ITV

Category: TVC

  • Super Vasmol Kesh Kala 33 unveils new TVC

    Super Vasmol Kesh Kala 33 unveils new TVC

    Mumbai: Hygienic Research Institute Pvt Ltd (HRIPL) has unveiled a new TVC for Super Vasmol Kesh Kala 33, oil based hair colour under Brand Vasmol. The TVC addresses the needs of young women who are looking for safe coloring options with natural ingredients.

    The film begins with a young woman applying Super Vasmol Kesh Kala 33 to her greying hair as her younger sister enters, recording the process. The younger sister praises her sibling’s bravery for coloring her hair and addressing the belief that hair color leads to bleaching and premature greying. The elder sister clarifies that it’s not about bravery but about choosing a safe option. She explains the benefits of Super Vasmol Kesh Kala 33, an oil-based hair color with a unique blend of oils and natural ingredients that delivers a natural black color and is completely safe. The TVC shows how the product is easily applied like regular hair oil, washed out after an hour, and should be reapplied every 15 days. At the end, the younger sister admires her elder sister’s beautiful black hair and calls her brave. The TVC concludes with the elder sister saying the brand’s famous tagline with a twist: ‘Safed nahi rahenge mere baal, Vasmol ne kiya kamaal.’

    Speaking about the new TVC, HRIPL MD & CEO Dheeraj Arora said, “Vasmol has been a trusted ally for generations, providing safe hair coloring options across India. With this new TVC, we aim to broaden our consumers and to reach women aged 28-35 years who have started seeing early greys but may hesitate to color their hair due bleach-induced damage to hair. For decades, Super Vasmol Kesh Kala 33 has been the most trusted brand which offers credible hair coloring solutions. Super Vasmol Kesh Kala 33 is a unique blend of oils with natural ingredients like Amla, Hibiscus and Bhringa Raj.”

    “The brand aims to evolve and resonate with modern women by offering natural and safe hair coloring options that align with today’s needs. The latest TVC emphasizes the rational relevance of Vasmol & why it is still the safest hair colour as it was decades back l, highlighting its relevance to the current generation. It underlines that the essence of Super Vasmol Kesh Kala 33’s age-old traditions is as sacrosanct to modern women as it was to previous generations. This campaign serves as a bridge between cherished traditions and the dynamic, ever-changing aspirations of today’s women, demonstrating that Vasmol’s values are enduring and adaptable. The modern-day woman is both brave and beautiful and that’s the ‘Kamaal’ the brand brings into their lives,” said Lowe Lintas president Madhu Noorani.

    The brand film has been released in Hindi, Odia, Tamil, Telugu, Bengali and Assamese languages.

  • SAMCO Securities launches its new latest TVC

    SAMCO Securities launches its new latest TVC

    Mumbai: SAMCO Securities, an investment-tech company, has launched a new TVC campaign titled “Options B.R.O. Banayega Aapko Options Trading Mein Pro”. This campaign is designed to educate investors and raise awareness about SAMCO’s latest feature, “Options B.R.O” (build, research, optimise) which simplifies options trading for retail investors.

    The derivative markets face a troubling issue: a staggering 97.8 per cent of traders have suffered significant losses due to the absence of effective hedging strategies. To bring awareness about this problem, SAMCO Securities has launched the campaign ‘Options B.R.O. Banayega Aapko Options Trading Mein Pro’. The campaign is created in collaboration with The Womb. The centerpiece of this initiative is a 30-second commercial that uses humour to highlight the challenges of options trading and demonstrate how Options B.R.O. can provide the necessary education and tools to overcome them.

    SAMCO Group founder and CEO Jimeet Modi commented, “Options trading can be incredibly challenging and intimidating, especially for those just starting. With Options B.R.O, we aim to simplify the process and provide traders with the essential tools and their trade’s Andekha Sach that help them to navigate the complexities of options trading and trade with confidence.”

