ITV

Category: TVC

  • Senco Gold & Diamonds celebrates silent love with ‘Expressions of Love’

    Senco Gold & Diamonds celebrates silent love with ‘Expressions of Love’

    MUMBAI: Love doesn’t always need grand gestures or poetic speeches. Sometimes, it’s in the quiet moments—a knowing glance, a gentle touch, a smile that says everything. And this Valentine’s Day, Senco Gold & Diamonds, one of India’s leading jewellery brands, is celebrating those beautiful silences with its latest campaign, ‘Expressions of Love.’

    Ever exchanged a look across the dinner table that said a thousand words? Or shared a moment with a loved one where no words were needed? That’s the essence of ‘Expressions of Love’. This heartwarming campaign highlights the subtle, unsaid ways we express love, seamlessly tying them to Senco’s exquisite jewellery—timeless pieces that symbolise these cherished moments.

    Senco’s Valentine’s collection introduces three distinct lines:

    1.  Facets of Love Collection – Because love is a layered masterpiece, just like these finely crafted designs that reveal something new with every glance.

    2.  Berry Lovely Collection – Bursting with playful charm and vibrant hues, this collection is as sweet and delightful as that first spark of romance.

    3.  Ice Cube Collection – Edgy, bold, and effortlessly cool—perfect for those who like their love with a side of confidence and flair.

    “At Senco Gold & Diamonds, we believe love is best expressed in the little things—shared glances, quiet gestures, and timeless jewellery that becomes a part of your story. ‘Expressions of Love’ isn’t just about celebrating romance; it’s about commemorating every form of love, from familial bonds to friendships that stand the test of time.” said Senco Gold & Diamonds director Joita Sen.

    With over 85 years of craftsmanship and trust, Senco Gold & Diamonds continues to create jewellery that isn’t just ornamental-it’s storytelling in gold and diamonds. This campaign invites customers to find the perfect piece that doesn’t just enhance their beauty but also reflects their most cherished emotions. Because let’s be honest, sometimes a solitaire speaks louder than words!

    So, whether you’re the grand romantic or the silent smiler, there’s a piece in this collection just for you.

  • Somany Ceramics taps Tamil Nadu’s favourite on-screen duo for latest TVC

    Somany Ceramics taps Tamil Nadu’s favourite on-screen duo for latest TVC

    MUMBAI : Somany Ceramics has unveiled its latest Tamil TV commercial, starring popular on-screen duo Gomathi Priya and Vetri Vasanth from Siragadikka Aasai. The light-hearted ad blends humour with home transformation, reinforcing the brand’s presence in Tamil Nadu by tapping into local charm and star appeal.

    The TVC presents a playful take on home renovation, with Meena (Gomathi Priya) guiding Muthu (Vetri Vasanth) as a ‘divine mentor’ towards a hassle-free, stylish upgrade using Somany’s range of tiles and bathware. The duo explore the coverstone range of tiles and the French collection bathware, showcasing how effortlessly homes can be transformed with Somany’s elegant and durable solutions.

    Highlighting the campaign’s significance, Somany Ceramics head of marketing & communications Anshuman Chakravarty said, ‘Tamil Nadu is a key market for us, and we aimed to create a campaign that resonates locally. With our expanding footprint across the state, we are confident this TVC will connect with homeowners seeking stylish, long-lasting, and stress-free solutions.’

    Somany’s coverstone range brings the raw elegance of natural stone into modern interiors, while the French collection bathware combines European sophistication with durability, making it ideal for luxury spaces. With a compelling narrative and a beloved lead pair, Somany’s latest TVC is set to captivate audiences across Tamil Nadu.

  • Flick Studios ropes in Ananta Gille as national creative director

    Flick Studios ropes in Ananta Gille as national creative director

    MUMBAI: Immersive content and virtual experiences film maker Flick Studios  has announced the appointment of Ananta Gille as its national creative director. Gille brings a wealth of experience and creativity to the role, having previously worked with prominent companies such as Pixadoo Visuals and Creative Factory Global.

