Category: Regional

Mumbai: Colors Kannada, keeping its promise to entertain its audience with the tagline of Banna Hosadagide, Bandha Bhigiyagide (A new colour with stronger bonding) is all set for a unique offering Antarapata. Presented by White Gold, Amrith Noni and special partners Sunfeast Dark Fantasy, Swastiks Masala and Sudarshan Family Stores, Antarapata will premiere only on Colors Kannada from 24 April at 8.30 PM from Monday to Friday. 

The show with the tagline “Kaasu Kanasugala Naduve Kannamucchale” will entertain the audiences with Aradhana Shivashankar’s heartwarming journey as a women entrepreneur. The show gives you glimpses of a girl who has big dreams in her life but does not have the money to pursue her dreams whereas this guy; he has enough money in life but lacks ambitions in life. This is the story of Aradhana Shivashankar and Sushanth Raj respectively. Aradhana might not have the money, but she never stops following her dreams. Despite their personalities being poles apart, their fates get intertwined. 

Shivshankar, the title itself is quite significant as it refers to the cloth that separates the groom and the bride during a wedding. It is also a metaphor for the veil of lies or hidden truths that exist between the newlyweds. The new fiction show features the journey of Aradhana – a budding woman entrepreneur – who must carefully navigate the trials and tribulations of starting a business and look forward to fulfilling her late father’s dreams.  

Thanviya Balaraj, a background dancer is making her debut with Antarapata as Aradhana Shivashankar starring opposite Chandan Gowda, the winner of one of the top-rated reality shows Raja Rani, in lead roles.

Shivshankar will also have other hottest picks from the Kannada GEC, the likes of, Manju Pavagada, Winner of BIGG BOSS Kannada-8, veteran actors Ambarish Sarangi and Sharmila Chandrashekhar. Swapna Krishna, who has given blockbuster films such as Pailwan and Hebbuli of Superstar Kiccha Sudeep, and Gaja Kesari of Rocking Star Yash in Kannada will be directing and producing the show under RRR Motion Creations. 

Speaking about the ambitious and one of the most anticipated shows of Kannada market, Colors Kannada business head Prashanth Nayak said, “Amidst all the family dramas that are currently being aired in the Kannada GEC market, Antarapata stands out as a changemaker in all aspects. This is a unique drama of two individuals where the female protagonist is relentless to make her father’s dream come true despite her financial limitations. On the other hand, Sushanth Raj, born with a silver spoon is a dreamer but lacks ambitions in his life. This story will involve high voltage family drama of dreams, money, emotions, and we are very confident that the audiences will be as excited as we were during the making.” 

As part of taking this unique fiction show one step closer to the audiences, Colors Kannada will introduce 360-degree marketing initiatives with print, TV, digital, Hoardings and other campaigns. 

Mumbai: Applause Entertainment India’s content studio, is set to make its debut in Tamil cinema with the release of a taut, edge-of-the-seat investigative thriller, ‘Por Thozhil’ in collaboration with E4 Experiments and Eprius Studio. The movie, directed by debutant Vignesh Raja, stars Ashok Selvan and Sarath Kumar in the lead roles, with Nikhila Vimal in a pivotal role.

The makers today released an intriguing title reveal with a chilling animation and haunting musical score, leading to much anticipation. ‘Por Thozhil’ translated as ‘The Art of War’, promises to be an intriguing thriller and is slated to release soon in cinemas.

The content studio has earlier produced several popular series, including ‘Humble Politician Nograj’ (Kannada), ‘Vadham’ (Tamil), ‘Kuruthi Kalam’ (Tamil), and ‘Iru Dhuruvam’ (Tamil). With a strong commitment to building a diverse content slate in all southern markets, Applause Entertainment is focused on creating a range of movies and series across different languages.

Mumbai: StarMaa witnessed an excellent week with its biggest launch in India in the last three years. The channel is leading in all bands. StarMaa Movies channel has beaten a Telugu GEC. Star Maa Music channel is at its best as the brand leads the way nationally. 

