Mumbai: In a sky painted with stories of love and legacy, British Airways takes flight this Mother’s Day to unveil a heart-warming video, celebrating the extraordinary legacy of a mother-daughter duo within its wingspan. Both are cabin crew based in Mumbai.
Releasing a touching video, British Airways shines a spotlight on the extraordinary journey of the mother-daughter duo, Neita and Fleur, where the love for aviation runs deep across generations. It portrays the heartfelt story and anecdotes shared by them, offering a glimpse into their shared passion for aviation and the profound impact of working together at British Airways. Neita reflects on working for the airline for 36 years while guiding her daughter, Fleur who is just starting out in her career as cabin crew.
Mumbai: Moms are the epitome of strength, and this Mother’s Day, Himalaya Wellness Company, India’s leading wellness brand, unveils a touching film. Titled #StrengthOfLove, this film is a heartfelt tribute to the incredible resilience of moms and intends to celebrate the natural strength and love that mothers embody, showcased through everyday tasks and challenges they handle while managing their little ones.
Through this beautiful digital film, Himalaya highlights a mother’s subtle and understated yet profound and enduring strength, symbolized by her ability to nurture her little one with love, dedication, and resilience.
The film captures the true sentiment behind Mother’s Day and takes viewers on a journey that explores the concept of multitasking through a series of fun challenges. Participants from various backgrounds are tasked with holding seemingly simple objects while engaging in their hobbies. However, the real test takes place when they’re asked to multitask – replicating the daily realities of motherhood.
While others struggle to hold their objects while performing their usual activities, one participant, a mother, remains undeterred. We see her effortlessly organize a room while holding a flowerpot, showcasing the unmatched strength mothers possess. The emotional climax reveals the secret of her resilience – her 1.5-year-old child. As the camera pans out, the audience realizes the significance of a mother’s strength of love.
Commenting on the film, Himalaya Wellness Company director – babycare Chakravarthi N V said, “At Himalaya Wellness Company, we are proud to support mothers on their incredible journey. Motherhood is not just a role, but a life-changing experience filled with love, sacrifice, and unparalleled strength. Beyond a tribute, our #StrengthOfLove campaign is a heartfelt acknowledgment to all the mothers who grace our lives with sheer dedication and boundless love for children. These women are the silent pillars of strength in our families and communities, embodying a spirit that uplifts and inspires us all.”
Talking about #StrengthOfLove, Social Panga co-founder Himanshu Arora said, “For Mother’s Day, we wanted to honor it by showcasing the extraordinary resilience of motherhood. Our campaign celebrates the inner strength of a mother who prioritizes her child without fretting, complaining, and leaving anything unattended – a true symbol of her strength and love.”
Himalaya BabyCare is dedicated to supporting moms/parents through their parenting journey towards ensuring the healthy growth of babies and a worry-free baby care experience for moms/parents. Carefully crafted keeping the specific needs of babies in mind and their safety at the forefront, Himalaya BabyCare products are clinically tested, gentle, effective, infused with the goodness of natural ingredients, and safe for babies.
This film reinforces the company’s commitment to supporting mothers and understanding and celebrating their remarkable strength. Come, let’s unite in recognizing the #StrengthOfLove that makes every mother exceptional.
Mumbai: Santoor, a flagship brand under Wipro Consumer Care and Lighting is adding a refreshing twist to summer with its latest TVC featuring Santoor lime soap. Enriched with fresh lime and hydrating aloe vera, Santoor lime soap leaves the skin revitalized after every use. The new TVC promises to keep the ‘skin fresh and mood refreshed’ with the rejuvenating experience of Santoor lime.
The TVC showcases the journey of a doctor and mother, finding freshness after a tiring day, thanks to Santoor Lime’s reviving properties. After a taxing day at work, she enjoys a shower using Santoor lime soap. With her skin feeling fresh and her spirits lifted, she is ready for a delightful moment of joy.
Wipro Consumer Care & Lighting CMO S Prasanna Rai stated, “We have relaunched Santoor Lime soap with a great new fragrance. In an in-use consumer research we have found that this new Santoor Lime soap has been loved by 9 out of 10 freshness soap users due to its better bath sensorials. This TVC embodies the same essence of Santoor Lime soap which delivers a refreshing bathing experience lifting the mood.”
