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xMUMBAI: A children’s music video with a social message! That is what Colgate and Sony have come up with on the occasion of Oral Health Month....
MUMBAI: Pepsi’s integrated marketing campaign in India that centered around the cricket World Cup last year has been adjudged the best campaign amongst 333 entries from...
MUMBAI: England’s Arsenal Football Club has signed what it claims is the biggest club sponsorship agreement in English football history The agreement Emirates Airline is worth...
MUMBAI: Priya Chaubal: “My intelligence is insulted with all this this exaggerated and over dramatic stuff on TV, it’s such a turn off.” Rahul Mehra: “TV...
Hindustan Motors (HM) through film branding initiative launched Kyun! Ho Gaya Na? (KHGNO) Lancer contest at popular cinema halls across the country. The movie made...
MUMBAI: Zenith Optimedia has relaunched its operations in India with effect from 1 August, 2004. The company will operate as part of the ZenithOptimedia Worldwide network...
MUMBAI: Indiantelevision.com continues to gather accolades. At the 3rd Indira Awards for Marketing Excellence, which were presented at a glittering ceremony in Pune on Sunday, India’s...
MUMBAI: AXN has decided to take the action sport route in a bid to further connect with the viewer. This month onwards, the channel is airing...
MUMBAI: ‘Moving the masses’ was the theme of Bajaj Auto’s VP and business development and marketing R L Ravichandran’s session. Are finance schemes only for the...
MUMBAI: Rural India is growing and marketers need to know their to be able to get to them since the fact is that; like we know...
MUMBAI: It looks like SpiderMan is weaving his web towards wireless arena. India Games has entered into an agreement with Columbia Pictures and Marvel comics to...
MUMBAI: No doubt cricket ratings have been pretty jinxed lately. And India’s consistent nonperformance over the last couple of series have definitely got a lot of...
MUMBAI: Max’s next major cricket event is the ICC Under 19 World Cup. The event kicks off on 16 February. To create awareness it has been...
MUMBAI: The last session of the IOA conclave was a panel discussion on how to measure the return on investment (ROI) of online advertising? This is...
MUMBAI: Ozone Ayurvedics, which is known for its Nomarks brand of skin care products has recently assigned Carat Media Services for its media planning and brand...
MUMBAI: Dubai-based international airline Emirates has announced an agreement with The Franz Beckenbauer Foundation. As per the agreement, it has appointed the German football legend Franz...
MUMBAI: Integrated franchise solution company Franchise India Holdings Limited (FIHL) has announced the Franchise India 2004 Awards in New Delhi today. Apollo Health and Lifestyle has...
MUMBAI: Ogilvy & Mather and Bajaj achieved a casting coup of sorts when they roped in Jackie Chan for the commercial of Bajaj’s new bike –...
MUMBAI: Timex Watches has appointed Salil Sadanandan as its vice president marketing. Timex Watches India and South Pacific regional director and MD Kapil Kapoor said,...
MUMBAI: TNS Media Intelligence (TNS MI), strategic advertising information provider, has acquired Cymfony, the market influence analytics company. The acquisition integrates Cymfony’s expertise in tracking and...
MUMBAI: BBC Broadcast, the BBC’s creative agency, will attend the first-ever Promax India, including a panel session from senior account director Jill Lindeman. Lindeman will introduce...
MUMBAI: Bharti’s end-to-end enterprise solutions arm Bharti Broadband and Data Group has bagged the Wide Area Network (WAN) contract for the core-banking project of Bank of...
MUMBAI: Mudra Communications has appointed Sharmila Malekar and Ashish Medhekar in the capacity of vice presidents of the agency. Malekar will be responsible for the entire...
MUMBAI: One doesn’t need an award to acknowledge the fact that Sony Entertainment Television’s marketing for their pet show Jassi Jaisi Koi Nahi was excellent. But...
NEW DELHI: The Indian Broadcasting Foundation (IBF), an apex body of broadcasting companies operating in India, has decided to go in for its own accreditation of...
