Category: Hindi

  • Impact of Covid2019 on the advertising and film industry

    Impact of Covid2019 on the advertising and film industry

    The entire film fraternity was shaken with effect to the complete lockdown declared by the Indian prime minister in mid-March 2020. Industry people who were otherwise engaged 24X7 now focussed on the 21-day countdown. Twenty one days turned into three months keeping the lockdown intact. Discussion between the state and central government and some eminent directors and producers led to granting a controlled permission for filming of movies, advertisements and TV serials. 

    However, the negligence towards understanding the inestimable consequences of this relaxation can take a huge toll on the lives of technicians and actors.

    The guidelines set by them were highly impractical. How could they facilitate medical facilities and doctors when basic medical centres were experiencing shortage? Despite having strict precautionary factors like availability of ambulance, periodic sanitisation of set, Covid2019 testing of technicians, a lot of filming schedules were on with least care. All the more, decreasing the number of shooting hours put producers in more losses. Today, when production technicians are filming with their lives in their hands, why shouldn’t the same injustice be applied to the film post production studios? Why doesn’t the same injustice apply to live events?

    On the contrary, the effects of Covid2019 can be prevented in a better way by taking precautions in a confined environment. According to me, there should not be a problem in reviving post production permission as the government has lifted ban on highly risky businesses like lodging and hotel industry. In today’s difficult times, many studios have chosen to work from home. Yet, not all activities in this industry can be executed from home. This boils down to the basic rule that the production data in the industry is highly sensitive and cannot be mishandled like this. Data privacy plays the most crucial role when a producer collaborates with a studio for a certain assignment. Otherwise, the possibility of piracy cannot be ruled out. Although many studios agree to maintain data privacy while accepting new assignments, data leaking is not a surprising factor. However, in this pandemic, a lot of studio owners have become debtors.

    For the reason of this lockdown, many clients have realised that their work can be executed on a small setup or from a freelancer. This is turn has sounded an alarm. Many studio owners purchased world class equipments and tools while setting up business expecting to provide enhanced services. Now that the same can be done on smaller setups or by freelancers, they are considering their purchase decisions. This situation is also directing towards job loss of post-production technicians. Nowadays, everyone is looking to take advantage of this crisis. People are accessing power in bargaining client quotations on the basis of client quotations and counter quotations by freelancers. This frightening situation is being side-lined. Film industry comprises of not only on shooting crew but also post production units. 

    To begin with, the government should have granted unlocking in a series of steps. The government should have allowed filming that were partly done and required only two to five days of shooting left, regularisation in sanitisation of post-production studios, continuation of post-production activities, permitting only fiction based TV serials, providing police control in productions that required the most stringent rules, featuring advertisements that focussed more on prevention from contracting Covid2019, in addition to providing relief to small advertising shoots whose budget fall below Rs three lakh. These steps would lead our country to proudly stand tall if we implement them logically yet moving towards stabilising the film industry. 

  • Quash Maharashtra govt’s age limit on sets: IMPPA to Bombay high court

    Quash Maharashtra govt’s age limit on sets: IMPPA to Bombay high court

    MUMBAI: The Maharashtra government allowed shootings to resume but barred people above the age of 65 from participating, deprived them of a livelihood and because of which they are facing starvation, said the Indian Motion Pictures Producers' Association (IMPPA) in its petition, urging the Bombay high court to quash the state government's directive.

    The association represents thousands of film and television producers, short films, programmes, artists and technicians. IMPPA’s petition comes a day after the high court, on a petition by artist Pramod Pandey, questioned the basis of the state government's restriction.

    IMPPA’s petition, filed with the help of advocate Ashok Saraogi, stated that prior to the lockdown, thousands of cast and crew members aged above 65 years participated in the shooting of programmes. But now, the shootings of such films and programmes have been left in between due to non-availability of such people.

    IMPPA president TP Aggarwal stated that for all senior producers, directors, actors and technicians the creative medium is the only source of income and the guideline was not practical and was not fair as in no other profession this condition was imposed. He added, “After sending requests many times, we had to move to the high court for demanding the rights of earning one’s livelihood for these senior people from the fraternity.”

    The IMPPA petition cites how the Karnataka high court had been specifically informed by the central government that individuals above 65 years of age had all the rights to carry out their work and the said restriction was only an advisory to stay at home. Hence, it isn't a binding order and every individual has the right to work for his livelihood and the government could not impose such regulations.

