MUMBAI: Though Jab We Met was well-received it got the short end of the stick. It was the case of the sharks devouring the smaller fish when the two biggest films of our times bulldozed their way for a Diwali release. This rang the death knell for Jab We Met. Reduced to just two shows the film has now got sweet revenge by pushing its way back into business.
The poor performance of Saawariya in the opening of the current week has forced multiplexes to increase the number of shows of Jab We Met.
“JWM did well because it is a very good film and as there hasn‘t been a decent love story in a long time -only comedies and tragedies (pun intended) like Saawariya,” explains trade analyst Amod Mehra on the reason behind Jab We Met‘s bull run. “The chemistry of the lead couple was very good in the film and both Shahid and Kareena were excellent. I also think the Punjabi flavour of the film worked in its favour,” he surmises.
Saawariya did very good business in the opening week but could not sustain itself at the beginning of this week. Box office collections dropped and the multiplexes were compelled to do some damage control. They increased the number of shows of Jab We Met which had been edged out by the two major Diwali releases.
Mehra explains,” Jab We Met was doing well and had to go out because of the onslaught of Saawariya and OSO. This killed the film. It‘s all to do with the multiplex culture. Now as an apology they have brought it back. As people are still keen on seeing it this decision will help the film.”
“We have increased the number of shows from two to four in multiplexes,” says Parag Desai, Media consultant to Ashtavinayak, the distributors of Jab We Met.
In the modern day fight between David and Goliath, the small guy has won and how.


Hrithik, who has been approached numerous times by other major Hollywood firms for roles in films such as Pink Panther 2, rejected all previously presented opportunities. On the other hand, he agreed to pursue Brillstein-Grey‘s offers to lead him to a higher platform as India‘s first and only Bollywood actor to be represented by Hollywood‘s management and entertainment firm.
MUMBAI: Since the past three months Shahrukh Khan was all over. He stormed TV sets, went to cricket stadiums, got plastered on hoardings and backs of buses and even spoke to you on radio. Now it‘s the turn of yet another Khan, the reclusive Aamir Khan. The currently -in-the-news for all the wrong reasons, Aamir will be making his directorial debut with Taare Zameen Par.
The film revolves around an autistic child and his teacher played by Aamir Khan. TZP which will see an end of year release will play a crucial role at box office collections. For the Hindi film industry Y2K 07 has not been a very exciting year financially. But the last quarter could prove to be a leveler. With over Rs 2.2 billion riding on just four end of year releases – Om Shanti Om, Saawariya, Goal and Aaja Nachle – November could set a spirited mood for Bollywood.
The actor on his blog writes about his debut as director, clears some controversies and plans on releasing the English- translated lyrics on the TZP website on 5 November. With PVR ‘s Ajay and Sanjeev Bijli as co-producers of the film, TZP may get the cash registers ringing. The advantage for TZP is the release timing. After the OSO Vs Saawariya, Goal Vs Dus Kahaaniyan and Aaja Nachle fever dies down, TZP will hit the marquee. Besides, Aamir‘s annual fare is always much-awaited by his fans. The Lagaan–Rang de Basanti–Fanaa euphoria is not forgotten in a hurry. His sense of film is his biggest draw. And with the actor now making his directorial debut in an emotional film it will not take much to entice audiences to watch TZP.
As Saawariya has had a head-start by having opened bookings on Sunday, it will take a lead on the first few days. But insiders say that Om Shanti Om will definitely catch up.
The marketing strategies for both the films have been unique and all touch points have been tapped. This is one the reasons that is drawing cinegoers to theatres in the first week. Over the years Diwali releases have proved to be good box office grossers and one hopes that these two films bring good cheer this festive season.