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MUMBAI: Jewellery brand Tanishq has launched ‘New Tales of Tradition’, its new campaign for the festival season. The campaign presents a kaleidoscopic snapshot of the charm,...
BANGALORE: Cellular phone handset manufacturer BenQ has announced the launch of a new model, the M200. With a built -in stereo radio embedded with...
MUMBAI: Media research firm Tam through its special PR and content analysis division, Eikona PR Track has observed the increasing need to monitor and analyse PR...
MUMBAI: Advertising spending for 2004 in the US rose by 6.3 per cent over the same period last year. This has been attributed to gains across...
MUMBAI: Mauj Telecom has introduced a first-of-its-kind innovative ring tone service – Video Ringtones – wherein one can view the ringtones. The Video Ringtones...
MUMBAI: Time Warner continues to expand its presence in China. Its consumer products division and the Bank of China’s (BOC) credit card division have announced the...
MUMBAI. The BMW Williams Formula One team has confirmed that after a successful debut season, team sponsor Budweiser has extended its commercial relationship for the forthcoming...
MUMBAI: The Bhaskar Group has awarded Agency Purple Focus the Kirtikaar Bhaskar creative award. Purple Focus from Indore has bagged four golds, four silvers and one...
MUMBAI: Indigo Consulting has been awarded the interactive responsibility of Barclays Bank. Indigo has developed the Barclays website and will work on interactive initiatives for the...
MUMBAI: With every new Bollywood movie release comes a host of marketing opportunities and here’s yet another. Salaam-e-Ishq which releases today 25 January, has roped in...
MUMBAI: On 18 February 2007 rock icon Roger Waters will perform at a concert in Mumbai. He was the co-founder and creative genius behind the psychedelic...
MUMBAI: To further Ford India’s association with the forthcoming 2007 Standard Chartered Mumbai Marathon, the automobile major is set to launch a contest titled ‘Fida Running...
MUMBAI: DDB Asia-Pacific has announced the appointment of Karen See as corporate brand manager. Reporting to John Zeigler, president and CEO of DDB Asia-Pacific, See’s main...
MUMBAI: Coca Cola has been very successful in its attempts to associate the drink with the cold factor courtesy the slogan Thanda Matlab Coca-Cola. Now the...
MUMBAI: Festivals are almost synonymous with shopping and in the e-Age, more and more shoppers are doing that online. According to a research undertaken by the...
MUMBAI: Global public relations firm Burson-Marsteller has acquired India’s Genesis Public Relations. Filings have been made today with India’s Foreign Investment Promotion Board (FIPB) for approval...
BANGALORE: Rockport, brought to India by Reebok India Company, has announced the launch of the Fall ’05 footwear collection at Rockport exclusive stores and selected Reebok...
MUMBAI: Mobile2win, the mobile marketing and consumer content company has been chosen by the prestigious Stanford University for a case study on mobile marketing. ...
MUMBAI: Publicis Groupe owned Starcom MediaVest Group, has been appointed as the media AoR by Himalayan Healthcare, herbal products company. “Himalaya Healthcare is a renowned leader...
MUMBAI: According to a new market survey of senior agency executives by investment bank AdMedia Partners, mergers and acquisitions of online advertising and marketing firms are...
MUMBAI: B4U Networks is using time tested formulae to garner maximum viewership. Following up on a contest held last month, B4U has run a ‘Calling London...
MUMBAI: In a world, where there are new big markets emerging like India and China, brands need to figure out how to communicate effectively to audiences...
MUMBAI: VCD and DVD distributor Ultra Movie Channel has announced a tie-up with Harvey Entertainment to bring in international toon characters to the Indian market. Harvey...
MUMBAI: The Internet user base has registered a growth of 54 per cent with 38.5 million users as of 2005-06 from just 25 million in 2004-05....
MUMBAI: Promax & BDA 2005 today announced the list of the creatives which made it into the BDA top 40 club. The Promax & BDA India...
