ITV

Category: News Headline

  • Vdo.ai lights up festive ads with formats that click, swipe and convert

    Vdo.ai lights up festive ads with formats that click, swipe and convert

    MUMBAI: ‘Tis the season to click smarter and Vdo.ai is making sure brands do just that. As India’s festive fervour kicks off, the global adtech platform has unwrapped a brand-new suite of high-impact ad formats designed to cut through the Diwali din and deliver measurable marketing sparkle.

    Timed to catch the big spending wave from now through the end of the year, the new solutions span Connected TV (CTV), online video, and mobile rich media. But these aren’t just pretty packages, they’re powered by some serious tech. Expect Remote-Based Integrations that let users shop using their TV remotes, Countdown-Based creatives to drive FOMO, and Dynamic Creative Optimisation that adjusts ads based on everything from AQI to your current location.

    In short, it’s personalisation at scale and precision with performance.

    “Our festive ad suite is engineered to go beyond just visibility,” said Vdo.ai co-founder and CEO Amitt Sharma. “Whether it’s hitting ~95 per cent video completion rates on CTV or outperforming click-through benchmarks across display and video, the aim is simple: help brands convert high-intent festive shoppers into loyal customers.”

    For brands braving a landscape where attention spans are shorter and budgets tighter, these formats also bring engaging flair think Parallax scrolls, 3D Cube animations, Expandable Carousels, Motion Sensor-triggered ads, and even Trivia Quizzes. All powered by Gen AI, Weather APIs, Geo-Location and real-time data.

    Vdo.ai co-founder and CTO Arjit Sachdeva added: “The festive season is a peak moment for consumer interaction. With our full-stack tech, brands can now connect with users at the perfect time with the perfect message and track it all.”

    India’s ad spending traditionally spikes during the October–December festive stretch. According to industry estimates, digital advertising alone sees a 30–35 per cent increase during this period. Vdo.ai’s festive suite is built for brands looking to ride that surge and do more than just show up.

    With global reach and local tech muscle, the company’s pitch is clear: Let others light diyas. You light up dashboards.

  • Sunfeast Marie Light with Jyotika, challenges couples to display both their names on house nameplates

    Sunfeast Marie Light with Jyotika, challenges couples to display both their names on house nameplates

    Bengaluru, July 30, 2025: Sunfeast Marie Light and celebrated actress Jyotika come together in a new initiative to inspire couples to celebrate their partnerships as equals. It brings to light the importance of shared recognition in every aspect of life, starting from something as simple as a nameplate outside their house. After a grand success in Tamil Nadu where 3lakh+ people pledged to have both names on the nameplate, campaign is now extended to Karnataka.

    A survey conducted by Sunfeast Marie Light reveals that two-thirds of households in Karnataka do not have both partners’ names on the nameplate. Through this initiative the brand aims to encourage couples to recognize and celebrate their shared contributions and highlight the importance of strong partnerships, by having both partners’ names on the nameplate.

    The brand is urging consumers to give a missed call on 1800-315-7837 and pledge to the cause of having both partners’ names on the nameplate. The brand is also facilitating the consumers who don’t have both partners’ names on their nameplate, to make a customized nameplate design.

    Speaking about the latest campaign, ITC Foods chief operating officer for the Biscuits & Cakes Business, Ali Harris Shere said, “Sunfeast Marie Light champions the idea of a strong team in every household. In a relationship, both partners play an equal role in strengthening the bond. More often than not, it is the light moments spent with each other, that strengthen the bond between husband and wife. With this initiative, we are pushing this idea further and attempting to bring about a change in the society. Having both husband and wife’s name on the nameplate is perhaps a small gesture, but speaks volumes of the shared partnership.”

    In the ad featuring Jyotika, Jyotika’s husband surprises Jyotika by showing their nameplate to her, with both their names on it, symbolizing their equal partnership. A light-hearted moment ensues as they discuss the nameplate. It ends with Jyotika mentioning that such small steps help build a strong team. Jyotika appeals to the viewers to bring a change by having both partners’ names on their nameplates.