When it comes to a relaxing bath after a long fatiguing day, Santoor Lime Soap is the perfect companion for your summer routine.
Santoor Lime Soap is available to purchase in your nearest retail stores and across prominent e-commerce platforms such as Flipkart/Amazon. The product is available in a 100 gmX4 soaps at Rs 138.
Mumbai: L&T Finance Ltd. (LTF), one of the leading retail financiers, introduces its latest TV commercials, set to revolutionise the way people perceive home loans. Titled ‘The Complete Home Loan’, the TV commercials combine witty humour with relatable scenarios to create situations that are entertaining as well as informative, with the tagline, ‘Kum Nahi, Complete.’
The company has launched a series of three TV commercials, with first commercial introducing the customers to ‘Home Décor Finance’ and the second and third introducing the customers to benefits such as ‘digitised process’ and ‘dedicated relationship manager’.
The company has also launched its sonic brand identity by unveiling a musical logo that reinforces the company’s purpose: ‘retail, digital, and sustainable’. The musical logo is created with a harmonious blend of melodies, rhythms, and tones that reflect the Company’s attributes, core values, emotions, and brand personality.
LTF chief marketing officer Kavita Jagtiani said, “We are building futuristic digital solutions by integrating technology across all our customer touchpoints. With the launch of our first-ever campaign, we are excited to present ‘The Complete Home Loan’ proposition that is set to meet customers’ expectations while addressing their needs. Our well-designed offerings like Home Décor Finance, Digitized Process, and Dedicated Relationship Manager inspired us to introduce the ‘Kum Nahi, Complete’ tagline which promptly communicates to customers that they should not settle for less. Furthermore, we have also incorporated an essence of our newly launched Sonic brand identity into this campaign. It is a musical expression of our brand’s purpose and will continue to foster consistent engagement and a heartfelt connection with our diverse 2.3 crore customer base.”
The TV commercials have been created by Dentsu India. Speaking at the launch, Dentsu Creative India CEO Amit Wadhwa said, “Our TV commercials are meticulously crafted to connect with the audience by showcasing everyday life situations in an amusing way. By delving deep into introducing the protagonist as a relatable person in the scenarios and making clever use of mnemonics, we aim to not only entertain but also communicate key product offerings and make our campaign memorable. The journey we’ve embarked upon with LTF has been incredibly fulfilling, and we look forward to co-creating such impactful campaigns in the future.”
The company has launched an integrated marketing campaign (IMC) across cities like Mumbai, Delhi, Chennai, Hyderabad, Bengaluru, Kolkata, Jaipur, Ahmedabad, Pune, Chandigarh, and Surat. The Sonic brand identity will be a part of this IMC. As part of the campaign, the company is one of the co-presenting sponsors for IPL, and the TV commercials are being streamed on Jio Cinema (Connected TV) during IPL matches. The Company will advertise on prominent news channels during the pre-election results and on poll counting days. In addition, the company is also conducting several initiatives like influencer marketing, outdoor hoardings, on-ground events, and leveraging its social media channels.
Speaking at the launch of the company’s musical logo, BrandMusiq founder Rajeev Raja said, “Developing the Sonic identity for a leading financial services brand like LTF was a wonderful experience. We feel proud to note that the LTF MOGOSCAPE will now be used across all digital and physical touchpoints as well as the core communications of the brand. Additionally, our exploration of folk variations within the Sonic palette ensures genuine resonance with the communities that LTF serve through their extensive feet-on-street workforce. We are confident that it will elevate LTF’s customer experience with consistent engagement across platforms.”
Mumbai: Centuary Mattress, India’s sleep specialist for over three decades and the official sponsors of the Sunrisers Hyderabad, has unveiled its latest TVC campaign, “SleepQool” featuring its star players like Pat Cummins, Bhuvaneshwar Kumar, Aiden Markam, and T Natarajan from the home team. The TV commercial, which will be simultaneously released across social media platforms highlights the qooling and relaxing nature of their Q-Gel range of mattresses that make it an ideal choice for defying the sweltering summers of India.