Star Maa thanked their viewers and partners as they inspired them.  

Mumbai: On the auspicious occasion of the Tamil New Year, Colors Tamil, Viacom18’s Tamil entertainment channel, brings to you the World Television Premiere of ‘Rajamagal’.

The captivating family drama that celebrates the unique bond between fathers and daughters, features Aadukalam Murugadoss as the father (Mathy) and Baby Prithiksha as the daughter (Kanmani). Begin your new year with the entire family on  14 April (Friday) from 2pm onwards.

Written and directed by Henry I, the film also features Bagavathi Perumal and Velina in supporting cast roles. It is produced by Moonwalk Pictures and the melodies are composed by Shankar Rangarajan.

Set in a rural background, Rajamagal chronicles the life of Mathy (Aadukalam Murugadoss) who is ready to go to any extent to fulfil his daughter Kanmani’s (Baby Prithiksha) wish.

Fascinated by her friend’s mansion, Kanmani asks her father to buy her a similar one, believing that he will fulfil her wish at any cost. Unwilling to disappoint his daughter, Mathy embarks on the mission, making the turn of events such a fascinating watch and a super hit family drama.

Does Mathy accomplish her aspirations? More importantly, does Kanmani value his pain? Tune in to Colors Tamil on 14 April at 2 pm and savour the true meaning of family love.

Director Henry said, “I am glad Colors Tamil is providing an opportunity for people across the globe to watch the World Television Premiere of Rajamagal on the auspicious occasion of Tamil New Year’s Day. The movie will resonate strongly with every parent and child, emphasising the true value of familial bonds and the struggles that each of the parents takes to ensure a smile is retained on their children’s faces. The soothing music coupled with appealing visuals adds to the poignant moments all through the film.”

Actor Aadukalam Murugadoss added, “I believe viewers will be thoroughly impressed with the storyline as it is a highly realistic movie. It will keep them engaged from start to finish. It was extremely touching for me to play this role, highlighting the iconic relationship between a father and a daughter. Although I have acted in many films, Rajamagal will remain an unforgettable one for me as it allowed me to showcase a different facet as an actor.”

The channel is available on all leading cable networks and on all DTH platforms – Sun Direct (CH NO 128), Tata Sky (CHN NO 1555), Airtel (CHN NO 763), Dish TV (CHN NO 1808), and Videocon D2H (CHN NO 553).

Mumbai: Bringing alive old Telugu movies, Tata Play, has expanded its regional foothold with the launch of its new value-added service Telugu Classics. This platform will transport viewers back to the 50’s to 90’s era of Telugu cinema and recreate the magic of golden cinema. Tata Play aims to strengthen its Classic portfolio offering and already has Classic TV and Classic Cinema for Hindi entertainment along with Tata Play Hits for evergreen English shows from the 80’s-90’s era and now will be entertaining the Telugu audience through this current offering.

Telugu Classics will bring a vast spectrum of genres including popular and celebrated movies from the 50’s-90’s era featuring superstars such as Chiranjeevi, NTR, ANR Balakrishna, Savitri, Krishna Kumari, and many more. Viewers will see cult films like Lava Kusa (1963), Challenge (1984), Suvarna Sundari (1957), Khaidi (1983), Vetagadu (1979), etc. spanning from the monochrome to the colour movie era. Along with movies, the service will also showcase handpicked TV shows and songs from the yester era. A special and exclusive segment called, ‘Vendithera Vaelpulu’ has also been designed for the viewers where they will get to see the Biographies on superstars of Telugu Cinema on weekends. The programming will also have short content like best scenes & dialogues from classic movies that will entertain the audiences in between movies. Tata Play Telugu Classics is also the only platform that will showcase back-to-back Telugu classic movies in a day. The platform will serve as the ultimate go to destination for people who want to enjoy a walk down the memory and celebrate these entertainment masterpieces again.

