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Category: Hindi

  • Ormax Media forays into celebrity image consulting

    Ormax Media forays into celebrity image consulting

    Mumbai: Media consulting firm Ormax Media announced the launch of its new consulting tool Ormax Star Image Pulse. The tool marks the company’s foray into celebrity image consulting. It has been designed to help actors in the film and streaming categories, as well as social media influencers, craft their market positioning based on audience intelligence provided by Ormax Media.

    Ormax Star Image Pulse will deploy a mix of primary research (qualitative and quantitative) and data mining of Ormax’s vast repertoire of audience data built over 16 years, to draw out specific insights related to the celebrity’s image among their target audience. Recommendations from an Ormax Star Image Pulse will help a celebrity in various areas of their work, such as project selection, personal branding, and endorsement choices.

    Speaking about Ormax Star Image Pulse, Ormax Media founder & CEO Shailesh Kapoor said, “In a world where a celebrity is surrounded by people who are always putting them on a pedestal – fans, followers, media, employees, industry colleagues – objectivity invariably gets compromised. The distance between the celebrity and the audience increases as the celebrity gets more famous and successful. To hear independent, objective voices, from outside this echo chamber, is a pressing need, which Ormax Star Image Pulse has been designed to fulfil, by acting as a bridge between the celebrity and their real audience”.

    Each Ormax Star Image Pulse project will be customised to the celebrity in question.  At the start of the association, the Ormax team will meet the celebrity to discuss any specific focus areas or questions they are seeking clarity on, and customize the research design and the analytics accordingly.

    Elaborating on the value of Ormax Star Image Pulse for celebrities, Kapoor said: “Ormax Star Image Pulse, or SIP, as we like to call it, is a truly objective tool to answer two questions for any celebrity: ‘What do my audience think of me? What do they want from me?’ Ormax SIP is an audience-based ‘systematic investment plan’ that a celebrity can opt for, towards building their own brand value, in all spheres of their professional life, towards greater recognition and financial gains”.

  • Jio Studios & Maddock Films unveil Stree 2 trailer for Independence Day

    Jio Studios & Maddock Films unveil Stree 2 trailer for Independence Day

    Mumbai: The wait is over! The much-anticipated trailer of the biggest film of the year has finally arrived, promising to deliver an electrifying blend of horror and comedy that fans have been eagerly waiting for. Set to release this Independence Day, the sequel to the beloved franchise brings back the iconic Chanderi gang, along with a spine-chilling new adversary – SARKATA!

    While Stree ended on a cliffhanger, audiences had to wait for a good five years. However, the makers are finally back with another banger of a trailer that ties all the loose ends. It is a visual spectacle offering a glimpse into a world, blending horror and humor, in the most unique way!

    Producer of Maddock Films, Dinesh Vijan said, “The first Stree was a defining film in Maddock’s filmography while Stree 2 will cement the entire universe. It answers all the questions that Stree 1 raised and also shows the connections. It is a landmark film for us, especially in terms of the VFX and the world-building that has happened. It is unique and an upgrade of another kind. This one is funnier, bigger, a visual spectacle and it’s got all our characters and some new special angles. This is the most important film we are putting out there and our biggest.”

    Reliance Industries Ltd president of media & content business Jyoti Deshpande said, “At Jio Studios, we take immense pride in creating clutter-breaking and disruptive cinema and giving wings to content-driven stories. We backed Stree when there was no horror-comedy precedent and following its breakout success, we gave our audiences a whole new genre. Stree2 is undoubtedly one of the most anticipated sequels and is the catalyst for our horror-comedy universe. The laughs and the thrills make for fantastic ‘paisa vasool’ entertainment for all ages. Hope to belt out yet another super-hit with our Maddock partnership”.

    We will see the return of the original cast led by Rajkummar Rao and Shraddha Kapoor, sure to charm the audiences with their impeccable performances. Starring Pankaj Tripathi, Aparshakti Khurana, and Abhishek Banerjee, it promises a return to the spooky yet hilarious world. Get ready to celebrate Independence Day with a double dose of chills and laughter! Stree 2 is set to hit theatres on August 15, 2024.

    Jio Studios and Dinesh Vijan present ‘Stree 2’ releasing this Independence Day, directed by Amar Kaushik, produced by Dinesh Vijan and Jyoti Deshpande, A Maddock Films Production.

