Category: News Headline

  • WGC recasts gold for Gen Z with ‘the moment is gold’ campaign

    WGC recasts gold for Gen Z with ‘the moment is gold’ campaign

    MUMBAI: The world gold council has launched a new campaign in India, aiming to reposition gold jewellery as part of daily life rather than an accessory reserved for weddings and festivals.

    Titled ‘The moment is gold’, the campaign targets Gen Z and Millennials, encouraging them to see gold as a reflection of modern lifestyles and as a symbol of small but meaningful moments.

    “Our campaign is about creating a new social currency for gold, one that resonates with younger generations,” said world gold council, head of marketing, Arti Saxena. “From a personal victory to a moment of connection, these ‘gold moments’ deserve to be celebrated with the enduring beauty of gold.”

    Backed by GJEPC India and created by BBDO India, the film follows a young man at a concert who spots his girlfriend in the crowd by recognising her jewellery, underscoring gold’s quiet presence in everyday experiences.

    “Gold has long been linked with life’s milestones,” said BBDO India, chairman and chief creative officer, Josy Paul. “This campaign reframes that tradition by celebrating the spontaneous, golden sparks of daily life.”

    The campaign will run across TV, digital, OTT, CTV, social media and print, with WPP Media as the media partner.

  • Sun King powers up new look as it expands global energy offerings

    Sun King powers up new look as it expands global energy offerings

    MUMBAI: Sun King has flipped the switch on a brighter future. The off-grid solar energy giant unveiled a refreshed logo and brand identity on 9 September, reflecting its evolution from a solar home systems pioneer into a global provider of diverse energy solutions.

    The new look arrives with an expanded product line that now spans high-capacity solar inverters, advanced electrical lighting, and its flagship home systems, aiming to bring reliable, affordable power to millions across Africa and Asia.

    To mark the change, Sun King has launched a digital-first campaign titled Switch to More!, highlighting the four benefits customers can expect: more savings, more peace of mind, more options, and more reliable power. An animated film tells the story of the refreshed logo and the company’s long-term mission of expanding energy access.

    “Our refreshed identity reflects our promise to deliver more affordable solar, more appliances that simplify life, and more power for the communities that depend on us,” said Sun King, co-founder, Anish Thakkar.

    With over 24 million households powered worldwide and more than 300,000 new systems installed monthly, Sun King’s new identity signals continuity as much as change: the same mission, but a wider beam.

  • Kunal Gaur takes the leap from JioStar to launch his own digital venture

    Kunal Gaur takes the leap from JioStar to launch his own digital venture

    MUMBAI: From streaming giants to star power, Kunal Gaur has played the numbers game across India’s biggest media houses – and now, he’s ready to bet on himself. The seasoned executive has stepped down from his role as Business Commercial Lead at JioStar to launch his own digital marketing enterprise.

    Armed with over 20 years of experience across media, entertainment, and finance, Gaur’s career reads like a who’s who of the industry. At Viacom18, he spent four years as Chief Commercial Officer, steering spends for channels like Colors, MTV, Sports18, Cineplex, and OTT platform JioCinema. Before that, he was Netflix India’s Director of Production Finance, working on 17 series, 14 films, and 20 development projects, from Sacred Games to Extraction.

    Nearly a decade at Star India and Hotstar saw him negotiating content deals, licensing formats, and even leading commercial talks for Star Sports’ sprawling 12-studio project. His early years at PwC sharpened the financial rigour that has since underpinned his media journey.

    At JioStar, Gaur oversaw commercials across Digital, Creator, Marketing, Talent, and Technology driving efficiencies and shaping strategic partnerships. Now, with his new venture, he’s blending that financial expertise with media know-how to build a future-focused digital marketing company designed for India’s evolving landscape.

    “Finance may have been my foundation, but creativity and innovation are my growth engines,” Gaur quipped while announcing his entrepreneurial leap.

    As the industry braces for another wave of digital disruption, all eyes will be on whether Gaur can turn his decades of boardroom wins into startup success.
     

  • Kotak banks on dentsu X for fresh media strategy across all platforms

    Kotak banks on dentsu X for fresh media strategy across all platforms

    MUMBAI: When Kotak Mahindra Group went shopping for a new media partner, Dentsu X India cashed in. After a tightly contested multi-agency pitch, the banking and financial services giant has handed over its integrated media mandate to Dentsu X, which will service the account from its Mumbai office.

    The win is no small deal Dentsu X will now drive the full-funnel media strategy for all of Kotak’s key businesses, including Kotak Mahindra Bank, Kotak Mutual Fund, Kotak Securities, and Kotak Life Insurance. The scope spans the big four channels television, print, radio, and digital branding ensuring the bank’s message cuts across audiences, platforms, and generations.

