MUMBAI: A simple snap. That’s all it took to turn a viral trend into Kitkat’s next campaign. In a recent internet trend, young users were seen...
MUMBAI: Amazon MX Player is leveling up its content game with Gamerlog, a slick new comedy-drama set in India’s turbo-charged esports universe. Produced by Abhinay Deo...
MUMBAI: It wasn’t just another forum, it was a prescription for the future. The third edition of the DHN Forum wrapped up in Delhi with a...
NEW DELHI: India’s cable TV industry is on the ropes, reeling from a perfect storm of digital disruption, regulatory overkill, and changing viewer habits. A blistering...
MUMBAI: Manjyot Sandhu, the head of global syndication & marketing, is hanging up his boots at Zee Entertainment Enterprises Ltd (Zeel). Based in Dubai, Manjyot was...
MUMBAI: Smoking out the habit, one laugh, dance, and Zumba session at a time Big FM’s third season of Sutta Chhod De Na Yaar wrapped up...
MUMBAI: Zee has dropped a fresh new identity – Aapka Apna Zee – with a campaign that’s equal parts emotion and impact. Ditching the glitz for...
Mumbai, India – Nazara Technologies Limited has hit the jackpot, completing the acquisition of Smaaash Entertainment Pvt Ltd, making the gaming and entertainment company a wholly-owned...
MUMBAI: What’s in a brand? Quite a lot, if you ask the folks at the newly minted Epic Brand Institute. The Epic Brand Institute (EBI) has...
MUMBAI: Billboards are so last decade now, your brand can ride shotgun on an e-rickshaw. ETO Motors, India’s largest electric vehicle fleet operator, has teamed up...
MUMBAI: India TV, the erstwhile broadcasting juggernaut, has curtailed its dependence on conventional linearity, launching its brand-spanking-new India TV OTT App. This isn’t just another streaming...
MUMBAI: WPP plc has just hit ‘next’ on its leadership playlist. The British ad giant announced that long-time chief executive officer Mark Read will hang up...
MUMBAI: She’s got the code to scale. In a strategic play to fuel its digital dominance across Asia-Pacific, Wso2 has appointed Navneet Kaur as vice president...
MUMBAI: What happenswhen a video store clerk-turned-media mogul sits down with a new-gen Indian billionaire? Streaming gold. In a riveting episode of People by WTF, Netflix...
MUMBAI: When fashion meets fantasy, expect a wardrobe straight out of a dream or a Ghibli film. Uniqlo is all set to sprinkle a bit of...
MUMBAI: When it comes to the market, timing is everything and Nuvama has picked its slot wisely. In a strategic play to bolster its brand presence...
MUMBAI: Prime time isn’t just Aaj Tak’s time, it’s the time they broke the mould and the leaderboard. India’s leading Hindi news channel, Aaj Tak, has...
MUMBAI: Poonawalla Fincorp is giving Indian MSMEs a serious leg-up with a slick new digital tool in their financial arsenal—‘Business Loan 24/7,’ a fully online, branch-free...
MUMBAI: Zee5 just hit refresh over the weekend —and it’s speaking your language, literally. The homegrown OTT giant has rolled out a bold new brand identity,...
MUMBAI: A global piracy party just got shut down—with a solid rap on the knuckles, thanks to global OTT aggregation platform the Uday Reddy-run Yupp TV....
Mumbai: Flipkart’s beauty game just hit glow mode. At its flagship Glam Up Fest 2025, the homegrown e-commerce giant joined hands with NielsenIQ to unveil its...
NEW DELHI: India’s booming sports economy is about to get a masterstroke of a makeover. Spanish tennis titan Rafael Nadal’s UAX Rafa Nadal University School in...
MUMBAI: From the man who’s shown us the planet’s wildest wonders comes a call louder than the crashing waves and this time, the sea is the...
MUMBAI: One’s a streaming juggernaut. The other, a serial storyteller. Together, they’re set to write India’s next big entertainment chapter, one frame at a time. In...
MUMBAI: In a winning shot for India’s sports industry, Rafael Nadal’s school is serving up more than just aces, it’s bringing academic firepower to the field....