    The petition also informed that the entire trade has come to a standstill and several members who are associated with the film trade are starving and many have committed suicide.

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  • Theatres seek govt aid for re-opening; film producers observe global footfall trends

    Theatres seek govt aid for re-opening; film producers observe global footfall trends

    MUMBAI: Social distancing might continue to be the norm even when lockdowns are lifted completely. Theatre owners around the country are in planning mode to resume business as soon as the government gives permission. While Multiplex Association of India (MAI) has expressed displeasure over cinema halls not getting a place in the Unlock 2.0 phase. Producers, theatres owners, distributors and exhibitors are positive that movie theatres will be part of the unlock 3.0 phase which might happen in August.

    In FICCI’s E-Frames virtual event, experts from the cinema industry discussed various topics ranging from how are exhibitors preparing for the new viewing experience? What are the changes and impact on distribution economics by virtue of an anticipated lower occupancy across halls, lack of content and challenges for OTT?

    The panellists included Telugu film producer, distributor, exhibitor and studio owner Sureshbabu Daggubati, Inox Leisure Limited CEO Alok Tandon, Cinepolis India CEO Devang Sampat, Reliance Entertainment content, digital and gaming group CEO and CEO Shibashish Sarkar, Rathi Cinema film exhibitor and distributor Akshaye Rathi. The session was moderated by UFO Moviez joint MD Kapil Agarwal.

    While speaking about the action plan and different planning methods, Sampat mentioned that Cinepolis is rigorously disinfecting auditoriums and washrooms and has completely stopped using paper tickets. Apart from that, it is working on contactless payment methods and QR codes. Cinepolis India has partnered with a company named Vista to create a software for social distancing within the auditorium.

    He added, “Nearly 25 major cities in the world have started operating cinemas. Exhibition space is unlike any other retailer industry. We have different stakeholders with the government. Firstly, we will have to convince the government that we will not do anything that will harm us. We have also presented a detailed SOP document to the government which has been approved by the health ministry itself. We are just waiting for their nod to resume operations. I strongly see that cinema will be part of Unlock 3.0 which might happen in August.”

    Considering the infrastructure of cinema, high cost and zero revenue from sale of ticket, food and beverage, advertising, the question arises that will this impact the liability of cinema industry?

    Tandon said that due to the pandemic, all revenues have come to a grinding halt, whether it is the sale of tickets, food and beverage or even advertising. “The times are difficult, but the short aberration will not change the viability of the cinema business. All the challenges that cinema has faced in 100 years of existence we have come back smarter. It is a battle between apprehension and passion for cinema. I personally see the resurgence happening from Q3 onwards and apprehensions will settle, release dates will be back on track,” he said.

    Another challenge before the exhibition industry is to grapple with the issue of less content. This might not be immediate, but this issue will arise when things resume as new production and postproduction are not happening. While the TV industry has resumed shooting, the film industry hasn’t.

    According to Sureshbabu Daggubatti, both Hyderabad and Telangana government gave permission to resume shooting but full-fledged shoots didn’t happen because the crew and technicians are scared to come back on the set. He said that while the creativity quotient is removed from the films and people are scared about SOP measures it is difficult to come out with creative products. Film shooting involves a lot of conversation and discussion with actors, dancers and crew which will not be possible with the rule of 50 people and social distancing measures. He believes that there is no point in starting a film with just two actors in a scene or not doing a dance sequence or crowd scene. Due to this, the people who have started shooting also stopped it.

    “After all the scenarios, even if I finish the film, when do I take it to the cinema? The government might talk about the reduced capacity in the auditorium. The question arises that will enough people come to the cinema hall? Will producers be able to recover the cost of the film? Will the actors and financiers take a financial cut when the film is released? If I am going to get a hit of 20 or 30 per cent on theatrical revenue, will I be able to take that burden? We are also waiting to see what other films will do when they come in July and August. Will they get 50 per cent of what they expected or where they will stand? All of this will take a lot of courage. We have to see if the curve is going up or down. South Korea is the country where the curve has flattened and people in Japan and Korea are disciplined, but Americans are not that disciplined. America is a very good case study; it is similar to India. So, are the collections going to be good or average that will help me to make the call whether I should release the film or not,” he further explained.

    He also mentioned that the post-production work can only start a few months before people really decide to do the shooting. He is also of the opinion that even if good VFX work and dubbing is happening it will not give the end product. Daggubati suggests waiting for three months so that shooting can happen comfortably. Post this, movie theatres can open when there is good availability of content.