    ‘Options B.R.O.’ campaign is a unique film featuring a man and a crow. In the film, the man, dressed in traditional attire, wonders aloud about becoming a pro in options trading. The crow responds with a series of ‘Kaw Kaw’ sounds, reflecting a common concern among traders. The man then enthusiastically reveals that with SAMCO’s ‘Options B.R.O.’ becoming an expert in options trading is now within reach. As the crow starts enjoying the food, the film underscores how SAMCO’s innovative platform transforms options trading into an accessible and empowering experience. The campaign reinforces SAMCO’s promise with the tagline, “Aapke Options Trading Ka Andheka Sach” (The unseen truth of options trading).

    SAMCO Securities chief growth officer Ajay Dusane added by saying, “The introduction of Options B.R.O is set to make a significant impact in the trading industry. We anticipate that this feature will be warmly received by traders, providing them with the resources they need to trade options with confidence and precision. It’s a game-changer that aligns with our mission to empower traders with their trade’s Andekha Sach and foster growth in the trading community.”

    The Womb chief creative officer Suyash Khabya said, “Options Trading is complicated. Its advertising shouldn’t be. We kept it simple yet ‘unignorable’ by drawing on Indian culture—a grandson conversing with his Dadu, who is a crow. This creative approach aims to engage traders and highlight the benefits of Options B.R.O. We’ve always enjoyed creating ads for SAMCO, and it shows in our work.”

    The Options B.R.O feature is now available on the SAMCO Trading App, ready to empower traders with the tools they need to excel in the competitive world of options trading. With this new addition, SAMCO continues its commitment to providing unseen insights that drive success for traders at all levels.

  • Urban Company and Talented release ‘Dignity of Labour’ series’ third film

    Urban Company and Talented release ‘Dignity of Labour’ series’ third film

    Mumbai: Urban Company has been on a mission to bridge the respect gap between India’s white and blue-collar workers over the past year. After Chhota Kaam, and Chhoti Soch, their third film in the series speaks  about this subtle yet insidious prejudice, brought to life in conversation between a father and daughter.  

    Around this time each year, LinkedIn is flooded with chatter about leadership in workplaces- good managers, bad managers, toxic managers, handing out peanuts in the name of increment managers. However, the very same employees who engage in discourse around leadership styles, work-life  balance and mental health, often don’t make the best employers, at home.

    Urban Company senior brand manager Kartik Ahuja said, “Over the last 10 years, Urban  Company has been instrumental in reshaping India’s access to blue-collared services. We have two  constituents, our customers and our partners, and in order to create a mutually beneficial platform, a conversation around the dignity of labour isn’t just a communication platform, but a business  necessity that ensures consistent year-on-year earnings growth for our partners, safety nets in the  form of insurance and medical cover, Over 57,000 Urban Company professionals have benefitted  from skill training programs and accreditations, climbing the ladder to upward social mobility. With  this work, our intent is to nudge society to see our partners the way we see them – as professionals.”

    Through hours of interviewing UC professionals, the creative team at Talented derived insights about the various ways in which the respect gap between blue and white-collar workers has widened. This bank of biases highlighted that the limited glass-cabin’ view of workplaces excludes the very  environment that millions of UC professionals work in every day – our homes. Thus the mutual respect, irrespective of the stature or nature of work, that forms the bedrock of dignity, doesn’t permeate these glass borders.

    Talented’s Aakash Desai added, “We all wax eloquent about mental health at the  workplace and what we expect from our managers within the contours of Corporate India. We have an  expansive vocabulary to talk about what makes a “toxic” workplace; and yet we often forget that our  homes are the workplaces for UC Professionals and other support staff -that we are their managers. How do our actions at home weigh against our ideas of creating a conducive environment for  someone to do their life’s best work? In our third film in the series, we attempt to bridge the respect  gap between white and blue-collar workers, to reflect UC customers being allies to UC Pros.”

