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MUMBAI: LINOpinion, the Lintas Public Relations division, has bagged a host of prestigious new accounts like CII, SriLankan Airlines, Dalda, Mahanagar Gas Limited, Wärtsilä, Hindustan Sanitaryware,...
MUMBAI: It is said that great brands can become immortal. Ford, Gillette and Kellogs are three examples. They have outlived wars, social changes and disease. So...
MUMBAI: ESPN Star Sports (ESS) is one of the major innovators when it comes to integrating sponsors for marketing and promotional activities. Last year it had...
MUMBAI: Dubai-based ‘brand entertainment’ firm Immersive Media Solutions (IMS) has created a unique form of movie promotion — taking a Hollywood blockbuster’s central theme or character,...
MUMBAI: Ratings data the next day. That is the advantage that Audience Measurement and Analytics (AMA), which in June announced the launch in India of aMap,...
MUMBAI: No more bouncing of the service tax ball hither and thither. The Indian Broadcasting Foundation (IBF) board has ruled that effective today (1 July 2004),...
MUMBAI: Funny man Jim Carrey has been voted the top money-making star of last year. Quigley Publishing recently announced the results of its 71st Annual Top...
MUMBAI: Sahara’s latest big hope, Malini Iyer, is being heralded by the network with hype that comes close, or perhaps matches the hoopla that surrounded Karishma...
MUMBAI: Demonstrating its growth strategy, Electrolux Kelvinator a subsidiary of the Electrolux Group has announced its foray into the microwave product category. The company will unveil...
xMUMBAI: Is it something in the air or just plain coincidence? After surveys that claimed to examine what men and women want and think (regarding sex),...
MUMBAI: The Internet & Online Association (IOA), which was set up early this year recently announced that it has added eight additional key memberships. Apart from...
MUMBAI: The Internet and Online Association’s (IOA) conclave titled – ‘Internet Nirvana! AHAA!’ kickstarted at the Hilton Towers in Mumbai on 1 October. The keynote address...
MUMBAI: According to reports appeared in the European media, sportswear giant Adidas’ latest ad campaign starring soccer star David Beckham and cartoon dog detective Scooby Doo...
NEW DELHI: Barista is going places. After the recent tie up with Inmatch Modelling to hunt for “Faces of the Future,” the coffee major has now...
SINGAPORE: The Cable and Satellite Broadcasting Association of Asia (CASBAA) and the Media Development Authority of Singapore (MDA) on 17 November signed a Memorandum of Understanding...
MUMBAI: On the occasion of cartoon character Tintin’s 75th birthday, kids’ entertainment company Egmont Imagination (India) Limited launched the last book of the series of Tintin...
MUMBAI: What with many a broadcaster and agency getting into the wireless race; mobile technology is surely the next big thing! Star’s 7827, Sony’s 2525, NDTV’s...
MUMBAI: DoubleClick, which provides marketing tools for advertisers, direct marketers and web publishers, and Nielsen//NetRatings have released an inaugural joint Year in Online Advertising Report for...
MUMBAI: As India moves away for the next twenty days from the India shinning mode to the bat and ball mode, Pizza hut decides to cash...
MUMBAI: Another ‘gaurav’ for WIN 94.6. Suvidha Foundation has awarded WIN 94.6’s Anurag Pandey excellence in radio jockeying award. For the second consecutive time, WIN 94.6...
LONDON: The UK-based advertising company WPP group has announced that it will buy the outstanding debt in Cordiant Communications Group for ?90 million ($150 million), making...
MUMBAI: The final hours of the Promax/BDA India edition belonged to Max. Sony Entertainment India’s movies & special events channel bagged ten Golds while sister channel...
MUMBAI: It is coming at a time when the money system is well lubricated with easy liquidity and a renewed consumerism wave is fuelling retail trade...
MUMBAI: The much awaited decision about Animax’s creative duties is finally out. In an unexpected turn of events, Animax decided to stick with its incumbent agency...
