Category: Hindi

  • Telangana govt & film industry set up crime unit to fight software piracy

    Telangana govt & film industry set up crime unit to fight software piracy

    NEW DELHI: The Telangana Intellectual Property Crime Unit (TIPCU), which has been in the planning for almost five years, is being formally launched this week in Hyderabad to create a sustained platform to bridge communication between industry stakeholders, ISPs, policy makers, enforcement agencies aided by legal and financial experts to fight software piracy.

    TIPCU has been set up by the Telangana government in collaboration with the United States Trade Marks and Patents Office (USTPO), the Federation of Indian Chambers of Commerce and Industry, the Telugu Film Industry and the Motion Picture Distributors Association (MPDA, India).

    State IT minister K T Rama Rao and United States Ambassador Richard Rahul Verma will formally launch TIPCU on 24 June at a meet followed by a discussion on the copyright enforcement model by key government officials and senior industry leaders.

    TIPCU will set in motion, online content protection initiatives through proactive and stringent enforcement measures to counter online film piracy.

    Rajiv Aggarwal, Joint Secretary in the Department of Industrial Policy and Promotion of the Central Government which now deals with IPR issues and state IT Secretary Jayesh Ranjan will also speak on the occasion. Several filmmakers are also expected to speak at the event.

    TIPCU will create a watch list of pirate websites similar to the IWL (Infringing Website List) of the British PIPCU at regular intervals; evolve mechanisms to counter online film piracy; and create an industry interface for sharing of intelligence on such syndicates.

    It will work on effective measures to curb flow of revenues to infringing sites; and monitor high risk (Ad-supported) websites and initiate suitable actions to choke revenues to such sites. It will bring down and block infringing links, websites, hosting and streaming sites; provide immediate relief to the film Industry without having to obtain Court orders; and systematically eradicate pirate websites and platforms illegally hosting or streaming copyright content.

    It will also evolve enforcement mechanisms to align with the ever-changing digital content landscape and criminal syndicates operating therein.

    Earlier on 6 May 2016, indiantelevision.com had reported about the setting up of TIPCU and the collaboration of the state IT Department with the film industry and the USTPO. 

    Also read:

    Telangana leads fight against online piracy in partnership with film industry
    http://www.indiantelevision.com/movies/hindi/telangana-leads-fight-against-online-piracy-in-partnership-with-film-industry-160506

  • Box Office: Udta Punjab disappoints, Housefull3 continues doing well

    Box Office: Udta Punjab disappoints, Housefull3 continues doing well

    MUMBAI: Udta Punjab did not benefit out of the media frenzy generated on account of its censor controversy. The film’s opening remained average and because of the content of the film, the collections didn’t show much rise over Saturday and Sunday. The film collected Rs 33.75 crore for its opening weekend.

    Dhanak is much appreciated but does not show it in its collections.

    Te3n is poor with just Rs 15.1 crore to show for its first week.

    Do Lafzon Ki Kahani is rejected. The film managed to put together Rs 3.4 crore in its first week.

    Houseful3 did well in its second week to collect Rs 22.7 crore taking its two week total to Rs 103.1 crore.

    Sarbjit added Rs 10 lakh in its third week to take its three week total to Rs 27.05 crore.

    Waiting collected Rs 20 lakh in its third week taking its three week tally to Rs 2.6 crore.

  • Box Office: Udta Punjab disappoints, Housefull3 continues doing well

    Box Office: Udta Punjab disappoints, Housefull3 continues doing well

    MUMBAI: Udta Punjab did not benefit out of the media frenzy generated on account of its censor controversy. The film’s opening remained average and because of the content of the film, the collections didn’t show much rise over Saturday and Sunday. The film collected Rs 33.75 crore for its opening weekend.

    Dhanak is much appreciated but does not show it in its collections.

    Te3n is poor with just Rs 15.1 crore to show for its first week.

    Do Lafzon Ki Kahani is rejected. The film managed to put together Rs 3.4 crore in its first week.

    Houseful3 did well in its second week to collect Rs 22.7 crore taking its two week total to Rs 103.1 crore.

