ITV

Category: Mipcom

  • Mipcom launches Mobile TV screenings and awards

    MUMBAI: Mipcom 2005 has launched the first Mobile TV Awards which will be held on 19 – 20 October, 2005 during the 21st edition of Mipcom (17 – 21 October, 2005, Palais des Festivals, Cannes).

    The nominees will be showcased during the Made-for-Mobile Screenings scheduled to take place on 19 October 2005, and the prizes will be awarded on 20 October 2005.
     
     

    Sponsored by Orange, the Mobile TV Screenings and Awards will be key components of the Mobile TV Day at Mipcom and are designed to focus on the distribution, marketing and creation of audiovisual mobile content.

    The Screenings and Awards will cover all genres including news, sports, comedy, drama, kids, lifestyle, documentary and animation in formats created specifically for the mobile medium, as well as existing content re-purposed and packaged for mobile. The winning projects will be promoted on the mobile portal Orange World.
     
     

    “Our traditional clients are showing a keen interest in mobile as a brand new entertainment and distribution medium. The First Made-for-Mobile Screenings at MipTV/Milia last April were a resounding success and we were very pleased with the quality of the productions that were submitted. Now with the first ever Mobile TV Awards, we look forward to even more entries of new and innovative projects,” said Reed Midem’s television division director Paul Johnson.

    Orange France services and solutions marketing director Pascal Thomas said, “Orange launched TV on mobile in 2004 and it is now a strategic priority for the company in the development of mobile multimedia.”

    The awards programme will offer prizes for the most compelling projects judged by a panel of industry experts. The awards categories include: Best Made-for-Mobile TV Format, Best Mobile TV Channel/Programme Guide, Best Re-purposed Video, Film and Animation Content For Mobile, and the Orange Grand Prize for Best Innovation in Mobile TV Content.

    There will also be an Audience “Best of Show” Award, where Mipcom participants will vote on the best mobile format via SMS texting during the screenings. The final winners will be decided after 19 October screenings by a panel of experts, and the awards will be presented on 20 October during a special screenings session within the Mipcom conference programme.

    A call for entries will be sent out shortly to the mobile content, film and TV industries (entry deadline is 16 September). Submitted projects will be selected by a pre-screening jury, co-ordinated by London-based mobile content consultancy, Mediaplay International, Reed Midem’s partner on the programme.

  • MIPCOM 2004 focusses on mobile content market

    MUMBAI: MIPCOM, the world’s television and entertainment market in Autumn (Cannes, 4-8 October ) for the first time is opening avenues to the mobile entertainment industry and looking at strengthening the foundations of an emerging mobile content market.

    In partnership with MediaPlay International, sponsored by Ericsson, a full day of conferences titled ‘TV Goes Mobile @ MIPCOM’, is scheduled on 6 October and will present three panels highlighting the emerging mobile content market and the growing connections between the mobile and television industries.
     
     
    With over 1.3 billion subscribers in the world, mobile telephony has become a veritable information and an entertainment medium for people on the move. The success of mobile camera phones, ring-tones and games, are already registering impressive sales for mobile operators and content owners, and the sector is about to benefit from an additional boost in revenue from the development of mobile video informs the official release. Global research company, Strategy Analytics, estimates that the mobile video market will attain $ 4.7 billion by 2008, with over 150 million mobile video users.

    Reed MIDEM Television division director Paul Johnson, said, “As organisers of the world’s leading content markets we are in an excellent strategic position to contribute to the dynamic mobile entertainment industry. Many of our traditional clients such as News Corp, Warner Bros, Disney, Cartoon Network, Nickelodeon, MTV, RTL Group and ProSieben are already conducting lucrative business with major operators. Our aim is to create a dynamic business environment where the mobile industry can meet the leaders of the TV industry and enter global deal-making”.
     
     
    ‘TV Goes Mobile @ MIPCOM’, will host three focused sessions which will explore new business opportunities that Mobile TV offers, the creative possibilities and the challenges in the production and distribution of mobile content.

    Leading mobile operators and service providers including O2, Orange, Ericsson and Red Fig will share their early business experiences with attendees and mobile TV broadcasters Endemol, MTV, ProSiebenSat.1 and Keshet will showcase their latest initiatives on mobile content.
     
     
    Also, mobile licensing opportunities and cross media formats for adolescents and children will be the topic of discussion during two sessions on Monday, 4 October. During the ‘Cross Media Formats for Kids & Teens’ conference, Nancy Bassett of DIC Entertainment will present a comprehensive case study on Trollz, a recent cross media format including both broadband and mobile elements. The second session, ‘Licensing Opportunities to Mobile’, will comprise speakers from Disney Internet Group, Cartoon Network and Alphanim to share their latest experiences and success in licensing.

    The strong focus given to mobile at MIPCOM 2004 will be continued at MIPTV – MILIA 2005 next spring and will include a comprehensive programme introducing new innovative formats and conferences.