MUMBAI: Cred invoked the iconic T Rajendar to spotlight the rewards of good financial behaviour in its new, quintessentially ‘TR’ brand film.
Speaking directly to ‘TR Nation’, the campaign celebrates the legendary performer’s unmistakable delivery and presence as a multi-hyphenate actor, director, producer, lyricist, composer, and singer. Now, he dons one more hat: that of an explainer, where he transforms creditworthiness from a concept to a conversation – a rewarding one.
The campaign comes at a time when Chennai is emerging as one of India’s most financially aware cities. In a recent Cred–YouGov survey:
● 65 per cent of respondents in Chennai know their exact credit score, the highest among all Indian metros
● 52 per cent report credit adoption, indicating deeper engagement with formal credit systems
● Nearly 1 in 2 residents (46 per cent) rely on personal finance apps to manage their money
With the film, Cred and TR show this financially progressive community that creditworthiness can be rewarding too. In a few seconds, a late-night doomscroll turns into a walk through the rewards that Cred members earn by paying their bills on the app – jewellery, vacations, gadgets, makeovers, and other experiences.
Launched yesterday, the film will run for six weeks across Tamil Nadu. The campaign continues on the app as well, with curated offers on brands like Butterheads, VS Mani, Bodycraft, Sangeetha Veg, Cha Republic, Giva, A2B, Lakme and many more. CRED members in Tamil Nadu can also access limited-edition TR merchandise on CRED Store.







“To have Gandhi selected for TIFF’s Primetime showcase is both an honour and a moment of immense pride; not just for Applause, but for Indian storytelling. Taking you up close and personal to the young Mohan way before he became the man history knows, this series is the culmination of deep research, creative development, and unwavering belief in the human story we wanted to tell,” said Applause Entertainment managing director Sameer Nair. “TIFF will be the first time our Gandhi will be seen by audiences. To begin that journey on a global platform of such import, is the perfect start and we can’t wait for the world to discover him.”
The Gandhi premiere will see key cast and crew in attendance, including Sameer Nair, Hansal Mehta, Pratik Gandhi, Tom Felton, Kabir Bedi and Siddharth Khaitan. The series boasts a powerhouse creative team with music by A.R. Rahman and writing by Vaibhav Vishal, Karan Vyas, Felix von Stumm, Hema Gopinathan, Sehaj Kaur Maini and Yashna Malhotra. Script development was supported by Siddhartha Basu and Ramachandra Guha, with casting by Mukesh Chhabra (India) and Shakyra Dowling (International).

