Category: News Headline

  • Dinklage gets down and dirty as The Toxic Avenger

    Dinklage gets down and dirty as The Toxic Avenger

    MUMBAI: Talk about a clean act gone gloriously messy! Peter Dinklage swaps thrones for toxins in The Toxic Avenger, which scrubs its way onto digital platforms in India this Halloween. The cult-classic reboot will be available for premium rental at Rs 499 on Amazon Prime Video, Apple TV and Youtube starting October 31.

    The horror-comedy follows Winston Gooze, a mild-mannered janitor whose ordinary life takes a hazardous turn after a toxic accident transforms him into a monstrous yet oddly endearing hero, the so-called “Toxie.” What follows is a riotous blend of slime, satire and superhero chaos as he takes on corporate villains threatening his family and town.

    Alongside Dinklage’s unlikely avenger are Kevin Bacon, Elijah Wood, Jacob Tremblay and Taylour Paige, rounding out a cast as eclectic as the film’s tone. Directed and written by Macon Blair with Lloyd Kaufman and Joe Ritter, the film first turned heads at the Edinburgh Film Festival earlier this year before making its global theatrical rounds.

    A cheeky nod to its 1984 cult predecessor, this reboot promises buckets of irreverence, a dash of gore and a surprising dose of heart. So grab your mop and your remote, it’s time to get gloriously toxic.

     

  • Bihar Election 2020 – Political ad spend analysis: TAM data

    Bihar Election 2020 – Political ad spend analysis: TAM data

    MUMBAI: The battle for Bihar in 2020 wasn’t just fought on dusty village squares and opposition rallies. It raged across television screens and newspaper columns, with political parties unleashing millions in advertising rupees to woo voters. TAM Media’s advertising expenditure data reveals a lopsided affair: television gobbled up a staggering 93 per cent of all political advertising spend, leaving print media to scrap over a measly 7 per cent.

    The Bharatiya Janata Party emerged as the undisputed heavyweight, commanding 38.7 per cent of overall ad insertions—more than double its nearest competitor. On television, where the real money flowed, BJP’s dominance was even more pronounced at 41 per cent of all ad slots. The National Democratic Alliance, its coalition partner, secured 17.4 per cent overall, with an 18.6 per cent share on television.

    Congress, despite its third-place finish in overall spending at 17 per cent, displayed tactical nous in print advertising. The party ranked second in newspapers with 7.1 per cent of insertions as a standalone advertiser, while a Congress-led coalition (Congress-I/RJD/CPI variants) topped print spending at 15.7 per cent—edging past a BJP-led alliance’s 14.1 per cent.Top 5 ad spenders

    Rashtriya Janata Dal and Janata Dal United rounded out the top five, with 11.9 per cent and 8.9 per cent of overall insertions respectively. The fragmented opposition was evident in the numbers: 25 other parties collectively managed just 6.1 per cent of ad insertions, with print media seeing an even messier 44.6 per cent split among 15 smaller players.

    But the real story lies in the timing. TAM Media’s week-by-week analysis reveals a campaign that began as a whisper and ended as a roar. For the first six weeks—from early September through early October—political advertising barely registered on television. Print maintained a modest but steady presence during this period, with a slight peak in week three.

    Then came the deluge. From week seven onwards, television advertising exploded in a dramatic crescendo. By week nine (25-31 October), TV ad insertions hit their peak at 42 per cent of the entire campaign’s television spend—a staggering concentration just days before polling. Print advertising followed a similar trajectory, peaking at 31 per cent during the same crucial week nine, though it maintained a more consistent presence throughout the campaign compared to television’s late surge.

    The pattern is unmistakable: parties held their fire until voters’ attention was sharpest, then carpet-bombed the airwaves in the final fortnight. Week ten saw a slight decline as polling day arrived, but by then the damage—or persuasion—was done.

    The data, covering political advertisements across Bihar’s television channels and publications during the election period, paints a clear picture: in Bihar’s ad war, television was the main battleground, BJP brought the biggest guns, and everyone saved their ammunition for a final, frenzied assault on voters’ senses. Welcome to democracy, Bihar-style—where timing is everything and the biggest megaphone usually wins.