    Daggubati quipped, “More scripts are getting ready, better planning is happening now. In the long run, I am very confident cinema will be back on track. If you go theatrical and then OTT, then the value of OTT falls drastically. So, this economic calculation is there in every producer’s mind. The government also needs to help. Wherever theatres have opened there is a reduction in VAT, GST and benefit from the government. They have to support us, especially in GST and power tariff for at least one year."

    Rathi also said that there are a lot of things that will change post Covid2019 such as vendor-buyer relationships and collaborative work. He said, “To bring things together from talent, production, distribution and exhibitor we will have to demolish the linguistic barrier existing in the cinema.”

    Shibashish concluded, “After South Korea, German cinemas opened up and according to the poll conducted 87 per cent of the people are satisfied by SOP measures. If cinema opens and we are able to strictly adhere to all rules and regulations people will get the confidence to come back to theatres. Because 60 to 70 per cent revenue of films come from theatres.”

  • Multiplex Association of India expresses displeasure over decision to keep cinemas, multiplexes shut in Unlock 2.0

    Multiplex Association of India expresses displeasure over decision to keep cinemas, multiplexes shut in Unlock 2.0

    MUMBAI: On 1 June the government of India entered into unlocking by phases. As per Unlock 2.0 guidelines, offices, high streets, markets and shopping malls, airlines are opened but there is no relief for multiplexes. It continues to be included in the prohibited activities list.

    Today, Multiplex Association of India (MAI), under the aegis of Federation of Indian Chambers of Commerce and Industry (FICCI) issued an official statement expressing their disappointment over central government’s decision to keep cinemas and multiplexes shut even when the other business is opened up.  

    “At a time when a significant part of the economy is being opened up, including domestic travel, offices, high street, markets, shopping complexes, etc., the Multiplex Association of India (MAI) feels dismayed that cinemas and multiplexes continue to remain in the list of prohibited activities under the central government’s Unlock 2.0 guidelines. The association finds it highly demotivating and disheartening when in fact, cinemas and multiplexes can become an example of how social distancing guidelines and crowd control can be best exercised in a safe and planned manner. As compared to the unorganised retail and shops that have been opened up, multiplexes and cinema are part of the organised sector, playing hosts to ‘revenue paying’ customers only and hence, in a better position to limit crowds unlike marketplaces and deploy all the mechanisms and guidelines for crowd control and social distancing,” MAI states in the note.

    The body highlighted that the multiplex industry in India employs more than 200,000 people directly. It also points out that it is the backbone of the Indian film industry accounting nearly 60 per cent of revenues of film business. And directly providing  livelihoods to more than a million people – right from the spot boys to makeup artists, musicians, designers, technicians and engineers to cinema employees to directors and actors.

    The body also said that the lockdown has brought the entire industry to a standstill with losses mounting every passing day. It mentions that an early decision to allow cinemas to open up will only help the mobilisation of resources in the film industry’s ecosystem and would lead to gradual resurrection.

    It said that even after opening up, they anticipate at least three to six months before things return anywhere close to normal.

    It further read, “On one hand where programming of new content will take some time to kick in; movie buffs on the other hand are expected to take a cautious approach before returning to cinemas. These are real challenges that the industry will have to overcome and we believe together, with the support of the government, we will be able to overcome them.”

    Globally, countries like France, Italy, Spain, Netherlands, Austria, Hong Kong, UAE, US, etc. and more recently Belgium and Malaysia have opened cinemas.

    To which the MAI said, “Many countries around the globe have opened up cinema halls and multiplexes to the public with implementation of the highest degree of safety protocols and have seen a warm response by audiences. In effect, more than 20 major cinema markets around the world have started operating. MAI is of the firm belief that, there must be a start and the unlocking of cinemas in non-containment zones across India should be done post haste – there must be a beginning and an opportunity must be given to us, just like some of the other sectors.”

  • Lionsgate Play Premiers 47 Meters Down:Uncaged in English, Hindi, Tamil and Telegu

    Lionsgate Play Premiers 47 Meters Down:Uncaged in English, Hindi, Tamil and Telegu

    47 Meters Down: Uncaged is a 2019 American-British survival horror film directed by Johannes Roberts and written by Roberts and Ernest Riera and a sequel to the 2017 hit 47 Meters Down. The plot follows a group of teenage girls who scuba dive to a ruined underwater city, quickly learn they have entered the territory of the deadliest shark species in the claustrophobic labyrinth of submerged caves. The film will be available in English, Hindi, Tamil and Telegu on partner platforms of Lionsgate Play – Vodafone Play, Airtel Xstream, Idea Movies&TV on Friday,3rd July 2020. 