    Known for blending tech, culture, and data to reimagine customer experiences, Dentsu X promises to deliver “outcome-driven solutions” that accelerate Kotak’s marketing and business ambitions. With India’s banking sector doubling down on digital transformation, the collaboration aims to make finance not just accessible, but engaging for the country’s increasingly aspirational consumer base.

    Dentsu X India CEO Sujata Dwibedy, called the mandate a “strong testament” to the agency’s agility and integrated offering: “We are truly honoured to partner with a legacy brand like Kotak Mahindra Group. Our future-facing approach will help drive stronger visibility, engagement, and impact across platforms.”

    For Kotak, it’s more than just a media deal, it’s about banking on storytelling that resonates in an always-on, attention-fractured world.

  • Design trunk calls as Kyoorius hands out Black Blue and Red Elephants

    Design trunk calls as Kyoorius hands out Black Blue and Red Elephants

    MUMBAI: It was an evening where design roared louder than words and elephants ruled the room. The 2025 Kyoorius Design Awards and Kyoorius Young Blood Awards, both presented by Zee, wrapped up in style at the Taj Cidade de Goa, Horizon, with over 1,000 members of India’s design fraternity cheering the winners.

    After three days of Designyatra, India’s biggest anti-disciplinary design conference, the awards night saw the stage lit up by the much-coveted elephants. The spotlight first swung to the Young Blood Awards, the only platform in India dedicated to nurturing the next generation of creatives. Tasked with cracking live briefs from Ather and Bingo! (ITC Foods), young designers delivered big: out of 475 plus entries, 63 made it to The First List, and finally 22 entries claimed Baby Red Elephants. The night then revealed the majestic 6 Red Elephant winners, the ultimate nod to fresh, fearless talent.

    The headline act of the evening was the Kyoorius Design Awards itself. From over 700 entries, only 75 projects managed to take home Baby Blue Elephants. Among them, 23 stood tall as Blue Elephant winners, each piece recognised for setting new benchmarks in creativity and craft. But the true rarities were the 2 Black Elephants, reserved exclusively for the Best of Show. This year, they went to ‘Naatak’, a stunning font project by typography studio Ektype, and ‘Desi Oon’, an animated long-form film by Studio Eeksaurus for the Centre For Pastoralism.

    Unlike traditional award shows that deal in gold, silver and bronze, Kyoorius keeps it delightfully democratic: only work that truly deserves it wins an Elephant. Baby Elephants mark disruptive and showcase-worthy ideas, Blue Elephants signal industry-defining excellence, and Black Elephants represent work that not only takes risks but creates conversations with lasting cultural impact.

    The grand gala capped off what many in the industry now call the “festival of ideas” where design isn’t just celebrated but canonised. For the winners, carrying home a Kyoorius Elephant isn’t just an award; it’s an entry into a creative hall of fame where originality trumps hierarchy and risk-taking is the ultimate reward.

  • Lachlan Murdoch crowned as siblings take billion-dollar bow

    Lachlan Murdoch crowned as siblings take billion-dollar bow

    MUMBAI: The Murdoch family succession drama has finally reached its climax. Lachlan Murdoch, Rupert’s favoured son and ideological ally, has emerged with undisputed control of Fox Corp and News Corp after a protracted courtroom battle in Nevada. The denouement sees three siblings—Prudence MacLeod, Elisabeth Murdoch and James Murdoch—cut out of the empire altogether, each walking away with a billion-dollar payday.

    The companies announced on Monday that all litigation over the Murdoch Family Trust had been terminated. New trusts will be created for Lachlan and his half-sisters Grace and Chloe, with their combined holdings pooled into a new vehicle, LGC Holdco. That entity will command about 36.2 per cent of Fox’s Class B voting shares and 33.1 per cent of News Corp’s Class B stock. Crucially, sole voting power sits with Lachlan as managing director. The arrangement runs until 2050, effectively locking in his control for a generation. Rupert, 94, retains the honorary role of chairman emeritus.

    The three departing heirs are not just sidelined—they are barred from returning. Their buyouts, partly funded by the sale of 16.9 million Fox and 14.2 million News Corp shares previously held by the trust, will be followed by the disposal of their remaining token stakes. A long-term standstill agreement ensures they, or their affiliates, cannot repurchase stock or interfere with the companies. Within six months, they will be gone in every sense: no shares, no votes, no say.

