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MUMBAI: Battery maker Amara Raja Batteries is looking to take advantage of its brand ambassadior Narain Kartikeyan making a mark in F1. It has launched the...
MUMBAI: Percept H, a joint venture between Percept and Japanese firm Hakuhudo, has roped in former SSC&B Lintas president Ajay Chandwani as chief executive officer of...
MUMBAI: The Orlando Forum will be featuring the best practice leaders, case studies and techniques to boost online return on investment (ROI). This forum was announced...
MUMBAI: Students are now down to eight in the school, whose activities the entire nation has been following. We’re talking about Sony’s Fame Gurukul, where the...
BANGALORE: It had to happen in a rapidly growing competitive industry where every businessman worth his salt is into – the realty business. And brand building...
MUMBAI: Time Warner occupies the top spot in Zenithoptimedia’s ranking of the leading 30 global media owners. Time Warner generates US$30 billion which is 13 per...
NEW YORK: NetRatings which provides Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, has launched SiteCensus. This is a census-based site measurement service that...
MUMBAI: Tamil Nadu Tennis Association (TNTA) has finalised the sponsorship deals for South Asia’s only ATP International series event, the Chennai Open. TNTA has roped in...
MUMBAI: The week long annual International Advertising Festival commences once again on 19 June in Cannes, France. And as it has since 1986 globally and 2000...
MUMBAI: The Advertising Agencies Association of India (AAAI) will be presenting the AAAI Premnarayen award for outstanding contribution to the industry to Advertising Avenues chairman Goutam...
MUMBAI: With a view to strengthen it’s 62 year relationship with Ford Motor Co., JWT Worldwide CEO and chairman Bob Jeffrey announced two executive moves –...
MUMBAI: “Young successful media planners today are aware of the different dimensions one needs to look at when one is making a media plan. Whilst the...
MUMBAI: This is an initiative that seeks to encourage the reading habit of bookworms in conjunction with the pleasure of sipping coffee. Café Coffee Day has...
MUMBAI: On the weird and wacky scale, this one’s right up there. A small white box labelled ‘Human Organ For Transplant’, inside which is a plastic...
MUMBAI: Mudra Advertising has roped in Bobby Pawar as national creative director. In his capacity, he will oversee the agency’s creative product across the country. Mudra...
MUMBAI: Companies that heavily promote their products would do well to heed this piece of information. A survey, conducted in the US, shows that traditional marketing...
MUMBAI: Motorola has launched the Motorola RAZR BLK V3, which is the latest version of the popular and ultra-slim metal-clad flip phone. The RAZR...
MUMBAI: It was a farewell to remember for Andre Nair – outgoing chief of Group M in India. The heavyweights of the industry were there to...
MUMBAI: Advertising needs to stop interrupting what people are interested in and start becoming what people are interested in. That was the premise of JWT Worldwide...
MUMBAI: Reiterating its leadership in providing innovative services, Hutch has now launched ‘push2talk’ mobile service that combines a walkie-talkie experience with instant messaging, Short Messaging Service...
MUMBAI: This is a move that reflects the changes in the global market research industry and the way that businesses use market information. Global market information...
MUMBAI: Global ad and communications service group, Havas, has reported results for the third quarter ended, 30 September, 2005. It generated third quarter revenues of...
MUMBAI: O&M Kolkata has won the creative duties of Lafarge cement It is worthy to note here that O&M was instrumental in launching the brand...
MUMBAI: Rasna Private Limited has roped in Aurobindo Mohanty as vice president marketing. The appointment is expected to provide a further impetus to Rasna’s position in...
MUMBAI: While product placement in television shows is growing in the US a new study has found that TVCs are still more effective in influencing consumer...
MUMBAI: General Motors India has announced the launch of unique customer service programme – the GM Service Plus – a cluster of services that are designed...
MUMBAI: Its all about 360 degrees marketing of entertainment through events and promotions. Shringar Films which operates in all the three segments of the film and...
NEW YORK: It is a minor trend which could be picking major momentum and soon changing the landscape of media buying across the globe – roster...
MUMBAI: Consumer electronics maker Samsung has announced a multi-million dollar deal for the 2005 and 2006 National Footbal League (NFL) seasons in the US. Samsung, which...
MUMBAI: German luxury car major DaimlerChrysler’s Indian arm DaimlerChrysler India has signed an agreement with Atlantic Lubricants and Specialities (P) Limited (ALSL), the manufacturers and marketers...
MUMBAI: Fame Gurukul @ MTV. Before lawyers out there start licking their chops, a clarification. The music channel has NOT stolen the idea of SET’s latest...
MUMBAI: It is celebration time at Channel [V]. As chief Amar K Deb put it, an “ecstatic, delighted, jubilant, over the moon” channel [V] team went...
MUMBAI: Toyota Kirloskar has decided to launch its latest offering Toyota Innova, India’s first three-row seating passenger car, with an exclusive television event on Star Plus...
MUMBAI: At the peak of his career, unlike most CEOs and chairmen, he was never present at the “right places” at the “right time” and that’s...
MUMBAI: American kids below eight years of age are unable to critically comprehend televised advertising messages. They are prone to accept advertising messages as truthful, accurate...
MUMBAI: Mudra Communications which earlier this year celebrated its 25th anniversary has launched two television commercials (TVCs) for hair care brand Livon. Livon had earlier been...
MUMBAI: Tandberg Television said that it was playing a key role in the world’s first transmission of live high definition (HD) video from the sea floor....
MUMBAI / NEW DELHI: The cricket soap-opera takes another turn. The Indian cricket board today decided to seek legal opinion on telecast rights issue and also...
MUMBAI: Satellite operator Asiasat is looking to award a contract for the manufacture of Asiasat 5 before the end of the year. In July, Asiasat had...
MUMBAI: Jagjit Singh Kohli is joining Siticable as CEO. He will be inducted on the board of ETC Networks, which Zee Telefilms had acquired in 2002,...
MUMBAI: Two TV shows are already in her kitty, but she is looking for more. The multi-media lifestyle entrepreneur Martha Stewart is now all set to...
MUMBAI: Dish Asia Network from France, which broadcasts Tamil channels from outside of India, has joined hands with dishtv, for distribution of its channels in the...
MUMBAI: Did you know that the anthrax strain found in the letters during the anthrax attacks was a variety of the Ames strain, long favoured by...
NEW DELHI: The government has prohibited transmission or re-transmission of satellite channel ‘Free X-TV’ in the country as the content breaches the programming code. In a...
MUMBAI: Ultra Distributors Pvt. Ltd., part of Ultra Group of Companies, has announced the release of its production comic thriller Chor Mandli – The Gang exclusively...
MUMBAI: Samsung India Electronics Ltd unveiled its mega festival promotion called ‘Pehla Kamaal, Doosra Dhamaal’ offer. Starting today, this promotion will run on an all India...
BANGALORE: BenQ Mobile has kickstarted its India operations today. Following BenQ’s announcement to acquire the Siemens Mobile Devices Division in June, the new company started its...
BANGALORE: Airtel today announced ambitious growth plans for Karnataka. This includes around Rs 1 billion spends on obsolesce replacement, increasing network from the existing 360 towns...
MUMBAI: Interactive soap! That is what Zee TV calls its upcoming soap Saath Phere which replaces Kareena Kareena in the Monday to Friday 9:30 pm slot,...
MUMBAI: earthTV has announced that it has reached a content and programming agreement with Australian broadcaster, SBS. Starting mid-October, earthTV programmes such as World Weather and...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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