    Sarbjit added Rs 10 lakh in its third week to take its three week total to Rs 27.05 crore.

    Waiting collected Rs 20 lakh in its third week taking its three week tally to Rs 2.6 crore.

  • Sony Max to air ‘Saala Khadoos’ on 26 June

    Sony Max to air ‘Saala Khadoos’ on 26 June

    MUMBAI: Sony Max brings alive the dream of Adi Tomar (Character name -Prabhu) to win the boxing gold for India and his scuffle with political powerhouse through the World Television premier of Saala Khadoos on 26 June at 8 pm.

    Directed by Sudha Kongara Prasad and produced by Raj Kumar Hirani, Saala Khadoos is an underdog to champion story of foul-tempered headstrong boxer turned coach (R.Madhavan) and his hunt for India’s women boxing champion. Prabhu chances upon the raw fighting talent – Madhie (Ritika Singh) post his transfer from Hissar to Chennai and decides to put all his efforts to tame her and get her to shine as a true wrestler. On the other hand, Madhie is an aggressive fisherwoman who loves her freedom and is too frivolous to be a sportsperson, yet she falls in love with this ‘Khadoos’ but caring coach and delivers a knock-out performance at the World Boxing Championship.

    R. Madhavan actor said, “I have given 3years of my life to this movie, preparing myself and working on my look. I had become too complacent, bored with my work and needed a change and thismovie turned out to be exactly what I wanted. But I also went through one of the most difficult times of my life during this film as we struggled to find a producer who would not want to modify the script until Raj Kumar Hirani found it astounding and did much more than required to promote the movie.”
     

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/salla.jpg?itok=SYrjJQNh

  • Sony Max to air ‘Saala Khadoos’ on 26 June

    Sony Max to air ‘Saala Khadoos’ on 26 June

    MUMBAI: Sony Max brings alive the dream of Adi Tomar (Character name -Prabhu) to win the boxing gold for India and his scuffle with political powerhouse through the World Television premier of Saala Khadoos on 26 June at 8 pm.

    Directed by Sudha Kongara Prasad and produced by Raj Kumar Hirani, Saala Khadoos is an underdog to champion story of foul-tempered headstrong boxer turned coach (R.Madhavan) and his hunt for India’s women boxing champion. Prabhu chances upon the raw fighting talent – Madhie (Ritika Singh) post his transfer from Hissar to Chennai and decides to put all his efforts to tame her and get her to shine as a true wrestler. On the other hand, Madhie is an aggressive fisherwoman who loves her freedom and is too frivolous to be a sportsperson, yet she falls in love with this ‘Khadoos’ but caring coach and delivers a knock-out performance at the World Boxing Championship.

    R. Madhavan actor said, “I have given 3years of my life to this movie, preparing myself and working on my look. I had become too complacent, bored with my work and needed a change and thismovie turned out to be exactly what I wanted. But I also went through one of the most difficult times of my life during this film as we struggled to find a producer who would not want to modify the script until Raj Kumar Hirani found it astounding and did much more than required to promote the movie.”
     

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/salla.jpg?itok=SYrjJQNh

  • Udta Punjab….Rough landing! Dhanak Delightful!

    Udta Punjab….Rough landing! Dhanak Delightful!

    MUMBAI: Much in the news first for its duel with the Central Board of Film Certification (CBFC) and later for the leak of the film on the internet, Udta Punjab puts an end to all the controversy as it hits the cinemas today.

    Has the media glare helped the film as due to this it is said to have got extra promotion? No, because controversies can bring a film into news but can’t add to the content. On the contrary, such a thing can add to expectations. Also, when you watch the film you realize that according to the CBFC norms, 89 cuts offered may be  fewer than the film deserved—it is replete with street-side expletives. The film is almost 90 percent in Punjabi language and the Punjabi way of abusing only makes the abuses sound worse.

