Category: Hindi

  • Indian films promotion: No claimant for up to Rs 1-crore aid

    Indian films promotion: No claimant for up to Rs 1-crore aid

    NEW DELHI: Minister of state for information and broadcasting Rajyavardhan Rathore has said his ministry has introduced an additional activity under existing Plan Scheme for providing financial assistance to filmmakers whose films are selected in competition section of an international film festival of repute or India’s official nomination for Academy Awards under Foreign Film Category.

    Rethore told the Parliament that the Directorate of Film Festivals has been designated as the nodal agency for implementing this activity. The details of the scheme are available at http://mib.nic.in/WriteReadData/documents/Film_Promotion_Fund_-_procedure.pdf.

    The scheme was introduced with effect from 3 October 2016 and, so far, no eligible proposal for seeking assistance under the film promotion scheme has been received, and therefore no assistance has been provided, Rathore said.

    Early this month, union minister M Venkaiah Naidu had announced at a press meet here that the Fund was aimed at promoting Indian cinema at International Film Festivals. This initiative would help independent filmmakers to promote their work across the globe.

    Naidu claimed that the Government’s efforts to project India as a soft power and filming destination has been a win-win situation so far, in terms of attracting global stakeholders from various quarters of film industry to India as well as Indian films, expertise and talent being accepted globally at international festivals.

    According to details on the website, the Festivals to be covered are:

    Eligible Film Festival/Award & Corresponding Fund Value

    No. Feature Film Festival Key Sections Fund value (INR)
    1. Sundance Film Festival – January World Cinema Dramatic competition 15,00,000

    2. Sundance Film Festival – January Premieres 10,00,000

    3. Int. Film Festival of Rotterdam -January Hivos Tiger Awards Competition 10,00,000

    4. Int. Film Festival of Rotterdam -– January Bright Future 7,50,000

    5. Int. Film Festival of Rotterdam – January Spectrum 7,50,000

    6. Berlin International Film Festival – February Competition 15,00,000

    7. Berlin International Film Festival – February Panorama 10,00,000

    8. Berlin International Film Festival – February Forum 10,00,000

    9. Berlin International Film Festival – February Generation K-plus
    & Generation 14plus 10,00,000

    10. Festival de Cannes – May In Competition 20,00,000

    11. Festival de Cannes – May Un Certain Regard 15,00,000

    12. Directors’ Fortnight– May World Premiere 15,00,000

    13. International Critics’ Week – May World Premiere 10,00,000

    14. Venice International Film Festival – September In Competition 15,00,000

    15. Venice International Film Festival – September Orizzonti 10,00,000

    16. International Critics’ Week – September Official Selection 7,50,000

    17. Venice Days – September Official Selection 7,50,000

    18. Toronto Int. Film Festival – September Special Presentation 15,00,000

    19. Toronto Int. Film Festival – September Discovery 10,00,000

    20. Busan Int. Film Festival –October New Currents 10,00,000

    21. Busan Int. Film Festival – October Window on Asian Cinema 7,50,000

    22. Locarno Int. Film Festival Concorso Internazionale 7,50,000

    23. Oscars Foreign Language Film 50,00,000 to 1,00,00,000

  • Dear Zindagi…….Tests your patience!

    Dear Zindagi…….Tests your patience!

    Director Gauri Shinde made her mark in 2012 with a simple film with a universal appeal, English Vinglish, about a housewife who felt distanced from her husband and two children because she could not communicate in English. With an interesting and novel concept and a seasoned performance by Sridevi, the film met with a lot of appreciation and reasonable commercial success establishing the director as a promising filmmaker.

    Dear Zindagi is Shinde’s second go as a writer-director. She had the added advantage of an all-stars cast with Shah Rukh Khan and Alia Bhatt along with Kunal Kapoor, Angad Bedi, Ali Zafar and Ira Dubey. With this, exhibitors saw a ray of hope for their empty cinema halls.