    Superfly founder and director Kopal Naithani said, “The film is a slice-of-life, everyday  conversation between a father and a daughter  a casual chat that takes an unexpected turn and  pushes the father to counter an unspoken prejudice. Our biases against blue-collar workers are  seldom verbalised it is complex, rooted in class-based ‘othering’ and passed down generations. Therefore the only way to break these intergenerational cycles of bias, is to pause, recognise and question them.”

  • BeanstalkAsia launches brand film for Homesure Gypex

    BeanstalkAsia launches brand film for Homesure Gypex

    Mumbai: BeanstalkAsia, a marketing communications agency, has conceptualised and delivered an engaging brand film for Homesure Gypex Boards and Plasters, presenting them as the ideal solution for long-lasting, beautiful interiors. Homesure, a retail brand from Walplast Products, is a building materials manufacturer and the third-largest producer of wall putty in India.

    The brand film draws inspiration from Krav Maga, a self-defense technique known for its efficiency and adaptability. By showcasing the dynamic nature of Krav Maga, the film metaphorically aligns these qualities with the attributes of Homesure Gypex Boards and Plasters. The GypEx range of products are strong, flexible, lightweight, and heat-resistant, capable of withstanding the rigors of home construction while providing an aesthetically pleasing finish.

    The campaign aims to de-construct and simplify construction practices by addressing customer pain points and establishing new benchmarks in efficiency, durability, quality and premium features. Through this campaign, Homesure aims to empower consumers with product knowledge and accompanying benefits, highlighting the unique features of Homesure GypEx. With a core made from 100 per cent natural gypsum and other eco-friendly materials, these products ensure structura integrity and contribute to sustainable building practices. Moreover, the product boasts of faster setting time, light weight and effortless application, transforming construction methods for beautiful, functional living spaces.

    The positioning of “Đamdaar Looks, Zordar Protection” emphasizes the dual importance of aesthetic appeal and structural strength in home interiors, resonating with homeowners” desire for products that offer both beauty and durability. The film illustrates the resilience and adaptability of Homesure GypEx range of products, making a compelling case for their superior quality and performance. The narrative connects with the audience on a deeper level, reflecting the emotional investment that homeowners place in building their dream homes.

    Walplast SVP, marketing, CSR, and business head – P2P division, Aniruddha Sinha expressed his enthusiasm for the brand film, saying, “BeanstalkAsia’s creative vision beautifully encapsulates the strength and resilience of Homesure GypEx, aligning perfectly with our brand values of trust, dependability, and reliability. We are presenting not just building materials, but comprehensive, eco-friendly solutions designed for today’s construction challenges. This campaign underscores our dedication to excellence emphasizing our role as a trusted partner committed to building sustainable structures, now and into the future.”

    BeanstalkAsia founder Upendra Singh Thakur added, “Our goal was to create a high-impact brand film that highlights the technical superiority of Homesure GypEx while connecting with the audience through the defense techniques of Krav Maga. By shooting with a professional Krav Maga practitioner, we were able to visually convey the product’s robustness and versatility.”

  • Sansaar unveils new nationwide TVC with Ranveer Singh

    Sansaar unveils new nationwide TVC with Ranveer Singh

    Mumbai: D’Décor has announced the nationwide retail launch of its new brand, Sansaar. Available in 350 stores across 50 metro and non-metro cities, Sansaar is dedicated to conscious living and offers mindfully crafted home décor fabrics.

    Ahead of the launch, Sansaar unveiled a new TVC, Bollywood actor & brand ambassador Ranveer Singh with the tagline ‘live consciously’.  The commercial resonates with Sansaar’s dedication to mindful living. It portrays homes where every choice contributes to a positive impact on the environment. Ranveer Singh’s association with Sansaar underscores the brand’s message of integrating style seamlessly with environmental awareness, offering consumers an opportunity to enhance their living spaces responsibly.

