MUMBAI: “Can they do it at Cannes?” Well, this recurrently asked question is not relevant anymore! They have done it. Three Indian agencies – JWT, Leo...
MUMBAI: ZenithOptimedia’s latest edition of Advertising Expenditure Forecasts revealed that although the ‘BRIIC’ economies of Brazil, Russia, India, Indonesia and China represent around eight per cent...
MUMBAI: MakeMyTrip.com which claims to be India’s largest online travel company has appointed Gayatri Buddha as AVP, Marketing It has also appointed Venkatesh Bhardwaj...
MUMBAI: This is an alliance that brings together Mazda’s 2006 multi-activity vehicle and US broadcaster NBC’s fall lineup of new and returning programming. It also moves...
MUMBAI: We’re familiar with advertising agencies and media agencies. But what’s a branding services agency and how different is it from an ad agency? Wondering what...
MUMBAI: The hype created around Sony’s Jassi Jaissi Koi Nahin contest called ‘forgive or revenge,’ which was a contest promoted via short code 2525; was essentially...
BANGALORE: Pepsi is going strong on the brand promotion of its youth drink Mountain Dew. At the core of the promotional strategy is a live event...
MUMBAI: Following its announcement to acquire UbiNetics’ software business, CSR announced that the R&D talent in the company’s Bangalore centre is to play a key role...
BANGALORE: Kerala-based jewellery chain Alukkas has announced its plan to open their outlet in Bangalore on 21 May. Alukkas has 36 outlets in Kerala, 32 in...
MUMBAI: Shemaroo has announced the release of Bullet and Elaan on home video and DVD. While Elaan has been released six weeks after theatrical release, Bullet-Ek...
MUMBAI: Public Relations (PR) firm Hanmer & Partners has appointed Amit Misra as the VP for their businesses in North and East The announcement...
MUMBAI: Tribal DDB India, Mudra’s specialist interactive unit, has appointed Meera Sharath Chandra as its national creative director. Chandra will be based in Mumbai and will...
MUMBAI: USA Video Interactive Corp. has signed a formal sales and marketing agreement with First Serve International, LLC (“First Serve”) in accordance with the memorandum of...
MUMBAI: Colgate-Palmolive (India) Limited (CPIL) has launched the New Colgate Super Flexible Toothbrush, which has a unique tongue-cleaning feature at the back of its head. New...
MUMBAI: US broadcaster CBS is poised to stop NBC’s traditional dominance as the leader in ad sales at the annual “upfront” market for the 2005-2006 season....
MUMBAI: To help visualise the next generation of seamless mobility, Motorola India has launched MotoFWRD. This competition challenges emerging innovators to depict – either through words...
BANGALORE: Kingfisher Airlines has launched an SMS service, King Mobile to update guests on latest flight schedules. The service enables a guest to get the latest...
BANGALORE: Ranbaxy Laboratories Limited, India has entered into an in-licensing agreement with J. B. Chemicals & Pharmaceuticals Limited (JBCPL), India. As per the arrangement, Ranbaxy will...
MUMBAI: Fun Technologies plc, a leading provider of skill gaming technology, online sports information and fantasy sports, has entered into exclusive multi-year agreements with Virgin Games...
MUMBAI: Soon to be launched liquor Baron Vijay Mallya’s Kingfisher Airlines, today announced that it has inked a deal with Tata Motors for the purchase of...
MUMBAI: Paap ka Anth, the two-minute thriller produced by Zee Cinema last year, won the channel its first Abby award. The movie, starring critically acclaimed actor...
MUMBAI: Lintas’ management school Northpoint Centre of Learning has rolled out its first bunch of media planners/buyers. A group of 25 received their post graduate program...
MUMBAI: It’s now Barbie’s turn to enter the mobile arena. Mattel Toys India and Rajshri Media Pvt. Ltd, producer of content for broadband and the wireless...
MUMBAI: ACNielsen has introduced Global Launch Tracker, a new service designed to help consumer packaged goods (CPG) manufacturers benchmark the progress of their new product launches...