    The generous use of foul words and extensive use of Punjabi dialogue may severely limit the film’s prospective audience, especially the women and families.
    The film starts with a funny ‘Believe It Or Nuts’ kind of scene where a discus thrower from Pakistan, wearing a national jersey, throws a package of cocaine into India! The film proceeds to deal with the drug problem in Punjab and limits itself to that. There are no side attractions. All the characters except the few exploiters are victims.

    Shahid Kapoor is a small town Punjab lad who goes off to London and returns as a singing sensation, a pop star. His idea, and that of the makers, is to model him on rock stars in West from 1960s who did Psychedelic rock which was hugely drug induced. There was a phase when rock stars did repulsive things on stage like showing bare bottoms, puking, peeing which seems to have been the inspiration here. The success as well the drugs, both having gone to his head, he considers himself bigger than the system of the state. The result is a week in jail and some eye openers like a teenager inmate having killed his mother for refusing to give him money for drugs.

    Shahid needs no de-addiction, the seven day jail and the mother killer story has put him off drugs. Drugged bodies in various states of stupor are spread across the screen.

    The film moves to the system side of the drug problem. There are cops on one side who are totally on the take and set rates to let the truck filled with drugs pass: this includes Diljit Dosanjh, the Punjabi star making his debut in Hindi films, and there is Kareena Kapoor, attempting to nurse drug addicts to normalcy. Try to cure them is all that Kareena can do as there is no way she can stop the spread of drugs, which involves everybody from politicians to police. But, there is a curious scene where Kareena is distributing sterile disposable syringes moving from home to home; is this her idea of stopping drug abuse?  Conveniently, Dosanjh’s kid brother becomes a victim of drugs. He is on his death bed with Kareena tending to him. That changes Dosanjh for good.

    Shahid, who has projected the drug menace in the first part, now takes a backseat as Dosanjh and Kareena form a team and become investigators. They are convinced that a big name is involved in the drug racket. In the process of investigating, they also get attracted to each other. The investigation and clues usually fall into their laps. Because, Dosanjh may have little intellect but Kareena can weave magic on Google.

    Shahid is due to perform a show. He is not quite sure he can do it without drugs. He has realized he is a fluke and without drugs he is nothing. When egged on to sing by the audience, he vents his frustration, delivers a speech about drugs and when provoked, pees on the audience. His fans-turned-detractors are after him to lynch him and while he is on the run, he comes across Alia Bhatt, also on the run from her captors. She saves him from the goons out to beat him up. Shahid, in search of finding a man in himself, finds one in Alia instead! He goes soft on her.

    Alia is a Bihari laborer, one of thousands who work on the farms of Punjab. But, this one is a smart cookie. A state level hockey player, she gives into circumstances to work in farms away from home. Her captors have taken her back from Shahid, basically a weak man with no courage to fight. He now decides to save her. The forces combine as Shahid and Dosanjh end up at the same place, the villains’ den. The film goes into an abrupt climax.

    In the name of drug abuse in Punjab, Udta Punjab is a grossly crude film. The treatment is like a 1970s film when the drug issue was internationally in limelight. The script takes its own convenient twists and turns. The direction is routine and clichéd with an inclination for abrupt cuts and shifting to new scenes. For a film about a rock star, the music is grossly lacking (all songs are in Punjabi words). The first half lacks pace and needs to be trimmed.

    Performance wise, Alia excels. Totally deglamorized, and having limited exposure, she is a class apart. Shahid mixes up his drug abuser and rock star with lunacy in the first half till he gets more scope later in the film. Dosanjh is natural and looks good too. Kareena puts in a controlled act like a veteran. Satish Kaushik as Shahid’s promoter is formulaic. Prabhjyot Singh is good.
    Udta Punjab has a poor first half but the second half which shows some purpose and humour makes it tolerable. With the opening response being average and  finding the weekend family audience a suspect, the film has just average prospects.
    Producers:  Shobha Kapoor, Ekta Kapoor, Anurag Kashyap, Vikramaditya Motwane, Aman Gill, Vikas Bahl,
    Sameer Nair.
    Director: Abhishek Chaubey.
    Cast: Shahid Kapoor, Kareena Kapoor, Alia Bhatt, Diljit Dosanjh, Satish  Kaushik, Prabhjyot Singh.

