

    The film features a stellar trio: Roshan Mathew brings layered intensity, Anna Ben offers quiet strength with screen-fresh charm, and Indrajith Sukumaran delivers a pitch-perfect performance as a no-nonsense police officer on the hunt. Penned by Abhilash Pillai, the film balances edge-of-the-seat moments with emotional undercurrents, all set against a gritty, urban backdrop.

    Clocking in a relentless pace, Night Drive doesn’t let its foot off the gas. Every scene accelerates the tension, keeping viewers strapped in till the very end. With plot twists popping like speed bumps on a slick road, it’s a must-watch for action lovers who like their thrillers with bite.

    So, if you’re in the mood for adrenaline, suspense, and a good ol’ game of cat and mouse Night Drive is the ride you didn’t know you needed.

    Catch the premiere on Zee Action, 8 July at 7:30 pm. Buckle up. Things are about to get intense.

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  • Tilda stirs hearts at Delhi airport with ‘Feel Home’ campaign for Indians flying abroad

    Tilda stirs hearts at Delhi airport with ‘Feel Home’ campaign for Indians flying abroad

    MUMBAI: Tilda has cooked up a clever campaign to win over hearts — and carry-ons. Titled ‘Feel Home with Tilda’, the emotion-led activation targets Indian travellers at one of their most vulnerable moments: departure.

    Now live at New Delhi International Airport’s departure terminal, the campaign greets outbound travellers with large-format billboards just as they brace for their goodbyes. It’s not just a farewell, it’s a warm reminder that home can travel with you.

    Rooted in insight and soaked in sentiment, the campaign taps into the emotional weight food carries for Indians abroad. With rice often serving as the ultimate comfort cue, Tilda positions itself as more than just a kitchen staple, it’s a piece of home, always waiting on the other side of immigration.

    According to Ebro India, managing director, Graham Carter said, “Indians have always associated rice with tradition, care, and family. With the ‘Feel Home with Tilda’ campaign, we wanted to capture those small yet significant rituals that accompany every Indian goodbye — from tilak to kheer — where rice quietly says the things that words can’t. Tilda is proud to be a companion to the Indian diaspora, helping them feel rooted at home even when they’re thousands of miles away.”

    Also, Ebro India, head of marketing, Puneet Kapoor said, “As a brand rooted in Indian soil and celebrated worldwide, we saw a beautiful opportunity to connect with NRIs right as they step out into a new world. Even when we leave India, we carry our culture with us through the festivals we celebrate, the rituals we follow, and the food we share. And rice, especially, remains at the heart of every Indian celebration, binding generations across borders. This is our way of saying, no matter how far you’ve gone or how long you’ve been away, that feeling of home travels with you. And in that sense, Tilda becomes more than just rice; it’s a slice of home, served with love.”

    Speaking about the campaign, StoryBoats CEO Antony Rajkumar said, “This campaign is for every Indian who packs more than just clothes, who carries memories, spices, photos, and emotions. At the heart of this campaign is a simple but powerful insight: when you’re away from home, it’s the little things you end up missing the most. And sometimes, those little things come in a Tilda pack. That’s what Tilda is, a quiet, comforting reminder, wherever you land, a taste of home will always find you.”

    The campaign is being amplified across digital and social channels, reaching both outbound travellers and settled NRIs. Backed by performance marketing and community outreach, Tilda is looking to build long-term brand stickiness among globally mobile Indians who crave both authenticity and connection.

    So the next time you’re wheeling your bag past Gate 14, and you spot a familiar blue Tilda pack staring back at you, know this: you may be leaving home, but home isn’t leaving you.

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  • HT Labs inks bold MoU with The Doers Company

    HT Labs inks bold MoU with The Doers Company

    MUMBAI: HT Labs, the innovation and product arm of HT Media, is going global. In a high-powered move blending startups, strategy, and smart cities, the company has signed a strategic MoU with The Doers Company, Europe’s leading innovation platform behind flagship events like Reflect Festival and the upcoming Doers Summit.