  • Amazon MX Player announces the new season of the Munawar Faruqui starrer – First Copy

    Amazon MX Player announces the new season of the Munawar Faruqui starrer – First Copy

    MUMBAI: After a breakout debut that left fans buzzing and critics applauding, First Copy is all set to return with a new season later this year on Amazon MX Player, Amazon’s free video streaming service. Launched with Munawar Faruqui’s much-talked-about entry into scripted drama, the show quickly became a fan favorite thanks to its gripping narrative, nostalgic ’90s energy, and a performance that proved Faruqui’s versatility beyond the mic.

    Picking up from the suspenseful cliffhanger of the debut season, where Arif’s empire came crashing down, the upcoming season will dive deeper into the consequences of his rise, his fall, and his relentless drive to reclaim what was lost. Will the man who built his kingdom on charisma, chaos, and cinema find a way back? The new instalment of First Copy promises new twists, higher stakes, and an Arif the audience hasn’t seen before. The series boasts a powerhouse cast featuring Munawar Faruqui, Krystle D’Souza, Gulshan Grover, Saqib Ayub, Ashi Singh, Meiyang Chang, Inam Ul Haq, and Raza Murad — and has cemented itself as one of Amazon MX Player’s most talked-about titles of the year.

    Reflecting on the show’s overwhelming reception and his return, Faruqui shared, “First Copy was a big leap for me, my first acting project, and I honestly didn’t expect this kind of love. I think audiences really connected with Arif with all his imperfections, and that’s been humbling.  He is intense, passionate, and constantly looking for meaning in chaos. But his story? It’s just getting started. The new season will reveal a whole new side of him and I can’t wait for audiences to see what’s next.”

    With fans already dissecting every frame of the video drop, the countdown has officially begun. First Copy still has plenty of pages left to turn, and fans won’t have to wait too long for the new season, which will premiere on Amazon MX Player later this year.

    First Copy is available to stream on Amazon MX Player for free, available through its own app, on the Amazon shopping app, Prime Video, Fire TV, Smart TVs, and Airtel Xtreme.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Meta launches anti-scam campaign with a twist to drive digital safety awareness

    Meta launches anti-scam campaign with a twist to drive digital safety awareness

    MUMBAI: As part of Meta’s commitment to user safety, we’ve launched the second edition of our anti-scams campaign, ‘Scam se Bacho 2.0’ that delivers digital safety tips with a twist. This year’s campaign takes to the streets, literally, through a creative collaboration with digital creator Signboard_wala, known for using bold, witty placards to spark real-world conversations.

    Building on the success of last year’s campaign, Scam se Bacho 2.0 brings scam awareness into public spaces across some of the most iconic streets in Mumbai, using culturally relevant and visually impactful storytelling to inform people about common online scams such as fake loan scams, impersonation and OTP fraud, among others.

    The campaign features Signboard_wala holding different signs such as “Ex ho ya scammer, dono ko block & report karo” and “Keep your friends close and your OTPs closer” – packaged as witty one-liners, the campaign delivers important digital safety lessons, spotlights Meta’s safety features like two-factor authentication (2FA), Block and Report and encourages people to take an active role in their online safety.

    The clever, humorous messages designed to grab attention, definitely spark a smile but most importantly, make people pause and reconsider online scams. It’s awareness with a twist – no preaching, no drama – just authentic, relatable moments that resonate.

    Last year Meta launched its safety campaign ‘Scams se Bacho’ by partnering with Bollywood star Ayushmann Khurrana to educate people on how to stay safe from online scams and promote safer digital practices. Launched in collaboration with the Ministry of Electronics and Information Technology (MeitY), Indian Cybercrime Coordination Centre (I4C) and Ministry of Information and Broadcasting (MIB), the campaign emphasised Meta’s commitment to safeguard people online, supporting the Government’s goal to combat the rising cases of scams and cyber frauds in the country.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)
     

  • Watt a Charge Thunderplus hits 200 hubs with new Hyderabad station

    Watt a Charge Thunderplus hits 200 hubs with new Hyderabad station

    MUMBAI: Watt’s the buzz in Hyderabad? Ultra-fast charging, clean energy, and a green milestone. Thunderplus, India’s fastest-growing EV charging infrastructure startup, has flipped the switch on its latest ultra-fast charging station this time at Necklace Road MMTS Station in Hyderabad marking its 200th hub across the country.