    It is designed to be a contemporary tale about career-oriented independent girls, Alia, Ira and Yashswini Dayama. Alia is working with film unit and is just making a name for herself as an accomplished cinematographer. While she has made independent ad films and fills in for chief cinematographer’s absence. However, she craves for a big break.

    Off work, all three live life to the fullest. While Ira is married and happy, Alia has a problem settling down with one guy. She has an ex, current and a future boyfriend all lined up. She has her own justifications for her actions and she is casual about sleeping with Kunal Kapoor while going steady with Bedi and also telling him about it matter-of-factly.

    The film seemed to be all about adventurous young women charting their careers and taking life as it comes. But, that is not it. This film is about a working girl’s complexes borne out of her childhood and her perceived deception by her own parents. All this young women pubbing, dancing, taking to guys (in the case of Alia) and discarding them has little relevance to the main theme of the film, yet it lasts for over an hour into the film until Shah Rukh Khan and Alia’s problems are finally introduced.

    Alia is out on a shoot at a hotel in Goa where she overhears speakers at a conference talking on psychiatry. She finds it boring till she hears the voice of Shah Rukh Khan, also a psychiatrist. She realizes she needs a psychiatric help; DD or Deemag Ka Doctor, as she refers to the creed. 

    Shah Rukh is a shrink unlike any other. Even at the conference, he is casually dressed while rest of his creed dons three-piece suits. Alia is now his new patient. A bit of first half of the film and almost all of the second half consists of the conversation between Alia and Shah Rukh. She mumbles her problems and Shah Rukh sort of defines them. The viewer is left out totally. As is her wont, by this time, Alia is head over heels in love with Shah Rukh; the psychiatrist in Shah Rukh does not seem to have worked on her!

    Okay, so her sessions with Shah Rukh have made her come to terms with her parents; not that her reasons to rebel had justification in the first place.

    Dear Zindagi is one never-ending saga of an insecure girl, Alia. While the first one hour and some minutes stress the need for her to find a shrink, the second half is about her and the shrink, Shah Rukh. This accounts for the 2 hours 30 minutes of the film running time.

    The film is based on a feeble theme; psychiatry is not yet a well-known Indian concept. Here, the best healers are still the temples, soothsayers and festivals. Even the way the doctor-patient session is handled is copybook West, with nothing Indian about it. 

    The director loses control over her film in the face of an uncertain script, leading to a boring and monotonous outcome. With economy in mind, the film moves only between a studio in Mumbai for a couple of shots to a bungalow location in Goa. The same is the case when it comes to spending on props and costumes. 

    The smart one-liners, which add some spice to the initial parts of the film, soon dry out. Editing is poor and songs lack appeal.

    Performance-wise, the film depends mostly on Alia; she starts off well but in this marathon film, she tends to get repetitive after a while as a pout here and there and making faces can go only so far. Shah Rukh, as a psychiatrist who is not supposed to look like a psychiatrist, with his own broken family and an attitude, tries to underplay to limited effect. Ira Dubey and Yashaswini Dayam both impress. Boys on the roaster have little to do.

    Dear Zindagi is a pretentious film, at the end of which a viewer is bound to feel the need for some consultations and remedy. With a limited screen release and avoiding single screens as far as possible, the film should get a fair opening but, the box office prospects will taper down after the initial compulsive moviegoer is done with it.

    Producers: Karan Johar, Gauri Shinde.

    Director: Gauri Shinde.

    Cast: Shah Rukh Khan, Gauri Shinde, Kunal Kapoor, Angad Bedi, Ira Dubey, Yashswini Dayama, Ali Zafar.

    Moh Maya Money….predictable

    As the title explains, Moh Maya Money is about lure of money. A middleclass dream but not easy to attain and, hence, leading to a quick-fix moneymaking idea ending in a scam.

    Ranvir Shorey’s character, working for a real estate broker in Delhi, dreams big and has a devious mind to give shape to his dreams. His job at a real estate firms pays him a pittance besides what he can make from skimming from deals. But he watches big monies change hands all the time. His wife, Neha Dhupia, a news channel producer, does not support with him but he decides to carry out the scam anyway.