    The deal, signed at Dubai Silicon Oasis (DSO) under the patronage of the Dubai Integrated Economic Zones Authority (DIEZ), sets the stage for a three-nation innovation corridor spanning India, Cyprus, and the UAE—with OTTplay, India’s first AI-powered OTT aggregator, at its core.

    What’s on the menu? Access to European innovation networks, cross-border pilots, founder-investor matchmaking, and a high-impact launchpad via Cyprus into Europe and Dubai for media-tech experiments in smart city infrastructure.

    The timing is razor-sharp. It follows a wave of diplomatic activity, including Indian Prime Minister Narendra Modi’s visit to Cyprus and a tech-heavy Cypriot delegation’s Dubai mission—featuring chief scientist of Cyprus, Demetris Skourides, who has become a key catalyst in this three-way partnership.

    Commenting on the partnership, Skourides remarked,

    “I would like to thank Mr. Avinash for his trust in our ecosystem and look forward to further profiling how Cyprus and other investors can benefit from bidirectional value creation. Such collaborations are the foundational pillars that build the future.”

    Dubai Silicon Oasis deputy director general Badr Buhannad said,

    “Dubai Silicon Oasis was envisioned as a smart, future-ready hub for innovation, talent, and entrepreneurship. Hosting the Doers Summit in partnership with The Doers Company aligns perfectly with Dubai’s Economic Agenda D33 to position the city among the world’s leading digital and economic centres. The Summit reinforces our mission to attract forward-looking ventures and connect European and Middle Eastern innovators—accelerating cross-border collaboration in support of the UAE’s vision for digital economy growth and global competitiveness.”

    HT Labs co-founder & CEO Avinash Mudaliar added, “At HT Labs, this isn’t just an expansion—it’s a strategic leap into the future. Dubai Silicon Oasis offers the ideal launchpad to take India’s most disruptive, AI-driven innovations to the world. At the core of our work is TaaS—Technology-as-a-Service—delivering scalable, AI-powered solutions across video, apps, web, and content systems that boost engagement, unlock new revenue, and enable global growth.With our strong focus on intelligent, tech-first solutions, we see immense potential to co-create platforms that resonate globally.

    What truly elevates this journey is the camaraderie we’ve built—especially with visionaries like Demetris Skourides, chief scientist of Cyprus. His insights and spirit of collaboration have made him not just a strategic ally, but a trusted friend in our cross-border mission.

    With OTTplay leading our media-tech push, we’re excited to align with DSO’s smart city vision and deliver transformative experiences in entertainment and data intelligence. This marks a defining chapter in building globally relevant platforms from India.”

    Also speaking on the occasion, The Doers Company & managing partner, zero one hundred, Dusan Duffek said, “With a young, tech-savvy population and a booming innovation ecosystem, Indian startups such as OTTplay etc. offer some of the most exciting investment opportunities globally. Similarly, startups from Europe and the Middle East are now building some of the most consequential technologies, which will have an impact not only regionally, but globally. We believe now is the time to build bridges, not borders, and connect this energy with global capital and strategic partners”.

    The Doers Company co-founder & CEO Stylianos Lambrou added, “We see a significant opportunity in India. With our growing presence in Greece, Cyprus, and now Dubai, we’re uniquely positioned to bridge the gap, providing Indian startups & companies with access to Europe, and offering European startups and companies a pathway into India. The strong relationship between my country and India gives us a powerful advantage, enabling us to amplify our impact across both regions.”

    With Cyprus positioning itself as a European gateway for Indian tech and Dubai doubling down on its digital infrastructure bets, the deal is more than just a handshake—it’s a multi-regional runway for talent, capital, and innovation to flow freely.

    Call it a soft-power play or a smart power shift—either way, HT Labs is now officially in the global game.

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  • JioStar top executive Sanjog Gupta named ICC CEO

    JioStar top executive Sanjog Gupta named ICC CEO

    MUMBAI: The International Cricket Council (ICC) has appointed Sanjog Gupta as its new chief executive officer, marking a bold leadership move at a time when cricket is chasing global expansion and Olympic glory. Gupta, currently CEO – sports & live experiences at JioStar, will take charge on from 7 July becoming the seventh CEO in the ICC’s history.