    In partnership with South Central Railway, the new flagship station is a key addition to Thunderplus’s mission of creating a cleaner, smarter electric mobility ecosystem. The company is now powering over 4,000 electric vehicles daily, dispensing more than 10 megawatt-hours of energy every day and preventing 35 metric tonnes of CO₂ emissions roughly the equivalent of planting over 1,600 trees daily.

    The Hyderabad launch event saw participation from Rajeev YSR, CEO of Thunderplus; Vishal Arjun, divisional commercial manager, Secunderabad division; and executives from the State Bank of India, among others.

    This high-speed station packs a punch with 120 kW charging bays (scalable to 480 kW), dynamic load-sharing tech, 24×7 central monitoring, and strategic access for commuters from Banjara Hills, Jubilee Hills, and Secunderabad.

    Backing the expansion is Thunderplus’s Titanium Franchise model. “The Assured Business Guarantee programme gave us the confidence to invest,” said Arvind Kompelli, the station’s franchise partner. With entry investments starting at Rs 20 lakh, franchisees receive turnkey setup, centralised operations, and a revenue model with guaranteed returns.

    “After seeing five-hour-plus daily usage at our Hitec City MMTS station, we’re expanding this model to more railway locations,” said Vishal Arjun of the Railways.

    Next up: Thunderplus is planning a bold pivot from discom energy to renewable power, including solar-powered stations via Power Purchase Agreements (PPAs), to further reduce its carbon footprint.

    With a presence in 60 plus cities and growing, ThunderPlus is not just sparking conversations, it’s charging ahead to lead India’s clean mobility transformation.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Social Panga launches AI Council to accelerate AI-led brand solutions

    Social Panga launches AI Council to accelerate AI-led brand solutions

    MUMBAI: Social Panga has announced the launch of its in-house AI Council – enabling & driving AI-powered solutions across branding, marketing, and digital ecosystems.

    With AI reshaping how brands communicate, operate, and innovate, the AI Council is designed to be a think-and-do tank — combining specialists, strategists, and technologists to bridge the gap between AI capabilities and business impact.

    This move comes on the back of successful AI-led deployments for brands like LG Electronics, Pathkind, Jindal Stainless (JSL), Himalaya, Lava and few more, and several others, where Social Panga has already been driving real-world impact through AI-enhanced campaigns.

    Co-Founders Himanshu Arora and Gaurav Arora will jointly mentor and Som would lead the council, ensuring it delivers meaningful innovation at scale.

    “The AI Council isn’t just a service line. It’s a forward-looking collective at the intersection of AI and brand building. We’re excited to bring this out and continue expanding it over the coming months,” said Social Panga EVP – creative strategy & growth Soumabha Nandi.

    “At Social Panga, we’ve always believed in solving business challenges with next-gen creativity. With AI already influencing day-to-day decisions, brands now need sharper, smarter solutions that are rooted in tech and tailored for growth. Our AI Council is here to guide that journey,” added Himanshu Arora.

    Echoing the sentiment, Gaurav Arora said, “Every new challenge needs a new lens. With the AI Council, we’re introducing a structured, dedicated approach to decode AI for brands — not just through tools, but through education, experimentation, and execution.”

    The AI Council will work across verticals from enhancing creative workflows and content creation to personalisation, performance, automation, and brand safety.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • India adds 2.7 million new telecom users in July, led by Jio

    India adds 2.7 million new telecom users in July, led by Jio

    MUMBAI: India’s telecom dial tone got a bit louder this July, as the country added a net 2.7 million new telephone connections, taking the total subscriber base to 1,180.87 million, according to TRAI’s latest figures. That’s a ring in the right direction especially with wireless connections doing the heavy lifting. Wireless subscriptions grew by 2.74 million, pushing the total to 1,172.57 million. On the other hand, wireline subscriptions held relatively steady, dipping slightly by 7,747 users, ending the month at 8.29 million.

    The urban-rural divide saw rural India catching up, with rural wireless users increasing to 526.27 million while urban counterparts stood at 646.30 million. Urban tele-density saw a slight decline to 126.62 per cent, while rural tele-density edged up to 58.66 per cent as reported by TRAI.

    Jio continued to be the star caller in town, adding a whopping 3.16 million wireless subscribers, cementing its lead with 458.95 million users. Bharti Airtel held strong in second with 383.57 million, gaining 1.11 million subscribers. Vodafone Idea continued its slow slide, losing 1.32 million subscribers, taking its count to 218.49 million.

