ITV

Category: TVC

  • Lux Cozi unveils satirical TVC with Sourav Ganguly

    Lux Cozi unveils satirical TVC with Sourav Ganguly

    Mumbai: Vista Communications, a production house renowned for its innovative and high-impact campaigns, has launched a groundbreaking satirical TV commercial (TVC) for Lux Cozi. This latest ad campaign, featuring Sourav Ganguly, humorously suggests that intelligence can be enhanced simply by wearing Lux Cozi innerwear. The creative concept and execution of this campaign were expertly handled by Vista Communications, with chief creative director Jaya Sankar at the helm.

    In the highly competitive innerwear market, where brands often rely on conventional messaging to highlight comfort and quality, Vista Communications took a daringly unique approach. The new Lux Cozi TVC stands out by placing Ganguly in an extravagant zamindar bungalow, where he performs a whimsical act involving a newspaper. The commercial opens with a suspenseful scene where Ganguly’s character instructs his servant to repeatedly tear the newspaper and later piece it back together. The punchline, delivered with a knowing smile, reveals the real “secret” to enhanced intellect: wearing Lux Cozi.

    The Lux Cozi TVC, which premiered on 19 August 2024, has quickly become a sensation, with viewers praising its clever narrative and engaging execution. The ad has been featured across major Bengali news channels including ABP Ananda, TV9, and Zee 24 Ghanta.

    Vista Communications chief creative director Jaya Sankar shared his insights on the project: “Our objective was to develop a memorable and engaging television commercial that not only stood out but also resonated deeply with viewers. Collaborating with Sourav Ganguly was a truly rewarding experience. His natural charisma and insightful understanding of our concept greatly contributed to the campaign’s success. We employed an unconventional approach in our TVC, which enhances audience recall and ultimately reduces the required media spend. However, we faced the challenge of differentiating Lux Cozi in a market where there are no distinct unique selling propositions compared to competitors. By crafting a satirical narrative, we aimed to highlight that Lux Cozi is not just about comfort but also represents a smart and informed choice for consumers.”

    Further, voicing his opinion about this new TVC, Lux Industries Ltd VP – marketing Surendra Bajaj stated that, “Our goal was to engage our audience through an unconventional approach, we wanted an completely disruptive idea with touch of humor.  We have approached Vista Communications for this out-of-the-box solutions and I must say they have really presented a great piece of thought. The final production not only resonates well with our target audience but also positions Lux Cozi as a thought leader. Further, I must thank Dada for showing his great acting skill and making this TVC a great success.”

    Vista Communications, founded in 2000, has established itself by producing various films, including TVCs, corporate videos, documentaries, and short films. The firm has completed over 250 projects for clients such as Super Shakti TMT, Siscon, P4 Water Tank & Bath Fittings, Tata Motors, UNICEF, Anmol Biscuit, SREI Finance, Wai Wai Noodles, No Broker, Me-n-Moms, and Lux Cozi.

    Sankar, known for his work in film and advertising, has played a key role in producing impactful content. His notable projects include directing films for the national e-governance initiative and the popular Bengali feature film ‘Tor Naam’.

    Looking forward, Vista Communications plans to undertake new projects, including a suspense thriller based on medical evidence and factual research, continuing its commitment to storytelling.

  • Vinod Cookware’s new ad tackles kitchen challenges with humor

    Vinod Cookware’s new ad tackles kitchen challenges with humor

    Mumbai: Vinod Cookware has launched a new television commercial showcasing the SAS (steel-aluminium-steel) metal technology in their premium range. The campaign will air on popular channels such as Star Plus, Colors, Zee TV, and Sony Max. Created by Network Advertising and produced by 10 Films, the TVC humorously portrays a robbery gone wrong while highlighting the features of the SAS metal range, including consistent heat distribution and reduced food burning. Running from 31 August to 17 September, the campaign aims to boost brand recall and strengthen its connection with consumers nationwide.

    Set in a hill station, Vinod Cookware’s new ad film uses humor to portray a comical kitchen encounter where chefs outwit a thief, all while showcasing the brand’s SAS metal technology. The lighthearted narrative highlights the cookware’s even heat distribution in a playful yet engaging manner. The 45-second TVC is set to air on popular Indian TV channels and CTVs, amplifying the brand’s presence by targeting high-TRP programs along with repeat telecasts such as Anupamaa, Yeh Rishta Kya Kehlata Hai, Jhanak on Star Plus; Laughter Chef, Mishri, Mangal Lakshmi on Colors; Taarak Mehta Ka Ooltah Chashmah, Pushpa Impossible on Sony SAB; and Bhagya Lakshmi, Radha Mohan, Rab Se Hai Dua on Zee TV. The campaign also aims to connect with regional audiences by featuring a lineup of popular Marathi shows on Star Pravah and Zee Marathi, ensuring broad engagement across diverse viewer segments. Additionally, the TVC will be aired on Hindi and Marathi movie channels, including Star Gold, Sony MAX, Zee Cinema, and Pravah Pictures. To further strengthen brand sustenance, Vinod Cookware will leverage digital and OTT platforms like Zee5 and Disney+ Hotstar to showcase the ad film.