MUMBAI: Lose one, win three. Leo Burnett, Mumbai, is not letting the loss of the Rs 100 million Bajaj CT 100 creative account get it down....
MUMBAI: UK based Aegis Group’s market research arm – Synovate has formally started its business consulting practice in India. The Synovate Business Consulting which already has...
MUMBAI: MTV networks India vice president & general manager, creative & content, Cyrus Oshidar in his Promax/BDA session All in the Mix talked about the manners...
MUMBAI: The fourth session of the Internet and Online Association’s conclave that took place in Mumbai on 1 October was a panel discussion moderated by Hungama.com...
MUMBAI: The 100-year-old kids’ division of Brown Shoe Company Inc, has signed a major licensing agreement for footwear with Disney Consumer Products encompassing more than 30...
NEW DELHI: An impassioned plea by the Indian Broadcasting Foundation (IBF) for political advertisements to be allowed on TV channels, which have a wider reach than...
MUMBAI: MTV in association with Philips has launched MTV/Philips Whatever Things Show Host Contest! new season contest. MTV Whatever Things Show Host Contest! is...
NEW DELHI: PVR Cinemas, a leader in India’s movie exhibition business, has now come out with a film magazine. PVR Movies First, as the magazine is...
MUMBAI: WPP Group chairman and CEO Sir Martin Sorrell, in a recent interview with Fortune magazine, has opined that one of the biggest pressures on clients...
NEW DELHI: Candico, the Rs.1,250 million Indian confectionery major, today announced its entry into the $ 100 billion global confectionery market with its first acquisition in...
MUMBAI: Impossible is nothing! Impossible is not a fact! It is an opinion! It is a dare! Impossible is potential! This in a nutshell summarises footwear...
MUMBAI: Sports broadcaster ESPN Star Sports (ESS) has that this seasons Formula One is a big hit with the sponsors. The broadcaster issued a release stating...
MUMBAI: There are only three magazines in the world dedicated solely to outdoor advertising. And one of them is Outdoor Today brought out in India. Published...
MUMBAI: Epson today announced its arrival as a serious contender in the fast growing Inkjet all-in-one segment with the launch of a new range of Inkjet...
MUMBAI: Drinking milk will never be the same again! Rasna has launched a new flavor – Rasna Shake Up Kesar Badam. Rasna has expressed confidence that...
MUMBAI: Despite all economic setbacks, Asia’s elites show a mindset that they won’t let anything stand in the way of their drive for acquisition. The continuing...
MUMBAI As a part of the National Basketball Association (NBA) China Games 2004, the NBA, DisneyHand which is a worldwide outreach programme and Hong Kong Disneyland...
MUMBAI: The Advertising Agencies Association of India’s Triple A’s of I (AAAI) Awards is getting a major face lift. The new look awards will be backed...
MUMBAI: An interesting session by TAM VP Atul Phadnis with the focus on essentially: “Are promos on channels successful? “Within the promo creative, which promo’s get...
MUMBAI: Channel [V]’s former general manager Jules Fuller and former production head Elias Kazmi have been appointed consultants to oversee Pogos first-ever original production unit in...
MUMBAI: Melodrama-packed family sagas may still be ruling Indian television, but they better get set for some erosion in their popularity as some serious competition is...
MUMBAI: The churn in the TV Today Network continues. The latest to join the ones on their way out is the network’s executive producer western region...
MUMBAI: Close on the heels of the exit of creative director Monisha Singh, comes news of the resignation of another senior executive at UTV, Akhauri Sinha....
MUMBAI: The first day of the first Promax & BDA conference in India concluded with two competitions. The first one was the Promo Challenge. It was...
UMBAI: Designer promos; the session spearheaded by Jeff Rustia talked about different facets of promotion and what the key ingredients that make a designer promo. ...
MUMBAI: Grey seems to be on an account bagging spree. In a recent development, Grey Worldwide has bagged the creative duties of Digjam Suitings. Following a...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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