    Commenting on the launch, Sansaar business head Sanjana Arora said “Sansaar takes pride in its premium, minimalist fabrics crafted in India. These products will be available through our extensive network of exclusive retail outlets in major metros, tier 1, 2, and 3 cities throughout India. This expansion with the glorious presence of Bollywood’s Powerhouse Ranveer Singh as our Brand Ambassador highlights our focus on providing high-quality solutions for home décor that resonate deeply with our discerning customers. We invite you to explore this collection, curated to enrich homes that are both mindful and aesthetically pleasing.”

    “At Sansaar, we believe in creating spaces that inspire and uplift, offering our consumers a unique blend of style and sustainability. Each piece is a representation of quality, artistry, and innovative design, enhancing living spaces with both elegance and environmental consciousness,” said Sansaar creative director Sarah Arora added.

    Ranveer Singh said,“Sansaar represents a vision close to my heart; a vision where homes aren’t just spaces, but reflections of our values and aspirations. It’s about making choices that resonate with every facet of our lives with purpose. I am delighted to be a part of the D’Décor family as we bring this collection to the audiences.”

    Starting July, Sansaar will introduce an extensive collection of premium soft furnishing fabrics, including curtains and upholstery, followed by a comprehensive range of premium home décor fabrics designed to elevate any living space in the coming months.

    D’Decor Exports Pvt Ltd managing director Sanjay Arora said, “Each piece in the Sansaar collection reflects a commitment to quality, innovation, and a deep-seated respect for our planet, inviting individuals to create homes that not only exude style but also contribute positively to the environment.”

  • Patanjali Dant Kanti Fresh Active Gel launches #FullFullFresh TVC

    Patanjali Dant Kanti Fresh Active Gel launches #FullFullFresh TVC

    Mumbai: Patanjali Dant Kanti has launched a new Dant Kanti Fresh Active Gel with actors Tiger Shroff and Tamannaah Bhatia in #FullFullFresh TVC. Patanjali has now entered the foray of toothpaste that is focused on cooling and freshness with Dant Kanti Fresh Active Gel after transforming the toothpaste industry with Ayurveda. This category is dominated largely by youth, so the communication and media strategy shows the stars grooving to the catchy jingle in the TVC.

    Patanjali Dant Kanti Fresh Active Gel has natural ingredients such as cooling mint crystals, clove, cinnamon, anise, mentha, eucalyptus, and black pepper which are effective in long-lasting freshness. The freshness quotient is well captured in this campaign. It has a refreshing look that compliments the product’s proposition and promise.

    The campaign ‘FullFull Fresh’ encourages a fresh and healthy lifestyle. Considering the daily routines of today’s youth, who are constantly on the go. The campaign aims to influence them to adopt better oral care habits and add the essence of mint’s freshness to their lives. It communicates that the gel’s mint crystals keep one ‘Full-Full Fresh’ for up to 12 hours. It also promotes the idea of maintaining the same energy level, boosting confidence, and staying active all day, when one uses Patanjali Dant Kanti Fresh Active Gel with mint crystals.

    Patanjali CMD Ram Bharat speaking about the campaign, said: “Patanjali Dant Kanti chose Tiger Shroff and Tamannaah Bhatia as flawless fits. We are thrilled to have the two as part of the Patanjali Dant Kanti Fresh Active Gel journey; personas with youthful energy and a health-consciousness perception. Their captivating performance and smiles has breathed a ‘full-full freshness’ to the ad commercial”.

  • Britannia Little Hearts unveils a new look with a paw-some campaign

    Britannia Little Hearts unveils a new look with a paw-some campaign

    Mumbai: Britannia Industries is thrilled to unveil the refreshed look of its beloved Little Hearts, now featuring vibrant, modern packaging, designed to captivate today’s new-age consumers through its TVC campaign – Every Bite, Full of Heart. For over three decades, Little Hearts has transcended generations with its unique design and irresistible taste, becoming a cherished part of childhood memories and special moments with loved ones. The new look for Little Hearts shows Britannia’s promise to keep up with evolving times while keeping the same taste that consumers love.

