Category: News Headline

  • Ashutosh Gupta appointed Coursera MD for India and Asia Pacific region

    Ashutosh Gupta appointed Coursera MD for India and Asia Pacific region

    MUMBAI: From scaling up social networks to leading the charge in online learning, Ashutosh Gupta is now scripting a new chapter at the intersection of tech and education. Veteran tech executive Ashutosh Gupta has been appointed managing director for India & Asia Pacific at Coursera, taking the reins in July 2025 as the edtech giant strengthens its footprint across the region.

    Gupta’s move to Coursera comes after a prolific career spanning over two decades, including a 10-year stint at Linkedin, where he most recently served as country manager for India. Under his leadership, Linkedin’s India user base crossed 105 million, making it the platform’s fastest-growing region globally. He also championed vernacular accessibility, launching features in Hindi to widen the platform’s appeal.

    Prior to Linkedin, Gupta held senior leadership roles at Google, Cognizant, Covansys, and Infosys, focusing on sales, operations, and strategic partnerships across North America and India. Most recently, he served as Operating Partner at Avataar Venture Partners, advising portfolio companies on scaling sustainably and navigating IPO-readiness.

    Armed with degrees from IIT-BHU (Chemical Engineering) and IIM Lucknow (PGDM in Finance & Marketing), Gupta brings a rare blend of technical rigour and market acumen. At Coursera, he’s expected to drive growth, forge regional alliances, and champion lifelong learning across India and the Asia Pacific, a market witnessing a sharp surge in demand for upskilling and remote education.

    Commenting on his new role, Gupta has emphasised the need for “technology that respects intelligence and drives real impact”, signalling a shift from platform-centric models to learner-first strategies in edtech.

    With education becoming the next frontier of digital disruption, Coursera has made a strategic bet on a leader who knows how to scale with purpose. From connecting professionals on Linkedin to helping them upskill on Coursera, Gupta’s journey is now a full circle in empowerment.

  • Disney+ and Nippon TV hit the road with ‘Traveling with Snow Man’

    Disney+ and Nippon TV hit the road with ‘Traveling with Snow Man’

    MUMBAI: Disney+ and Nippon TV are teaming up for a genre-first from Japan—an unscripted travel reality series titled “Traveling with Snow Man,” set to premiere on 27 July on Nippon TV, with an exclusive uncut global version dropping on Disney+ right after.

    The 10-episode series (each running 22 minutes) stars Snow Man, the chart-topping nine-member J-pop boy band, as they embark on a joyride from Okinawa to Hokkaido, blending heart, humour, and hometown charm. But this isn’t your typical idol show. Joining them is Tabi, an AI-style robot and the unofficial 10th member, capturing all the candid chaos as it unfolds.

    This marks a major milestone for Disney+, as Traveling with Snow Man becomes the first-ever Japanese unscripted travel series to launch on the platform.

    Kicking off with a laid-back beach barbecue in Okinawa, episode one sets the tone—shop-hopping, joyrides, grilled surprises and plenty of banter. Along the route north, the group gets up close with Japan’s rich cultural diversity, sampling local delicacies, bonding with residents, and exploring iconic locations.

    Under the banner theme “One for Snow Man, Snow Man for One,” each member reflects on their individual growth and how it fuels the collective journey, resulting in a travelogue full of introspection, brotherhood, and playful misadventures.

    A newly released key visual shows Snow Man lounging by the Okinawan seaside breezy, beachy, and brimming with off-stage charm. Fans can expect a rare peek behind the idol curtain, where spontaneity trumps script, and raw moments steal the show.

    With global audiences now in tow thanks to the Disney+ release, “Traveling with Snow Man” is poised to become Japan’s next bingeable cultural export—one barbecue, one tear, and one Tabi-captured moment at a time.

    “We are deeply honored to announce that the uncut version ‘Traveling with Snow Man’, with additional scenes, will be streamed globally on Disney+, allowing audiences around the world to enjoy it immediately after broadcasting in Japan,” said Travelling with Snow Man producer and chairman Takashi Kato. “What stood out to me in our conversations with the group is their deep passion for their work and the strong bond they share. This series captures all of that and more. As we travel across Japan, we capture the members’ genuine personalities and heartfelt dedication, all while savoring local delicacies along the way. And please look forward to the cheeky navigation by the AI-style robot, ‘Tabi’.”
     