    Dhanak

    Dhanak is basically a film aimed at children. What is good about the film is that it is a totally positive, no bad-elements in the story. There are two kids on the loose on the road and the whole world is out to help them, be nice to them. There is no stepmother, there is a benevolent uncle (chacha) and there is this half khaddoos aunty (chachi) who looks after these orphaned children.

    Hetal Gada and Krissh Chhabaria are an orphaned brother and sister in Rajasthan, their parents having died in Pushkar along with 25 others due to a camel stampede. They are now under the care of Vipin Sharma, their dead father’s younger brother and his wife, Gulfam Khan. While Vipin has taken to the kids as his own, Gulfam is restrained; to add to her frustrations is also the fact that she has no child of her own and that her husband, Vipin, is good for nothing. Hence, Gulfam dominates the household. Vipin lets it be that way.

    What adds to the discomfiture of Gulfam is that Krissh is blind. As if to compensate for his blindness, his other faculties like smell, sound and imagination work overtime. His perception is outstanding. Hetal has only one wish, to get her brother’s eyesight restored. She has even set a deadline to do so: her brother’s ninth birthday.

    Vipin loves the kids and even indulges them. He takes them to a touring cinema screening where Hetal spots a poster of Shah Rukh Khan advocating a movement against blindness. As she has already pledged that she would make sure her kid brother’s eyesight is restored before his ninth birthday, she decides to set out to a location in Jaisalmer about 300 kms away to meet Khan who is shooting there. One night, the kids walk out of their uncle’s house to search for Khan.
    It turns into a road movie thereafter as the kids traverse their destination 300 kms away. Their journey is all about anxiety as well as fun. While Hetal is an SRK fan, Krissh is a Salman Bhai fan and their arguments are an utter delight.

    The film is based in Rajasthan and the state’s depiction juxtaposed between its barren deserts and colourful culture is remarkable.

    Hetal and Krissh carry the entire film on their own strength and their lively banter keeps the viewing a pleasant experience. Both excel in performance; while Hetal’s is an emotional character, Krissh is sharp-witted and an exploiter. He gets the best lines, too. Vipin is good in a brief role. The direction is good, adhering to the simple narrative. Dialogue is the mainstay of the film.  The musical score enhances the Rajasthan ambience.
    Dhanak is a fun film, a must-watch: Amen!

    Producers: Manish Mundra, Nagesh Kukunoor, Elahe Hiptoola.
    Director: Nagesh Kukunoor.      •       
    Cast: Hetal Gada, Krissh Chhabbbria, Vipin Sharma, Gulfam Khan.

  • Udta Punjab….Rough landing! Dhanak Delightful!

    Udta Punjab….Rough landing! Dhanak Delightful!

    MUMBAI: Much in the news first for its duel with the Central Board of Film Certification (CBFC) and later for the leak of the film on the internet, Udta Punjab puts an end to all the controversy as it hits the cinemas today.

    Has the media glare helped the film as due to this it is said to have got extra promotion? No, because controversies can bring a film into news but can’t add to the content. On the contrary, such a thing can add to expectations. Also, when you watch the film you realize that according to the CBFC norms, 89 cuts offered may be  fewer than the film deserved—it is replete with street-side expletives. The film is almost 90 percent in Punjabi language and the Punjabi way of abusing only makes the abuses sound worse.

    The generous use of foul words and extensive use of Punjabi dialogue may severely limit the film’s prospective audience, especially the women and families.
    The film starts with a funny ‘Believe It Or Nuts’ kind of scene where a discus thrower from Pakistan, wearing a national jersey, throws a package of cocaine into India! The film proceeds to deal with the drug problem in Punjab and limits itself to that. There are no side attractions. All the characters except the few exploiters are victims.