    With a blend of nostalgia and modernity, Little Hearts stands out as a sweet, poppable delight and remains a symbol of joy, happiness, and deliciousness. The new packaging reflects an iconic and distinct aesthetic, while the taste remains timeless, ensuring it continues to be loved by all generations.

    The Little Hearts film, conceptualized by Lowe Lintas Bangalore, captures a delightful sequence starting with a couple, sitting on a sofa. The guy offers a packet of Little Hearts to the girl, and she savours one, triggering a whimsical series of events: a puppy appears, and as they indulge in more Little Hearts, they are surrounded by playful puppies, symbolizing the warmth, joy, and affectionate playfulness in each bite of Little Hearts.

    “Reviving Little Hearts with a modern touch has been an exciting journey for us,” stated Britannia Industries CMO Amit Doshi. We have dedicated ourselves to crafting a fresh appearance that not only resonates with today’s consumers but also stays true to the essence of the brand. With our efforts in redesigning the packaging and elevating the brand experience, we’re not just paying homage to the joy, nostalgia, and irresistible taste that has charmed generations with Little Hearts, but we’re also revitalising it for a whole new era of snack enthusiasts. Our dedication to this iconic snack reflects our commitment to continuously innovate and delight our customers, ensuring that Little Hearts remains a beloved favorite for years to come.

    Lowe Lintas South executive director, head of creative – copy Arpan Bhattacharyya said, “Little Hearts is an iconic brand. There’s nothing quite like these little heart-shaped biscuits. And we felt that the advertising for it should be the same. We wanted to symbolise the feeling that you get when you pop a Little Heart into your mouth. Cute, cuddly, adorable puppies seemed to be the right answer!”

    Britannia Little Hearts delivers an enriching experience that fills your heart with joy with every bite. The feeling you get is akin to a hundred cute puppies jumping all over you, symbolizing a delightful sweetness like no other. It’s an attack of cute hearts that captures the essence of joy and happiness. The new design encapsulates the spirit of fun, surprise, and shared moments, ensuring that Little Hearts remains a household name synonymous with happiness and deliciousness.

  • Ravindra Jadeja represents Caltex® lubricants in its new TVC created by Madison Loop

    Ravindra Jadeja represents Caltex® lubricants in its new TVC created by Madison Loop

    Mumbai: Caltex® Lubricants is an industry leader and pioneer in the lubrication industry, providing a comprehensive range of high-quality lubricants, backed by cutting-edge technology and innovation for the past eight decades. This legacy was mirrored in their latest television commercial (TVC), ‘Caltex Yaani Commitment’, featuring the versatile cricket superstar, Ravindra Jadeja. Conceptualised and executed by Madison Loop, the TVC aims to unlock the full potential of the Indian market by strategically selecting Jadeja as the face for the brand.

    The TVC opens with a key moment in a match where Jadeja needs to make a winning shot. As the anticipation builds, the viewers are taken into a brief flashback that showcases Jadeja’s commitment and dedication to honing his skills. The TVC seamlessly draws comparisons between Jadeja’s abilities, and the comprehensive range of high-quality lubricants offered by Caltex, each with its own unique attributes and performance characteristics. The transitions between Jadeja’s cricket skills and the Caltex products’ unique selling points are seamless, emphasizing the brand’s commitment to delivering consistent and reliable performance, just as Jadeja does on the cricket field.

    Madison Media Alpha has taken a 360-degree approach to develop an impactful media plan to maximize reach.

    “Creating this TVC for Caltex has been a remarkable journey for us. We worked closely with Caltex and HPCL while scripting the TVC – marrying Jadeja’s all-rounder appeal with the all-rounder nature of products in Caltex’s stable. This TVC reflects our commitment to delivering a powerful and impactful campaign that resonates with the brand’s core values and the needs of its customers.” said Madison Loop VP Kosal Malladi.