  • Fashion sizzles on CTV with 97 per cent ad completion rate: VDO.AI report

    Fashion sizzles on CTV with 97 per cent ad completion rate: VDO.AI report

    MUMBAI;  Viewers in India are tuning in and staying glued to fashion ads on connected TV, with a staggering ~97 per cent video completion rate, according to a new report from adtech player VDO.AI. The study, released on 4 July, reveals that fashion brands are reaping the benefits of immersive, distraction-free CTV formats, with advanced formats like DCO and API-triggered ads powering 67 per cent of top-performing campaigns.

    Fashion storytelling is thriving in CTV’s premium environments, particularly in southern cities. Bengaluru, Chennai, Hyderabad and Goa are leading the charge, posting an 87 per cent higher engagement rate compared to their northern counterparts, including Delhi and Jaipur.

    Fashion Ads on CTVVDO.AI co-founder & chief executive Amitt Sharma said: “CTV represents the convergence of cinematic storytelling capability with precision target ing that fashion brands require. Such a heightened completion rate validates our thesis that when content quality meets the right viewing environment, consumer engagement follows naturally. We are sure these insights will help fashion marketers make the right decision to move beyond traditional impression-based campaigns toward more sophisticated storytelling approaches that build emotional connections with consumers.”

    What's powering Top fashion campaigns on CTVCo-founder & chief technology officer Arjit Sachdeva pointed to the visual appeal of CTV for fashion campaigns. “CTV provides a high-quality, distraction-free, full-screen experience, especially powerful for a visually driven category like fashion.,” he explained. “As a result, fashion brands are increasingly leveraging advanced CTV advertising formats to create shopping-like experiences. Interactive elements such as CTV carousel ads and store discovery units are enabling viewers to explore collections and brand offerings without leaving their screens, mimicking the intuitive browsing behaviour familiar from social media and e-commerce 
    platforms.”

    As fashion advertisers chase performance over reach, VDO.AI’s latest data signals a fundamental shift—CTV is no longer just for awareness; it’s driving real engagement, brand recall and intent.

  • Panchayat season 4 breaks records worldwide, Prime Video confirms season 5 for 2026

    Panchayat season 4 breaks records worldwide, Prime Video confirms season 5 for 2026

    MUMBAI: Panchayat has done it again only bigger, sharper, and more global than ever. The rural drama returned to Prime Video with season 4 on 24 June, and within days, shattered all previous franchise records, earning its highest-ever opening week.

    From trending in over 42 countries to clocking streams in 180+ nations and 95 per cent of India’s pin codes, Panchayat is no longer just small-town storytelling, it’s a full-blown global phenomenon with an Indian accent.

    The show anchored by its powerhouse cast including Jitendra Kumar, Neena Gupta, Raghubir Yadav, Faisal Malik, Sanvikaa, Chandan Roy, and others—struck a nostalgic, satirical chord once again, proving that real storytelling doesn’t need frills, just a filter-less view of rural India.

    The fan-favourite series from TVF hit the Top 10 charts on Prime Video in the USA, UK, Canada, UAE, and Australia on launch day alone. In India, it promptly claimed the #1 trending spot and made its way into living rooms across nearly every corner of the country—from bustling metros to the most remote districts.

    Since its debut in 2018, Panchayat has been more than just entertainment, it’s been a cultural mirror. Season 2 bagged the first-ever Best Web Series (OTT) Award at the 54th International Film Festival of India in 2023. Each season has built steadily on the last, but season 4 has truly pushed the envelope in terms of reach and resonance.

    “We are absolutely delighted with the phenomenal response to Panchayat Season 4, which has further elevated the series’ stature and set new benchmarks for authentic storytelling,” said Prime Video India director & head – content licensing, Manish Menghani. “The season’s exceptional viewership across India and in over 180 countries within its launch week is a testament to its universal appeal and deep cultural resonance. With its heartfelt narrative and relatable characters, Panchayat has evolved into a global phenomenon, transcending borders and touching audiences with its warmth, simplicity, and authenticity. This milestone not only reflects the enduring love for the series but also reinforces the growing global appetite for rooted, Indian stories. We’re excited to share that work has already begun on Season 5, and we look forward to continuing the journey of Phulera and its beloved characters.”