MUMBAI: With the growing importance of rural markets in corporate marketing strategies, there is an increased recognition of rural specialties in helping companies plan and implement...
MUMBAI: Mobile service provider Idea Cellular has introduced a service called Dialer Tones for its customers. The company’s customers can now set their Ringing...
MUMBAI: Leo Burnett Worldwide unveiled the results of a proprietary global study of men’s attitudes and values at the Cannes International Advertising Festival in its seminar,...
MUMBAI: The increase in the use of online classified advertising, up 80 per cent year over year in the US according to a study, represents a...
MUMBAI: Western Union Financial Services Inc. today announced a three year contract with ESPN Star Sports to sponsor two Premier Hockey League (PHL) teams of Sher-e-Jalandhar...
MUMBAI: Wimbledon champ Maria Sharapova has been roped in by Colgate-Palmolive for their deodorant and body spray brands in the US. Sharapova will appear in all...
MUMBAI: Fast food major McDonald’s has announced that Mary Dillon has been named executive VP and global chief marketing officer. She succeeds Larry Light, who will...
MUMBAI: Madison Public Relations has won four new accounts in multi agency pitches namely Sri Adhikari Brothers Television Network, VVF Ltd, Elecon Engineering and fashion designer...
MUMBAI: Madison Communications youngest entertainment unit Madison Teamworks FP&e (Mates) has chalked out an extensive and intrinsic tie-up between Tanishq and Paheli starring Shahrukh Khan and...
MUMBAI: Food and beverage marketing targeted at children ages 12 and under leads them to ask for and consume high-calorie, low-nutrient products, says a new report...
MUMBAI: R K Swamy BBDO has added Rs 1 billion worth of new business to its kitty in the first half of 2005. The new client...
MUMBAI: The second edition of the television branding and promo event Promax&BDA India kicked off this morning in Mumbai. The two-day session was inaugurated...
MUMBAI: After its theatrical run, the 3D magic of Aabra ka Daabra is preparing to cast a spell on the small screen of your living rooms....
MUMBAI: Colgate-Palmolive (India) Limited (CPIL), has launched Colgate Active Salt toothpaste, which is the first and only toothpaste in India that contains salt. Colgate Active Salt...
BANGALORE: Spread across 30,000 sq ft and two floors, Westside’s has launched its third store at Garuda Mall, Bangalore. The store offers a wide selection of...
MUMBAI: The entertainment agency, Brilliant Entertainment Network has launched ‘Listen,’ a platform solely dedicated to promoting music of different genres from across the Indian Sub Continent....
MUMBAI: When it comes to positions of prominence, “Indian curry” is increasingly the flavour of choice within the GroupM family in the Asia-Pacific. Maxus India managing...
MUMBAI: In order to recognise work done by advertising agencies on radio Radio Mirch had launched the Mirchi Kaan Awards last year. The second edition will...
MUMBAI: Nick India has designed a Jadoo contest for its show J Bole toh Jadoo. The contestants will have to participate to help Jadoo in his...
MUMBAI: The BBC has appointed Tim Davie as its marketing, communications and audiences division director. He is currently Pepsi Europe VP, marketing and franchise. ...
MUMBAI: SPAR International managing director Dr Gordon R Campbell, on his inaugural visit to India identified India as one of the three growth driver destinations for...
BANGALORE: The world’s second largest player in publishing technical articles with a 10 per cent global market share and the largest in books with a 25...
MUMBAI: In an ongoing effort to grow the fruit flavour category, PepsiCo’s orange flavoured soft drink Mirinda today announced the launch of its new variant “Batman...
MUMBAI: Hong Kong Tourism Board (HKTB), which is celebrating 2006 as the Discover Hong Kong Year, launched its promotional campaign in India. The 2006 Discover Hong...
MUMBAI: Sony Entertainment Television has partnered with Red FM in a unique association wherein the listeners of the radio channel will get an opportunity to listen...
MUMBAI: SBI Card and LG Electronics India Pvt Ltd. (LGEIL) have got together to launch the LG – SBI credit card. The LG –...

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