    But not all subscribers are equal when it comes to active users, Jio again leads with a 104.08 per cent VLR (visitor location register), indicating some dual SIM overlap. Airtel boasted a healthy 99.21 per cent active base, while Vi clocked in at 87.17 per cent. BSNL trailed behind with only 50.64 per cent of its users actively using services.

    On the MNP (mobile number portability) front, Indians are still keeping their digits mobile with 12.94 million requests in July alone, bringing the all-time total to a staggering 921.94 million.

    In the wireline game, Jio added 0.25 million subscribers, now holding 33.11 per cent market share, while BSNL shed 0.20 million, dropping to 23.03 per cent. Airtel’s steady ship saw it maintain a 22.97 per cent slice.

    Meanwhile, broadband connections both wired and wireless stood strong at 940.52 million, led by Reliance Jio (487.59 million), Airtel (264.33 million), and Vodafone Idea (125.08 million).

    So, while some telcos may be dropping calls and customers India’s telecom sector as a whole is still very much in signal, especially as it tunes into deeper rural penetration and data-led digital expansion.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • CNBC-TV18 and HSBC India celebrate India’s champions on the most coveted SME Awards platform

    CNBC-TV18 and HSBC India celebrate India’s champions on the most coveted SME Awards platform

    MUMBAI: CNBC-TV18, in partnership with HSBC India, successfully concluded Season 2 of the HSBC Presents CNBC-TV18 SME Champion Awards, a celebration of the resilience, innovation, and ambition powering India’s small and medium enterprises. Held on July 25, 2025, at the iconic Taj Mahal, New Delhi, the ceremony marked the grand culmination of a six-month journey recognising exceptional businesses that are not only navigating challenges but also actively shaping the future of the Indian economy.

    The evening opened with a welcome note from Shereen Bhan, Managing Editor, CNBC-TV18, who reiterated the network’s longstanding commitment to spotlighting India’s real economy. “It is a privilege to open Season 2 of the HSBC Presents CNBC-TV18 SME Champion Awards, a platform dedicated to celebrating the true engines of India’s economic momentum. Small and medium enterprises are not just businesses; they are drivers of employment, innovation, and resilience. Over the last few years, SMEs have navigated challenges with determination—from pandemic disruptions to global supply chain shifts, and have continued to grow, adapt, and lead. At CNBC-TV18, we believe it is crucial to tell their stories, spotlight their success, and ensure they get the recognition they truly deserve. Today is about honouring that spirit—the spirit of Indian entrepreneurship that builds from the ground up and aspires for global scale. These awards are a celebration of that journey, and we’re proud to champion the changemakers shaping tomorrow’s India.”

    The keynote address was delivered by the Guest of Honour, Shri Jyotiraditya Scindia, Minister for Communications and Development of NorthEasternRegion, Government of India. Addressing an audience of entrepreneurs, policymakers, and jury members, he highlighted the importance of empowering SMEs through policy, credit, and infrastructure. “India’s true transformation is being written not in the towering glass buildings of metros alone, but in the silent, steady rise of entrepreneurs across every lane and landscape of this country. From small towns to remote villages, from hand-built workshops to digital storefronts, they are turning ideas into enterprises and ambition into impact. These are not just SMEs; they are the soul of India’s economy. What they lack in scale, they make up for in spirit. With innovation as their toolkit, resilience in their bones, and purpose lighting their path, they are reimagining what’s possible. What was once seen as local is now proudly global. And what was once called small is now leading the charge into India’s century. This is not the future; it is already underway. Today, entrepreneurs from even the most remote corners of India can brand, process, and sell their products in global markets, thanks to the power of digital infrastructure. A shining example of this is our UPI ecosystem, which has witnessed a staggering 2.16 trillion transactions annually, amounting to nearly $3 trillion. Remarkably, 46 per cent of the world’s digital transactions now originate from Bharat. This is not just digital progress, it’s digital leadership,” he remarked.