    Sharing his experience, Madison Loop creative director Siddhartha Bose said, “Working on this TVC has been a fantastic experience. Team Caltex worked with us every step of the way, and really enabled us to capture, and bring to life, the spirit of commitment shared by Caltex and Ravindra Jadeja.”

    Chevron International products (IP), general manager, marketing and sales support Marc Bouchebl comments on the launch the new TVC, “We are thrilled to go live with a television commercial in collaboration with Ravindra Jadeja, our Caltex brand ambassador in India. His passion, dedication to the game and success story align seamlessly with the values of the Caltex brand. With his support, we aim to reach a wider audience across India and reinforce Caltex’s position as the all-rounded lubricants provider for our customers.”

    Hindi Version:

    English Version:

  • Birla Opus launches new thematic communication ‘Make Life Beautiful’!

    Birla Opus launches new thematic communication ‘Make Life Beautiful’!

    Mumbai: Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, has released its first thematic communication. The film brings to life the brand philosophy of Birla Opus articulated through the tagline ‘Make Life Beautiful’. With this new thematic communication, Birla Opus showcases the brand’s transformative power, which helps create a more beautiful world.

    The film showcases a never done before Hi-Definition, 3D feature animation with realistic silhouettes, an industry first for any brand within the paints category in India. It has a melodious track created by renowned Indian composer, Ram Sampath which captures the essence of the campaign with the resounding message – ‘Duniya Ko Rang Do’ (Colour the world). This landmark campaign marks a significant milestone for Birla Opus Paints as it continues to expand its footprint across the nation. The film will be advertised in Hindi and all major regional languages and backed by a 360-degree activation across TV, Digital, OOH, Print, and Radio to drive awareness and induce trials. The communication has been conceptualised by Leo Burnett India and produced by Zombie Studio; a leading global animation studio based out of Brazil.

    In February 2024, the Aditya Birla Group made a significant entry into the paint industry with the launch of Birla Opus. Committed to expanding its paints business, the company plans to establish six manufacturing facilities nationwide by 2025.

    Commenting on the film launch, Birla Opus CEO Rakshit Hargave said, “We understand the discerning tastes of today’s consumers who seek products and experiences that resonate with purpose and value. With this film’s playful rendition which personifies our brand belief of ‘Make Life Beautiful’, we are excited to embark on this journey of transformation with our customers, inspiring them to embrace beauty with purpose.”

    Birla Opus head – marketing Inderpreet Singh added, “We’re thrilled to unveil our first-ever brand film for Birla Opus. The film exemplifies beauty which comes alive through one of the best animation styles in the world, comparable to HD animation in Hollywood movies, a first in the paints industry in India. The message, ‘Duniya Ko Rang Do’ crafted by renowned music composer, Ram Sampath, resonates with a powerful idea of finding hope, happiness and beauty in life.

    Rajdeepak Das, CCO, Publicis Groupe – South Asia & Chairman, Leo Burnett – South Asia said, “Birla Opus is a brand that is designed for today’s dynamic new Indian audiences. And we wanted to give the campaign a fresh and innovative approach. Using animation for storytelling, our film is an artistic approach to express how our audiences can surround themselves with colour that inspires and transforms.”

  • McDonald’s India – North and East launches chicken surprise burger

    McDonald’s India – North and East launches chicken surprise burger

    Mumbai: Chicken lovers, get ready for a delicious surprise. McDonald’s India – North and East’s latest Chicken Surprise burger is making its entry just in time during the summer holidays. Launched at an entry-level price of ₹65/-*, a-la-carte (original price ₹69/-) and ₹99/-, as part of three-piece meal, Chicken Surprise burger is a feel-good, affordable delight for chicken lovers.