    A media and sports veteran with over two decades of experience, Gupta is widely credited with reshaping India’s sports broadcast landscape. He previously headed Disney Star’s sports business, playing a key role in scaling the IPL, ICC events, and launching leagues such as PKL and ISL. His appointment follows a global recruitment drive that drew over 2,500 applicants from 25 countries.

    ICC chairman Jay Shah said, “Sanjog brings extensive experience in sports strategy and commercialisation, which will be invaluable for the ICC. His deep understanding of the global sports as well as M&E landscape combined with his continued curiosity about the cricket fan’s perspective and passion for technology will prove essential in our ambition to grow the game in the coming years. Our goal is to move beyond traditional boundaries and establish cricket as a regular sport in the Olympics, growing its expanse across the world and deepening its roots in its core markets.

    We considered several exceptional candidates for this position, but the nominations committee unanimously recommended Sanjog. The ICC board directors look forward to working closely with him, and I would like to welcome him on behalf of everyone at the ICC.”

    Gupta’s selection was unanimously recommended by a nominations panel featuring ICC deputy chair Imran Khwaja, ECB chair Richard Thompson, SLC president Shammi Silva, and BCCI honorary secretary Devajit Saikia, before being approved by Shah and ratified by the full ICC board.

    Gupta said he was “honoured” to lead cricket at a pivotal moment. “It is a privilege to have this opportunity, especially at a time when cricket is poised for unprecedented growth and enjoys the passionate support of almost 2 billion fans worldwide. These are exciting times for the sport as marquee events grow in stature, commercial avenues widen and opportunities such as the women’s game scale in popularity. Cricket’s inclusion in the Los Angeles 2028 Olympic Games and the rapid acceleration of technology deployment/adoption could act as force-multipliers for the Cricket movement around the world,” he concluded.

    Gupta took over as CEO of JioStar Sports in late 2024 following the Viacom18–Disney Star merger. Known for fusing business savvy with creative storytelling, he championed innovations such as multi-language coverage and digital-first formats — especially around women’s sports.

    The ICC, under his leadership, will now look to script cricket’s next global chapter.

  • Balaji Telefilms posts Rs 90 crore profit after last year’s Rs 22 crore loss

    Balaji Telefilms posts Rs 90 crore profit after last year’s Rs 22 crore loss

    MUMBAI: It’s not just the daily soaps serving plot twists Balaji Telefilms just delivered one of its own, posting a dramatic turnaround from loss to profit in its latest annual results. Balaji Telefilms Ltd., one of India’s most iconic television and content production houses, has posted a stunning financial comeback, reporting a standalone net profit of Rs 90.59 crore for the financial year ending March 31, 2025. This is a significant leap from a net loss of Rs 22.52 crore the previous year, a turnaround worthy of prime-time applause.

    According to the audited results filed with stock exchanges and published in leading dailies on 5 July, the company’s total standalone income from operations stood at Rs 45,306.92 crore for FY25. On a consolidated basis, it reported a net profit of Rs 84.57 crore, recovering sharply from a loss of Rs 26.08 crore in FY24.

    This reversal comes despite a notable dip in revenue for the final quarter ending March 2025, where standalone income dropped to Rs 8.63 crore, down from Rs 13.46 crore in the same quarter last year. Still, profits surged in the final stretch, with the company posting Rs 99.31 crore in Q4 profit, a complete U-turn from the Rs 22.52 crore loss in the comparable quarter.

    The earnings per share (EPS) rose to Rs 6.68 basic for the year, up from negative territory last year signalling restored investor confidence.

    The company, led by Chairman Jeetendra Kapoor, published the results in Financial Express and Mumbai Lakshadeep and noted that detailed financials are available on its website as well as on BSE and NSE portals.

    With flagship shows still ruling the ratings and digital spin-off ventures gaining traction, Balaji seems to have re-scripted its business drama into a tale of fiscal finesse. Whether this rebound is a one-season wonder or the start of a long-running hit remains to be seen but for now, the curtains have risen on a new chapter of profitability.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Aashirvaad Salt hits the streets with ‘Iodine ka Tilak’ and theatre on wheels

    Aashirvaad Salt hits the streets with ‘Iodine ka Tilak’ and theatre on wheels

    MUMBAI: As chants of “Jai Jagannath” echo through Odisha, ITC’s Aashirvaad Salt is mixing devotion with education—quite literally. In the second edition of its ‘Iodine Ka Tilak’ campaign, the brand is rolling out a Rath Yatra special with a new spin: Patha Nataka, or street theatre, to drive home the importance of iodine in everyday meals.