Commenting on the same, Tata Play’s chief commercial and content officer Pallavi Puri said, “Continuing to cater to our subscribers’ love and appreciation for quality content, we are happy to announce Tata Play Telugu Classics as an addition to the vast library of value-added services on Tata Play. Through this expansion, we aim to revive the charm of legendary Telugu content and provide our viewers with an opportunity to relive the golden era of Telugu cinema. I especially want to thank our partner Shemaroo Entertainment for helping us curate this service and restoring these classics for generations to relish.”

“We are thrilled to announce our partnership with Tata Play, in its latest value-added service – Telugu Classics, curated to bring exceptional Telugu classic films to audiences across India. This new service is aimed at presenting the best of Telugu cinema from the 1950s to the 1990s. These decades represent the golden era of Telugu cinema and continue to be a popular choice of viewers even today. Given Shemaroo’s focus on quality content and Tata Play’s commitment to providing world class entertainment, the long-standing partnership between the two organisations comes as a natural fit. The teams are eagerly looking forward to unveiling this new service for Tata Play subscribers and exceeding their expectations with exceptional content,” said Shemaroo Entertainment COO of broadcasting Sandeep Gupta.

Subscribers can view Telugu classics on 1441 for Rs 1.5per day and enjoy the content on their Tata Play mobile app on Live TV and VOD.

Telugu Classics is a part of Tata Play’s range of entertainment value-added services like Tata Play South Talkies, Tata Play Videshi Kahaniyan, Tata Play Romance, film-based services like Tata Play Marathi Cinema, Tata Play Kannada Cinema, Tata Play Bollywood Premiere, Tata Play Telugu Cinema, Tata Play Tamil Cinema, and TV show based content on Tata Play Hits for popular English shows from the 80’s and 90’s and many more, thus making Tata Play the hub for best content across all genres in Hindi and English from the yesteryears. 

News 1st is Karnataka’s Fastest Growing Kannada News Channel.

In just over two years News 1st is amongst the Top five News Channels and Surging.

Some Facts First

# The Fastest Growing Kannada News Channel

# Renowned for Quality Content, Programming Innovations, Brand Integrations and Event Associations on Scale

# Winning Key Brand Accounts

# Reaching > 35 per cent of Karnataka

# The No:1 Channel for Karnataka Elections Coverage

# No: 2 of Youtube

From 1 April, 2023 News 1st will become News 1st Kannada.

Due to the name change, BARC will start monitoring the channel afresh from April 1st.

During the changeover, ratings for News 1st Kannada will be temporarily paused.

This pause will be for a period of six to eight weeks starting 1 April, 2023.

Post six to eight weeks, ratings will resume like before. 

This note is to let advertisers and agencies know of the development.

News 1st Kannada looks forward to the continued support of all in its endeavour to be the No:1 Kannada News Channel.

Mumbai: Viacom18’s Tamil Entertainment channel, Colors Tamil, is all set to present the direct television premiere of ‘Ellam Mela Irukuravan Paathupan’, a science fiction comedy, on Sunday, 26 March, at 2:00 pm.

Debutant director U. Kaviraj has conceptualised this truly out-of-the-box sci-fi movie in which an alien and a human being battle it out for a highly valued creation from outer space that could change the fate of mankind.

Produced by Rowther films, the movie has roped in Karthik Acharya for the music along. Aari and Subhashree, who is from Sri Lanka and is also making her debut, play the lead roles. It also features Motta Rajendran, Dheena, Bagavathi Perumal and Sarath in important roles.

Ellam Mela Irukuravan Paathupan is a completely new offering in the Kollywood cinema industry as aliens and humans collide in a never-before-seen visual masterpiece.

Commenting on the premiere, Kaviraj said, “With the direct television premiere of Ellam Mela Irukuravan Paathupan on Colors Tamil we are hoping to reach out to a larger audience. I am extremely glad that I chose this path for the release as the trailer has received very good response from the audience. I am certain that this weekend is going to be super extraordinary for viewers as the movie is a complete entertainer from start to finish.”