    Shahid Kapoor is a small town Punjab lad who goes off to London and returns as a singing sensation, a pop star. His idea, and that of the makers, is to model him on rock stars in West from 1960s who did Psychedelic rock which was hugely drug induced. There was a phase when rock stars did repulsive things on stage like showing bare bottoms, puking, peeing which seems to have been the inspiration here. The success as well the drugs, both having gone to his head, he considers himself bigger than the system of the state. The result is a week in jail and some eye openers like a teenager inmate having killed his mother for refusing to give him money for drugs.

    Shahid needs no de-addiction, the seven day jail and the mother killer story has put him off drugs. Drugged bodies in various states of stupor are spread across the screen.

    The film moves to the system side of the drug problem. There are cops on one side who are totally on the take and set rates to let the truck filled with drugs pass: this includes Diljit Dosanjh, the Punjabi star making his debut in Hindi films, and there is Kareena Kapoor, attempting to nurse drug addicts to normalcy. Try to cure them is all that Kareena can do as there is no way she can stop the spread of drugs, which involves everybody from politicians to police. But, there is a curious scene where Kareena is distributing sterile disposable syringes moving from home to home; is this her idea of stopping drug abuse?  Conveniently, Dosanjh’s kid brother becomes a victim of drugs. He is on his death bed with Kareena tending to him. That changes Dosanjh for good.

    Shahid, who has projected the drug menace in the first part, now takes a backseat as Dosanjh and Kareena form a team and become investigators. They are convinced that a big name is involved in the drug racket. In the process of investigating, they also get attracted to each other. The investigation and clues usually fall into their laps. Because, Dosanjh may have little intellect but Kareena can weave magic on Google.

    Shahid is due to perform a show. He is not quite sure he can do it without drugs. He has realized he is a fluke and without drugs he is nothing. When egged on to sing by the audience, he vents his frustration, delivers a speech about drugs and when provoked, pees on the audience. His fans-turned-detractors are after him to lynch him and while he is on the run, he comes across Alia Bhatt, also on the run from her captors. She saves him from the goons out to beat him up. Shahid, in search of finding a man in himself, finds one in Alia instead! He goes soft on her.

    Alia is a Bihari laborer, one of thousands who work on the farms of Punjab. But, this one is a smart cookie. A state level hockey player, she gives into circumstances to work in farms away from home. Her captors have taken her back from Shahid, basically a weak man with no courage to fight. He now decides to save her. The forces combine as Shahid and Dosanjh end up at the same place, the villains’ den. The film goes into an abrupt climax.

    In the name of drug abuse in Punjab, Udta Punjab is a grossly crude film. The treatment is like a 1970s film when the drug issue was internationally in limelight. The script takes its own convenient twists and turns. The direction is routine and clichéd with an inclination for abrupt cuts and shifting to new scenes. For a film about a rock star, the music is grossly lacking (all songs are in Punjabi words). The first half lacks pace and needs to be trimmed.

    Performance wise, Alia excels. Totally deglamorized, and having limited exposure, she is a class apart. Shahid mixes up his drug abuser and rock star with lunacy in the first half till he gets more scope later in the film. Dosanjh is natural and looks good too. Kareena puts in a controlled act like a veteran. Satish Kaushik as Shahid’s promoter is formulaic. Prabhjyot Singh is good.
    Udta Punjab has a poor first half but the second half which shows some purpose and humour makes it tolerable. With the opening response being average and  finding the weekend family audience a suspect, the film has just average prospects.
    Producers:  Shobha Kapoor, Ekta Kapoor, Anurag Kashyap, Vikramaditya Motwane, Aman Gill, Vikas Bahl,
    Sameer Nair.
    Director: Abhishek Chaubey.
    Cast: Shahid Kapoor, Kareena Kapoor, Alia Bhatt, Diljit Dosanjh, Satish  Kaushik, Prabhjyot Singh.

    Dhanak

    Dhanak is basically a film aimed at children. What is good about the film is that it is a totally positive, no bad-elements in the story. There are two kids on the loose on the road and the whole world is out to help them, be nice to them. There is no stepmother, there is a benevolent uncle (chacha) and there is this half khaddoos aunty (chachi) who looks after these orphaned children.