In this latest advertisement, viewers can witness the captain of Sunrisers Hyderabad, Pat Cummins reclined in a state of bliss and comfort offered by Centuary’s latest offering, Q-Gel mattress. In the next frame, the skipper of the Hyderabad Sunrisers can be seen articulating the city’s most favorite response to all stressful situations – ‘Be Qool Mama’. The hilarious commercial cleverly depicts how Q-Gel mattress can provide restorative sleep essential for excelling in the high-adrenaline atmosphere of the IPL tournament, especially during the scorching summer months.
Crafted with the utmost precision and care, the mattress features a viscose fabric cover with EuroTop Finish, offering a lavish feel and enhanced comfort. The Q-Gel copper crystal memory foam infused with CuSense technology ensures effective heat management for a restful sleep experience. Designed with ergo-soft transition foam and centrik pro responsive cushioning, this mattress provides qool sleep, exceptional body support and airflow regulation.
Centuary Mattress executive director Uttam Malani said, “At Centuary Mattress, we have always been steadfast on our mission to constantly raise the bar of excellence and deliver the best-in-class sleep solutions to our customer. As a Hyderabad-based brand, this glorious alliance with our very own Sunrisers was simply waiting to happen. Now, in our capacity as the proud sponsors of Sunrisers Hyderabad, we are absolutely delighted to feature our favourite Orange Army in this latest TVC. This creative collaboration not only celebrates the spirit of cricket but also reiterates our mission to redefine the sleep experience for our esteemed customers.”
As the tournament ensues, Centuary Mattress remains dedicated to extending the ultimate comfort and support to customers across the country. The TVC masterfully reflects the brand’s commitment to promoting an active lifestyle and enhancing the overall well-being of individuals by emphasizing the need for a qooler, calmer and more revitalising sleep. Q-Gel mattress, the latest innovation from the house of Centuary Mattresses, was launched earlier this year to ensure a qool sleeping experience while providing adequate orthopedic relief for your body.
Mumbai: Kia, a premium carmaker, has rolled out a new TVC, ‘Tech is now Badass’, featuring Bollywood star Bobby Deol for the New Seltos powered with Kia Connect. In the TVC, Bobby can be seen driving the Seltos X-Line, testing its limits on city roads. The TVC highlights Kia Connect’s advanced technology and seamless connectivity as Bobby utilizes its features to help him navigate and adjust the AC temperature.
The TVC personifies the word ‘Badass,’ with Seltos and Bobby presenting bold, non-apologetic, unconventional, and innovative characteristics, complementing each other’s ‘BADASS’ imagery.
Mumbai: Greenpanel has announced the launch of its new TVC, featuring Delhi Capitals’ commendable players ‒ Rishabh Pant, David Warner, and Anrich Nortje. The commercial launch is a part of the brand’s association with the IPL franchise as its principal sponsor. It is a strategic marketing move aimed at increasing brand visibility and amplifying marketing initiatives while leveraging IPL sponsorship.
Crafted by (L&K Saatchi & Saatchi), this television commercial adopts a whimsical and light-hearted tone, offering viewers a peek into the entertaining chaos behind the scenes of an ad shoot. From navigating unexpected challenges to witnessing moments of camaraderie among the cast and crew, the commercial captures the essence of the filmmaking process. It humorously portrays the efforts of the crew in guiding the players out of their comfort zones to deliver authentic performances. The TVC culminates with a clever analogy drawn by the players, likening their newfound acting prowess to the water-resistant qualities of Greenpanel’s HDWR MDF boards, cleverly weaving in the brand’s messaging. (the tagline/messaging: MDF Ka Doosra Naam)
The integrated marketing plan for the commercial launch includes a combination of ATL, BTL, and digital initiatives. A high-frequency campaign has been curated to promote the commercial which is live on prominent television channels and OTT platforms and will run throughout the IPL season. Aligned with the ongoing elections, the brand has secured impactful and prime advertising spots on renowned TV channels for both polling and election days. In the digital space, Greenpanel has launched paid campaigns on social media and developed digital films featuring the players. It is also promoting the partnership and TVC launch through social media marketing. Additionally, the brand has a strong on-ground presence via POSM and stadium and merchandise branding in Delhi Capitals’ home matches.