    Network Advertising CCO Shayondeep Pal shared, “The idea was to move away from the typical ‘happy-family-mother-in-the-kitchen’ films and explore new ways to communicate the SAS metal technology. By showcasing the ‘Steel-Aluminium-Steel’ layering that evenly spreads heat, we aimed to demonstrate how this product reduces the risk of food burning. The unique narrative of a protagonist caught in a kitchen heist brings a humorous touch to the product demonstration. We were fortunate to have a talented cast that nailed the timing—crucial for humor to succeed.”

    10 Films founder & executive producer Shouvik Basu added, “The concept of merging a robbery scene with cookware in a hill station setting was a fresh and exciting challenge. It required careful casting and seamless storytelling to shift the audience’s focus from the heist to the utility of Vinod Cookware. The shoot was a perfect balance of humor and product integration, and we are proud to have worked alongside Network Advertising in delivering this memorable film.”

    Vinod Cookware director Sunil Agarwal said, “At Vinod Cookware, we have always upheld the highest standards of quality and functionality, and our SAS Metal range is a testament to that commitment. Through this new campaign, we aim to communicate the core values that define our brand—quality, reliability, safety, and sustainability. By integrating wholesome humor into our messaging, we’re reinforcing to consumers that Vinod Cookware remains a trusted partner in Indian kitchens, dedicated to enhancing their cooking experience with products they can rely on.”

  • ZEE5’s new TVC asks viewers ‘ZEE5 TV Dekha Kya’

    ZEE5’s new TVC asks viewers ‘ZEE5 TV Dekha Kya’

    Mumbai: ZEE5 has introduced its latest AVOD brand campaign, “ZEE5 TV Dekha Kya”, to increase the adoption of connected TVs. The latest TVC highlights the availability of AVOD content on smart TVs, which is currently on air across broadcast, streaming, and digital platforms. Launching this new campaign, ZEE5 reaffirms its commitment to educating users about the flexibility and convenience of watching their favourite TV shows on ZEE5’s AVOD proposition, ZEE5 TV Apna TV.

    The TVC humorously addresses the scenario of missing out on TV shows due to the constraints of traditional broadcasting schedules. The promos feature a disgruntled wife and mother who missed her TV show and is introduced to the concept of watching ZEE5 on a connected TV by her child. The child explains how ZEE5 allows users to move beyond the limitations of scheduled TV programming, offering a wide array of content that can be accessed anytime, anywhere.

    Speaking about the campaign, ZEE5 India chief business officer Manish Kalra stated, “We aim to connect with our audience in innovative ways to reinforce ZEE5’s AVOD identity through ‘ZEE5 TV, Apna TV’. The ‘ZEE5 TV Dekha Kya’ campaign reflects our dedication to offering a seamless and enjoyable entertainment experience to our audiences at their convenience. With the rise of connected devices, this TVC gives viewers the flexibility to enjoy their favourite content directly on their smart TVs, anytime, leading to an on-demand, high-quality viewing experience.”

    The campaign will be available in multiple languages, including Hindi, Marathi, Bangla, Tamil, Telugu, Kannada, and Malayalam to reach a wider audience. This inclusive approach ensures that viewers from different regions across India can enjoy the benefits of ZEE5’s extensive library of content, tailored to their preferences and languages.

  • Canva India’s ‘Hysterical Historical Café’ playfully unlocks creative brilliance

    Canva India’s ‘Hysterical Historical Café’ playfully unlocks creative brilliance

    Mumbai: Canva, a visual communication platform, has launched 12 short ad films as part of its ‘Dil Se, Design Tak’ campaign in India.

    The campaign features ‘Hysterical Historical Café,’ a concept that transports Indian audiences to a world where historical figures face modern challenges, showcasing Canva’s capabilities. Set in a café where different eras converge, the ad films depict characters like Christopher Columbus using the magic eraser, the Wright Brothers using magic design, and a knight creating a business idea with magic media. These films highlight Canva’s user-friendly tools in a humorous way, demonstrating their application in everyday scenarios.

