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Category: News Headline

  • TechnoSport races ahead with Myntra M-Now launch

    TechnoSport races ahead with Myntra M-Now launch

    MUMBAI: TechnoSport is breaking a sweat in all the right ways. The homegrown activewear brand has made its debut on Myntra’s M-Now, the fashion platform’s hyper-speed delivery service, bringing performance wear to your doorstep in just 30 minutes.

    Currently live across Bengaluru, with expansion plans for Mumbai, Delhi, Kolkata, Hyderabad, and Pune, the move marks a bold stride in TechnoSport’s mission to make premium-quality activewear both affordable and instantly accessible.

    The brand is kicking off its M-Now journey with 10 plus styles, priced at an average of Rs 430, combining comfort, performance, and value. The launch is part of TechnoSport’s larger omni-channel expansion, which includes rapid delivery via Myntra and soon, its own website.

    TechnoSport’s foray into quick commerce has already shown impressive results, the brand has clocked nearly 60 per cent volume growth over the past six months. With consumers increasingly turning to Q-commerce for impulse fitness buys, the segment is expected to contribute 15–20 per cent of the brand’s overall revenue in the near future.

    “We are thrilled to launch TechnoSport on M-Now,” said TechnoSport CEO Puspen Maity. “Activewear is often an impulse purchase tied to lifestyle goals. Q-commerce bridges that gap between intent and action, allowing us to meet consumers’ expectations for instant gratification while keeping performance and quality at the core.”

    By merging speed with style, TechnoSport is sprinting ahead in India’s booming activewear race, and with this launch, it’s proving that in fitness and fashion alike, timing is everything.

     

  • India’s TV distributors scramble to meet year-end audit deadline

    India’s TV distributors scramble to meet year-end audit deadline

    NEW DELHI: India’s television distribution platforms will have to race against the clock. The Telecom Regulatory Authority of India (TRAI) has fired a warning shot at cable, DTH and IPTV operators who haven’t completed their mandatory annual audits for 2025—and the deadline is looming.

    In a notice dated 31 October, joint adviser Sapna Sharma laid down the law: get audited by 31 December or face financial penalties. The warning follows a regulatory review that found many distribution platform operators have simply skipped their legally required system audits this year.

    The interconnection regulations, first notified in March 2017 and amended six times since, are crystal clear. Every TV distributor must audit their systems once per calendar year using an empanelled auditor or the state-run Broadcast Engineering Consultants India Ltd. Miss that deadline and the financial disincentives kick in automatically.

    The regulator’s patience appears to be wearing thin. Multi-system operators, IPTV platforms, direct-to-home services and headend-in-the-sky operators have just two months to sort themselves out. The audit process isn’t quick either—it must include a final report from the auditor, meaning operators who dawdle now risk running out of time altogether.

    The message from TRAI is unambiguous: comply or pay up. With 2025 ticking away, India’s TV distributors have nowhere left to hide.

  • Lionsgate roars louder as Hollywood meets Hyderabad in 2026

    Lionsgate roars louder as Hollywood meets Hyderabad in 2026

    MUMBAI: Hollywood’s roaring lion just found its desi accent. Lionsgate Play, the premium streaming platform that’s redefined Hollywood for Indian screens, is entering 2026 with a bang and a hundred more. The platform has announced a record-breaking slate of 100 plus premieres across languages, cementing its claim as India’s “Home for Action” while widening its cinematic jungle to embrace regional storytelling.

    In just five years, Lionsgate Play has grown from a niche Hollywood service into a full-blown entertainment powerhouse now reaching over 40 million viewers through a vast distribution network that stretches from metros to mini-screens. Its latest evolution? A blend of blockbuster swagger and local soul.

    2025 was the turning point. With audiences increasingly vibing to Southern storytelling, Lionsgate Play turned its camera beyond Los Angeles, premiering Telugu, Tamil, and Malayalam titles like Dakshina, Eleven, Soothravakyam, and Racharikam. The result was pure box-office streaming energy, a 40 per cent surge in consumption, even as the global industry reeled from the Hollywood strikes of 2024.

    And now, 2026 promises an even bolder leap. The platform’s upcoming lineup is stacked like never before, a global-meets-local buffet of spectacle and storytelling.

    The Hollywood big guns are back: From Gerard Butler’s Greenland: Migration to Angelina Jolie’s Kiss of the Spider Woman, and from Mutiny to The Rivals of Amziah King, the slate packs serious star wattage with the likes of Jason Statham, Jennifer Lopez, Jessica Alba, and Matthew McConaughey.