Greenpanel VP, marketing Arvind Joshi said, “This time around, we’ve opted for a fresh and innovative approach by conceptualizing the commercial in a behind-the-scenes (BTS) format. We hope this will be a fresh kind of viewing experience and will break the clutter. Our latest TVC showcases our superior quality product offering and talks about our water resistant HDWR boards and reinforces Greenpanel’s leadership position.”
Director Shayak Roy added “It was the first and the best 1 hour of shooting of my life. Kudos to the team at Greenpanel for buying into such a fun idea which probably many brands at their level wouldn’t have dared to take up. Cheers to everyone involved, when all the parties are aligned it’s always a six.”
L&K Saatchi & Saatchi CCO Rohit Malkani: “After the hilarious and hugely popular Greenpanel IPL film last year, the pressure was back on to do another winner. We had Greenpanel toss us a product (Greenpanel Water resistant HDWR) that started off an explosion of fun ideas. But finally, we honed in on a film-in-film technique that uses Delhi Capital players to do what they’re best at, having fun!”
Mumbai: Hygienic Research Institute Pvt Ltd’s Streax Professional has launched a new digital ad for their core hair colour line – Argan Secrets Hair Colour. Starring the brand’s ambassador- Vaani Kapoor and technical ambassador, well-known salon expert – Vipul Chudasama, the digital ad aims to lead consumers to discover the secret to attain Mirror Shine nourished hair by getting their hair coloured with Argan Secrets Hair Colour.
Streax Professional’s Argan Secrets Hair Colour’s new digital ad helps consumers experience the difference in every hair strand with its Mirror Shine that transforms the hair into a radiant masterpiece.
The storyline is set in a salon setup where Vaani is seen sitting on a salon chair says that she places her trust only in professionals for bringing shine to her hair; cut to salon expert Vipul Chudasama vouching for Streax Professional’s Argan Secrets Hair Colour to bring her hair the desired shine. Further, he advocates that Argan Secrets Hair Colour enriched with Argan and Walnut Oils gives long lasting hair colour along with Mirror Shine. Vaani then urges viewers to achieve this Mirror Shine and long-lasting colour at the nearest hair salon. With this digital ad, the brand aims to target urban women seeking professional –grade hair colour solutions.
Sharing his insights on this digital ad, HRIPL MD & CEO Dheeraj Arora stated, “At Streax Professional, we aim to enhance both salonists’ skills and consumer experiences by combining beauty and style with scientific expertise. Streax Professional Argan Secrets Hair Colour Hair Colour, offers over 30 shades infused with Argan and Walnut Oil, providing mirror-like shine and setting new trends.”
Speaking about the digital ad and Argan Secrets Hair Colour, Streax Professional spokesperson Rochelle Chhabra said, “We are thrilled to introduce the new ad campaign for Streax Professional’s Argan Secrets Hair Colour that imparts Mirror Shine. With popular actress Vaani Kapoor and salon expert Vipul Chudasama as the faces of our brand, we’re confident that this communication will change what consumers and hair stylists expect from a salon hair colouring experience. We understand the heartbeat of the salon industry, where every stylist strives for perfection and every client seeks a transformation. Streax Professional stands as a stalwart, revered for its unwavering commitment to quality and innovation.”
Sharing her experience of being a part of the digital ad, Bollywood star and Streax Professional brand ambassador Vaani Kapoor said, “I’m happy to be associated with the new ad campaign of Streax Professional-Argan Secrets Hair Colour. In salons, where magic happens every day, Argan Secrets Hair Colour can be a trusted partner for salon experts to unleash their creativity and transform their clients’ hair.”
Speaking about Streax Professional Argan Secrets Hair Colour, Streax Professional technical ambassador Vipul Chudasama said, “Streax Professional’s Argan Secrets Hair Colour hair color is a game-changer for salonists. The mirror shine it gives is truly remarkable, transforming hair into a work of art. Collaborating with Vaani Kapoor on the new ad has been an exciting journey. Salonists understand the importance of delivering exceptional results, and with Argan Secrets Hair Colour Hair Colour, we can ensure every client leaves the salon with hair gives mirror shine, reflecting their beauty and our expertise.”