MUMBAI: A royal refresh is underway at the Bernabéu this time, in fabric. Adidas and Real Madrid have unveiled the 2025–26 Home Jersey, and it’s a...
MUMBAI: If data is the new oil, Ipsos just laid the pipeline. Global research and advisory giant Ipsos has launched Total Access in India, a sweeping...
MUMBAI: What happens when one of the world’s biggest smartphone giants teams up with a machine learning marvel? A global ad tech power play. Moloco, the...
MUMBAI: India Inc’s ESG stars are set to walk the green carpet. Business Today Multiverse is rolling out a new kind of red carpet green, actually...
MUMBAI: Forget first-class, Vadodara’s movie buffs can now go full throttle with ‘Opulence’. Mukta A2 Cinemas has just unveiled its most premium offering yet with the...
MUMBAI: Rugby’s big break in India just got a power-packed boost courtesy GMR Group. One of India’s largest conglomerates has scrummed down with Rugby India to...
MUMBAI: Who needs dashboards when your CRM talks, thinks and works like a teammate? Expedify, the conversation-first platform that wants to make CRM feel more like...
MUMBAI: From test matches to testaments of trust, Sourav Ganguly is playing a long innings off the pitch this time, as the face of Casagrand for...
MUMBAI: From the buzz of boardrooms to the rhythm of raag, Bipin R. Pandit’s journey finally finds its hardcover harmony. At Goafest 2025, amidst Abby cheers...
TOKYO: In a pitch-perfect move for pop fans, Netflix is rolling out Nippon TV’s Sunday night sensation Golden SixTones for global streaming starting 6 June. The...
MUMBAI: India’s musical ambitions just got a global mic check. In a pitch-perfect move set to reshape India’s live music industry, Sony Music India has teamed...
MUMBAI: Sunil Raina has officially taken the reins as managing director at Lava International, stepping into the hot seat after a stellar 15-year rise through the...
MUMBAI: Ketan K Bharati, the marketing maverick who has shaped campaigns across telecom, FMCG, tech, and media giants, has now planted his flag at The House...
MUMBAI: TVS Motor’s leadership engine just got a new ignition, Sudarshan Venu is in the driver’s seat now. In a landmark move signalling the next chapter...
MUMBAI: When it comes to travel, Indians aren’t just packing bags, they’re packing pixels. In a year when revenge tourism fuelled wanderlust and digital-first habits reshaped...
MUMBAI: The pipes of programmatic plumbing are finally getting an upgrade and it’s all going into the container. In a bid to declutter the tangled maze...
MUMBAI: Live frugally has been the mantra in the world of content creation for quite some time now. Almost every genre has been impacted with large...
MUMBAI: Ogilvy India has officially launched Ogilvy Consulting in the country, with seasoned brand whisperer Neeraj Bassi stepping in as head of the India practice. Based...
MUMBAI: From sandy shores to centre court, Goa’s taking its volleyball love to the big league. The Prime Volleyball League (PVL) has just added a fresh...
MUMBAI: From diaper duty to digital strategy, Team Pumpkin is now parenting in pixels. The digital-first marketing agency has bagged the digital mandate for Mamypoko Pants...
MUMBAI: The cloud just got a new address and Sam Chopra is at the helm. In a move set to reshape India’s real estate skyline, Exp...
MUMBAI: Knock-knock… who’s there? 60 cities, 160,000 fans, and a punchline for the history books. In a mic-drop moment for Indian live entertainment, comedian Zakir Khan...
MUMBAI: Goafest 2025 witnessed more than just gold metals — it saw the unveiling of ‘Bipin R. Pandit – Impassioned’, a vibrant biography celebrating the Advertising...
MUMBAI: “The designer in me prefers beauty; the mother in me prefers safety.” With one evocative line, Gauri Khan slices straight into the modern Indian homeowner’s...
MUMBAI: From pitch decks to knowledge stacks Chirag Alawadhi is switching gears, not goodbye notes. After nearly a decade in the trenches of digital marketing, Chirag...

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