  • ITC’s diversification strategy gains traction as profits climb to record highs

    ITC’s diversification strategy gains traction as profits climb to record highs

    KOLKATA: ITC, India’s Rs 1.25 lakh crore conglomerate, demonstrated the resilience of its multi-business model in the quarter ended 30th September 2025, posting net profit from continuing operations of Rs 5,179.82 crore—up 4.1 per cent—as its diversification investments continue to mature. For the half year, profit surged three per cent to Rs 10,092.18 crore, underscoring the momentum building across its portfolio.

    The numbers reveal a company hitting its stride. Cigarettes, the engine that funds ITC’s expansion ambitions, delivered robust 6.7 per cent revenue growth to Rs 8,722.83 crore, with segment profit reaching Rs 5,240.66 crore. This performance, achieved despite elevated taxation, provides the cash flow for the group’s ambitious forays into branded foods, personal care and digital ventures.

    More importantly, ITC’s strategic investments in FMCG are showing tangible progress. The other FMCG businesses—spanning Aashirvaad staples, Bingo snacks, Sunfeast biscuits and personal care products—grew revenue 6.9 per cent to Rs 5,964.44 crore. Whilst brand-building costs continue to weigh on near-term margins, EBITDA for this segment improved to Rs 594.08 crore. Management’s patient capital approach is paying dividends as these brands gain market share in India’s vast consumption economy.

    The paperboards division, a testament to ITC’s manufacturing prowess, grew revenue 5 per cent to Rs 2,219.92 crore with healthy margins. The agri business, though affected by seasonal commodity price volatility, remains a critical link in ITC’s farm-to-fork value chain.

    On a consolidated basis—reflecting the group’s expanding footprint through subsidiaries including ITC Infotech and new acquisitions like Sresta Natural Bioproducts—the picture brightens further. Revenue stood at Rs 21,255.86 crore whilst profit climbed 4.2 per cent to Rs 5,186.55 crore. For the half year, consolidated profit jumped 4.6 per cent to Rs 10,529.96 crore, with earnings per share at Rs 8.28.

    The company’s balance sheet remains fortress-like, with total assets of Rs 90,802.66 crore and negligible debt. Cash generation remained strong, with operating activities throwing off Rs 5,782.15 crore in the half year, funding both dividends of Rs 9,823.58 crore and continued capital expenditure of Rs 1,006.71 crore.

    The board’s decision to appoint Amitabh Kant, architect of India’s economic reforms as former Niti Aayog chief, as an independent director signals ambitions for the next phase of growth. The reappointment of Hemant Malik as wholetime director ensures continuity in execution.

    ITC’s transformation from a cigarette company into a diversified consumer powerhouse is well underway. With market-leading positions emerging in multiple FMCG categories, a robust pipeline of innovation, and the financial muscle to sustain long-term investments, the company is positioning itself to capture India’s consumption boom. The patience investors have shown may soon be rewarded as scale benefits begin to flow through.

  • JioHotstar’s AI Mahabharat breaks records

    JioHotstar’s AI Mahabharat breaks records

    MUMBAI: JioHotstar has stormed into a new era of digital entertainment with the record-breaking debut of Mahabharat: Ek Dharmayudh, India’s first AI-powered entertainment series.

    The show racked up over 6.5 million video views on launch day, achieving a 2.1 times higher reach than the platform average, the biggest opening for a long-running series on JioHotstar to date.

    With AI woven into its creative process, the series reimagines storytelling at scale, proving that technology can enhance human imagination rather than replace it.

    The platform said the milestone marks a blueprint for the future of AI-driven entertainment, where machine intelligence meets artistic vision to create richer, more immersive narratives.

    JioHotstar’s success with Mahabharat: Ek Dharmayudh underscores its ambition to lead India’s entertainment evolution, blending innovation, tradition, and technology in equal measure.

  • T-Series appoints Richa Vaidya as deputy gm

    T-Series appoints Richa Vaidya as deputy gm

    MUMBAI: T-Series has appointed Richa Vaidya as deputy general manager, music marketing, strengthening its creative leadership with a proven entertainment strategist.