    To promote the new Chicken Surprise burger, the brand has launched a 360-degree marketing campaign focused on announcing the launch of Chicken Surprise burger and Chicken Surprise Meal that will be under the umbrella of McDeal@₹99/-. The campaign is targeted at GenZ emphasizing the brand’s role in making feel-good affordable chicken – that is generally perceived as expensive – available for everyone.

    Leading the campaign is a TVC that narrates a light-hearted, insightful story showcasing how McDonald’s continues to be a preferred hangout destination for Gen Z, especially for the ones with shoestring budget. With the new Chicken Surprise on the menu, value conscious chicken lovers have a new reason to celebrate. The TVC features a young group of 5-7 friends in a McDonald’s restaurant – with one of them wearing a birthday cap. They are in front of the ordering counter and signal him to order, expecting a birthday treat for the whole group. He gulps, looks around and in a small (feeble) voice asks, “Kya Khaaoge?” (What would you like to eat?) All his friends respond in unison and say, “Chickaaaaaaaannnnnnnn”, expecting chicken meal(s). This is where a worried frown is seen on his face (thinking that treating his friends with chicken meals will probably not fit his budget). He soon gets relieved after noticing the Chicken Surprise Meal @ ₹99/- on the menu. He then confidently announces, “Aaj bhai ka budday hai, sabke liye CHICKEN SURPRISE MEAL” (it’s your friend’s birthday, everyone will get chicken treat). This real-life birthday party scene highlights the latest addition of Chicken Surprise Meal to McDeal starting @ ₹99/- at McDonald’s (India – North and East). McDeal starting @₹99/- now includes choice of a burger out of Chicken Surprise or Veg Surprise or McAloo Tikki, served with regular fries and regular Coke – all for an affordable price of just ₹99/-.

    Adding Bollywood dazzle to the table, filmmaker Karan Johar expressed his excitement on social media. He announced the launch of the new Chicken Surprise meal at McDonald’s India – North & East, surprisingly priced at Rs 99. Karan’s charismatic and witty commentary has fans and foodies eagerly anticipating the new Chicken Surprise burger, which is expertly crafted to deliver a simple yet classic flavor in every bite.

    Talking about the launch of Chicken Surprise burger, McDonald’s India – North and East MD Rajeev Ranjan said, “At McDonald’s India – North & East, we are passionate about understanding evolving tastes and needs of our customers through our menu innovations. We are committed to offer exciting customer centric, high quality McDonald’s food and experiences. Our new addition – Chicken Surprise burger offers an irresistible choice for chicken lovers with flavourful, juicy chicken taste and the signature crunch they love.”

    Tastefully crafted with high quality ingredients, Chicken Surprise burger comes with a succulent crispy golden chicken patty nestled between a soft, toasted bun and generously topped with chipotle sauce, and shredded onion. Customers also have the choice to personalize their burger by opting for whole wheat bun, double patties, and additional toppings** of their choice such as lettuce, tomato, and cheese slice to elevate their dining experience. With Chicken Surprise burger, McDonald’s India – North and East has added yet another scrumptious and delicious option to its extensive chicken offerings that include Chicken McNuggets, Chicken McWings, Butter Chicken burger, McSpicy Chicken burger, McChicken burger, Chicken McGrill burger, Chicken Maharaja Mac and Spicy Chicken wrap.

    The new chicken surprise burger is a perfect option for a quick and delicious meal on the go or can be relished at the nearest McDonald’s restaurant (except pure-vegetarian restaurants) or through McDelivery (Swiggy, Zomato or Magic Pin), or through takeaway, or drive-thru.

    Every McDonald’s product undergoes rigorous quality inspections at various stages—from sourcing to processing to serving in restaurants. Specifically, McDonald’s chicken products are subjected to nearly 64 stringent quality tests from farm to fork to ensure top-notch quality and taste.

    *Introductory price. Limited time offer.

    **Additional charges may be applicable.