    Hetal Gada and Krissh Chhabaria are an orphaned brother and sister in Rajasthan, their parents having died in Pushkar along with 25 others due to a camel stampede. They are now under the care of Vipin Sharma, their dead father’s younger brother and his wife, Gulfam Khan. While Vipin has taken to the kids as his own, Gulfam is restrained; to add to her frustrations is also the fact that she has no child of her own and that her husband, Vipin, is good for nothing. Hence, Gulfam dominates the household. Vipin lets it be that way.

    What adds to the discomfiture of Gulfam is that Krissh is blind. As if to compensate for his blindness, his other faculties like smell, sound and imagination work overtime. His perception is outstanding. Hetal has only one wish, to get her brother’s eyesight restored. She has even set a deadline to do so: her brother’s ninth birthday.

    Vipin loves the kids and even indulges them. He takes them to a touring cinema screening where Hetal spots a poster of Shah Rukh Khan advocating a movement against blindness. As she has already pledged that she would make sure her kid brother’s eyesight is restored before his ninth birthday, she decides to set out to a location in Jaisalmer about 300 kms away to meet Khan who is shooting there. One night, the kids walk out of their uncle’s house to search for Khan.
    It turns into a road movie thereafter as the kids traverse their destination 300 kms away. Their journey is all about anxiety as well as fun. While Hetal is an SRK fan, Krissh is a Salman Bhai fan and their arguments are an utter delight.

    The film is based in Rajasthan and the state’s depiction juxtaposed between its barren deserts and colourful culture is remarkable.

    Hetal and Krissh carry the entire film on their own strength and their lively banter keeps the viewing a pleasant experience. Both excel in performance; while Hetal’s is an emotional character, Krissh is sharp-witted and an exploiter. He gets the best lines, too. Vipin is good in a brief role. The direction is good, adhering to the simple narrative. Dialogue is the mainstay of the film.  The musical score enhances the Rajasthan ambience.
    Dhanak is a fun film, a must-watch: Amen!

    Producers: Manish Mundra, Nagesh Kukunoor, Elahe Hiptoola.
    Director: Nagesh Kukunoor.      •       
    Cast: Hetal Gada, Krissh Chhabbbria, Vipin Sharma, Gulfam Khan.

  • &pictures HD premiere ‘Fitoor’ on 18 June

    &pictures HD premiere ‘Fitoor’ on 18 June

    MUMBAI: &picturesHD constantly strives to offer its audience a distinct and unmatched movie viewing experience. Its unique offering&HD Exclusive showcases carefully handpicked movies for its viewers to provide them with maximum quality entertainment. Continuing with its efforts to bring the cinematic experience to the comfort of households and keeping ZEE’s (Zee Entertainment Enterprises Ltd.) promise of #HDfirst, &picturesHD comes up with the World HD Premiere of ‘Fitoor’ onSaturday, 18th June at 8 PM.

    Set in the tranquil locales of Kashmir, Fitoor is a story of love, longing and obsession that transcends time and age. An adaptation of Charles Dickens’ Great Expectations, Fitoor is directed by the endowed filmmaker Abhishek Kapoor and starsAditya Roy Kapur, Katrina Kaif, and Tabu in lead roles with an ensemble cast including Rahul Bhatt, Aditi Rao Hydari and evenAjay Devgn in pivotal roles.

    Speaking about the movie, director Abhishek Kapoor commented, “Fitoor is a different film trying to capture a different world. It’s a very fantastical story which needed a certain look, specific kind of sets, and a certain kind of lighting. Kai Po Che was mostly shot on real locations, but here, when you make locations and sets from scratch, it’s an entirely different thing. As a director, I don’t want to repeat myself. The challenge is to be versatile.”

    In the mystic corners of a valley, Noor (Aditya Roy Kapur) grows up in the shelter of Begum (Tabu) and is completely smitten by her daughter Firdaus (Katrina Kaif). On realizing this, Begum sends Firdaus off to London and urges Noor to be successful in order to win Firdaus. 15 years later, their paths cross and Noor, a successful artist now, is still mesmerized by Firdaus. But, she is now destined to marry Bilal (Rahul Bhatt) at the whims of Begum.