    With a career spanning over a decade, Gille has worked on numerous high-profile projects, including the Khelo India Floor projection mapping, Burj Khalifa, Dubai projection mapping, and the Chess Olympiad 2022 opening ceremony projection mapping. His expertise in motion graphics, animation, and interactive experiences will be a valuable asset to Flick Studios.

    As national creative director, Gille will lead the creative team at Flick Studios, overseeing the development of innovative and engaging content for brands and platforms. His appointment is expected to drive the company’s growth and reinforce its position as a leader in the industry.

    Flick Studios is known for its cutting-edge technology and artistic vision, which enables the company to create immersive and interactive experiences that resonate with audiences. With Gille at the helm, the company is poised to push the boundaries of creativity and technology, delivering bold and ground breaking content that exceeds expectations.

    “Welcome Back Agent 007 Ananta Gille This will be new phase to the bigger things .You bring unmatched creativity and leadership to our team, and we can’t wait to see the magic unfold. Here’s to bold ideas and groundbreaking content ahead! “ said a grinning Flick Studios founder Robin Chauhan.

    Gille’s appointment is effective immediately, and he will be based in Mumbai, India.

  • LenDenClub pushes “how lending for a day leads to earnings” concept

    LenDenClub pushes “how lending for a day leads to earnings” concept

    MUMBAI: What if every day could feel like a celebration?

    Indian peer to peer (P2P) lending platform LenDenClub is working on making this dream a reality with its latest campaign, “Banao har din ho khaas, daily earnings ke saath.”

    The campaign takes a playful yet impactful approach to showcase how daily earnings can turn life’s little hurdles into empowering victories, proving that financial stability doesn’t just balance the books—it uplifts the spirit with LenDenClub’s new offering- which is the daily earnings option. The advertising aims to create awareness that the new option allows lenders to earn income daily, with both interest and principal repayments credited directly to their bank accounts, providing consistent cash flow for daily expenses or long-term financial growth. The campaign, now live on YouTube and Instagram, highlights this innovative daily earning solution.

    With the tagline, “Banao har din khaas, daily earning ke saath,” the campaign dives into the challenges and triumphs of everyday life with two hilarious and heartwarming ad films featuring MTV Roadies fame Suchit Vikram Singh, actor Vivek Raaj Sharma (Surrogacy [2021], Bewafai [2023], Freaky Night [2022]) and Deepak B. Daryani (Sikandar Ka Muqaddar [2024], Officer [2018], Bose: Dead/Alive [2017]). 

    The campaign’s tone blends humor with heart, ensuring that audiences feel both seen and entertained.

    Video 1: Debit vs. Credit – A Tale of Two Perspectives
    Meet Mr. Debit, forever frazzled by endless debits, and Mr Credit, who effortlessly sails through life thanks to his daily earnings from LenDenClub. The punchline? Daily credits can flip your world from stressed to blessed. Their playful exchange reveals how consistent daily earnings can bring a sense of ease and relief in the face of everyday frustrations.
    Link to the ad film: https://www.youtube.com/watch?v=e4lHLKxZZEU

    Video 2: Daily Gifting – The Envy-Inducing Surprise
    Imagine receiving a delightful “gift” every day. Mr Profit does, and it’s not long before his curious (and envious!) neighbor discovers the secret behind the joy—LenDenClub’s daily earnings. The result? A new convert to the daily earnings tribe and a very happy ending. The scene humorously captures how these daily credits can transform an ordinary day into something extraordinary, making even the simplest moments feel special. 
    Link to the ad film: https://www.youtube.com/watch?v=EIwT7Lp1i8g

    LenDenClub co-founder & CEO Bhavin Patel said: “We wanted to tell a story that resonates with every individual who has ever felt the weight of financial stress. Through inspiring narratives, ‘Har Din Ho Khaas’ highlights how our daily earnings feature from our lending offering can turn ordinary days into something truly special. At LenDenClub, we’re not just offering a financial product; we’re creating opportunities for happiness and stability, one day at a time.”

    Aiming to raise awareness of the benefits of daily earnings, ‘Har Din Ho Khaas’ follows the success of LenDenClub’s previous campaign, ‘Invest Like Hardik,’ which featured brand ambassador Hardik Pandya, celebrating the bold spirit of modern investing. 