    Ranvir borrows from toughies and buys a plot but the deal backfires. The goons are after him to recover their money and Ranvir has no place to escape. Though unwilling, Neha also gets involved in the mess.

    Ranvir now devises a plan to dodge his debtors but he needs Neha to cooperate. Neha also has her own secrets and a motive to help Ranvir.

    The film shows the murkier side of the real estate business in Delhi which, actually, is the same all over. The film has an interesting idea and an enjoyable first half. But, as it proceeds into the second part, it loses grip as it trudges towards a predictable end.

    Ranvir as a typical smooth-talker is thoroughly convincing. Neha Dhupia gives a good account of herself. The direction is good in parts. The film has no scope for songs and dance and have been skirted. Moh Maya Money has no box office prospects.

    Producer/ Director: Munish Bhardwaj.

    Cast: Ranvir Shorey, Neha Dhupia.

  • Dear Zindagi…….Tests your patience!

    Dear Zindagi…….Tests your patience!

    Director Gauri Shinde made her mark in 2012 with a simple film with a universal appeal, English Vinglish, about a housewife who felt distanced from her husband and two children because she could not communicate in English. With an interesting and novel concept and a seasoned performance by Sridevi, the film met with a lot of appreciation and reasonable commercial success establishing the director as a promising filmmaker.

    Dear Zindagi is Shinde’s second go as a writer-director. She had the added advantage of an all-stars cast with Shah Rukh Khan and Alia Bhatt along with Kunal Kapoor, Angad Bedi, Ali Zafar and Ira Dubey. With this, exhibitors saw a ray of hope for their empty cinema halls.

    It is designed to be a contemporary tale about career-oriented independent girls, Alia, Ira and Yashswini Dayama. Alia is working with film unit and is just making a name for herself as an accomplished cinematographer. While she has made independent ad films and fills in for chief cinematographer’s absence. However, she craves for a big break.

    Off work, all three live life to the fullest. While Ira is married and happy, Alia has a problem settling down with one guy. She has an ex, current and a future boyfriend all lined up. She has her own justifications for her actions and she is casual about sleeping with Kunal Kapoor while going steady with Bedi and also telling him about it matter-of-factly.

    The film seemed to be all about adventurous young women charting their careers and taking life as it comes. But, that is not it. This film is about a working girl’s complexes borne out of her childhood and her perceived deception by her own parents. All this young women pubbing, dancing, taking to guys (in the case of Alia) and discarding them has little relevance to the main theme of the film, yet it lasts for over an hour into the film until Shah Rukh Khan and Alia’s problems are finally introduced.

    Alia is out on a shoot at a hotel in Goa where she overhears speakers at a conference talking on psychiatry. She finds it boring till she hears the voice of Shah Rukh Khan, also a psychiatrist. She realizes she needs a psychiatric help; DD or Deemag Ka Doctor, as she refers to the creed. 

    Shah Rukh is a shrink unlike any other. Even at the conference, he is casually dressed while rest of his creed dons three-piece suits. Alia is now his new patient. A bit of first half of the film and almost all of the second half consists of the conversation between Alia and Shah Rukh. She mumbles her problems and Shah Rukh sort of defines them. The viewer is left out totally. As is her wont, by this time, Alia is head over heels in love with Shah Rukh; the psychiatrist in Shah Rukh does not seem to have worked on her!

    Okay, so her sessions with Shah Rukh have made her come to terms with her parents; not that her reasons to rebel had justification in the first place.

    Dear Zindagi is one never-ending saga of an insecure girl, Alia. While the first one hour and some minutes stress the need for her to find a shrink, the second half is about her and the shrink, Shah Rukh. This accounts for the 2 hours 30 minutes of the film running time.

    The film is based on a feeble theme; psychiatry is not yet a well-known Indian concept. Here, the best healers are still the temples, soothsayers and festivals. Even the way the doctor-patient session is handled is copybook West, with nothing Indian about it. 