    Shot against the beautiful landscape of South America, 47 Meters Down: Uncaged, starring Sophie Nélisse, Corinne Foxx, Brianne Tju and Sistine Stallone is about the diving adventure of four teenage girls exploring a submerged Mayan City. Once inside, their rush of excitement turns into a jolt of terror as they discover the sunken ruins are a hunting ground for deadly great White Sharks. With their air supply steadily dwindling, the friends must navigate the underwater labyrinth of claustrophobic caves and eerie tunnels in search of a way out of their watery hell. The film received rave reviews for it’s cinematography and critically shot underwater scenes. Viewers will start longing for a holiday while watching this film. 

    The lead characters in the movie have adventure on their mind but little do they know that a trip that’s got them excited could very well be a terrifying trap. Watch this film to know how well-prepared they are for the dangers under the sea!
     

  • UFO Moviez reports ad rev of Rs 302 mn in Q4-FY20

    UFO Moviez reports ad rev of Rs 302 mn in Q4-FY20

    MUMBAI: UFO Moviez, an in-cinema advertising platform, announced its financial results for the quarter and year ended 31 March 2020.

    Financial Highlights:
    Quarter ended 31 March 2020 

    Consolidated revenue stood at Rs 1,094 (Q4FY19 – Rs 1,939) million. 
    EBITDA stood at Rs 275 (Q4FY19 – Rs 656) million. 
    PBT stood at Rs 94 (Q4FY19 – Rs 480) million and PAT stood at Rs 68 (Q4FY19 – Rs 335) million.     

    Advertisement revenue stood at Rs 302 (Q4FY19 – Rs 805) million. Average advertisement minutes sold per show per screen stood at 3.06 (Q4FY19 – 6.85) minutes.

    Year ended 31 March 2020 
    Consolidated revenues stood at Rs 5,039 (FY19 – Rs 6,169) million. 
    EBITDA stood at Rs 1,194 (FY19 – Rs 1,683) million. PBT stood at Rs 522 (FY19 – Rs 995) million and PAT stood at Rs 388 (FY19 – Rs 665) million. 

    Advertisement revenue stood at Rs 1,547 (FY19 – Rs 2,372) million. Average advertisement minutes sold per show per screen stood at 4.16 (FY19 – 5.54) minutes.

    “UFO’s advertisement performance during the quarter and full-year was weak primarily on account of lower government spending. Additionally, the shutdown of operations in mid of March due to the Covid2019 pandemic impacted total revenues including corporate advertising. This has severely impacted the overall profitability of the a,” said joint managing director Kapil Agarwal.

    He adds, “To conserve cash, we have implemented cost optimisation strategies. The company's liquidity position remains comfortable to sustain during this challenging phase. We are awaiting the government’s decision to reopen cinemas that is likely to take place in the third phase of unlocking based on the situation. Post-re-opening, we expect slow recovery as social distancing will impact cinema footfalls until the situation normalises. However, we are optimistic that UFO will emerge stronger at the end of this crisis.”

  • Cinemas stare at empty halls, slow recovery post Covid2019

    Cinemas stare at empty halls, slow recovery post Covid2019

    NEW DELHI: The movie industry has found itself cornered for the first time in history. Cinema halls stayed shuttered since March and it might take a while for the footfall to get back to normal. Meanwhile, business revenue has come to a grinding halt and producers are keen on releasing films on OTT platforms.

    Amitabh Bachchan and Ayushmann Khurrana's Gulabo Sitabo, Vidya Balan's Shakuntala Devi are premiering on Amazon Prime Video whereas Anurag Kashyap's movie, Choked: Paisa Bolta Hai has released on Netflix. Even regional players are releasing their content on digital platforms.

    Until now, movies usually arrive on video streaming platforms only after running in cinemas for a few weeks. As per media reports, around 10,000 single-screen and 3000 multiplexes are closed and this shutdown is estimated to cost the Indian film industry Rs 984 crore in box office revenue.

    As multiplex revenues have become null and producers are switching to video streaming platforms as an alternative option, the theatre industry is anxious about how to deal with the dire situation.