    “It has been a truly extraordinary journey collaborating with Prime Video to bring Panchayat to life and witness its incredible growth over the years,” said The Viral Fever (TVF) president, Vijay Koshy. “This series holds a special place in our hearts, as it beautifully captures the charm, humor, and nuances of rural India, celebrating the power of simple, human storytelling. Panchayat reflects the shared vision and values we hold with Prime Video: to tell meaningful, relatable stories that resonate with audiences across geographies. We are deeply grateful for the overwhelming love season 4 has received—not just from viewers across India, but from audiences around the world. A heartfelt thank you to the incredible cast and crew whose passion and dedication made this journey possible, and to the fans whose unwavering support continues to inspire us. We’re excited for what lies ahead and look forward to bringing season 5 to audiences in 2026.”

    Whether it’s the deadpan delivery of Abhishek Tripathi, the wisdom of Manju Devi, or the bureaucratic chaos of Phulera, Panchayat continues to thrive on a rare blend of wit, heart, and hyperlocal relatability.

    As development on season 5 kicks off, one thing’s clear: in the age of high-stakes thrillers and big-budget spectacles, Panchayat is the quiet revolution that just won’t stop trending.

  • Britannia and NIC churn out a Bourbon blizzard with new chocolatey ice cream collab

    Britannia and NIC churn out a Bourbon blizzard with new chocolatey ice cream collab

    MUMBAI: In a decadent twist that’s sure to delight chocolate lovers, Britannia Industries and Walko Food’s NIC Ice Creams have teamed up to launch the NIC Bourbon Ice Cream- a rich, creamy tribute to the classic Britannia Bourbon biscuit.

    This chilled indulgence blends NIC’s velvety chocolate ice cream with crushed Bourbon biscuit crumbs, delivering the best of both worlds in one scoop. It’s a nostalgic nod wrapped in a dessert format Gen Z and millennials will likely devour with zero diplomacy required.

    The launch follows the success of the Britannia Winkin’ Cow Bourbon Shake in 2024, as Britannia continues to stretch the boundaries of its most beloved biscuit brand. Now fans can crunch, sip, or scoop their favourite chocolate flavour in multiple formats including the 28,000+ Bourbon-inspired recipes live on BourbonIt.in.

    The collaboration gets an extra swirl of fun from a campaign by The Womb, set in a spoofed-up global diplomatic summit. The film shows a perplexed Indian ambassador stuck between choosing chocolate biscuit or chocolate ice cream until NIC Bourbon Ice Cream swoops in with the obvious solution: have both.’

    Britannia Industries general manager – marketing, Siddharth Gupta said, “Britannia Bourbon has always held a special place in the hearts of our consumers, and we’re excited to offer them yet another way to enjoy this iconic flavor. NIC Bourbon Ice Cream is our way of celebrating the love that Bourbon fans have shared with us over the years, and we’re thrilled to bring this beloved biscuit into a new, delicious format. We’re proud to partner with NIC Ice Creams to create this delightful, indulgent treat.”

    Walko Food Company Pvt. Ltd. director Raj Bhandari said, “NIC has always been committed to delighting our customers with premium ice creams, inspired by a world of flavors — from fresh fruits and rich chocolate to globally inspired creations and timeless Indian dessert classics. We felt Britannia Bourbon & NIC fans deserve a treat, which led to the genesis of this limited-edition flavour in a special collaboration with Britannia Bourbon – delicious Britannia Bourbon chunks in rich chocolate ice cream – A must-have if you love Britannia Bourbon and you love NIC ice creams!

    The Womb CCO Suyash Khabya said, ”Britannia Bourbon is the OG chocolate biscuit. Everything we do on the brand has to land the product truth of ‘chocolate chocolate chocolate’. And now we have one more chocolate – NIC Chocolate ice cream…whatte fun! Continuing with the earlier brand set-up, we’ve woven an interesting story of how the world comes together when something so chocolatey is launched. The world needs more chocolate than animosity. A very simple idea with a context makes it an interesting watch.”