    The director loses control over her film in the face of an uncertain script, leading to a boring and monotonous outcome. With economy in mind, the film moves only between a studio in Mumbai for a couple of shots to a bungalow location in Goa. The same is the case when it comes to spending on props and costumes. 

    The smart one-liners, which add some spice to the initial parts of the film, soon dry out. Editing is poor and songs lack appeal.

    Performance-wise, the film depends mostly on Alia; she starts off well but in this marathon film, she tends to get repetitive after a while as a pout here and there and making faces can go only so far. Shah Rukh, as a psychiatrist who is not supposed to look like a psychiatrist, with his own broken family and an attitude, tries to underplay to limited effect. Ira Dubey and Yashaswini Dayam both impress. Boys on the roaster have little to do.

    Dear Zindagi is a pretentious film, at the end of which a viewer is bound to feel the need for some consultations and remedy. With a limited screen release and avoiding single screens as far as possible, the film should get a fair opening but, the box office prospects will taper down after the initial compulsive moviegoer is done with it.

    Producers: Karan Johar, Gauri Shinde.

    Director: Gauri Shinde.

    Cast: Shah Rukh Khan, Gauri Shinde, Kunal Kapoor, Angad Bedi, Ira Dubey, Yashswini Dayama, Ali Zafar.

    Moh Maya Money….predictable

    As the title explains, Moh Maya Money is about lure of money. A middleclass dream but not easy to attain and, hence, leading to a quick-fix moneymaking idea ending in a scam.

    Ranvir Shorey’s character, working for a real estate broker in Delhi, dreams big and has a devious mind to give shape to his dreams. His job at a real estate firms pays him a pittance besides what he can make from skimming from deals. But he watches big monies change hands all the time. His wife, Neha Dhupia, a news channel producer, does not support with him but he decides to carry out the scam anyway.

    Ranvir borrows from toughies and buys a plot but the deal backfires. The goons are after him to recover their money and Ranvir has no place to escape. Though unwilling, Neha also gets involved in the mess.

    Ranvir now devises a plan to dodge his debtors but he needs Neha to cooperate. Neha also has her own secrets and a motive to help Ranvir.

    The film shows the murkier side of the real estate business in Delhi which, actually, is the same all over. The film has an interesting idea and an enjoyable first half. But, as it proceeds into the second part, it loses grip as it trudges towards a predictable end.

    Ranvir as a typical smooth-talker is thoroughly convincing. Neha Dhupia gives a good account of herself. The direction is good in parts. The film has no scope for songs and dance and have been skirted. Moh Maya Money has no box office prospects.

    Producer/ Director: Munish Bhardwaj.

    Cast: Ranvir Shorey, Neha Dhupia.

  • ‘Befikre’ in France: Ambasssador applauds Yashraj

    ‘Befikre’ in France: Ambasssador applauds Yashraj

    NEW DELHI: French Ambassador Alexandre Ziegler has applauded Yashraj Films for shooting almost the entire ‘Befikre’ in France and said the film “makes the most of the stunning locales of France, highlighting why, year after year, it’s the world’s top tourist destination as well as a favourite for romantic holidays and film shoots.”

    Ahead of the worldwide release of “Befikre” on 9 December in collaboration with Yashraj Films, the ambassador hosted a very special soirée with Diva’ni creative director Sanya Dhir at his residence. The film stars Ranveer Singh and Vaani Kapoor.

    “I’m delighted that Befikre was shot almost entirely in France and availed of the French Film Commission’s excellent incentives. I wish to extend invitation to Indian filmmakers to shoot their films in France.”

    Shot entirely in Paris as well as in Cannes and Picardie, Befikre is steeped in the Parisian spirit of romance and celebrates sensual, carefree love. Under the vision of Yashraj chairman Aditya Chopra who is famous for his landmark romantic movies, Paris becomes synonymous with Befikre’s contemporary love story.

    The Residence of France came alive with the spirit of Befikre as the vibrant evening saw Ranveer and the beautiful Vaani give a scintillating performance to the film’s song, “Khulke Dulke.” The duo, dressed in exquisitely designed Diva’ni couture, also sashayed down the ramp for the dazzling launch of “The Ivory Kiss”, Spring-Summer 2017 couture collection of Diva’ni, which designed the actors’ costumes for the film as well.