    Conceptualised with OML Entertainment, the campaign illustrates how anyone, from individuals and solopreneurs to businesses, can easily create visual content on Canva. The campaign uses a multi-channel approach, including TV, to reach a broad audience of consumers, professionals, enterprises, students, and creators.

    “We’re thrilled to introduce the ‘Hysterical Historical Café’, a set of quick-witted ad-films that perfectly encapsulate Canva’s commitment to simplifying visual communication and making it more accessible,” said Canva India growth and marketing lead Chandrika Deb. “By blending humor with practicality, our goal is to highlight Canva’s many use-cases as a versatile visual communications platform empowering everyone from individuals to small and large enterprises in India to unleash their creativity. As a part of our ‘Dil Se, Design Tak’ campaign, we aim to connect with over 100 million active internet users and build deeper resonance for Canva in the Indian market.”

    “Working on Canva has been a wild creative ride for all of us at Only Much Louder. Our unique ‘Brands As Creators’ framework is all about turning brands into storytellers that can truly entertain in order to connect with audiences. With a sharp comedy writer like Manaswi Mohata on board, we knew we could push the envelope. When we set out to show how Canva makes design accessible to everyone, we figured, why limit “everyone” to just us everyday humans? Why not dinosaurs, mammoths, queens, Nobel Prize winners, and even our prehistoric ancestors? The fun was in exaggerating not just with words, but with over-the-top setups. Honestly, we couldn’t have pulled it off without the trust and conviction of our incredible partners at Canva who didn’t just tolerate our craziness, but encouraged us to go even wilder!” said Only Much Louder SVP & executive creative director Manav Parekh.

    Launched recently, Canva’s latest brand campaign, ‘Dil Se, Design Tak’, highlights the power of using Canva to transform ideas into reality; encouraging individuals from small to large enterprises to express their creativity at work. India has quickly emerged as Canva’s fifth-largest market, experiencing remarkable growth in 2023.

  • Dove introduces new Glycolic + Hydration range

    Dove introduces new Glycolic + Hydration range

    Mumbai: Over the years,  Dove has firmly established itself as a trusted beauty and personal care brand, particularly renowned for its exceptional hair care range. Committed to providing solutions for damage care, the brand announced the launch of the new Glycolic+ Hydration hair care range to repair and restore hydration of dry, thirsty, rough hair.

    Dove’s Glycolic+Hydration range is built on an approach to bring skin science into haircare. It contains Hydra-Glycol which is a combination of potent hydrating ingredients like keratin actives, glycerine along with glycolic acid. This range brings scientifically proven ingredients to revitalize damaged, dry hair and to give up to 100 hours of hydrated^, fluid hair. The product demonstrates treating hair with the same care and sophistication as skincare, delivering luxurious results.  This brilliant range includes shampoo, conditioner and spray serum and is designed to deliver a multi-sensory experience where you can feel, see, and hear hydration.

    HUL vice president, hair care – Sairam Subramanian said, “At Dove, we recognise that dryness is one of the first signs of damage and that your hair needs hydration. We are thrilled to launch Dove Glycolic+ Hydration which will help our consumers address unmanageable, dry hair and make them feel confident with hydrated, fluid smooth hair. Rooted in purpose and driven by science, this launch accentuates Dove’s promise to cater to the diverse hair needs due to damage.”

    The Dove Glycolic+ Hydration range is available at leading retailers and e-commerce platforms across the country.

    ^ Based on lab tests Dove Glycolic+ Hydration range versus non-conditioning Shampoo with regular use

    *H&A Study 2019

  • DS Group celebrates 95 years with corporate film

    DS Group celebrates 95 years with corporate film

    Mumbai: Dharampal Satyapal Group (DS Group), a multi-business corporation and an FMCG conglomerate marks its 95th anniversary with the launch of a heart-warming corporate film. Founded in 1929, the DS Group has grown into a successful business story, blending a remarkable history and legacy with visionary growth. The film pays tribute to the enduring bond with consumers, capturing the essence of the Group’s diverse product portfolio, which spans food and beverages, confectionery, mouth fresheners, hospitality, agri-business, luxury retail, etc.

    Directed and produced by The Titus Upputuru Company, the film features renowned Bollywood actor ‘Rahul Khanna’. The film opens with him walking along a long corridor, speaking directly to the camera, “Aapka aur hamara bahut hee lamba aur kareebi Rishta hai” (Our relationship has been long and intimate). This sets the tone for a series of heartwarming moments that showcase the deep connection DS Group’s products have fostered with consumers over the decades.