  • “Fairy Folk” launches online distribution platform in India

    “Fairy Folk” launches online distribution platform in India

    Mumbai: The creators of the “Fairy Folk” have announce the launch of their official website, www.fairyfolkthefilm.com, where audiences can now view the film directly and pay any amount they feel is fair. This marks the first-of-its-kind release in India, pioneering a new model of film distribution.

    “Fairy Folk,” directed by Karan Gour and starring Rasika Dugal and Mukul Chadda, had its limited theatrical release in March 2024. Despite gaining traction through word of mouth, the film faced significant distribution challenges, including its premature removal from cinemas and the reluctance of digital platforms to showcase independent films.

    In response, the team behind “Fairy Folk” has taken an innovative approach by offering the film on their dedicated website. This platform allows viewers to pay any amount they feel is fair, ensuring that everyone can enjoy the film regardless of their financial situation.

    “Working on an improvised film like Fairy Folk has been one of my most fulfilling experiences as a performer. I feel proud that, with this film, we have tried something new every step of the way – from experimenting with an entirely improvised film to producing it ourselves, to securing a theatrical release for an indie film; and now, finding our own way to distribute it! This has been a truly independent experience. I’m thrilled that we can now present our labour of love directly to audiences, allowing them to support us in a way that feels right to them”, said Rasika Dugal.

    “Creating ‘Fairy Folk’ was a journey filled with both joy and immense challenges,” said Karan Gour. “The struggles of independent film distribution are real, but we’re excited to bring our film directly to the audience through our website. This approach not only democratises access but also supports the spirit of independent filmmaking.”

    “Fairy Folk” explores the complexities of human relationships through the lens of magical realism. It tells the story of a genderless woodland being that disrupts the lives of a couple, leading them on a journey of self-discovery and transformation.

  • Suniel Shetty’s ‘Sbooch’ hunt takes a thrilling turn

    Suniel Shetty’s ‘Sbooch’ hunt takes a thrilling turn

    Mumbai: The plot thickens in Bollywood’s most gripping mystery as megastar and fitness maven Suniel Shetty drops another tantalising teaser in the ongoing ‘Sbooch’ saga. Fans are left breathless as the hunt for the elusive ‘Sbooch’ takes an unexpected twist!

    In this pulse-pounding follow-up, a masked figure emerges from the shadows, challenging our hero with the million-dollar question – “How much do you really care about your Sbooch?” The tension is palpable as Suniel Shetty, caught off-guard, continues his search.

    But wait, there’s more! In a shocking turn of events, the action star implores viewers to join the hunt for his precious ‘Sbooch’. And here’s the kicker – Shetty promises the lucky finder a coveted spot beside him at the grand ‘Sbooch’ launch!

    Could this be your chance to stand shoulder-to-shoulder with the Bollywood icon? The game is afoot! Will you be the one to crack the case of the missing ‘Sbooch’ and claim your moment in the limelight? Stay glued to your screens as this riveting mystery unfolds. The ‘Sbooch’ hunt is on, and the clock is ticking!

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  • Mission Raniganj premieres on &pictures

    Mission Raniganj premieres on &pictures

    Mumbai: Experience a gripping story of heroism and courage with the channel Premiere of “Mission Raniganj” on &Pictures on 5 Friday July at 8 pm. This tale of bravery and determination is based on the real-life rescue mission of 1989. Mission Raniganj pays tribute to the late Jaswant Singh Gill, who heroically saved the lives of 65 miners trapped in a flooded coal mine. Akshay Kumar stars as Jaswant Singh, showcasing unwavering resolve and courage as he uses a specially designed rescue capsule to save the trapped miners.

    Immerse yourself in a thrilling survival drama that will keep you on the edge of your seat. Mission Raniganj not only captures the tension and urgency of the daring rescue operation but also delves deep into the emotional and psychological struggles faced by the miners and their rescuers.

    Akshay Kumar said, “I am immensely joyful to bring Mission Raniganj to homes across India. This movie is more than just emotions, it’s a powerful punch of survival and thrilling drama; it’s about sharing Capsule Gill’s story. Being part of this film has made me realize the power of such stories to uplift, inspire, and unite people. With Mission Raniganj, we aim to honour true heroes from every corner, generation, and era. I urge the audiences of India to tune into &Pictures for the channel Premiere and witness the spirit of courage and hope come alive.”