    Partnered by Pullman Aerocity, Accor, Atout France and Air France, the soirée was an ode to the film and the French art de vivre that permeates it.

    Yashraj VP marketing and merchandising Manan Mehta said, “Our intent is always to provide the best of fashion and cinema to our audience and customers. Both our brands, Befikre and Diva’ni, found Khulke Dulke song as the synergy between two creative products. Both are a perfect match made in Bollywood and as YRF Merchandising, we are proud of that.”

    Dhir said, “It’s surreal how things just come together and make perfect sense. The architecture, the mosaic floors, the fish scaled ceilings if on one hand formed the core of the artworks. The international runway set the mood for these silhouettes. We wanted to bring in the opulence, our love for Paris, the rooted Indian craftsmanship sprinkled with carefree joys of love and life. This collection is for the young at heart, bold in mind and for the ones who know how to live life carefree!”

    Befikre is a story that celebrates being carefree in love. A quintessential Delhi boy Dharam (Ranveer) comes to Paris for work. He bumps into a wild, free-spirited, French-born Indian girl Shyra (Vaani).

    A feisty romance ensues two in which both of their personalities — one being an equal match for the other are tested to the limit. Both realise that love is a leap of faith that can only be taken by those who dare to love.

  • ‘Befikre’ in France: Ambasssador applauds Yashraj

    ‘Befikre’ in France: Ambasssador applauds Yashraj

    NEW DELHI: French Ambassador Alexandre Ziegler has applauded Yashraj Films for shooting almost the entire ‘Befikre’ in France and said the film “makes the most of the stunning locales of France, highlighting why, year after year, it’s the world’s top tourist destination as well as a favourite for romantic holidays and film shoots.”

    Ahead of the worldwide release of “Befikre” on 9 December in collaboration with Yashraj Films, the ambassador hosted a very special soirée with Diva’ni creative director Sanya Dhir at his residence. The film stars Ranveer Singh and Vaani Kapoor.

    “I’m delighted that Befikre was shot almost entirely in France and availed of the French Film Commission’s excellent incentives. I wish to extend invitation to Indian filmmakers to shoot their films in France.”

    Shot entirely in Paris as well as in Cannes and Picardie, Befikre is steeped in the Parisian spirit of romance and celebrates sensual, carefree love. Under the vision of Yashraj chairman Aditya Chopra who is famous for his landmark romantic movies, Paris becomes synonymous with Befikre’s contemporary love story.

    The Residence of France came alive with the spirit of Befikre as the vibrant evening saw Ranveer and the beautiful Vaani give a scintillating performance to the film’s song, “Khulke Dulke.” The duo, dressed in exquisitely designed Diva’ni couture, also sashayed down the ramp for the dazzling launch of “The Ivory Kiss”, Spring-Summer 2017 couture collection of Diva’ni, which designed the actors’ costumes for the film as well.

    Partnered by Pullman Aerocity, Accor, Atout France and Air France, the soirée was an ode to the film and the French art de vivre that permeates it.

    Yashraj VP marketing and merchandising Manan Mehta said, “Our intent is always to provide the best of fashion and cinema to our audience and customers. Both our brands, Befikre and Diva’ni, found Khulke Dulke song as the synergy between two creative products. Both are a perfect match made in Bollywood and as YRF Merchandising, we are proud of that.”

    Dhir said, “It’s surreal how things just come together and make perfect sense. The architecture, the mosaic floors, the fish scaled ceilings if on one hand formed the core of the artworks. The international runway set the mood for these silhouettes. We wanted to bring in the opulence, our love for Paris, the rooted Indian craftsmanship sprinkled with carefree joys of love and life. This collection is for the young at heart, bold in mind and for the ones who know how to live life carefree!”