    The South stays strong: Building on its regional momentum, Lionsgate Play is rolling out 25 plus Tamil, Telugu, Malayalam, and Kannada titles, ensuring that cinematic flavour flows from both sides of the equator.

    The Hindi turn: The streamer is also going desi in Delhi expanding into Hindi originals with a curated mix of crime thrillers, horror comedies, and game shows, each designed to tap India’s ever-evolving taste for drama with a twist.

    And the classics never fade: In between the new, Lionsgate Play is doubling down on its cult collection. Think Sherlock meets Spider-Man, Rambo joins Men in Black, and Charlie Chaplin shares screen space with Jumanji and Anaconda. A line-up tailor-made for every mood, every generation.

    “Our journey so far has been defined by bold storytelling and a deep understanding of what today’s audience seeks quality, variety, and authenticity,” said Lionsgate Play Asia president Rohit Jain. “2026 marks a turning point. We’re scaling our stories, deepening regional connections, and making premium global entertainment more inclusive and accessible than ever before.”

    With its expanding footprint and its eye firmly on cultural inclusivity, Lionsgate Play is no longer just Hollywood’s Indian outpost, it’s a full-fledged entertainment ecosystem where Los Angeles meets Lucknow, and where cinematic worlds collide, connect, and click ‘Play’.

  • Generali Central embraces ‘Here now’ to celebrate new beginnings

    Generali Central embraces ‘Here now’ to celebrate new beginnings

    MUMBAI: In a heartfelt nod to life’s fresh starts, Generali Central Insurance (GCI) and Generali Central Life Insurance (GCLI) have launched “Here now,” their first joint brand campaign since rebranding earlier this year. The campaign marks a milestone moment after the Central Bank of India became a joint venture partner with the Generali Group, uniting both life and non-life businesses under one strong identity.

    Built on the belief that the future begins in the present, “Here now” celebrates everyday courage, from a family unlocking the door to their first home, to an entrepreneur reigniting an old dream. It’s a campaign that reminds people to embrace new beginnings with confidence, knowing their lifetime partner stands beside them.

    “‘Here now’ is a celebration of new beginnings: those brave, hopeful moments when people choose to move forward with intention,” said GCI chief marketing customer & impact officer Ruchika Malhan Varma.“Every new chapter deserves a partner who’s truly present.”

    Echoing the sentiment, Geetanjali Chugh Kothari, Chief Marketing Officer at GCLI, added, “Life insurance is deeply personal — it’s about the people you love and the life you’re building. With ‘Here Now,’ we wanted to connect with people on a human level and celebrate the everyday moments that make life meaningful.”

    Created by VML India with media duties handled by Dentsu Media India, the campaign draws on Generali’s global design language: the iconic red wings and bold ‘Here now’ lock-up, to symbolise presence, partnership, and protection.

    The nationwide rollout spans nine languages across TV, digital, print, outdoor, and social media, with clever integrations across Uber, Swiggy, and the Mumbai Metro. To reach millions of viewers, the campaign will also feature during India’s t20 ODI cricket matches, alongside prime-time favourites like Kaun Banega Crorepati.

     

  • Anita Dongre shines in Beverly Hills

    Anita Dongre shines in Beverly Hills

    MUMBAI: Anita Dongre has brought a touch of Rajasthan to Rodeo Drive country. The celebrated Indian designer has opened her 3,000 square feet  flagship boutique on Wilshire Boulevard, Beverly Hills, becoming the first Indian designer to debut a store in this iconic fashion district.

    This new outpost is Dongre’s fourth international store after New York and Dubai, a milestone that underscores her mission of “taking India to the world.”

    Co-hosted by Mindy Kaling and Poorna Jagannathan, the launch saw a gathering of South Asian trailblazers from Hollywood and fashion, including Jay Shetty, Payal Kadakia, Richa Moorjani, Deepica Mutyala, and Nidhi Sunil, among others. Together, they celebrated a designer who has long woven culture, craftsmanship, and conscience into couture.

    The store itself feels like a serene slice of Rajasthan, its hand-painted Pichhwai walls, embroidered cushions, and bespoke wallpaper handcrafted by Indian artisans. Every corner reflects Dongre’s signature balance of mindful luxury and timeless artistry.

    At the centre stands a striking elephant matriarch and calf installation from The Great Elephant Migration, an art movement supporting sustainability and indigenous craft communities. Made from invasive lantana weeds, the sculptures are both art and activism, a fitting metaphor for Dongre’s eco-conscious vision.