    Will their love overcome societal limits as obsession, like they say will always finds its way.

  • &pictures HD premiere ‘Fitoor’ on 18 June

    &pictures HD premiere ‘Fitoor’ on 18 June

    MUMBAI: &picturesHD constantly strives to offer its audience a distinct and unmatched movie viewing experience. Its unique offering&HD Exclusive showcases carefully handpicked movies for its viewers to provide them with maximum quality entertainment. Continuing with its efforts to bring the cinematic experience to the comfort of households and keeping ZEE’s (Zee Entertainment Enterprises Ltd.) promise of #HDfirst, &picturesHD comes up with the World HD Premiere of ‘Fitoor’ onSaturday, 18th June at 8 PM.

    Set in the tranquil locales of Kashmir, Fitoor is a story of love, longing and obsession that transcends time and age. An adaptation of Charles Dickens’ Great Expectations, Fitoor is directed by the endowed filmmaker Abhishek Kapoor and starsAditya Roy Kapur, Katrina Kaif, and Tabu in lead roles with an ensemble cast including Rahul Bhatt, Aditi Rao Hydari and evenAjay Devgn in pivotal roles.

    Speaking about the movie, director Abhishek Kapoor commented, “Fitoor is a different film trying to capture a different world. It’s a very fantastical story which needed a certain look, specific kind of sets, and a certain kind of lighting. Kai Po Che was mostly shot on real locations, but here, when you make locations and sets from scratch, it’s an entirely different thing. As a director, I don’t want to repeat myself. The challenge is to be versatile.”

    In the mystic corners of a valley, Noor (Aditya Roy Kapur) grows up in the shelter of Begum (Tabu) and is completely smitten by her daughter Firdaus (Katrina Kaif). On realizing this, Begum sends Firdaus off to London and urges Noor to be successful in order to win Firdaus. 15 years later, their paths cross and Noor, a successful artist now, is still mesmerized by Firdaus. But, she is now destined to marry Bilal (Rahul Bhatt) at the whims of Begum.

    Will their love overcome societal limits as obsession, like they say will always finds its way.

  • Prime Focus proud to partner with the 100 crores grosser Housefull 3.

    Prime Focus proud to partner with the 100 crores grosser Housefull 3.

    MUMBAI: After stupendous success of Housefull and Housefull 2, Sajid Nadiadwala is back with the latest installment in the Housefull series – Houseful 3 and Prime Focus is proud to have delivered for the third consecutive time a full suite of VFX, DI & wide range of shooting kit for the movie.

    Of the many VFX shots delivered for Housefull 3, Prime Focus predominantly worked on restructuring the entire architecture of the house, adding crucial extensions and backgrounds.

    Mahesh Baria, VFX Supervisor explains, “The complexity came in making the castle look bigger which we were able to achieve with the help of CGI. We replaced the original building with a much larger structure and at the same time ensured that the lighting conditions matched the original live footage.”

    Additionally, CGI was used to create a colony of ants for what might be one of the most hilarious sequences in the film. The greatest challenged faced by the CG team at Prime Focus was to capture the randomness of the ants’ movement on an uneven surface. The animation team went through huge amounts of reference footage of ants’ movements, which they developed into a behavioral pattern so that the ants in the film reacted realistically to their environment.

    In addition to providing VFX, Prime Focus also provided a flawless DI service and supplied a wide range of shooting equipment and technical support to the production. Colorist Aashirwad Hadkar, who also graded Housefull 2, set the overall look and colour palette of the film.

    Speaking on Prime Focus’ contribution to Housefull 3, Sajid-Farhad said, “Having already worked on the first two films in the series, the VFX and DI teams at Prime Focus were the perfect partners for us on Housefull 3. We were more than impressed by the creative services and the camera rental services that they delivered for the film.”

    Housefull 3 released on 3rd June 2016 and emerged as the highest opening weekend grosser of 2016.