    Befikre is a story that celebrates being carefree in love. A quintessential Delhi boy Dharam (Ranveer) comes to Paris for work. He bumps into a wild, free-spirited, French-born Indian girl Shyra (Vaani).

    A feisty romance ensues two in which both of their personalities — one being an equal match for the other are tested to the limit. Both realise that love is a leap of faith that can only be taken by those who dare to love.

  • ‘Allama’ nominated as Indian entry to ICFT UNESCO Gandhi medal

    ‘Allama’ nominated as Indian entry to ICFT UNESCO Gandhi medal

    NEW DELHI: ‘Allama’, a film by the national award-winning director T.S. Nagabharana about the journey of a 12th century metaphysician, will compete for the International Council for Film, Television and Audio-visual Communication (ICFT) UNESCO Gandhi Medal at the 47th International Film Festival of India in Goa..

    ICFT Paris in collaboration with UNESCO will award the film that best reflects the Gandhi ideals of peace, tolerance and non-violence, a prestigious Gandhi Medal and Certificate.

    This competition section has eight films including ‘Allama’. The other films that will compete in this section are ‘A Real Vermeer’, ‘Beluga’, ‘Cold of Kalandar’, ‘Exiled’, ‘Harmonia’, ‘The Apology’ and ‘The Family: Dementia’.

    ‘Allama’ is a film about the metaphysician, a son of a temple dancer who embarks on a quest for knowledge and answers to his four core sentiments, yearning, and obsession – Maddales, failures and self-realisation. When he evolves and becomes ‘Prabhu’, a master of monotheistic and non-dualistic philosopher, he begins to question many core values in his ideal world where he can foresee violence and advises people to find solace and departs on his final journey to become one with nature and a true spirit.

  • ‘Allama’ nominated as Indian entry to ICFT UNESCO Gandhi medal

    ‘Allama’ nominated as Indian entry to ICFT UNESCO Gandhi medal

    NEW DELHI: ‘Allama’, a film by the national award-winning director T.S. Nagabharana about the journey of a 12th century metaphysician, will compete for the International Council for Film, Television and Audio-visual Communication (ICFT) UNESCO Gandhi Medal at the 47th International Film Festival of India in Goa..

    ICFT Paris in collaboration with UNESCO will award the film that best reflects the Gandhi ideals of peace, tolerance and non-violence, a prestigious Gandhi Medal and Certificate.

    This competition section has eight films including ‘Allama’. The other films that will compete in this section are ‘A Real Vermeer’, ‘Beluga’, ‘Cold of Kalandar’, ‘Exiled’, ‘Harmonia’, ‘The Apology’ and ‘The Family: Dementia’.

    ‘Allama’ is a film about the metaphysician, a son of a temple dancer who embarks on a quest for knowledge and answers to his four core sentiments, yearning, and obsession – Maddales, failures and self-realisation. When he evolves and becomes ‘Prabhu’, a master of monotheistic and non-dualistic philosopher, he begins to question many core values in his ideal world where he can foresee violence and advises people to find solace and departs on his final journey to become one with nature and a true spirit.

  • IFFI 2016: India, S. Korea keen on co-productions

    IFFI 2016: India, S. Korea keen on co-productions

    NEW DELHI: Minister for Information and Broadcasting (MIB) M Venkaiah Naidu has said the government is keen to work and cooperate with South Korea in the domain of film production in a way that could benefit both countries.

    Speaking at a meeting with the Korean delegation yesterday in Panaji, the Minister said the government gave great importance to the 2014 agreement between the two countries on co-production and exchange of ideas and expressed satisfaction at Korea being the main partner in the cultural sphere and the focus country at the International Film Festival of India (IFFI).

    MIB Secretary Ajay Mittal said the Film Facilitation Office was set up by the National Film Development Corporation (NFDC) to address issues on film production and facilitating mutual cooperation.

    Korean ambassador to India Cho Hyun shared his ideas and themes for future film making. The delegation also expressed its happiness of the remake of the South Korean movie `Montage’. Hyun also remembered the role India played on the peace keeping operations in the Korean War.