    “Every creation we make is touched by the hands of skilled women artisans whose stories inspire our work,” said Dongre. “Bringing their artistry to Beverly Hills isn’t just about fashion, it’s about giving India’s craftspeople the global platform they deserve.”

    Rooted in Rajasthan yet globally resonant, Dongre continues to redefine what modern Indian luxury looks like: authentic, ethical, and exquisitely made. With her Beverly Hills store, she adds another glittering thread to her international legacy.

  • BharatPe brings Shilpi Kapoor on board

    BharatPe brings Shilpi Kapoor on board

    MUMBAI: BharatPe has roped in seasoned marketer Shilpi Kapoor as its new head of marketing, marking a strategic move as the fintech player sharpens its brand play and digital growth strategy.

    With over two decades of experience across powerhouse brands, Kapoor joins BharatPe from Airtel Payments Bank, where she served as chief marketing officer and helped position it as one of India’s leading digital financial institutions. Her standout contributions included creating the ‘Safe second account’ category and scaling the bank’s active user base to over 100 million.

    Before Airtel, Kapoor made her mark at American Express, Renault, Godfrey Phillips, Bharti Airtel, and Coca-Cola, driving some of the most memorable brand stories in recent years. From leading Amex’s ‘Don’t Live Life Without It’ campaign to launching Renault KWID into India’s fast lane, her track record reflects a flair for insight-led, high-impact marketing.

    At BharatPe, Kapoor will oversee brand strategy, integrated marketing, and digital engagement across the company’s growing portfolio.

    BharatPe CEO Nalin Negi said, “We are building a digital-first financial ecosystem that merchants and consumers can trust. Shilpi’s expertise in scaling iconic brands will help us deepen engagement and drive our next phase of growth.”

    Sharing her excitement, Kapoor said, “BharatPe has been a game-changer for digital commerce in India. My goal is to strengthen its brand trust and cultural relevance while empowering millions of merchants and consumers nationwide.”

    Her appointment underscores BharatPe’s focus on consumer-centric storytelling and brand-led growth, as the fintech firm gears up to expand its footprint in India’s rapidly evolving digital finance landscape.

    With Kapoor at the helm of marketing, BharatPe seems ready to add a fresh coat of brand brilliance to its growth story.
     

  • Axis Bank invites kids to paint their dreams

    Axis Bank invites kids to paint their dreams

    MUMBAI: Axis Bank is giving young dreamers a canvas to imagine, create and express. The bank has launched Splash 2025, the 13th edition of its nationwide art, craft and literature competition for children aged 7 to 14 years, inviting entries on the theme “Dreams.”

    The annual contest, inspired by Axis Bank’s philosophy of being Dil se open, aims to reach over 11 lakh participants through both online and offline formats. Kids can submit their entries on axisbanksplash.in till 31 December 2025, or join on-ground events at select Axis Bank branches, schools and residential societies.

    This year’s sub-themes, A day in my dream life (ages 7–10) and The future as I dream it (ages 11–14,) encourage children to turn imagination into expression. A panel of more than 100 experts, including Amar Chitra Katha’s Savio Mascarenhas, Ryan International Group’s  Snehal Pinto, and The Art Society of India’s Deepak Patil, will evaluate the entries.

    Winners won’t just take home medals and memories. The six winners and six runners-up will receive Rs 1 lakh and Rs 50,000 respectively, plus an invitation to an exclusive art and craft workshop at Tashkeel, Dubai. Their artworks will also be showcased at Bengaluru’s Museum of Art and Photography (MAP).

    Adding a futuristic twist, Axis Bank has also unveiled an ‘AI Dream Generator’, a playful tool that turns children’s dream descriptions, from flying cars to talking animals, into visuals inspired by their chosen medium: art, craft or literature.

    “We believe every dream deserves a voice,” said Axis Bank president & chief marketing officer Anoop Manohar. “Splash is more than a competition; it’s a celebration of creativity, courage and possibility.”

    Last year’s edition drew over 9 lakh entries from 3,300 plus schools and bagged honours including Best Integrated Media Campaign at the E4M Indian Digital Marketing Awards.

    From crayons to keyboards, Splash 2025 is all about turning little dreams into big inspirations, one masterpiece at a time.

  • Food Pharmer brings protein power to Instamart

    Food Pharmer brings protein power to Instamart

    MUMBAI: Health-conscious shoppers can now get their protein fix faster than ever. Revant Himatsingka, popularly known as “Food Pharmer”, has launched his protein brand Only What’s Needed (OWN) on Instamart, marking the brand’s first appearance on a quick commerce platform.