    Mission Raniganj is more than a film—it’s a tribute to the indomitable human spirit and the unsung heroes who risk everything for the greater good. As it brings to life the thrilling rescue operation led by Jaswant Singh Gill and his team, the film serves as a reminder of the potential for heroism in each of us.

     

  • ‘Tarla’ brings a flavourful tale to the world TV premiere on &Pictures

    ‘Tarla’ brings a flavourful tale to the world TV premiere on &Pictures

    Mumbai: Tantalise your taste buds and tickle your funny bone with the world television premiere of “Tarla” on &Pictures on Sun, 30 June at 12 pm. Get ready for a delectable journey into the life of Tarla Dalal, the culinary icon whose story is as spicy as her recipes.

    In this quirky and heartwarming biopic, Tarla (played by the lively Huma Qureshi) is a woman with big dreams navigating a world fixated on marriage. While her hubby Nalin (portrayed by the delightful Sharib Hashmi) stands steadfastly by her side, Tarla’s culinary aspirations take a back seat to societal expectations. But fear not, for Tarla’s cooking prowess knows no bounds!

    Tarla is an inspiring story wherein she breaks stereotypes and becomes a woman who aspires to be something and follow her dreams and not be pressed under society’s norms. Despite facing numerous challenges, Tarla empowers women and helps them realize their dreams through food.

    This movie serves as a culinary adventure that celebrates the legacy of a remarkable woman Tarla Dalal whose perseverance was the secret ingredient for her success. Tarla Dalal’s unwavering determination and passion for cooking enabled her to carve out a unique identity, transforming from a housewife into a celebrated culinary icon. Her story is a testament to the power of resilience and the courage to pursue one’s dreams against all odds.

    Huma Qureshi, who embodies the spirit of Tarla with charm and wit, shared her excitement about the premiere: “Everybody is an internet or a YouTube sensation today. But if you look at it, Tarla Dalal was the true pioneer—she was the original influencer. More than a housewife who cooked, Tarla Dalal transformed her passion for cooking into a revolutionary career, inspiring millions with her innovative recipes and warm presence. Tarla’s story is a celebration of passion, perseverance, and the power of a good meal to bring people together. I’m thrilled for viewers to join us on this delicious adventure!”

    Echoing her sentiment, Sharib Hashmi added, “Tarla Dalal is an iconic figure. We have been hearing about her since our childhood. Our mothers prepared food dishes after reading her recipe books. It was a proud moment for me to be a part of the film which has been made on her life. Huma plays the role of Tarla Dalal and I play her husband. Playing Nalin has been a delightful journey, and I can’t wait for audiences to experience the joy and laughter that ‘Tarla’ brings to the table. Stepping into Nalin’s shoes was truly an inspiring opportunity “

    So get your aprons ready and mark your calendars for a culinary extravaganza

    Tune in to &Pictures on Sunday, 30 June at 12 pm and let “Tarla” whisk you away on a mouthwatering odyssey.

  • Jio Studios Humble Motion Pictures and Panorama Studios launch teaser for Ardaas Sarbat De Bhale Di

    Jio Studios Humble Motion Pictures and Panorama Studios launch teaser for Ardaas Sarbat De Bhale Di

    Mumbai: Leading content companies Jio Studios, Humble Motion Pictures and Panorama Studios, have announced the teaser of their highly anticipated third installment of the heart-warming family drama, Ardaas Sarbat De Bhale Di. Superstar Gippy Grewal made his directorial debut with Ardaas, the first film of the franchisee. The success story continued with the second instalment, Ardaas Karan. The ambitious, Ardaas Sarbat De Bhale Di promises to be another success story. Scheduled to hit theatres worldwide on  13 September 2024. Ardaas Sarbat De Bhale Di is produced by Gippy Grewal, Ravneet Kaur Grewal, Jyoti Deshpande, Kumar Mangat Pathak, Abhishek Pathak, and Divay Dhamija.

    The launch of the first look poster had got the audiences excited for the teaser which was unveiled at an event in Chandigarh today in the presence of the entire cast.

    The teaser introduces an ensemble cast coming together to offer Ardaas, a heartfelt prayer. It gives a glimpse into the lives and struggles of the cast, showing the burdens they carry. The narrative exemplifies the importance of offering Ardaas, demonstrating how this act of devotion can provide solutions and solace for many of life’s challenges.