    “We are thrilled to celebrate DS Group’s remarkable 95-year journey with this special film. Our unwavering commitment to quality and innovation has led to building a Group which is a house of brands today. This film is a heartfelt tribute to millions of loyal DS Group customers, reflecting countless shared moments and embodying our philosophy: Create What is Worth Creating,” said DS Group vice chairman, Rajiv Kumar.

    “Creating yet another corporate film this year was a heartfelt journey, as we captured the deep connections and cherished moments that DS Group’s products have fostered with consumers over the years. Each scene is a celebration of the joy, comfort, and nostalgia that these products bring into people’s lives. It is an honour to bring to life the story of a brand that has touched so many hearts and continues to innovate with unwavering dedication,” said Titus.

    In a series of beautifully crafted vignettes, the film presents various scenarios where DS Group’s products bring joy to people’s lives. For instance, a group of youngsters in a library, where a boy’s hidden Pulse candy sparks a playful commotion. A young man is seen cooking with Catch Garam Masala, sharing a tender moment with his mother via video call.

    Celebratory moments include a classy wedding scene where a man enjoys Tulsi Royal Khajoor and a playful serenade where a boy refreshes with Pass Pass after being teased by a girl. Other scenes feature a lady in a limousine enjoying Silver Pearls before helping a stranger, a young man savoring  Ksheer ghee on a parantha after a gym session, and a woman waking up to a surprise gift of LuvIt Chocolates with a birthday message.

    Rahul Khanna’s voice-over enriches each scene, highlighting the joy brought by the individual brands. The film concludes with Khanna reminding viewers, “Agli baar jab aap ko koi cheez pasand aajaye, toh aap use palat ke dekhiyega…Zaroor hamara naam dikh jaayega.” (Next time when you enjoy something, make sure you take a look at the back of the pack. You will find our name there).

  • JSW Paints launches new TVC celebrating Independence Day

    JSW Paints launches new TVC celebrating Independence Day

    Mumbai: JSW Paints is adding colour to India’s Independence Day celebrations with a film that captures the colours of the Indian national flag. Conceptualised by TBWAIndia, the campaign offers a fresh perspective on the Indian national flag, celebrating the diversity of its colours. The campaign has been launched across digital platforms.

    While the tricolour flag is recognised for its saffron, white, and green, JSW Paints’ new campaign subtly highlights the importance of every colour symbolising the unity, pride, and achievements of the nation. The film follows school children playing during their recess. The game involves identifying objects of a specific colour collectively chosen by these children. As the game progresses, the film celebrates the colour blue through different objects in the classroom.

    The playful climax is a moment of joy as the film concludes on a powerful note, celebrating the significant role of blue, which symbolises progress, and the force that keeps the nation moving forward and keeps the tricolour soaring high. With this film, JSW Paints reaffirms its commitment to delivering messages that resonate with the spirit of India, highlighting the diversity that makes our nation truly unique.

    Commenting on the new Independence day campaign, JSW Paints joint MD and CEO AS Sundaresan said, “Our Independence Day campaign celebrates the colours that build our national identity. Colours that bring the country together and instill pride in what in what we do. It reflects our aim to be thoughtful and bring out the stories behind every colour.”

    TBWAIndia CEO Govind Pandey said, “JSW Paints pays tribute and draws attention to the colour blue that is at the heart of our National Tiranga and is the colour that unifies us as a nation through our support of ‘team blue’.”

    According to TBWAIndia CCExpO Russell Barrett, “This is the third year running that JSW Paints has produced a film celebrating Independence Day. This year we decided to disrupt in a whole new way, by celebrating the colour blue in the ‘tricolour’. The film dramatizes the colour blue in a surprising and unexpected way. Recognising it as a colour of many achievements and bringing it into focus allows us to introduce a beautiful and unique thought to this years’ Independence Day celebrations.”

  • Liberty General Insurance’s Independence Day film celebrates worry-free journeys

    Liberty General Insurance’s Independence Day film celebrates worry-free journeys

    Mumbai: As India celebrates its 78th Independence Day, Liberty General Insurance has released its new brand film. The film offers a humorous depiction of the freedom and peace of mind provided by their services to car owners. Set against the backdrop of a family’s picnic journey, the film highlights the importance of roadside assistance cover freshly and engagingly.

    The film humorously depicts exaggerated car troubles during a family’s outing, only to have each issue swiftly resolved by the ever-reliable Liberty General Insurance. From flat tires to unexpected breakdowns, the film highlights the often-overlooked hero of car ownership: roadside assistance cover. Liberty General Insurance shows that no matter the obstacle, they are always there to ensure a smooth ride. Vibrant colors, upbeat music, and quirky animations combine to create a joyful and engaging narrative that underscores the importance of being prepared for anything on the road.