  • Zomato-Sony partner for CID for content integration through a co-branded promo

    Zomato-Sony partner for CID for content integration through a co-branded promo

    MUMBAI: In another clever marketing ploy, Zomato and Culver Max Entertainment have 
    partnered each other to give their respective brands -CID and Zomato – a bit of a nudge into consumers minds.  In an interesting and entertaining attempt at content integration, the duo has released a video that is grabbing eyeballs and generating conversations – basically buzz online.

    It begins with a Zomato partner calling up ACP Pradyuman (Shivaji Satam) and informing him that he found the CID office door broken when he had come to make a delivery – a perfect set up for a CID investigation.

    On arriving at his office, the ACP is informed of the break in and the missing door and he concludes in his typical style that “daal mein kuchch Kaala hain (There’s something funny about this.” )

    To which the delivery boy responds “Nahin, Sir.  Daal Tadka ka order hain.”

     

    Sony CID

    CID’s investigation and forensics team discovers in a funny round about way that the burglar wears size 12 footwear. ACP Pradyuman immediately orders Daya (Daynanad Shetty)  to question the neighurhood shoe sellers to find out who in recent times has purchased  a size 12 shoe.

    But Daya is not available so his replacement does the questioning of shoe shop owners and comes back to inform ACP Pradyuman that his deputy was the only recent buyer  of the footwear.

    The assistant commissioner then questions Daya who is eating his favourite bhel about his act and his response is that inspector Abhijeet (Aditya Srivastava) had talked about having an open-door policy which is why he broke the door.

    To which ACP Pradyuman responds: “We had talked about an open-door policy and not a broken door policy. Ab tumhe bhel bi nahing milegi, bail bhi nahin, sirf jail. (Now you will not get the snack, nor bail, only jail) to Daya’s astonishment.

    The video then cuts to the dates and times when Sony is airing CIID.  

    (To watch the video on I nstagram click here: https://www.instagram.com/p/DD13n12T4jl/)

    Does the video work for both brands equally?

    The jury is out on this one. Some believe that the promotional message is probably more skewed towards CID, while others point out that it’s okay if the talent was provided and production was done by Sony.

    “Zomato’s short form videos normally highlight the partner’s ability and back stories. Either they are informative or they bring forth a chuckle. Followers are familiar with their style of presentation; so let’s not make a hue and cry about this,” says a marketing consultant. “In my opinion the setting works for both. I see a lot of clever marketing and content integration coming out of Sony now that they have a leader who is creative on top.”

  • BC Web Wise unveils TVC for Sugar Cosmetics ft Kriti Sanon

    BC Web Wise unveils TVC for Sugar Cosmetics ft Kriti Sanon

    Mumbai: To capture the attention of Gen Z, Sugar Cosmetics collaborated with BC Web Wise to release a new TV commercial for its Sugar Pop – ultrastay transferproof lipstick. Starring brand ambassador Kriti Sanon, the ad highlights the lipstick’s standout feature: high-impact, transfer-proof color, designed for those with active, on-the-go lifestyles.

    In the film, created by BC Web Wise, Kriti appears in everyday scenarios, like grabbing coffee or hanging out with friends, where the lipstick’s smudge-free, vibrant color stays intact, reinforcing the product’s tagline, “Colour Sahi, Transfer Nahi!”

    BC Web Wise developed the concept that won a multi-agency pitch for this campaign. Their approach brings Sugar Pop’s signature lipstick to life through a fun, relatable narrative that resonates with a younger audience.

    BC Web Wise associate creative director Kusum Manral said: “Our goal was to tell a story that seamlessly integrates the product’s key feature into everyday life. The ‘no transfer’ benefit is something every young person can relate to, and we wanted the film to be as authentic and lively as the Gen Z audience.”

  • Sanya Malhotra, Medha Shankr and Mimi Chakraborty join forces in Joy Personal Care’s latest TVC

    Sanya Malhotra, Medha Shankr and Mimi Chakraborty join forces in Joy Personal Care’s latest TVC

    Mumbai: As winter draws near, Joy Personal Care, the Indian home- grown personal care brand, under the aegis of RSH Global, launched a new campaign for its flagship winter-care product Honey & Almonds Body Lotion. This new TVC features Bollywood celebrities and brand ambassadors Sanya Malhotra and Medha Shankr, with Bengali superstar, Mimi Chakraborty.