    Now available pan-India across 100+ cities via Swiggy, Zomato, Blinkit, Instamart, Zepto, and at NIC Ice Cream parlours, the new flavour is fast becoming a go-to for sweet-toothed fans and loyal Bourbon lovers alike.

    Because when a biscuit meets ice cream, neutrality isn’t an option.

  • Oppo teams up with Croma to dial up Reno14 Series 5G launch across India

    Oppo teams up with Croma to dial up Reno14 Series 5G launch across India

    MUMBAI: Oppo has joined forces with electronics retail giant Croma to launch the sleek new Reno14 Series 5G smartphones in India, starting at Rs 37,999. The co-branded rollout combines Oppo’s cutting-edge mobile tech with Croma’s 560+ store network across 200 cities, giving shoppers a rare hands-on peek before they hit “buy”.

    The phones, unveiled at a packed live event at Vegas Mall, Dwarka, come loaded with pro-grade features: a 50MP 3.5x telephoto lens, Ultra-Clear 4K HDR video at 60fps, and the all-new AI Editor 2.0, making it a content creator’s dream companion.

    Guests at the launch were treated to interactive experience zones that brought the phone’s features to life, from simulated travel shoots to cinematic content setups. Influencers and tech reviewers gave their verdicts live, praising the device for its lightweight build, travel-ready design, and top-tier camera setup.

    Powered by the MediaTek Dimensity 8450 chip, the Reno14 Series 5G packs performance and polish into earthy-toned frames – Forest Green, Pearl White, and Titanium Grey, blending sleek style with nature-inspired charm.

    With exclusive early access and launch offers available in-store, OPPO and Croma’s collab is a retail masterstroke serving experience, excitement, and edge-to-edge tech on one curated shelf.

  • Foodxp launches ‘Snack Attack’, a bite-sized show that serves feelings on a plate

    Foodxp launches ‘Snack Attack’, a bite-sized show that serves feelings on a plate

    MUMBAI: Foodxp is ready to turn up the flavour and the feels with its latest original series, ‘Snack Attack’, a snappy, emotion-led culinary show built for the TikTok generation and anyone who’s ever cooked their feelings.

    Premiering 14 July on Foodxp India, the series is tailor-made for Gen Z and millennials who crave quick, relatable recipes over traditional food programming. Think Salted Tears Lava Cake for the heartbroken, Leftover Idli Rolls for that weekend slump, or K-Chili Rice Dogs for your next K-pop binge.

    Each episode transforms real-life moods, from breakup blues to late-night cravings into easy, high-impact snack recipes. It’s food as therapy, storytelling, and social media gold rolled into one.

    With its punchy edits, pop-culture nods and high-contrast visuals, Snack Attack is not just content, it’s content that’s shareable, snackable, and soul-soothing. It also opens up tasty brand opportunities across FMCG, snacking and lifestyle categories, as platforms scramble for thumb-stopping short-form formats.

    “Snack Attack isn’t just a food show; it’s a mood board for everyday cravings. We wanted to  capture the emotional chaos of modern life and serve it up with a side of spice, comfort,  and a lot of fun. It’s fast, relatable, and unapologetically snacky, just like the audience it’s  made for,” said Foodxp creative director Geetika Jain.

    Already airing in India, Bangladesh, the USA, and the UAE, Foodxp continues to expand its footprint with emotionally intelligent content that knows exactly what’s cooking in the minds of modern audiences.

    So, next time life throws you lemons, Snack Attack might just show you how to make a viral, spicy lemonade fritter.

  • Nivea India names Sreerangarajan Srinivasan as production centre head

    Nivea India names Sreerangarajan Srinivasan as production centre head

    MUMBAI: Nivea India Pvt Ltd, the Indian arm of German skincare giant Beiersdorf, has appointed Sreerangarajan Srinivasan as production centre director for its manufacturing operations in Sanand, Gujarat, effective 1 July 2025.

    Previously heading logistics and customer service at Nivea India, Srinivasan brings deep expertise in manufacturing, planning, procurement and digital transformation. In his new role, he will oversee end-to-end operations at the company’s flagship factory, with a focus on scaling production, advancing sustainability goals, and strengthening safety and future-readiness.