MUMBAI: One of the most news worthy events of the year the US Elections are around the corner. CNN has launched an online and SMS based...
MUMBAI: SifyMall, the online shopping store major on www.sify.com, which is a consumer portal from Sify Limited in the wake of the festive season has launched...
MUMBAI: Martin Bashir’s sensational documentary Living with Michael Jackson was Britain’s biggest television export last year, according to figures released today. The documentary delat with the...
MUMBAI: A ban on news and current affairs may stymie their efforts, but private FM players in the country have worked their way around the problem...
MUMBAI: CNN, Time Magazine and Fortune have announced that over 59,000 international entries and 460,000 messages were received for their Dream Getaway contest. The contest is...
MUMBAI: US based Marantz and Boston acoustics are all set to launch their premium home entertainment products in India The product range includes home theaters, speakers,...
MUMBAI: It’s been on the cards for a while and now it’s official. Star India’s head of sales for the network Kevin Vaz has been promoted...
NEW DELHI: Extending its recent spree of international deals in the animation sector, Padmalaya Telefilms Limited has concluded an agreement to co-produce a 26 episode TV...
MUMBAI: Consumer electronics giant Sony India has unveiled its corporate brand ambassador QRIO (Quest for Curiosity) in India on the opening day of its five-day product...
MUMBAI: Bharat Sanchar Nigam Limited (BSNL) has chosen Nokia to expand its GSM/EDGE and GPRS network in North India in a deal valued at over 200...
MUMBAI : Today Singapore Telecommunications (SingTel) annnounced the launch of a creative agency pitch for its Singapore advertising business. This has a measured media value of...
MUMBAI: Till now it was NDTV’s Night Out which focussed on the hip n’ happening parties in Mumbai and Delhi. Now Zee’s fashion channel Trendz has...
MUMBAI: In order to keep its viewers excited and keep the freshness alive on Zee Cinema, the movie channel has opted for a change in look. ...
MUMBAI: Two years ago, Cinevistaas’ show Draupadi on Sahara Manoranjan was taken off midway. Today, Cinevistaas is ready with two new shows – Saathiya and Zaroorat...
MUMBAI: Unboxing oneself and getting out of the rut and mundane activities of life was a key message this Friday. Ways of getting away from conventional...
MUMBAI: Non-smokers can now breathe easy! Godfrey Phillips, makers of Four Square Kings, have unveilied Mumbai’s first-ever mobile smoking launch (MSL), on Friday. A...
MUMBAI: It was Lodestar all the way, at the Emvies 2004. Besides bagging the best media agency trophy, the agency also pocketed five awards, dethroning WPP...
MUMBAI: Burson-Marsteller (BM) China was awarded the “Consultancy of the Year” at this year’s PR Week (Asia) annual award ceremony held in Hong Kong on 20...
MUMBAI: Lee Hunt in his session New Best Practices at the Promax/BDA India conference held in Mumbai talked about the innovative manner in which television networks...
MUMBAI: Deodorant and antiperspirant brand Rexona launched its latest international variant Rexona Free Spirit with a “hot-air balloon event”, in the capital New Delhi yesterday. ...
MUMBAI: Reebok International Ltd. recently announced the appointment of Denise Kaigler to the position of senior vice president and chief communications officer (CCO) of Reebok International...
MUMBAI: The last session of the second day of the Promax&BDA conference held in India showcased some of the best works from around the world. The...
MUMBAI: IndianOil, in an endeavour to enhance the customer service levels and leverage the brand further launched the ‘Platinum Circle,’ its top of the line, exclusive...
MUMBAI: Noted Asian American writer-director-producer Krishna Shah will conduct a Story Telling Seminar in Mumbai on 10 and 11 July. To tackle both, the art and...
NEW DELHI: The information and broadcasting ministry is not in favour of taking direct action against political appointees made by the previous government in Prasar Bharati,...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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