Adding to this, Aari said, “I am thankful to the Director U. Kaviraj for choosing me to be a part of ‘Ellam Mela Irukuravan Paathupaan’. I have played a totally new role for the first time in my career. I am very excited that people can watch this one-of-a-kind spectacle right from the comforts of their homes on Colors Tamil channel this Sunday. Audiences of all age groups can enjoy this interesting science fiction, a technology-based entertainment movie which has aliens and other exciting innovations in it.”

Mumbai: Colors Bangla is all prepared to amaze its viewers on Sunday, 26 March with its exclusively curated content consisting of the world television premiere of ‘Kaberi Antardhan’ and the most awaited musical award show Mirchi Music Awards Bangla.

Exploring drama, thriller and mystery, Colors Bangla brings to screen the world television premiere of Kaberi Antardhan. Featuring actors Prasenjit Chatterjee, Srabanti Chatterjee, Kaushik Ganguly, Churni Ganguly this gripping thriller will premiere on 26 March at 2 pm on Colors Bangla.

Kaberi Antardhan is a murder mystery set against the backdrop of Naxal movement and the Emergency. The story revolves around a crime and a love story in North Bengal during the Indian Emergency Period. Prasenjit as Arghya Sen pays a visit to the Ghosh residence and the mystery behind Mrinmoy’s (played by Kaushik Sen) sudden demise comes to light and starts unraveling the mystery of Kaberi’s disappearance (played by Srabanti Chatterjee). Directed by actor Kaushik Ganguly and produced by Surinder Films the films also star Churni Ganguly, Kaushik Sen, Indraneil Sengupta, Ambarish Bhattacharya.

In addition to the world television premiere, the channel will also air Mirchi Music Awards Bangla which essentially is a celebration of Bengali musical talent.  The show hosted by Parambrata Chattopadhyay, and Imon Chakraborty will see one stupendous act after the other. The musical extravaganza will air on 26 March at 9 pm. 

To build awareness and tune-ins, the movie will be heavily promoted on social media including video bytes, count down bytes, break in bytes. The actors will be promoting the show on their social media pages.

Mumbai:Zee Telugu, a GEC channel across AP and Telangana, has been the go-to entertainment destination for all TV enthusiasts since its inception. Over the years, the channel has enthralled viewers with fiction shows, non-fiction properties as well as blockbuster movies. However, Zee Telugu has also emerged as the flagbearer of on-ground engagement activities, especially in small towns across the two Telugu-speaking states.

In fact, Zee Telugu has been planning and executing some never-seen-before, ingenious and engaging on-ground events and activations for its shows and movies in a bid to reach out to its audience across the smallest of smallest towns in AP & Telangana. The exciting and unique initiatives are a way for the channel to personally connect and engage with its viewers at the local level as well as reward them for their loyalty. The channel plans the events on a grand scale on a regular basis, such that each event organised in these small towns has witnessed footfalls of 8k to 10k people on a consistent basis!

Apart from these remarkable on-ground events, popular Zee Telugu fiction show artistes also pay a visit to the homes of a few lucky people in these small towns as a part of these activities. What’s more is that they take pictures with their fans, spend time with the families they visit, perform special acts for them and provide them with a wholesome experience. All this not only helps the channel’s audience-connect to grow, but people in the smaller towns of AP & Telangana also feel connected with the channel, its shows, its artistes and all of that remains etched in their minds forever.

Seeing the success of such innovative activations by Zee Telugu including the likes of Wipro Consumer Care and Lighting, amongst others, are joining hands with the channel for these on-ground events. In a bid to form a similar bond with the people and to engage with them while increasing their visibility in these smaller towns across AP & Telangana, key brands are partnering with Zee Telugu as they find their on-ground activations as the most innovative way to build local connect.