    INOX Leisure Ltd CEO Alok Tandon says, “In these times of an unparalleled crisis, we want the entire ecosystem to show solidarity. We have also urged the producers and studios to wait for the theatres to resume operations and follow the globally prevalent cinematic windowing pattern as it has done wonders in terms of revenues for all the stakeholders, and allows the creators an opportunity to extract the best from all available mediums.”

    He also shares, “The theatrical run has its own significance in the cinematic value chain as it remains the phase which generates the maximum revenues for the content creator. Besides fetching huge volumes of audiences, cinemas also contribute massively towards the experience economy."

    However, even if the government eases the restrictions on the opening of theatres, there are lower chances of high footfalls in the coming months, as many people will not take the risk of going to movie theatres.

    Tandon adds, “We are looking at the post-Covid2019 phase as another evolution with new processes and protocols and we are sure that we will take it into our stride. We are looking at the new normal soon going back to the old normal. Keeping in mind the insistence on social distancing, we will promote private screening as a consumer offering. We also look to leverage our massively successful loyalty program to innovate and curate customised offers which will
    help us to bring them back to cinemas.”

    Editor Complete Cinema and film trade analyst Atul Mohan says, “In my opinion, the first threat OTT brings is to GECs than theatres. Nothing can replace the charm of going to cinemas and OTT is dependent on hits at the cinemas. How many can afford to buy subscriptions from different players? We have so many satellite channels available at one subscription."

    Upon asking, how he sees the situation evolving in the long run, he explains, “The situation is such that many can't hold their investments. The OTT players have deep pockets and hence, can afford to acquire some titles at a premium but even they have their limitations and budgets. This is just a matter of time but in the long run, every actor and producer wants their product to be showcased in cinemas.”

    However, in this situation, OTT giants i.e. Netflix and Amazon have geared up to maintain their position and lure consumers through different genres of content. But, till when? Looking at the scenario, there’s a big question of when shooting will resume. 

    UFO Moviez JMD Kapil Agarwal shares, “India releases almost 140-150 movies in 22 languages in a month, a total of 1700 movies per year. Now, barely there are
    100 movies which are ready, perhaps. The industry has only one month worth of content. If it will be released in the starting months, there will be a crunch of content.”

    According to Agarwal, in the short run, it will hurt the exhibition industry but in the long run, there will be no impact, because films are made for big screens. 

    "Producers prefer to release their content on big screens instead of OTT platforms but people who have invested money are also under pressure and then the uncertainty of opening cinemas is also a challenge, so, they will opt for video platforms but that’s very temporary. The occupancy may go down to 30 -35 per cent and once cinemas open, it will take three to four months to get back to position,” he adds.

    Most cinema chains are expecting to recover by the last quarter of the year. Time will tell if they can resume operations by then.

  • Inox predicts suboptimal operations in future due to lower discretionary spending

    Inox predicts suboptimal operations in future due to lower discretionary spending

    MUMBAI: Multiplex chain operator Inox Leisure Ltd was amongst movie chains that were badly hit due to the pandemic. Nearly three months later there is no sign of when cinema halls will resume functioning. Inox said, in a BSE filing, that to ensure smooth functioning of operations, Inox has cut costs across all the functions and departments. 

    It has strengthened engagement with business partners, developers and distributors and producers. It requested the state and central government for support while invested more time in planning in order to utilise its resources better resumption of operations.

    The company has increased liquidity by adding additional lines of funding through short/ long term debts. The company's management believes that these certain measures ensure that the company has sufficient liquidity to fund the business operations for at least the next six months and will further add liquidity by the additional term debts from banks. For now, it has enough liquidity to continue its operations and does not expect to face any liquidity crunch.

    INOX believes that normalcy could be gradually restored during the financial year ending 31 March 2021. Gradually, over time, it will be able to resume and continue its operations for the foreseeable future.  However, it will be unable to operate at optimal capacity even in the future, considering social distancing norms imposed by the government.

    Inox highlights that it has adhered to all recommended precautions/guidelines in its operations, which includes sanitisation and hygiene, providing work from home facility to all employees, maximising audio and video-conferencing and minimising contact. It also closed employee travel and followed all government directions on the subject. However, it points out that once the lockdown ends, the company will be able to open all its offices, cinema halls adhering to the guidelines as specified by the government and will comply with all safety measures to safeguard its stakeholders from Covid2019.