    Vaidya joins from JioHotstar, where she led award-winning campaigns for original web series, post-theatrical releases and non-fiction shows across television, digital and outdoor platforms.

    A seasoned marketer with more than a decade in the entertainment business, she has previously held key roles at Yash Raj Films, Everymedia Technologies, and Balaji Telefilms, shaping digital and theatrical campaigns for major Hindi cinema releases.

    At T-Series, Vaidya will oversee music marketing and brand strategy, driving engagement across platforms for one of India’s most powerful entertainment brands.

    Her appointment marks a strategic move by T-Series to blend data-driven insights with creative storytelling, reinforcing its position at the forefront of India’s music and entertainment ecosystem.

  • Comscore names Vivek Jaiswal APAC country head

    Comscore names Vivek Jaiswal APAC country head

    MUMBAI: Comscore has named Vivek Jaiswal as its new country manager for Asia-Pacific, as the global measurement and analytics firm sharpens its focus on the fast-growing region.

    Based in New Delhi, Jaiswal will steer cross-platform audience measurement, deepen partnerships with brands and publishers, and drive innovation across markets.

    Jaiswal, who joined Comscore in 2022 as sales director, brings over 12 years of experience spanning SaaS, business information services and enterprise sales. Before Comscore, he held commercial roles at Dun & Bradstreet, Standard Chartered, and Kotak Mahindra Bank.

    “It’s an honour to take on this new role,” said Jaiswal. “APAC is an incredibly dynamic market, and I look forward to helping clients make smarter, data-driven decisions.”

    Comscore executive vice president international Alejandro Fosk said Jaiswal’s appointment reflects the firm’s “continued commitment to the region” and its goal of offering “reliable, future-facing measurement solutions” in a changing media landscape.

    The move cements Comscore’s ambitions to strengthen its India and APAC footprint, arming advertisers, agencies and publishers with the insights they need to navigate an increasingly fragmented digital

  • Škoda drives emotion with Heartbreak campaign

    Škoda drives emotion with Heartbreak campaign

    MUMBAI: They say love hurts, and Škoda Auto India is proving it with Heartbreak, a tongue-in-cheek campaign celebrating the coveted Škoda Octavia RS, created in collaboration with BBH India.

    The limited-edition Octavia RS, launched as part of Škoda’s 25-year anniversary in India, sold out in a blistering 20 minutes, leaving enthusiasts heartbroken, and inspired.

    At the centre of the campaign is a high-octane brand film that channels the car’s rally-bred spirit, turning FOMO into full-blown automotive passion. But the heartbreak doesn’t stop there.

    Fans can head to an interactive microsite, octavia heartbreak.skoda-auto.co.in, to explore the playful ‘Non-owner’s manual’, a witty guide for those who didn’t manage to grab one of the 100 cars.

    Adding to the fun, Škoda also launched ‘Driver’s Seat’, a special body perfume inspired by the RS’s thrill, letting fans “smell the drive” even without the keys.

    Škoda Auto India brand director Ashish Gupta said, “The ‘Heartbreak’ campaign celebrates not just those who own the Octavia RS, but also the countless fans who’ve kept its spirit alive. True performance isn’t just felt on the road, it stays with you.”

    BBH India chief creative officer Parikshit Bhattaccharya added, “When you’ve got 100 cars and a million fans, you create a coping mechanism for heartbreak. Every element of this campaign was crafted to make the experience unforgettable.”

    From film to fragrance, microsite to memes, Škoda’s Heartbreak proves that even when love for a car goes unrequited, the passion can still go full throttle.

  • UPKL powers up play with new technical director

    UPKL powers up play with new technical director

    MUMBAI: The Uttar Pradesh Kabaddi League (UPKL) is gearing up for a stronger, sharper second season, and it’s making a power move on the mat. The league has appointed Tejnarayan Prasad Madhav, a veteran kabaddi coach and former gold medallist, as its new technical director ahead of Season 2.