    A large Korean delegation is attending the IFFI this year and veteran Korean filmmaker Im Kwon Taek had been awarded the Lifetime Achievement Award at the inauguration of the festival.

    A total number of 18 films are being screened from South Korea and the opening film was `Tunnel’ whose director Kim Seong-hun said later at a press meet that it was his first visit to India and he was thrilled to meet a new audience at this venue. The other directors and producers present at the event talked about their films’ genres and storylines.

    The Korean Film Council (KOFIC) representative, also present at the conference, talked about the screening of 18 films at the fest and further strengthening the foundation of Indo-Korean relationship through this step. He added that Korea produces three films per year under co-production and has a budget of $ 300,000.

    Director Lee Joon-ik of ‘Dongju: The Portrait of a Poet’ spoke about the removal of censorship in South Korea and its impact on the Korean film industry. He said that in the 70s, Hollywood had 80 per cent share in the Korean market. But with the complete removal of censorship, now the Korean cinema has gained 30 per cent of the market share, reducing Hollywood share by up to 50 per cent.

    Korean Film has come of age in terms of technology and production said Korean filmmakers. The directors believe that if the Indian audience enjoy Hollywood cinema, they will surely like Korean cinema as well, because just like Hollywood, Korean cinema is also technology-driven and, at times, is way ahead of Hollywood.

    The film ‘Tunnel’ tears down the conventional disaster movie genre. Through a disaster, which seems lifted from ordinary reality, the film reminds us all of the forgotten dignity of human life. The director shifts smoothly between emotional extremes to create a distinctive and realistic disaster movie that brings something new to the genre.

  • IFFI 2016: India, S. Korea keen on co-productions

    IFFI 2016: India, S. Korea keen on co-productions

    NEW DELHI: Minister for Information and Broadcasting (MIB) M Venkaiah Naidu has said the government is keen to work and cooperate with South Korea in the domain of film production in a way that could benefit both countries.

    Speaking at a meeting with the Korean delegation yesterday in Panaji, the Minister said the government gave great importance to the 2014 agreement between the two countries on co-production and exchange of ideas and expressed satisfaction at Korea being the main partner in the cultural sphere and the focus country at the International Film Festival of India (IFFI).

    MIB Secretary Ajay Mittal said the Film Facilitation Office was set up by the National Film Development Corporation (NFDC) to address issues on film production and facilitating mutual cooperation.

    Korean ambassador to India Cho Hyun shared his ideas and themes for future film making. The delegation also expressed its happiness of the remake of the South Korean movie `Montage’. Hyun also remembered the role India played on the peace keeping operations in the Korean War.

    A large Korean delegation is attending the IFFI this year and veteran Korean filmmaker Im Kwon Taek had been awarded the Lifetime Achievement Award at the inauguration of the festival.

    A total number of 18 films are being screened from South Korea and the opening film was `Tunnel’ whose director Kim Seong-hun said later at a press meet that it was his first visit to India and he was thrilled to meet a new audience at this venue. The other directors and producers present at the event talked about their films’ genres and storylines.

    The Korean Film Council (KOFIC) representative, also present at the conference, talked about the screening of 18 films at the fest and further strengthening the foundation of Indo-Korean relationship through this step. He added that Korea produces three films per year under co-production and has a budget of $ 300,000.

    Director Lee Joon-ik of ‘Dongju: The Portrait of a Poet’ spoke about the removal of censorship in South Korea and its impact on the Korean film industry. He said that in the 70s, Hollywood had 80 per cent share in the Korean market. But with the complete removal of censorship, now the Korean cinema has gained 30 per cent of the market share, reducing Hollywood share by up to 50 per cent.

    Korean Film has come of age in terms of technology and production said Korean filmmakers. The directors believe that if the Indian audience enjoy Hollywood cinema, they will surely like Korean cinema as well, because just like Hollywood, Korean cinema is also technology-driven and, at times, is way ahead of Hollywood.