    Expressing his excitement on the film’s teaser release, Gippy Grewal actor, writer, director and producer, stated “This film has always been close to my heart, as it was my debut as writer & director And coming together with panorama and Jio studios have been such a blessing for all of us. It is often said that so many energies get in sync for any film. This collaboration proved to be some sublime energy for us all, we felt it and the audience will feel it too.”

    The film boasts a stellar cast alongside Gippy Grewal, including Jasmin Bhasin, Gurpreet Singh Ghuggi, Prince Kanwaljit Singh, Malkeet Rauni, and Raghveer Boli.

    Jio Studios, Humble Motion Pictures and Panorama Studios present Ardaas Sarbat De Bhale Di, written and directed by Gippy Grewal. Produced by Gippy Grewal, Ravneet Kaur Grewal, Jyoti Deshpande, Kumar Mangat Pathak, Abhishek Pathak, and Divay Dhamija. Releasing worldwide in cinemas on 13 September 2024.

  • Manoj Bajpayee’s thriller Joram to premiere on &xplorHD

    Manoj Bajpayee’s thriller Joram to premiere on &xplorHD

    Mumbai: The gripping and thought-provoking thriller “Joram” is set to captivate audiences as it makes its highly anticipated world television premiere on &xplorHD on June 22nd at 9 pm. Directed by the acclaimed filmmaker Devashish Makhija and starring the versatile actor Manoj Bajpayee, “Joram”, delves into the harrowing tale of a man and his infant daughter in a desperate bid for survival while being hunted by the ghosts of his past and the forces that want him dead.

    The masterful storytelling and Manoj Bajpayee’s compelling performance breathe life into the narrative, taking viewers on a rollercoaster ride of emotions and suspense. As the story unfolds, audiences find themselves drawn into a world of suspense, mystery, and moral dilemmas, leaving them on the edge of their seats until the very end.

    The film paints a poignant picture of uncertainty and peril as it follows the protagonist’s struggle to evade capture while protecting his daughter from danger. Set against the backdrop of the Adivasi communities in Jharkhand, “Joram” sheds light on the gruesome realities faced by marginalised populations, intertwining social commentary with heart-pounding thrills.

    &xplorHD, known for presenting UNroutine, UNexpected, and UNformula films to its audience, brings yet another gem with “Joram,” a film that has gained widespread national recognition and accolades for its riveting portrayal of societal issues and its gripping narrative. With its world television premiere on &xplorHD, the film is poised to reach a wider audience, sparking conversations and provoking thought long after the credits roll.

    The talented actor Manoj Bajpayee said, “Working on ‘Joram’ has been a deeply personal journey for me. The film intricately depicts the realities faced by marginalized communities, resonating with my upbringing in a small village. I felt a profound connection to the story and the characters, which drove me to give my all to this project. What drew me to ‘Joram’ was its unflinching portrayal of the struggles of the weak and vulnerable. As an actor, I saw an opportunity to shed light on the injustices faced by marginalized populations and to amplify their voices through the power of cinema. It’s a story that needed to be told, and I’m proud through &xplorHD that the audiences will be able to experience it all!”

    Director Devashish Makhija said, “With ‘Joram’ we have tried to ask some difficult questions of things we take for granted of our privileged lives in the cities. Through a (hopefully) gripping thriller, we have tried to explore themes of survival and the resilience of the human spirit. ‘Joram’ seeks to remind us all of the inequality and injustice that continues to persist as a result of our obsession with an unsustainable ‘development’. It is our hope that audiences may get moved enough by our film to be inspired to advocate for change.”

    Don’t miss the world television premiere of “Joram” on &xplorHD on June 22nd at 9 pm. Tune in for an unforgettable journey into the heart of uncertainty and the resilience of the human spirit.

  • Producer Sunjoy Waddhwa speaks on the success of Ranneeti

    Producer Sunjoy Waddhwa speaks on the success of Ranneeti

    Mumbai: With rave reviews and viewer adulation, the Sphereorigins produced series ‘Ranneeti: Balakot and Beyond’ has managed to raise the benchmark of Indian OTT programming.

    The show starring Jimmy Shergill, Ashutosh Rana, Lara Dutta, and Ashish Vidyarthi, among others and directed by Santosh Singh has managed to grab eyeballs with its gripping portrayal of hybrid warfare post the deadly Pulwama attacks, also being lauded for its authentic representation and storytelling.