    Performances by local artists—held across Puri, Bhubaneswar, Konark and Cuttack—tell a relatable tale: a worried mother, a struggling child, and a doctor’s advice to switch to iodised salt to prevent deficiency and boost brainpower. The message is clear: a smarter kitchen leads to smarter kids.

    At the centre of the initiative is the now-familiar ritual of applying ‘Iodine ka Tilak’—a sandalwood paste laced with iodine tincture—on devotees’ foreheads, blending tradition with health science in a symbolic (and literal) dose of wellness.

    ITC Ltd. COO, Staples & Adjacencies, Foods Division, Anuj Rustagi said, “With ‘Iodine Ka Tilak,’ we continue our mission to educate families about the risks of iodine deficiency. Iodized salt plays a crucial role in meeting the iodine required for brain development, especially for children. This year, through Patha Nataka, we are taking this vital message directly into communities, making it engaging, accessible, and deeply rooted in culture. Through this initiative, we hope to spark everyday action, one pinch at a time, with Aashirvaad Iodized Salt as the nutritional ally in every kitchen.”

    The “theatre van” kicked off its tour in Bhubaneswar (27- 29 June, before stopping at Grand Road in Puri on June 30. Next stops: Konark (1 July) and Cuttack (2-5 July). Devotees attending the Rath Yatra between 27 June and 5 July continue to receive the iodine tilak, while families across Odisha are encouraged to take a health pledge—and add a pinch of purpose to every meal.

    With a clever fusion of folk storytelling and functional messaging, Aashirvaad isn’t just salting your fries—it’s seasoning public health, one street at a time.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • AI Plus calls time on gimmicks with Abhishek Banerjee’s smart turn

    AI Plus calls time on gimmicks with Abhishek Banerjee’s smart turn

    MUMBAI: In a world where phones shout louder than they think, AI+ Smartphone has quietly dropped the mic and a national campaign that says smart isn’t smart enough. With its first-ever national TV commercial, AI+ Smartphone isn’t just entering the Indian market, it’s barging in, taking a stand against overhyped specs and underwhelming performance. Featuring Abhishek Banerjee in full deadpan glory, the TVC slices through the noise with a crisp message: “Smart is not enough. It needs to be smart where it counts.”

    Set inside a typical mobile store scene equal parts chaos and jargon, the ad shows Banerjee’s character calmly shutting down an overzealous pitch laced with buzzwords and baffling features. In just 30 seconds, the film lays bare the industry’s addiction to gimmicks and asks the only question that really matters: Is your phone working for you, or for your data?

    This clarity has found strong resonance particularly among women. According to qualitative research cited by the brand, data privacy concerns were frequently raised unprompted, with users voicing anxiety over surveillance and leaks. AI+ is making this its ground zero: a phone that protects your data without preaching about it.

    “For us, privacy isn’t a feature, it’s foundational,” says AI+ Smartphone marketing & communications lead Archi Gogoi. “Consumers today are sharper. They know when they’re being sold to. We’re building trust, not just specs.”

    The brand’s national rollout strategy backs this claim with a multilingual media plan across nine Indian languages from Hindi and Tamil to Bengali and Odia. The film, localised for each region, will be seen across TV, OTT, and digital platforms, ensuring the message lands in the language users trust most.

    Launching on 8 July 2025, the first AI+ devices AI+ Pulse and AI+ Nova 5G promise a cleaner, simpler, and smarter experience without the noise. No circus of megapixels. No spyware dressed as smart features. Just a phone that gets out of the way and lets you live.

    With Banerjee’s dry wit and a sharp swipe at bloated marketing, AI+ isn’t trying to win the loudness war, it’s gunning for the trust deficit. And in today’s crowded, clickbait-heavy smartphone scene, that may just be the smartest move of all.