    The appointment comes as the Sanand plant clocks a major milestone- one billion units produced since operations began just seven years ago. Dubbed a cornerstone of Beiersdorf’s global supply chain, the facility has rapidly scaled up since 2018, undergoing multiple expansions and embracing automation and digitalisation to meet rising demand across India.

    Nivea India Pvt. Ltd. managing director Geetika Mehta shared, “Sreerangarajan’s appointment comes at a pivotal time for our operations in India. His deep understanding of supply chain dynamics and passion for building high-performing teams will be instrumental in taking our manufacturing excellence to the next level. Additionally, the recent milestone of producing our 1 billionth unit at the Sanand facility is a proud moment for all of us – and a reflection of what our teams can achieve with the right leadership, vision, and commitment to excellence. What makes this truly special is that Sreerangarajan’s journey is a strong example of how we continue to grow and promote talent from within the organization – a value we deeply believe in at NIVEA.”

    Commenting on his appointment, Sreerangarajan said, “This move is both a privilege and a responsibility- to lead a site that lies at the heart of our supply chain ambitions. The recent milestone of producing our 1 billionth unit makes this moment even more special and reinforces the team’s dedication and the site’s growing impact. I’m excited to work with our passionate teams to shape the next chapter of sustainable growth and meaningful impact for Beiersdorf in India.

    With Srinivasan at the helm, the factory is expected to continue its trajectory of growth and innovation, delivering smooth operations for a brand known for keeping things soft.

  • Dentsu Creative welcomes back Sheeraj Sengupta as VP

    Dentsu Creative welcomes back Sheeraj Sengupta as VP

    MUMBAI: Sheeraj Sengupta is back where the ideas fly fast. He’s been appointed vice president at Dentsu Creative India, with previous stints at Dentsu Impact Pvt Ltd and JWT.

    Known for his agility, strategic flair, and knack for brand building, Sengupta has carved a name for himself in the world of marketing, advertising and consumer behaviour. Add to that a strong instinct for crisis management and creative problem-solving, and you’ve got a VP who doesn’t just thrive on deadlines, he delivers under pressure.

    A diploma holder in marketing from the Delhi School of Communication, Sengupta has built a reputation for adaptability and collaboration, bridging the gap between clients, colleagues, and partners with equal finesse.

    In his new avatar at Dentsu Creative, Sengupta is expected to steer strategic brand narratives while riding the ever-changing wave of consumer dynamics. The agency just added another sharp mind to its war room.
     

  • Rohan Prashar bubbles up to senior director, digital lead at Coca-Cola India

    Rohan Prashar bubbles up to senior director, digital lead at Coca-Cola India

    MUMBAI: Rohan Prashar has been elevated to senior director, digital lead at The Coca-Cola Company India, marking a significant new chapter in his three-year journey with the beverage giant.

    Having joined Coca-Cola in 2022, Prashar reflected on his early days with a nod to the brand’s ethos: “Joining Coke was one of the best decisions I’ve ever made — real magic, indeed.”

    In his new role, Prashar will continue to shape Coca-Cola’s digital transformation narrative, bringing nearly two decades of experience across media, product management, corporate branding and communications.

    He credited leaders like Arnab Roy, Sumeli Chatterjee, Greishma Singh, and Shantanu Gangane for their vision and mentorship, and gave a shout-out to his core team — including Akhtar Ali Anjum, Joy Pal, Srijan Virmani, Sharanya Swain, Venkat Prasun, and Shruti Soni, along with agency partner WPP, calling them “the best team I could ever ask for.”

    Before Coca-Cola, Prashar spent a decade at Asian Paints, following stints at Madison World and the Goa Institute of Management (GIM). With experience across media agencies, networks, and brand custodians, he believes strongly in the changing dynamics of media consumption and its shift towards user empowerment.

    Beyond the boardroom, he frequently shares his insights on integrated marketing communications and media planning with B-school students, championing the evolving role of MBAs in creative industries.

    From paint to pop, Prashar continues to fizz with purpose, ready to lead digital strategy with the same energy as his first day at Coke.