    Guest of Honour, Smt. Shobha Karandlaje, Minister of State in the ministry ofMSME; & Ministry of Labour and Employment, GoI highlighted the government’s continued focus on SMEs. “India’s SMEs are not only engines of economic growth but also vehicles of social transformation. Whether it’s rural employment, women-led ventures, or value-driven exports, SMEs are ensuring inclusive development. Platforms like the SME Champion Awards play a vital role in recognising these silent contributors and inspiring others,” she said.She further added, “MSMEs have always been at the heart of India’s development—from Mahatma Gandhi’s call to support small and cottage industries during the freedom struggle, to today’s rural entrepreneurs driving change on the ground. Today, 2.6 million women and 85 per cent SC/ST entrepreneurs are registered on the MSME portal—clear proof that even in rural India, people are stepping forward to build their own businesses and shape their own futures. As we welcome a new year, the next generation will take the lead—and many will rise from India’s MSME sector. With Indian Government support through subsidies, tech upgrades, and export incentives, MSMEs are scaling up to meet global demands. This is no longer a growing sector—it’s a transforming force. By 2047, India’s rise as a global powerhouse will be driven not just by big business, but by millions of small enterprises building boldly and inclusively.”

    The awards recognized outstanding enterprises across sectors such as manufacturing, exports, sustainability, digital transformation, and community engagement. Key highlights included the Special Jury Awards for SME Entrepreneur of the Year and SME Woman Entrepreneur of the Year, which acknowledged individuals for their resilience and innovation. Other award categories included Excellence in Tech Export Promotion, Goods Export Promotion, Community Engagement, and Sustainability Practices, which also featured a Special Jury Mention.

    Awards were presented by Shri Jyotiraditya Scindia,Minister for Communications and Development of North Eastern Region, Government of India; Smt. Shobha Karandlaje, Minister of State in the ministry of MSME; & Ministry of Labour and Employment, GoIand Rajesh Kumar Singh, Defence Secretary of Indiaalong with Ajay Sharma, Head – Banking, HSBC India. Jury members who attended the event and participated in the final evaluation process included Dinesh Kumar Khara,Former Chairperson, State Bank of India;Subhash Chandra Garg,Former Finance & Economic Affairs Secretary of India;B Thiagarajan, Managing Director, Blue Star Ltd; Shashank Srivastava,Member, Executive Committee, Maruti Suzuki India Ltd;Subhrakant Panda,Managing Director, Indian Metals & Ferro Alloys Ltd. and Former President, FICCI; Chandrakant Salunkhe, Founder & President, SME Chamber of India and Start-up Council of India and Manish Singhal, Secretary General, ASSOCHAM.

    A compelling fireside chat with Rajesh Kumar Singh,Defence Secretary of India, offered a strategic perspective on the role of SMEs in India’s defencesector,“Self-reliance in defense is not a destination, it is a layered process that demands trust in our own industrial base, commitment to indigenous innovation, and the courage to invest in long-term capability. From MSMEs supplying critical sub-systems to private players stepping into complex production roles, every link in the supply chain matters. We cannot afford to rely solely on imports when the next conflict may demand speed, autonomy, and resilience. The real strength of a nation lies not just in the firepower it possesses, but in its ability to design, develop, and deliver that power from within”, he remarked.

    Hitendra Dave, CEO, HSBC India, closed the evening with a strong message of support for India’s SME sector, “At HSBC, our role in the SME Champions Awards isn’t just about recognition—it’s about responsibility. Everyone talks about Viksit Bharat, but it won’t happen on slogans alone. Someone has to roll up their sleeves and do the work. Entrepreneurs need global access, and that’s where we come in,we understand international buyers, their quality expectations, payment cycles, and reliability metrics. Through partnerships like this one with CNBC-TV18, we aim to bridge the gap and help Indian SMEs become key players in global supply chains. Honestly, running a multibillion-dollar company might just be easier than managing a ₹20 crore one, so this is our way of saying, well done, we see you, and we salute you.”

    The night concluded with a soul-stirring performance by Rajasthani folk sensation Mame Khan, leaving the audience with a sense of pride and inspiration. The HSBC Presents CNBC-TV18 SME Champion Awards Season 2 is more than just a celebration of business excellence; it is a reflection of India’s entrepreneurial ambition, a spotlight on those who turn adversity into advantage, and a reminder that the next chapter of India’s growth story will be written by its SMEs.

