Category: McDonald

MUMBAI: Quick service restaurant, McDonald’s, has launched a new range of ‘SpongeBob SquarePants Happy Meal’ in association with Viacom 18-owned kids channel Nick.

The Happy Meal with SpongeBob SquarePants will be available at every McDonald’s outlet across the country till 26 April. The SpongeBob toys are chosen keeping in mind what every kid aspires to become in life. The Happy Meal toys have Nick’s favourite character in eight different avatars.

Viacom 18 Media SVP Consumer Products & Communications Sandeep Dahiya said, “This is the second time we’ve tied up with McDonald’s to launch the Happy Meal with Nickelodeon’s iconic SpongeBob SquarePants. We’re excited to partner with McDonald’s once again to delight our young consumers with a fantastic array of the new Happy Meal SpongeBob toys.”

The tie-up will also see several promotional activities across multiple cities.

McDonald’s India Senior Director Marketing, Hardcastle Restaurants Rameet Arora said, “At McDonald’s we provide all our customers with exciting meal options. We are happy to announce our association with Nickelodeon for the launch of our young patron’s favorite Happy Meal. SpongeBob is an iconic character that is a craze amongst children today. We hope that kids everywhere will enjoy this endeavor undertaken by McDonald’s to extend the ‘I m lovin it’ experience.”

MUMBAI: Global fast food chain McDonald’s has chalked out a two-month ‘Shrek Festival’ for kids in India to promote DreamWorks Animation‘s upcoming movie, Shrek The Third.

The food retailer, which has over 30,000 local restaurants in 118 countries, is investing approximately Rs 20 million to promote the festival in Indian sub continent.
 
The Shrek Festival, which coincides with the summer holidays, aims to give a boost to both McDonald’s as well as the yet-to-release movie in equal measure.

Says McDonald‘s India – South & West director marketing Arvind Singhal, “This is one of our biggest marketing campaigns. We will be spending over Rs 20 million for this two month co-branded activity.”

“We have already rolled out our TV campaign. The TVCs are on kids channels and very soon radio, print and internet promotions will also be out,” he adds. 
 
Shrek Fest will see McDonald’s putting its best foot forward in terms of in-store promotion with prominent visuals displays of the film being placed in almost all its outlets across the nation. It has also launched some new variants that include a ‘Shrek Meal‘ and ‘Shrek desserts‘.

The company is also planning to partner with some key multiplexes where Shrek will be released. 
 
Meanwhile, McDonald’s ‘Golden Arches‘ are going green worldwide to promote Shrek The Third. It has launched high-tech Shrek Happy Meal toys, created in eight languages, and an innovative Shrek-based online community, dedicated to kids.