The digital ad has been released in Hindi. With its colourful and vibrant storyline, the digital ad promises to resonate deeply with its intended audience.
Streax Professional Argan Secrets Hair Colour is available at Rs 205.
Mumbai: Jos Alukkas, a prominent retail jewellery group, has unveiled its next film under the ‘One India One Emotion’ series. The ad showcases a wedding scene that brings two distinct cultures together as its central story. The film harmoniously combines Manipuri and South Indian traditions, attire, and ornamentation. Starring Madhavan as the central character of the film, who has already captivated audiences with his portrayal.
The background music, incorporating traditional Manipuri dhol players, further enhances the visual experience.
“Every wedding reflects the rich tapestry of India’s diverse culture. This intricate beauty is also echoed in the artistry of Indian jewellery. The ad film portrays the essence of this pround beauty of the country” – stated chairman Jos Alukka.
Keerthy Suresh and Anarkali Marikar collaborated first time for the debut advertisement in the One India One Emotion series.
The film marks the beginning of this year’s jewellery season, showcasing new offerings. Jos Alukkas’ commercial for the HUID campaign has garnered national attention.
Mumbai: Parle Agro, the pioneering beverage giant, is set to make this summer “Too much Fun” once again with the launch of its latest campaign for their flagship brand, Frooti. Featuring brand ambassador, Alia Bhatt, the campaign aims to quench the thirst for fun amongst consumers, reinforcing the sweet tangy taste of Frooti as the ultimate trigger for fun. At the heart of this campaign lies the notion that fun is for everyone and what better way to experience it than with the sweet tangy taste of Frooti.
The campaign comprises of two playful ad films that beautifully narrate how Frooti seamlessly integrates fun into the lives of consumers. It revolves around the simple yet profound idea that each sip of Frooti is a moment of fun. In the first ad film aptly titled, ‘Too much fun’, Alia Bhatt is seen surrounded by adorable miniature friends from the Frooti world, all craving for a sip of the delightful beverage. The second film depicts Alia transforming a micro boredom moment of waiting on a call into a mischievous fun moment, triggered by a sip of Frooti. Through this TVC, the brand also highlights the tiffin-friendly size of the mini Rs. 5 Frooti pack with the tagline, “Choti Frooti, Bada Fun.”
The Frooti campaign has been rolled out across various platforms, spanning TV, OTT, Digital and Outdoor. The TVCs have been launched with the start of the IPL. The brand intends to leverage the extensive reach and visibility generated by major events through this strategy.
Commenting on the campaign, Parle Agro head of Marketing and head of International Business Ankit Kapoor said, “Frooti has always been an iconic brand that has added billions of moments of Fun amongst consumers across ages. It isn’t just a beverage; it’s a trigger for innocent mischief. Fun is not just an element of our campaign; it’s our driving force. With Frooti, we aim to continuously trigger moments of fun in the lives of our consumers. By leveraging Alia Bhatt’s infectious energy and charm, we’re confident that both the ad films will strike a chord with our audience and inspire them to have fun with every sip of fresh n juicy Frooti.”
Speaking on the occasion, Parle Agro joint managing director Nadia Chauhan said, “In Parle Agro, we don’t just follow trends; we set them. As pioneers in the beverage industry, we’ve built a legacy of innovation and iconic brands, constantly raising the bar for quality and creativity. Our relentless pursuit of innovation, coupled with our penchant for risk-taking and industry disruption, fuels our passion for the ever-evolving beverage sector. With our summer campaign featuring Alia Bhatt enjoying Frooti, we’re not just promoting a product; we’re igniting a movement of joy and refreshment. This campaign symbolizes our confidence in Frooti’s potential and signifies a significant milestone in our journey of growth and success. Beyond achieving mere success, our aim is to redefine the beverage industry landscape, setting new standards for innovation and quality. Together, we’re not just shaping the future of beverages; we’re revolutionizing it, one delightful sip at a time.”
With its irresistible mix of sweet and tangy flavour and freshness, the campaigns for Frooti capture the brand’s enduring love. As consumers across the India gear up for the mango season, Frooti stands ready to be the catalyst for moments of fun and boundless enjoyment.