    The outcome caps years of intrigue. James Murdoch, increasingly estranged from the empire, has openly backed Democrats and liberal causes. Elisabeth, once seen as a rival for the top job, nurtured her own ambitions in television. Prudence, though less visible, was part of the bloc resisting Rupert’s 2023 bid to rewrite the trust in Lachlan’s favour. That manoeuvre was struck down by a Nevada court last winter, which found Rupert, Lachlan and their advisers had acted in “bad faith.” The ruling forced negotiations that culminated in this week’s truce.

    For Rupert, the settlement is as much about politics as power. By engineering billion-dollar exits for his dissenting heirs, he has secured not only Lachlan’s throne but also the conservative orientation of his media empire, anchored by Fox News. The prospect of a posthumous coup—James and Elisabeth uniting to steer the company leftward—has been neutralised.

    Fox’s board endorsed the outcome, calling Lachlan’s leadership “important to guiding the company’s strategy and success.” Investors may also breathe easier: the messy trust fight, which threatened to destabilise one of the world’s most influential media conglomerates, has been neatly resolved.

    It is an ending with all the hallmarks of the Murdoch mythos: courtroom secrecy in Reno, billion-dollar pay-offs, siblings sidelined, and one heir enthroned. Rupert, the ultimate showman, has once again scripted the finale to his family saga—leaving Lachlan in command until mid-century.

  • Denver scents victory as UAE cricket’s official team partner for Asia Cup

    Denver scents victory as UAE cricket’s official team partner for Asia Cup

    MUMBAI: When cricket fever meets a whiff of confidence, the result is unmistakably bold. Denver, India’s leading men’s fragrance brand, has just struck a fresh note by becoming the official team partner of the UAE Men’s Cricket Team for the upcoming Asia Cup 2025. The 17th edition of the continental championship will light up the UAE from 9–28 September, with eight nations India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, UAE, Oman and Hong Kong battling it out in the T20 International format. With India defending their crown, the tournament promises both high drama and high decibels.

    For Denver, the move isn’t just about logo placement, it’s about stepping onto the global stage. From ruling bathroom shelves across India to now backing cricket on international soil, the brand is using this partnership to celebrate the values it has long championed: success, resilience and achievement.

    Hamilton Sciences Group MD and CEO Saurabh Gupta summed it up: “Denver has always celebrated men who carve their own success story. Partnering with the UAE team at Asia Cup 2025 allows us to take this philosophy global. It’s a proud moment for us and for our consumers who’ve made Denver one of India’s most loved fragrance brands.”

    The tie-up also signals Denver’s expanding footprint in the Middle East, a region where cricket fandom runs deep and brand recognition is fast growing. For the Emirates Cricket Board (ECB), the association is equally symbolic. ECB COO Subhan Ahmad said: “Denver, with Indian origins and global aspirations, resonates with our values and the spirit of cricket. We’re confident this partnership will inspire fans across borders.”

    As the countdown to Asia Cup 2025 begins, Denver’s entry into cricket sponsorship isn’t just a brand play, it’s a reminder that ambition smells sweeter when mixed with sport, passion, and a dash of international flair.

  • TCS and CEA join forces to give robotics a ‘physical AI’ makeover

    TCS and CEA join forces to give robotics a ‘physical AI’ makeover

    MUMBAI: When brains meet brawn, the robots of tomorrow are born. Tata consultancy services (TCS) and french research giant CEA have struck a partnership to fast-track the rise of physical AI, a field that blends artificial intelligence with robotics to create machines that can see, sense, and interact with the real world.

    Announced on 9 September in Paris and Mumbai, the alliance promises to take AI out of the cloud and into the factory floor, warehouses, and even social spaces. From versatile robots that adapt to new tasks, to human-friendly cobots for safer shop floors, and assistive bots that provide personal support, the collaboration is setting out to make robots less science fiction and more industrial reality.

    “By connecting cutting-edge research with business needs, we can invent the intelligent systems of tomorrow,” said CEA-list, director, Alexandre Bounouh pointing to how physical AI could transform production chains and boost European competitiveness.

    The deal will see TCS bring its global scale and deep sector expertise together with CEA’s research muscle, including breakthroughs ranging from brain-controlled exoskeletons to AI for self-driving cars. Together, they plan to offer proof-of-concepts, training, and real-world deployments, with support anchored in the TCS pace port Paris innovation hub.

    TCS France, managing director, Rammohan Gourneni called the partnership a “key step” in helping industries embrace physical AI. “It combines the power of AI with the intelligence of physical systems, supporting our clients’ industrial transformation,” he said.

