Category: Max launches

  • MAX launches ‘Kapil Aapke Ghar’ campaign 12 July

    MUMBAI: Premium movies and events channel MAX will present viewers with an opportunity to interact with celebrity cricketer and MAX brand ambassador Kapil Dev. The unique ground promotion campaign called Kapil Aapke Ghar will kick off from tomorrow (12 July).
     
     

    Kapil Dev will visit the following cities: Pune (12 July), Hyderabad (19 July), Kolkata (2 August), Bangalore (9 August), Mumbai (30 August), Nagpur (13 September) and Delhi (27 September). Viewers can get Dev to visit their homes by answering a few simple questions asked during the movies or on air-promotions on MAX. Viewers can participate via SMS, the MAX website (max.setindia.com) or by post.

    Sony Entertainment Television executive vice president and MAX business head Rajat Jain was quoted in a release as saying: Gully Cricket proved to be phenomenally popular, so we decided to take it several steps further with Kapil Aapke Ghar, which will see MAX take Kapil to the homes of our viewers across seven cities from July to September.”

  • Max launches “Walkie Talkie Adventure” for kids this summer

    HLL Walls’ premium candy brand Max Sweets, has announced the launch of its biggest offering for kids this summer with the Max Walkie Talkie Adventure.

    Youngsters now stand a chance of grabbing at 10,000 Max Walkie Talkies by scratching the cartoon stamps on the back and creating the magic line I LUV Max.

    The cartoon stamps can be secured by buying one ChocoMax or one Max Magic which are worth 50 paise each or 2 Max Masti, which is worth 25 paise each. Every cartoon stamp will have an alphabet on its back and the Kid can win a flashy Max Walkie Talkie. This offer is open till 15 July.

    The Max Walkie Talkie Adventure also brings a scholarship worth Rs 3000 for the first 500 Kids who create MAX through placing the cartoon stamps alongside.

    Kids can arrange the collector series cartoon stamps and form cartoon strips. The cartoon stamps will be dispensed during the Max Walkie Talkie Adventure.

    The completed entries have to be sent to Max Walkie Talkie Adventure, PO Box No 8032, Bangalore – 560008.