    The move coincides with Instamart’s launch of a dedicated “Protein” section on its app, making it easier for consumers to discover high-protein foods without wading through confusing nutrition labels. The section features trusted brands, including OWN, with affordable packs for everyday users and larger value formats for regular gym-goers.

    Revant shared on Instagram that the collaboration began rather organically. “It all started with a comment from Instamart saying, ‘Humare app pe aa jao’, and a few DMs later, we made it happen,” he said. “Our mission is to make protein a daily habit for India, not just sell whey. With 70 per cent of the country still protein-deficient, this is a step towards changing how India consumes protein.”

    Only What’s Needed Whey Protein is built on Revant’s promise of clean, transparent, and tested nutrition. Made with just four ingredients, each batch undergoes seven safety and quality checks. The brand, which quickly gained a cult following since its launch earlier this year, is now set to reach homes across major Indian cities in minutes.

    Swiggy co-founder and CGO Phani Kishan Addepalli, highlighted the shared values behind the partnership. “Anyone who follows Revant knows how fiercely he protects consumer trust. Convenience got us here. Trust will take us further,” he wrote on LinkedIn.

    With Instamart’s new protein aisle and Food Pharmer’s signature honesty, India’s journey toward smarter, faster nutrition just got a powerful new boost, quite literally, in 10 minutes flat.

     

  • Asian Paints hues India in India Wala Blue

    Asian Paints hues India in India Wala Blue

    MUMBAI: For millions of Indians, blue isn’t just a colour, it’s a feeling that runs deep. As team India’s women in blue brought home a historic victory, Asian Paints captured the nation’s emotion with a heartfelt print campaign titled “1.4 Billion Hearts. One India Wala Blue.”

    The campaign celebrates how the team’s grit, grace, and glory have painted every home with pride, from bustling stadiums to family living rooms. The message “Ab har ghar jeetega” perfectly ties this sporting triumph to the brand’s philosophy of colour, emotion, and connection.

    Extending its much-loved Har Ghar Blue campaign, Asian Paints salutes the women in blue for uniting the country through sheer determination and teamwork. The initiative builds on the brand’s deep-rooted association with cricket, from its Smartcare damp proof integrations during the India-England series to its Asia Cup countdown campaign and the empowering “Meri Wali Blue” film celebrating women’s cricket.

    “Cricket in India goes far beyond the field, it lives in every home, every conversation, every emotion,” said Asian Paints Ltd. MD & CEO Amit Syngle. “Blue has always been the colour of this shared sentiment, and we’re proud to celebrate this bond through our campaigns. Har Ghar Blue is more than an idea, it’s a feeling that unites the country.”

    With “India Wala Blue,” Asian Paints transforms national pride into a hue of unity and joy, a shade that will forever colour India’s heart with victory.

  • Strategy meets soul as Mudramax brings Atrayee on board

    Strategy meets soul as Mudramax brings Atrayee on board

     MUMBAI: At Mudramax, strategy just got a spiritual upgrade. The agency has appointed Atrayee Chakraborty as senior vice president of Strategy, tasking her with shaping human-centred media strategies built on insight, data, and innovation. She will report to Navin Kathuria, executive vice president of Mudramax.

    Armed with over 20 years of experience across India and global markets, Atrayee brings an enviable mix of creativity, analytics, and cultural intuition. Her career has spanned leadership roles at Lodestar UM, Essence Mediacom, and Red Fuse Communications, where she guided brands like Colgate-Palmolive and several D2C disruptors through transformative media journeys.

    Speaking on her appointment, Navin Kathuria said, “We are thrilled to have Atrayee join us. Her expertise will bring immense value as we strengthen our strategic media capabilities, focusing on data- and tech-driven next-gen media solutions. Her international experience will help unlock new growth avenues by creating experiences that don’t just reach audiences but engage deeply, inspire action, and deliver results.”

    For Atrayee, the move feels serendipitous. “This role feels almost tailor-made for what I love doing, blending creativity with strategy to unlock client growth,” she shared. “Mudramax’s agility, collaborative spirit, and integrated creative-media structure give us a unique edge in the market and I’m looking forward to amplifying that advantage.”

    A strategist by day and a certified Spiritual Life Coach by calling, Atrayee’s creative compass extends beyond media decks, she’s also the author of ‘Soul Compass’ and a painter of cosmic landscapes. Her multidimensional background hints at the kind of holistic storytelling she’s likely to champion at Mudramax where data and design meet heart and human insight.

    As the agency sharpens its strategic muscle for the next growth phase, Atrayee’s blend of intuition and intellect might just be the north star guiding Mudramax’s next big leap.