    For TCS, which has been in France since 1992 and works with 18 cac40 companies, the partnership underscores its long-term commitment to the French tech ecosystem. For CEA, it marks another leap in its leadership role on Europe’s robotics roadmap.

  • Game on as BGMS playoffs set to heat up with Rs 1.5 crore prize pool

    Game on as BGMS playoffs set to heat up with Rs 1.5 crore prize pool

    MUMBAI: From campus underdogs to esports titans, India’s BGMI battleground is primed for its fiercest face-off yet. After 20 days of high-octane action, the league stages of the Oneplus Android Battlegrounds Mobile India Challenger Series (BGCS) 2025 and Masters Series (BGMS) 2025 have wrapped up, clearing the path for the Playoffs beginning 9 September.

    The BGCS league saw 16 teams clash, but it was Nebula Esports fresh from the Oneplus Campus Dominate qualifiers that stole the spotlight, finishing on top with 222 points. Hot on their heels were Sinewy Esports (213), Team Versatile (201) and Team H4K (163), all four securing a ticket to the BGMS Playoffs.

    Meanwhile, the BGMS league itself was a blockbuster. Across 56 matches each, 24 elite teams fought tooth and nail. Team Revenant XSpark emerged on top with 557 points, edging out fan favourites Team Soul (551), with Gods Reign (533) and Nonx Esports (529) rounding out the top four. These four have already booked their direct slots in the Grand Finals (12–14 September).

    The fight isn’t over yet. The bottom 12 BGMS teams will now enter the Playoffs alongside the top four from BGCS. From there, the top eight squads will progress to the Semi-Finals (10–11 September), joining the 5th–12th placed BGMS teams. Ultimately, 16 teams will battle for glory in the Grand Finals, chasing both the title and a hefty share of the Rs 1.5 crore prize pool.

    Nodwin Gaming co-founder & MD Akshat Rathee noted that BGCS has created a “structured pathway” for fresh gamers, adding: “It’s inspiring to see a collegiate qualifier like Nebula Esports now entering India’s premier BGMI stage.”

    Season 4 continues to flex serious sponsor power: Oneplus as Title Sponsor, Android as Co-Title Sponsor, TVS Motor in its third year, Red Bull in its second, and debuts from Duolingo English Test, Swiggy, and Bisleri.

    And in true prime-time fashion, the BGMS Playoffs (9–11 September, 5–8 pm) will go live on Star Sports Khel and JioHotstar, the only esports tournament in India to command a national TV slot.

    The stage is set, the points are tallied, and the stakes like the prize pool are sky-high. The only question left: who will rule India’s ultimate BGMI showdown?

  • Balaji rings in ‘Kutingg’: A family-first app with kadak stories

    Balaji rings in ‘Kutingg’: A family-first app with kadak stories

    MUMBAI: Talk about a ‘family kutingg’! Balaji telefilms is striking a new chord in digital entertainment with the launch of its latest family-first app, kutingg.

    Unveiled on 8 September and set to go live on 11 September, the platform promises gripping fiction, spirited non-fiction, and snackable entertainment designed for India’s mobile-first audience. Positioned as a digital destination for every member of the household, kutingg is packed with kadak stories told with authenticity and flair.

    Speaking on the launch of Kutingg, Balaji Telefilms group CEO and group CFO Sanjay Dwivedi said, “At Balaji, our journey has always been about anticipating how stories are experienced and staying ahead of audience expectations. Today’s audiences want stories that are sharper, shorter, and more personal and Kutingg is our answer to that. This is not just another entertainment app; it is a family-first destination that offers Kadak stories across fiction and non-fiction, from snackable content to immersive limited series, and even vertical formats for a new-age viewing experience. With Kutingg, we want to give audiences more than just shows. We want to deliver moments that bring families together, stories that spark conversations, and entertainment that truly stays with them.”

    The content line-up reads like a buffet of entertainment. Daily drama lovers can tune into Pyaar Kii Raahein or Saas, Bahu aur Swaad, while weekend binge-watchers get Cheerleader. There’s also a ‘superstar library’ featuring Bose and Mentalhood, and a host of chat shows from Morning Mantra to Bollywood Gapshap. Vertical video formats sit comfortably alongside long-form narratives, keeping pace with how Indians scroll, stream, and snack on stories today.

    “This is not just another entertainment app, it is a family-first destination that offers sharper, shorter, and more personal stories,” said Balaji telefilms group chief revenue officer Nitin Burman. He added that kutingg is designed as an ecosystem where content, creators, and brands can thrive together. “Our vision is to make kutingg not only India’s preferred family-first destination but also a hub for innovation in both content and commerce.”