    “At Liberty General Insurance, we believe that true freedom comes with the peace of mind that you’re covered, no matter what happens on the road. Whether it’s through our prompt roadside assistance or our quick claims process, this Independence Day film is not just a celebration of our services but also of the freedom that comes with knowing we’ve got your back,” said  Liberty General Insurance CEO & whole-time director Parag Ved.

    “We’ve used humor and creativity to demonstrate our commitment to being a dependable partner for car owners, ensuring they can enjoy life’s moments without worry,” Ved added.

    The film serves as a powerful tool to reinforce Liberty General Insurance’s brand promise of reliability and customer care. By showcasing relatable, everyday scenarios in a humorous light, the film ensures that the message of security and trust resonates with viewers long after the credits roll.

  • RENEE drops their latest campaign for midnight kohl pencil

    RENEE drops their latest campaign for midnight kohl pencil

    Mumbai: Renee Cosmetics, a beauty brand, announces its first TVC featuring Mrunal Thakur as the new face for their color cosmetics range. This national TVC introduces the RENEE midnight kohl pencil, designed to enhance your look with just one stroke.

    Mrunal Thakur, known for her roles in films like Sita Ramam, represents the brand’s vision of empowering women through everyday makeup essentials.

    The RENEE Midnight black kohl kajal pencil is created for those seeking long-lasting, intense eye definition. Common issues with kajal, such as smudging and lack of pigmentation, are addressed by RENEE’s Midnight Kohl Pencil. It offers intense color that lasts up to 24 hours, enriched with vitamin E. The commercial showcases the kajal’s smudge-proof formula and smooth application, highlighting its versatility in creating both subtle and dramatic looks.

    Commenting on the new TVC, co-founder Aashka Goradia Goble said “Kajal has been used in India since generations & is an integral part of women’s makeup even today. RENEE has reinvented the classic kajal with their eyeconic Midnight Kohl Pencil that’s waterproof, smudge-proof, and super long-lasting! We are delighted to have Mrunal Thakur, who personifies elegance and relatability that represents RENEE perfectly. RENEE believes that makeup should be a source of everyday confidence, and this TVC is a celebration of that message’’

    Commenting on the launch, actress Mrunal Thakur said, “I’m ecstatic to join RENEE as the face of their cosmetics range. RENEE is a brand that deeply understands and celebrates Indian beauty and is renowned for its innovation. Kajal is an essential part of my daily makeup routine, and RENEE’s Midnight Kohl Kajal feels like the perfect way to start my journey with them. Their commitment to creating products that honor Indian skin tones and innovative spirit makes me feel proud to be associated with the brand.”

  • Nayara Energy’s celebrates the spirit of new India in its latest brand film

    Nayara Energy’s celebrates the spirit of new India in its latest brand film

    Mumbai: As India gears up to celebrate its 78th Independence Day, Nayara Energy unveiled a new brand film as an ode to the unrelenting spirit of Indians who are propelling the nation’s growth. Aptly titled ‘Naye India Ka Nayara’, the film beautifully captures inspiring stories embodying values such as resilience, inclusivity, and sustainability while delving deeper into the evolving identity of a new India.

    Conceptualised to capture the essence of a new transforming India, where dreams and responsibility work together to pave the way for a brighter future. The film weaves together stories of determination, inclusivity, and community spirit. From a delivery driver pursuing education to a female bus driver breaking stereotypes, to a farmer and urban professional collaborating for children’s nutrition, and a woman promoting sustainable fashion, each narrative exemplifies the dynamic and evolving spirit of India that is visible beyond the metros. As these scenes unfold, vibrant energy waves in Nayara’s brand colors ripple through each character, embodying the unity and vigor that fuels the essence of modern India.

    This thought-provoking film directed by Mumbai-based digital agency ibs fulcro, is a tribute to every Indian who is contributing to our nation’s progress. The role of energy is innate in facilitating the growth of economy and enhancing mobility thereby fueling the dreams and aspirations of a billion people. #NayeIndiaKaNayara is a celebration of the dynamic and evolving spirit of India. The film culminates with energy waves traveling through the Nayara refinery, symbolizing the source of energy seamlessly connecting businesses and people. The journey through diverse narratives and its focus on empowerment, equality, collaboration, and sustainability culminates in the powerful message of ‘#NayeIndiaKaNayara’.

    Nayara Energy strives to be a strong partner in India’s energy needs. The narrative intertwines tales of resilience and community engagement. Each Indian has an innate role in the nation’s progress and the film celebrates the spirit of progress and inclusivity embodied in the #NayeIndiaKaNayara campaign.