    Currently serving as chief coach of the Bahrain National Kabaddi Team, Madhav brings decades of experience across playing, coaching and technical supervision. From mentoring squads at the Senior Nationals and Asian Games camps to shaping future champions at grassroots level, his record speaks of precision and purpose.

    Commenting on the appointment, SJ Uplift Kabaddi founder and director Sambhav Jain said, “UPKL has emerged as a credible platform that mirrors the sport’s rise across India. This season, our goal is to deepen that foundation by strengthening player development and maintaining the highest technical standards.”

    For Madhav, the focus is clear, getting every move right. “UPKL has created a structured environment where players can compete, learn and grow. My goal is to bring technical discipline and dynamic gameplay that highlights kabaddi at its finest,” he said.

    Season 2 of UPKL kicks off on 25 December 2025 in Noida, featuring 64 matches of full-throttle action. The player auction, set for 3 November, will set the stage for a season that promises both strategy and spectacle.

    With Madhav at the helm, UPKL isn’t just levelling up its game, it’s rewriting the playbook for how kabaddi should be played.

     

  • Isha Koppikar’s Rocketship soars to new heights

    Isha Koppikar’s Rocketship soars to new heights

    MUMBAI: Looks like Isha Koppikar’s latest project is truly sky-bound. Her new film Rocketship has taken off in style, bagging official selections at not one but two international film festivals, the Dadasaheb Phalke International Film Festival 2026 and the Mokkho International Film Festival 2025.

    For Koppikar, the recognition feels deeply personal. Having built her career without a godfather, she chose to collaborate on this film with students from Subhash Ghai’s Whistling Woods International, offering young talent a chance to shine. The partnership reflects her belief that grit and opportunity, not privilege, should power one’s journey in cinema.

    Expressing her excitement, Isha Koppikar said, “This is such an honour, not just for me but for the entire team behind Rocketship. I’m especially proud of the students who worked tirelessly and are now getting the recognition they deserve. Dreams really do take flight.”

    The film’s trailer, which dropped recently, drew wide praise for its emotional tone and strong performances. Rocketship, directed and written by Arjun Menon and produced by Harmanraai Singh Sehgal, tells a moving story about the unbreakable bond between a mother and her daughter, a tale of strength, sacrifice and dreams that refuse to burn out.

    Starring Isha Koppikar alongside young talent Amayira Sharma, the film promises to tug at heartstrings while celebrating the spirit of perseverance. With Rocketship earning critical attention on the festival circuit, it seems Koppikar’s latest venture is not just a cinematic journey, it’s a story of hope taking flight.

     

  • Techugo & Nik Baker’s whip up digital delight

    Techugo & Nik Baker’s whip up digital delight

    MUMBAI: There’s something cooking, and this time, it’s digital. Nik Baker’s, the beloved premium bakery chain known for transforming north India’s café culture, has teamed up with Techugo, a global technology leader, to craft a seamless digital ecosystem that blends indulgence with innovation.

    The partnership aims to deliver a next-generation mobile app and in-store tech experience designed to make every bite smoother, smarter, and more rewarding. The upcoming Nik Baker’s mobile app will allow food lovers to browse exclusive products, place quick orders, receive personalised recommendations, and redeem loyalty rewards, all through a frictionless checkout system supporting multiple payment options.

    Inside the cafés, Techugo’s digital solutions will add flavour to convenience. Each table will feature scannable QR codes for instant menu access and ordering, with the system synced in real time with the kitchen and admin panels to ensure quick, accurate service.

    Commenting on the collaboration, Techugo COO Ankit Singh said, “We are thrilled to partner with one of north India’s most adored bakery brands. Our goal is to build a scalable, intuitive, and future-ready platform that enhances customer experience while strengthening backend efficiency.”

    The initiative also includes an advanced admin dashboard for real-time order tracking, inventory management, and performance insights, ensuring consistency across Nik Baker’s 34 bustling outlets.

    By pairing its signature charm with Techugo’s innovation, Nik Baker’s is serving up a fresh recipe for café culture, one where taste meets technology and every order is a little more delightful.