    “Ranneeti is indeed a great story with top-class acting providing a near-realistic portrayal of IAF as a professionally battle-hardened service. The episodes are riveting to watch, with direction and scenes of air battles in particular being of high quality, I would say, amongst the finest so far on Indian screens,” said Air Marshal Ajit Bhavnani (Retd), former vice chief IAF conveying his wishes to the team behind the series.

    However, it is learnt that bringing this complex narrative to life was no easy feat, with the creators facing numerous challenges in crafting a show that balanced technical accuracy with engaging drama. With over two years spent in research and development, the teams worked on multiple drafts before zeroing in on the final version.

    “The original concept and research was ideated by Sanjay Chopra who is a pilot himself and I was very keen to make a Series on defence forces. One of the greatest challenges was ensuring that we honoured the real-life experiences of those involved in hybrid warfare. We had to approach the storytelling with empathy and sensitivity, particularly for viewers who may have personal connections to the themes explored.” said Sphereorigins Multivision Pvt Ltd producer and MD Sunjoy Waddhwa who is also known for producing path-breaking television shows like Balika Vadhu, Saraswatichandra, Peshwa Bajirao, Pandya Store and Saat Phere among the huge repertoire of the company.

    The scale of “Ranneeti” was another significant challenge. The show being one of the most grand series made in India, required the teams to scout real-like locations to keep the authentic element of the show intact. Eventually, Ranneeti was shot at multiple locations like Kashmir, Punjab, Delhi, Mumbai, Belgrade and Novi Sad, across India and Serbia.

    “We wanted to be authentic in all manners as best as we could while still creating a drama that would keep the audience hooked. Anything different could have ruined the experience for the viewer. There were logistical challenges, from scouting locations to coordinating shoots across various regions. Our team managed to navigate these hurdles and bring together a cohesive production ” Waddhwa added.

    It is learned that to ensure the authenticity of the material, defence experts and aerial action experts were also brought in to work on the show, in addition to working with military artillery and fighter jets to ensure credibility and authenticity.

    “…I had goosebumps during the depiction of the Balakot attack, especially the farewell party scene and the Wolf pack prep. I am so glad that it’s covering Abhinandan in detail, his role is illustrious. As was the lady AWACS controller …. I would like to extend my best wishes to the entire team of Ranneeti.” Said  Air Marshal Gautam Nayyar congratulating the team.

    A mammoth task to produce and execute, Ranneeti with the scale and storytelling of this calibre is what has enthralled fans across the country. Here’s hoping we get to see many more such shows and looking forward to yet another season of the show!

  • Richie Mehta speaks on Poacher and conservation at 18TH MIFF

    Richie Mehta speaks on Poacher and conservation at 18TH MIFF

    Mumbai: The 18th edition of the Mumbai International Film Festival (MIFF) saw celebrated filmmaker Richie Mehta, the director of Delhi crime and most recently “Poacher” in conversation with an eminent journalist, talking about his journey of making both the shows.

    Speaking at a house-packed auditorium at NMIC premise in Mumbai, Mehta said that the true reason for backing the project was a larger cause than the conservation aspect the series highlighted. He also expressed that he is grateful that the cause was achieved.

    He also spoke about how his favourite part of making a show for him is the ‘research’…”My favourite part of the process is research because you are getting to know remarkable people, you get to see astonishing stories and that’s where I learn about everything.”

    He also spoke about how he was very particular about not using real animals. “There was no chance I was going to use real animals because then it defeats the whole purpose and the intention of the series…which means the technology has to be of a certain level to be able to do that and the artists are all from here (India) who have done that… for me, that is a great sense of pride.”

    When quizzed by the audience on the sort of content he would be keen on backing, he said that he is more keen on focussing on the script and the acting which formed the core and paid emphasis on pushing boundaries, using the leverage of one position to bring forth key issues. He also stated that he is currently researching being able to take the idea further, with a focus on ‘Big Cats’.

    On being asked if there was any fear while making Poacher, Mehta said “The only fear I had was, will I be able to fulfil my promise to the wildlife team.”

    Acknowledging his team behind the much talked about series, Mehta called on the team of Poacher present in the audience at the session. The in-conversation was followed by the red carpet screening of the series, with filmmaker Richie Mehta, MD, NFDC Shri Pritul Kumar and other dignitaries walking the red carpet.

    The 18th MIFF which commenced on the 15th, concludes on the 21st of June, 2024.  In a bid to make the festival accessible to discerning audiences across the country, special screenings have also been organised in Pune, Kolkata, Chennai and Delhi.