    The film ‘Tunnel’ tears down the conventional disaster movie genre. Through a disaster, which seems lifted from ordinary reality, the film reminds us all of the forgotten dignity of human life. The director shifts smoothly between emotional extremes to create a distinctive and realistic disaster movie that brings something new to the genre.

  • IFFI 2016: Abhay Deol acquires three films;explores digital release

    IFFI 2016: Abhay Deol acquires three films;explores digital release

    NEW DELHI: Actor producer Abhay Deol has acquired critically acclaimed festival favourite independent films to explore their release on digital platforms at the ongoing Film Bazaar at the International Film Festival of India in Goa.

    The films are Aditya Vikram Sengupta’s Venice Film Festival and National Award Winner – “Labor Of Love”; Payal Sethi’s critically acclaimed multi-award winning ‘UN Women’ Selection – “Leeches”; and Brahmanand’s heartbreaking documentary on Ghazal Maestro Jagjit Singh “Kaagaz Ki Kashti”, among others.

    Deol said: “I saw “Labour of Love” at Indian Film Festival of Los Angeles and was blown away with Aditya’s aesthetic sensibilities, and his ability to spin a story without any spoken dialogues! Payal’s Leeches is an important film that people need to watch. She has beautifully woven a compelling story around an issue that is anathema to our social fibre and well-being. My most recent select is “Kaagaz Ki Kashti”, which pays homage to Ghazal maestro Jagjit Singh and premiered at MAMI this year. Brahmanand is a savant behind the lens and succeeds in powerfully bringing the legend back to life. I strongly believe in these films and want to ensure that audiences across the world watch them.”

    On being asked about the strategy of exploring the release the films on digital platforms, Deol said, “The way we consume content has changed. While it is no secret that we have a limited number of screens in India, the economics to engage in a theatrical release don’t make sense for Independent films. Minimum P&A budgets required to secure a decent release add unhealthy weight on a small film. What we need now is to adopt alternate avenues of distribution that are widely available thanks to platforms like iTunes, Netflix and Amazon Prime, all of which are effectively reaching global audiences. I’ve been in touch with some filmmakers who increasingly understand this changing environment. Pulkit’s recent directorial debut “Maroon,” is a fine example of an indie release done right. Vivek Kajaria and his team strategically released the film day and date on iTunes Worldwide, straight from MAMI. The potential reach that a film can achieve adopting this route is significant and can no longer be ignored.”

    Sengupta said, “We’re very excited about this opportunity to collaborate with Abhay Deol and take the next step in this incredible journey of Labour Of Love. Abhay has been a champion for the film right from the beginning and will help in introducing the film to an even wider audience. I’m also happy about the fact that he is taking the initiative to further the movement of Indian independent cinema.”

    Payal added, “This is the start of a new movement for Indian indies, which need to look towards innovation, not just in filmmaking, but distribution as well. I applaud Abhay’s trail-blazing stance, which is a huge boost for films such as mine that have proven capable of winning accolades on the world-stage. This initiative gives our films a digital lease on life and empowers us to build audiences beyond a successful festival run.”

    Brahma whose documentary has been the talk of the town said, “I feel initiatives and eyes for films like these by ambassadors like Abhay is needed for the film to reach its rightful audience in the longer run …A film is a film and the key is to keep you hooked to the narrative and legends like these needs to be remembered and perpetuated for posterity.

    Everyone from the maker to champions of them like Abhay as well as distributors and platforms like Netflix, iTunes, Amazon Prime etc need to come together to drive these initiatives to its rightful viewers.”

    On the topic of monetization via release on digital platforms and online distribution masquerading as piracy, Deol says. “Piracy is not a matter of choice, but stems primarily due to the unavailability of content on legitimate digital platforms. If your film is made available in a timely manner, then I truly believe that audiences would prefer to pay and watch it on a platform legally. Moreover, monetization through digital distribution is increasingly resulting in a positive return on investment (ROI). Licensing platforms are offering fair payouts, potentially paving a way for audiences around the world to watch and appreciate South Asian Content.”

    Abhay Deol will continue to curate films he loves and present them to audiences the world over by collaborating with Digital Platforms.