    Its worry is that there could be future impact on its operations if there is a prolonged lockdown situation, inability to operate at optimal capacity due to distancing norms and customers’ change in priorities and postponing discretionary spending.

    Cinema chains tend to have added products and services that go along with its main movie offering. Inox expects there to be pent-up demand for its products and services but it could estimate the amount. For Q4 2020, it saw, loss after tax of Rs 2 crore.

    Apart from this, the company has performed a sensitivity analysis on the assumptions used and based on economic information and assessment, with its help the company expects to recover the carrying amount of these assets. The report also mentions that it will continue to closely monitor any material changes to future economic conditions.

  • INOX revenue up by 12% in FY2020 despite Covid2019 impact

    INOX revenue up by 12% in FY2020 despite Covid2019 impact

    MUMBAI: INOX Leisure Ltd reported financials for the fourth quarter and the financial year ending 31 March 2020. While Covid2019 eroded the last quarter, the company claims to have made a substantial increase in its yearly performance.

    EBITDA for Q4 2020 stands at Rs 40 crore, quarterly loss after tax was at Rs 2 crore. Total revenue for Q4 is Rs 376 crore.

    On the other hand, for FY2020, it saw revenue up by 12 per cent to Rs 1915 crore, EBIDTA growth by seven per cent to touch Rs 347 crore, PAT growth at six per cent to hit Rs 141 crore. Additionally, the company release says that it saw a footfall of 66 million this year. The spend per head showed eight per cent growth annually and stood at Rs 80.

    The Covid2019 pandemic impacted its ad revenue. The recessionary slowdown and Covid-induced fear psychosis towards the end of the FY led to a flat trajectory with just one per cent growth, said the company.

    INOX Group director Siddharth Jain said, “Despite the advent of Covid2019, we managed to continue our uninterrupted streak of revenue growth. The advent of Covid2019 has left a serious mark on our fourth quarter performance and will remain a cause of concern in the subsequent months as well. With a clear priority on safety and well-being of our guests as well as our employees, we are preparing ourselves with the wherewithal which would help us see through this phase. Our SOPs have been tailored to offer a safe, reliable and a seamless movie watching experience once we resume operations. We are confident that the signature INOX experience, which has become synonymous to movie watching in our country, will remain intact, and will continue to delight our patrons on the other side of Covid2019. We are banking on our inherent passion and our robust balance sheet, which would help us emerge stronger and faster from this pandemic situation and deliver a remarkable turnaround, delighting all our stakeholders.” 

    *Excludes impact of Ind AS 116

  • Lionsgate India acquires exclusive streaming rights for Hollywood Blockbusters from PVR Pictures

    Lionsgate India acquires exclusive streaming rights for Hollywood Blockbusters from PVR Pictures

    MUMBAI: Hollywood content leader Lionsgate has acquired streaming rights of multiple blockbuster movies from PVR Pictures for Lionsgate Play. Lionsgate Play is one of the leading Hollywood content curator platforms in the country with various critically and commercially acclaimed films in its database.

    The deal includes several titles that are premiers and some marquee library titles with huge box office behind them.  Lionsgate Play is constantly adding to its already-robust movie catalogue to bring the best of Hollywood to the Indian consumers. The Lionsgate Play portfolio already includes hit Hollywood films across genres such as action-thriller to comedy and drama and has seen very promising response from Indian consumers.

    The newly acquired cinema collection has films which have witnessed enormous global box office numbers. To name a few, Brad Pitt starrer Fury earned 200+ Million Dollars; Arnold Schwarzenegger, Sylvester Stallone-starrer The Tomb Aka Escape Plan which earned approximately 150 Million Dollars; and Vin Diesel, Karl Urban-starrer Riddick which earned about 100 million Dollars, among many others. The films will be released in batches; this June Lionsgate Play will release Bandidas, a Western action comedy film starring Salma Hayek and Penélope Cruz and Jet Li’s Kiss Of The Dragon as part of its Friday blockbusters series.

    The rollout will continue through 2020. Recognizing the growing demand for Hollywood films in local Indian languages the OTT player will be dubbing some of these films in Hindi, Tamil, Telegu and more in the near future.

    This partnership with PVR enables Lionsgate Play to offer world-wide quality content to their audiences. With the changing times and the country being under lockdown due to the global pandemic the demand for content has only gone up. This is the first of many such deals to be announced, Lionsgate is constantly investing into exclusive premiere titles for its platform.