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MUMBAI: After a ten-day war of words in which accusations flew back and forth, sports broadcaster ESPN Star Sports today morning switched on its signal to...
MUMBAI: The drama series Crime Scene Investigation (CSI) has been a strong force in CBS doing well in the ratings. That prompted a spinoff CSI Miami....
MUMBAI: Regional channel Vissa TV has finally zeroed on an action plan to better its performance in the Telugu television arena. The Telugu channel from Raj...
MUMBAI: Tamil-speakers across the world will now access news and current affairs summaries in their own language. BBC has announced that it has relaunched the Tamilosai...
MUMBAI: 35 years ago Neil Armstrong was the first man to land on the moon. The History Channel will commemorate the landmark with a series Moon...
NEW DELHI: Star Group, 20 per cent partner in a KU-band DTH venture with the Tatas of India, today made a detailed presentation to the Indian...
NEW DELHI: The Indian government is proposing to enact a legislation to plug loopholes in the rules and regulations related to the print medium and discourage...
MUMBAI: The BBC has unveiled its future vision. As per this at some point in time everyone in the UK will have equal access to digital...
MUMBAI: The Chicago-based Publicis Groupe’s media unit Starcom has won the $ 30 million General Motors out-of-home media buying account for the US territory. ...
MUMBAI: Pepsi Gold Sabsey Favourite Kaun?, Star Gold’s opinion poll on the Hindi film industry will be telecast on Star Plus on 12 September at 8:00...
MUMBAI: Close on the heels of the success of the Chocos Spider-Man 2 promotion and also the one with Shrek 2, Kelloggs has come with up...
MUMBAI: Publicis Groupe which claims to be the world’s fourth largest communications group, as well as a leader in media counsel and buying is forming a...
MUMBAI: The Advertising Agencies Association of India (AAAI) is in for a change at the top. Come 30 July and Srinivasan K Swamy, RK Swamy/BBDO CEO,...
MUMBAI: The session conducted by John Ridgway and John Griffin essentially breezed through the different genres of branding. Sports branding: Probably the most open...
MUMBAI: :The Women’s Tennis Association (WTA) Tour and Whirlpool Europe have signed a multi-million dollar, three-year integrated partnership agreement. In India WTA action can be...
MUMBAI: MIPCOM, the world’s television and entertainment market in Autumn (Cannes, 4-8 October ) for the first time is opening avenues to the mobile entertainment industry...
MUMBAI: Sony’s Jassi Jaissi Koi Nahin will now be a feature of entertainment on the mobile in the form of a game. Sony recently, launched a...
MUMBAI: BBC World has signed eight significant new sponsorship agreements in India, for its programmes and short-form vignettes. The companies and the programmes with which they...
MUMBAI: Telecom major Idea and Dr Prannoy Roy’s NDTV have teamed up in launching the first of its kind interactive service for mobile subscribers. This service...
MUMBAI: Paints major Goodlass Nerolac Paints Ltd. (GNPL) announced the launch of one of the biggest below-the-line activities – ‘Rangeen Bhavishya’ offer. This offer is a...
MUMBAI: Procter & Gamble recently launched Asia’s No. 1 shampoo – Rejoice, in India with the aim to meet the unique needs of the Indian consumers....
NEW DELHI: Leading English language daily Hindustan Times, embattled in the numbers game with The Times of India in Delhi, has decided to relaunch itself from...
MUMBAI: Madison Creative has won the creative duties for Bajaj Capital which is India’s premier financial planning and investment advisory services company. Madison Communications...
MUMBAI: The book phenomenon Chicken Soup For The Soul will now extend its brand to the DVD. Madacy Entertainment in association with Vision Films & Hello...
MUMBAI: Consumer electronics major LG India has unveiled the latest international range of New Display Products (NDP) in Mumbai. The launch included the range of Xcanvas...
MUMBAI: One of the biggest films of the year Spiderman 2 will swing in to cinemas on 23 July. Columbia Tristar is pulling out all the...
MUMBAI: Karnataka’s Spice Telecom announced its tie up with the Department of Posts to market Spice Uth prepaid cards and recharge coupons through the network of...
MUMBAI: WPP’s Group M ventured into the retail and below-the-line (BTL) space with their new strategic business unit (SBU) – Dialect, which is specific only to...
MUMBAI: The long-standing myth, that the broadcast media leads in creating awareness among consumer and is the best bet for advertisers, now no longer stands in...
NEW DELHI: Grey Worldwide Mumbai office has won the advertising account of Emirates Airlines. The development was confirmed by Grey’s chief operating officer Ashutosh Khanna. ...
MUMBAI: Although the corporate launch of Dabur Foods’ exotic fruit juice nectar – Real Cranberry Nectar has been an old news, the product has recently been...
MUMBAI: Percept D’Mark president (Films) Alan Mans has quit. Mans put in his papers on 6 August. Known as a ‘content and packaging’ pro, Mans was...
MUMBAI: Allied Domecq, the second largest spirits and wine company in the world in an effort to indulge jet setting executives and busy professionals has announced...
MUMBAI: One of the sessions at the ongoing Rural Marketing Summit being organised by Ficci looked at rural consumer behaviour. The session shed light on the...
MUMBAI: “It’s not just another talent show!” That’s what Sony Entertainment Television (Set) touts it’s talent hunt Indian Idol as, which is based on American Idol....
MUMBAI: Yahoo will soon speak Russian. The global Internet company is looking at international market expansion with Russian language version. Besides, it will be launching new...
MUMBAI: BBC World Service is launching a pan-Arab marketing campaign. The aim is to promote its radio service as well as online interactivity in the region....
MUMBAI: The Washington Post has called it the “product placement to end all product placements.” But the question before marketers is did General Motors get the...
MUMBAI: Asian wine major Chateau Indage Limited has recently won the International Wine and Spirit Competition Awards (IWSC). Indage has won four awards amidst stiff competition...
MUMBAI: The Hong Kong-based Star TV is set to launch an advertising firm in China. The News Corp broadcaster has won the approval to launch China’s...
MUMBAI: If you can’t bring horse to water, then try bringing water to horse. And that is exactly what Allied Domecq is doing by spawning a...
MUMBAI: Branding today has moved from building cultures and strenghting relationships to a money spinning operation. Are products building brands or are brands building products? This...
MUMBAI: Motorola has launched an integrated marketing programme in the US. This seeks to leverage its National Football League (NFL) relationship by educating football fans about...
NEW DELHI: Buena Vista International Television – Asia Pacific (BVITV-AP), the distribution arm of Walt Disney Television International, has appointed Amit Malhotra as head of sales,...
MUMBAI: Disney owns three of the top ten character franchises, according to Forbes.com’s annual “Top Earning Fictional Characters List.” Forbes.com estimates that the top-ten fictional characters...
MUMBAI: Political parties need not resort to surrogate advertising anymore. The Andhra Pradesh high court this morning struck down a rule under the Cable Network...
MUMBAI: Recently a study was unveiled at the fifth annual MSN strategic account summit. It concluded that online advertising in the US could produce significant increases...
MUMBAI: While the traditional means of advertising such as print and television have their own space, out-of-home (OOH) communications is speedily gathering pace and carving a...
MUMBAI: It should add some fizz to the Bangladesh soft drink market. Just like it has done in nations such as the UK, Canada, Netherlands and...
MUMBAI: Procter & Gamble has announced that it has reduced the prices of Ariel and Tide bags (large packs) by 20-50 per cent. In a...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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