    Winners of SME Champion Awards-

    S.No

    Category

    Segment

    Winners

    1

    Excellence in Community Engagement

    Small Enterprises

    WeVOIS Labs Private Limited

    2

    Excellence in Digital Transformation

    Small Enterprises

    Jayam Solutions Private Limited

    3

    Excellence in Global Expansion

    Small Enterprises

    Innoplexus Consulting Services Private Limited

    4

    Excellence in Goods Export Promotion

    Small Enterprises

    Axio Biosolutions Private Limited

    5

    Excellence in Sustainability Practices

    Small Enterprises

    AgriDigi Tech (OPC) Private Limited

    6

    Excellence in Tech Export Promotion

    Small Enterprises

    Elogix Software Private Limited

    7

    Manufacturing SME of the Year – Industrial Excellence

    Small Enterprises

    Kalyani Cast-Tech Limited

    8

    Manufacturing SME of the Year – Agro& Food

    Small Enterprises

    Shubhshree Biofuels Energy Limited

    9

    Manufacturing SME of the Year – Health & Pharma

    Small Enterprises

    Axio Biosolutions Private Limited
  • MovieVerse Studios and Beacon Media partner to put Global South storytelling on the world stage

    MovieVerse Studios and Beacon Media partner to put Global South storytelling on the world stage

    MUMBAI: MovieVerse Studios, the mainstream content arm of IN10 Media Network, has struck a global alliance with Beacon Media to amplify voices from the Global South. The partnership seeks to create a borderless content ecosystem spanning Hollywood, India, the Middle East, Africa and Latin America—reaching more than three billion viewers.

    In10 Media Network managing director Aditya Pittie called the tie-up a “meaningful collaboration” blending creativity, technology and scale. Manoj Narender Madnani, chairman of Beacon Media, framed it as “1+1=11 in action,” a shift from competition to collaboration backed by Indian industrialist Anand Mahindra and Pittie.

    The alliance will roll out a slate spanning feature films, premium series and micro-series designed for digital-first platforms such as Instagram Reels, TikTok and YouTube Shorts. Vivek Krishnani, chief executive of MovieVerse Studios, said the Global South was “home to some of the most dynamic and culturally rich stories waiting to be told”.

    Tapping into the deep cultural and financial ties between India, Saudi Arabia and the UAE, the partnership will kick off with a Malayalam-language feature film and a slate of new movies. It will also adapt bestselling fiction by Dr Deepak Chopra for global screens, while investing in micro-series aimed squarely at next-generation audiences.

    Beacon Media has appointed Manini Priyan, an author and screenwriter with cross-market credentials, as head of content. It is also allied with veteran Arab drama executive Fadi Ismail to deliver Arabic programming for digital-first audiences.

    With Hollywood in flux and demand for diverse stories peaking, the venture positions itself as a bridge between emerging regions and global distribution. As Madnani put it: “This is not just about content. It’s about reshaping the global entertainment landscape.”

  • Bigg Boss Malayalam season 7 to storm Asianet with Ezhinte Pani

    Bigg Boss Malayalam season 7 to storm Asianet with Ezhinte Pani

    MUMBAI: Asianet has pulled out all the stops for the launch of Bigg Boss Malayalam season 7, which is to be unveiled on 3 August at 7pm with superstar Mohanlal at the helm. The reality behemoth returns with the fiery tagline Ezhinte Pani, a clarion call for a season built on grit, guile and unrelenting competition.

    The premiere episode will showcase a vibrant, eclectic mix of contestants—actors, influencers, professionals and mavericks—ready to test their mettle inside the Bigg Boss house. Mohanlal, in trademark style, will set the tone for a season that promises power plays, unpredictable twists and no shortage of fireworks.

    Breaking from the familiar, Asianet has constructed its own custom-built set for the first time: the most spacious and opulent Bigg Boss house yet. It features sweeping lawns, a sprawling dining hall, a gleaming kitchen, plush bedrooms, a grand living room and the ever-enigmatic confession chamber, where strategy and emotion collide.

    Season 7 also raises the stakes with tougher tasks, more complex strategies and sharper audience engagement. The new format pivots on public opinion as much as on smart gameplay, ensuring that no contestant can rest easy.

    Episodes will air Monday to Friday at 9.30pm and weekends at 9pm. For die-hard fans, every unfiltered moment is available round the clock on JioHotstar.

    With Ezhinte Pani, Bigg Boss Malayalam promises not just entertainment, but a test of endurance, wit and resilience—cementing its place as Asianet’s crown jewel in reality television.