Zee Entertainment chief growth officer Ashish Sehgal mentioned, “With its plethora of innovative and engaging shows, Zee Telugu is the go-to entertainment destination in AP and Telangana. Being a market leader, the Zee team has always endeavoured to go above and beyond to connect with its viewers in person by conceptualising and executing unique ground events, Zee artiste visits and special performances across small towns and villages. Taking note of this special connection and our expertise in conducting such engagement programs, major consumer brands have joined hands with Zee to create a deeper connection with the audience. We are delighted to work with a renowned organisation like Wipro Consumer Care and Lighting to help them showcase their brands at the ground level across AP and Telangana, making this a unique collaboration extending beyond TV into a deeper marketing relationship.”

Telugu Cluster head Anuradha Gudur also added, “As one of the most successful channels in the Telugu TV Industry, we are always ideating on ways to reach out to our audience in unique ways and help them connect with their favourite stars, who they watch on TV every day. Over the past few years, we have been organising several on-ground experiential activities for our viewers and we have seen thousands of people attending the events and making it a successful practice. In 2023 as well, we are planning more on-ground events and are hoping to collaborate with top brands and reach out to a larger set of towns and audiences across AP & Telangana.”

Wipro consumer care & lighting vice president – marketing S Prasanna Rai shared, “At Wipro Consumer Care and Lighting we have always valued partnerships with brands that are able to create and maintain a strong connect with consumers through innovative campaigns. Hence, we are happy to be associating with Zee Telugu to bring exciting activities and events for its shows and movies on-ground close to audiences and reaching out to them across various cities and towns in AP & Telangana. Our partnership with Zee Telugu has been a great journey with multiple customer connect events, and we hope to continue this partnership to create value together for our consumers”.

Clearly, Zee Telugu has found a unique way to strengthen its brand identity and create the desired impact while reaching out to millions of its viewers at the local level through such activations. With several aspirational and refreshing fiction and non-fiction shows coming up, viewers are in for a treat as Zee Telugu will continue with its exciting audience outreach across AP & Telangana in 2023 as well.

Mumbai: Over the last three years, aha, the local OTT, has always aimed at providing its viewers with clutter-breaking shows and entertaining content. With its latest launch, ‘Telugu Indian Idol 2,’ aha is set to unleash a wave of musical magic that will resonate globally. The biggest singing stage opened with a befitting, star-studded launch event in Nellore with 15,000 people attending it on-ground with lacs watching it from their homes on YouTube Live across Telugu speaking states and the global Telugu speaking diaspora.

The highlights of the evening were the breathtaking performances by this year’s judges SS Thaman & Geetha Madhuri and host Hemachandra. The event also had given a preview of season’s audition glimpse and promo anthem which was sung by Karthik, Geetha Madhuri, Hemachandra and music by SS Thaman. The season is set to premiere exclusively on aha on 3 March 2023. There was a surprise wild card entry announced for the season on this stage which got everyone’s interest piqued.

The event also showcased the larger content promise from aha for the quarter and launched two of its biggest assets – Newsense, a webseries headlined by Navdeep & Bindu Madhavi and directed by Praveen Kumar Reddy. Navdeep, Bindu Madhavi and Praveen Kumar attended the event and engaged with audiences. The show is a gripping narrative of how journalism works and is set in Madanapally in the 90’s. Aha also launched Mandakini, the second daily series centered on mythology and the supernatural.

The event unveiled the statue of Late singer SP Balasubramanyam, the maestro who ruled south music industry for five decades whose hometown also happens to be Nellore.

Aha verse was the special attraction to the crowd at Nellore where the content universe of aha is merged seamlessly in the world of metaverse. Aha marketing head Kartheek said that, “The event is a mega success and has set the tone for this season. While Nellore is the hometown for music talents like SPB garu and Thama, this city also gave a lot of love for Telugu Indian Idol Season one by being the city that has watched the highest number of minutes”.

The team from Fremantle was present at the event and Ujjwal Anand said ‘The power of Telugu Music lovers had made Season one a massive hit and Season two is going to be bigger and better’.