MUMBAI: Hutch and MTV Networks India are working together for new interactive chat showKya Baat Hai, billed as a platform for youth across India to express...
MUMBAI: Emirates has inked a global partnership agreement with car rental company Hertz to offer the best available rates when booking a car online. ...
MUMBAI: While blogging in India is still at a very nascent stage, in the US it has seen a phenomenal growth of 58 per cent last...
BANGALORE: To effectively check the mounting pollution levels in Bangalore city, the Karnataka government is considering implementing a vehicle registration holiday for a month. ...
MUMBAI: With rising oil prices, the dollar downslide and the US current account deficit being potential causes for concern in 2005, media buyer Carat, a unit...
MUMBAI: Grey Global Group has named James R Heekin III as chairman and CEO of Grey Worldwide. He will assume global responsibilities for Grey Worldwide immediately...
MUMBAI: JWT India has roped in Bruce Matchett as the chief creative officer and national executive creative director. Matchett was earlier with Ogilvy & Mather Australia...
MUMBAI: US burger chain Carl Jr’s latest TVC featuring a scantily clad hotel heiress and reality TV star Parish Hilton has sparked outrage from furious family...
MUMBAI: Clinic Plus, the family health shampoo from Hindustan Lever Limited (HLL) felicitated the three winners of the Clinic Plus “Aarogyamgaa Undatamloni Aanandam Vyaasarachana Potee” essay...
MUMBAI: Vyas Giannetti Creative (VGC) has set shop in Delhi and has appointed Euro RSCG’s Anjan Roy to head the operations. Roy was with Euro RSCG...
MUMBAI: Emirates Airline has launched its worldwide advertisement campaign to mark its Official Partner status of the 2006 Fifa World Cup. As had been reported earlier...
MUMBAI: The Hong Kong Tourism Board (HKTB) expects visitor arrivals to reach 27.14 million in 2006, mainly led by the launch of Disneyland and Hong Kong...
MUMBAI: MTNL Dolphin has announced a tie-up with Entertainment One and Mauj Telecom for the exclusive mobile content and co-promotion of the latest Amitabh Bachchan starrer...
MUMBAI: Dabur Foods has introduced an age-specific market segmentation in fruit juice category. They will be launching Real Junior- a brand targeted at kids below six...
MUMBAI: Tea break just meant the normal ‘cha-time’ for the regular mortals. But Dilmah Tea brands hope to change that. The company has launched fruit flavoured...
MUMBAI: “Mirror Mirror on the wall, who’s the fairest of them all?” With so many cellular network services in the fray, competition is expected to be...
NEW DELHI: S Yesudas, head of Lintas’ recently launched media specialist Insight and one of the founding members of Initiative Media, has resigned. The development follows...
MUMBAI: Kinetic Motor Company’s Italiano Blaze picked up some top automotive awards for design and performance. And now to entrench the brand further, Kinetic has unveiled...
MUMBAI: Unilever PLC has announced that Michael Treschow will replace Antony Burgmans as chairman of Unilever NV and Unilever PLC at the the Annual General Meeting...
MUMBAI: In the US, product placements in music videos seem to be the name of the game. Major music labels, grappling with piracy and recession, have...
BANGALORE: As on 31 October, Heathrow too has got Bangalored! Only in this context, it has got nothing to do with the verb that signifies outsourcing...
MUMBAI: The beer Britain loves! Now in India! Premium brand Cobra Beer has announced that it has appointed former cricketer Farooq Engineer as its brand ambassador....
MUMBAI: Rasna International Pvt Ltd general manager marketing Rajesh Mehta has put in his papers at the company. His last day in office will be 30...
MUMBAI: ComScore Networks has released its first-ever research report demonstrating the broad reach and demographic appeal of Internet video and audio in the US. ...
MUMBAI: Pidilite Industries has roped in Rajesh Mehta as marketing head for the company’s flagship brand – Fevicol. Mehta, who was earlier with Rasna International...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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