ITV

Category: Nach Baliye 6

  • Nach Baliye 6 partners with Twitter to engage audience

    Nach Baliye 6 partners with Twitter to engage audience

    MUMBAI: Keeping up with its legacy of introducing innovative digital initiatives, Star Plus has got into an exclusive association with Twitter India to introduce the Nach Baliye Twitter Mirror.

    The Twitter Mirror is a high engagement tool which has been used for some of the biggest global television events like the Academy Awards and the Grammys. Now, Nach Baliye will become the first ever TV show for which the Twitter Mirror will be used.

    The Nach Baliye Twitter Mirror is going to be a permanent installation on the sets of Nach Baliye that will be aired from tomorrow on Saturday and Sunday at 9 pm on Star Plus, and will give all the celebrities of the show a chance to get clicked through the Twitter Mirror, and then automatically tweet that picture. 

    With this, the fans will get a chance to sneak in to the lives of the celebrity contestants who are participating in the show. The Mirror will capture some of the candid and interesting moments between the real life celebrity couples and also the judges on the show. In order to make the entire experience seamless and complete, the celebrities will also be shown getting them clicked on the Mirror during few episodes of the show Nach Baliye – Parde Ke Peechey.

    Talking about this initiative, Star India SVP marketing and programming strategy Nikhil Madhok said: “Over the last couple of years one has seen the emergence of the second screen as an important platform for television content. Star Plus realises the great engagement possibilities this offers, and also understands how a differentiated offering for the second screen can help deepen bonds with our viewers. The Nach Baliye Twitter Mirror comes from this philosophy, and we are extremely happy to work with Twitter India to bring this great innovation for the first time for a television show.”

    India market for Twitter head Rishi Jaitly added: “Twitter is the world’s leading real-time information network where users follow, share and experience content that is live, public and conversational. In India, Twitter brings audiences closer to the people and organisations they care about, including television shows, stars and moments. We are pleased to see Star Plus embracing Twitter and the Twitter Mirror during Nach Baliye to engage and grow its audience in authentic ways.”

    Produced by Frames Productions, Nach Baliye 6 is hosted by Gautam Rode and Karan Wahi. It brings together 11 celebrity jodis in a season that is touted to be the boldest and edgiest ever.

  • Nach Baliye 6 to take a bold turn this season

    Nach Baliye 6 to take a bold turn this season

    MUMBAI: Come 9 November, Star Plus’ viewers are going to get to witness the flavours of love, passion and romance amongst reel and real life TV star couples once again as the channel flags off Nach Baliye Season 6. The 13-week long series will air every weekend at 9.00 pm, coming in as a replacement for Junior Masterchef which is coming to a close.

    With a brand new season, the channel, says it plans to make Nach Baliye bigger, better and bolder this year, though with the same format and the seductive campaign line “Hadh se badhega romance…is bar hoga Aisa dance.”

    Produced by Frames Productions, Nach Baliye season six brings together 11 celebrity couples that include: Raju and Shikha Shrivastava, Rakesh Vashisht and Ridhi Dogra, Kanika Maheshwari Ghai and Ankur Ghai, Gurmeet Choudhary and Debina Bonnerjee, Ripu Daman Handa and Shivangi Verma, Yash Sinha and Amrapali Gupta, Kiku and Priyanka Sharda, Bruna Abdalah and Omar Farooque, Sanjeev and Lataa Seth, Rithvik Dhanjani and Asha Negi and last but not the least Vinod and Raksha Thakur.

    “After making successful seasons of four and five, this season, we plan to take it to the next level. Our endeavour is to sustain this legacy of success achieved so far and bring viewers much closer to their favourite stars. Behind every couple there is a unique story not known to the public. We will strive to bring out each of their unique stories to engage Nach Baliye fans,” says Frames Production producer Hemant Ruprell.

    “Normally, these TV couples are so busy with their day to day schedules they may not give each other so much time. Participating in the show enables them to come together and explore more than what they know about each other over three months of competition. Nach Baliye is based on the principle that dancing together will bring you closer and it serves to reignite romance between couples,” Star Plus non-fiction head Ashish Golwalkar exults. “And of course on top of this there is a strong layer of entertainment in terms of comedy and moments that get played out on TV. People sitting at home will enjoy the journey.”

     

    The channel has retained the judges this season. Viewers will get to see Bollywood’s yummy mummy and dancing diva Shilpa Shetty, celebrated choreographer Terrence Lewis and director Sajid Khan. Hosts Gautam Rode and Karan Wahi are expected to add their brand of humour and banter to this drama filled dance show. Interestingly, the shooting has already begun with two episodes been canned in Filmistan Studio, Mumbai even as this story is being penned.

    “There is nothing subtle about this season,” asserts Star India EVP content strategy Gaurav Banerjee. “Each act will be conceived to show you a vibrant and exciting expression of love.”

    The Star Plus programming team is quite sanguine that Nach Baliye 6 will have no problems in getting in the TVTs once again.

    “Last year our content was pure and because of that purity of content, we were the No 1 show from the launch day till the end,” asserts Golwalkar. “There is going to be competition in any slot and at any given point of time on TV. But viewers have really appreciated and supported us. We have done our bit, and have really worked hard to put it together and it will be bigger, different and better than any other show.”

    Even though an announcement of the presenting sponsor was not made at the time of writing, the show’s season 6 facebook page, has Vaseline associated as presenting sponsor once again with Babool being the powered-by sponsor. Last year, LR Active Oil was the powered-by sponsor.

    The channel is really pressing hard on the marketing pedal in a bid to get the viewership numbers it hopes to achieve. For starters, there’s TV. A series of promos revealing the main contestants, Gurmeet and Deblina, and Raqesh and Riddhi Vashist has already hit the Star Network channels. Secondly, its facebook page has attracted around 6,500 likes, a fortnight before launch.

    Then the various couples’ online fan clubs have been encouraged to talk about them on twitter, apart from the handle #NachBaliye6 being flashed on its @StarPlus account to generate the buzz.

    Thirdly, activities revolving around traditional media (hoardings, television spots, radio, cinema) are already being rolled out. According to an estimate, close to Rs 2 crore has been set aside as marketing spend for the show.

    With that kind of muscle being put behind Nach Baliye 6, it is quite likely that it could well match its main rival Dance India Dance Season 4 step for step on the performance front.