    In the new TVC, Sanya Malhotra basks in the winter sun, gently caressing her hands and feet, smiling at how soft her skin feels. Nearby, Mimi Chakraborty and Medha Shankr eagerly ask Sanya about her skincare secret. After some playful teasing and a light-hearted chase, Sanya finally reveals her secret: Joy Honey & Almonds Body Lotion. She explains how the perfect blend of 100% almond oil and honey deeply nourishes the skin, leaving it buttery smooth and non-greasy. The TVC concludes with the trio joyfully celebrating their experience. The film seamlessly showcases how the body lotion’s non-greasy formula works perfectly on the skin, keeping it nourished and hydrated throughout the winter season.

    The film will be further amplified across various media channels such as Television, YouTube, Social Media and other digital platforms.

    Commenting on the launch of the TVC, Joy Personal Care (RSH Global) founder & chairman Sunil Agarwal stated, “Winter season, especially in the North, is a critical time for skincare, as the dry air requires both nourishment and intense moisturization. This period, coinciding with the festive season, is also strategically important from a category perspective. Our flagship Honey & Almonds Body Lotion is highly cherished by customers across markets, and with this new campaign, we are confident it will further drive category growth and expand our reach. The refreshing appeal of our brand ambassadors in the TVC, combined with their authentic charm, perfectly reflects our brand’s core values of authenticity and inclusivity. We believe this collaboration will strengthen our connection with consumers, enabling us to build even deeper relationships with our audience.”

    Commenting on the new campaign, Joy Personal Care (RSH Global) CMO Poulomi Roy said, “We are excited to bring together our brand ambassadors for the TVC of our flagship winter product, Honey & Almonds Body Lotion. Honey and almonds have always held a special place in Indian culture and households, known for their deeply nourishing properties, which aligns perfectly with our proposition, ‘Beautiful by Nature.’ Collaborating with talented individuals like Sanya Malhotra, Mimi Chakraborty, and Medha Shankr allows us to reach a wider audience. This campaign not only highlights the benefits of our flagship product but also reinforces our brand’s presence in the market.”

    Sanya Malhotra shared, “Returning to shoot for Joy Personal Care is always such a pleasure! Working with the incredibly talented Mimi Chakraborty and Medha Shankr has made this experience truly special. The creativity and energy on set was truly inspiring, and as a brand ambassador, I’m super excited to be part of this campaign.”

    Medha Shankr expressed, “This campaign has been a fantastic experience for me. Partnering with Sanya and Mimi to promote Joy’s Honey & Almonds Body Lotion has been both enjoyable and rewarding. Honey & Almonds Body Lotion is ideal for the winter season for its perfect blend of 100% almond oil and honey.”

    Mimi Chakraborty remarked, “As the ambassador for the Honey & Almonds Body Lotion in West Bengal, working with Sanya and Medha has been a delightful experience. The TVC beautifully captures the essence of Joy’s flagship product Honey & Almonds Body Lotion, and I’m grateful to be part of this project.”

  • Philips introduces Philips Avent connected baby monitor

    Philips introduces Philips Avent connected baby monitor

    Mumbai: Philips has introduced the Philips Avent connected baby monitor through an emotional TVC featuring Indian actors and new parents Rubina Dilaik and Abhinav Shukla. This campaign is part of the globally launched #ShareTheCare initiative. The monitor offers parents peace of mind by enabling real-time monitoring of their babies from any location at any time.

    The film resonates with parents, showcasing Rubina’s journey as she balances her personal and maternal responsibilities. It highlights the monitor’s advanced features, including high-definition video streaming, night vision, real-time audio monitoring, and two-way communication.

    The TVC portrays the shared experience of new motherhood, capturing the anxieties and support systems of new parents. It opens with Rubina singing a lullaby to her baby, while Abhinav reassures her about the monitor’s capabilities, emphasizing the bond between mother and child through modern technology and maternal care.

    Philips growth region – head of personal health, Vidyut Kaul said, “The journey of parenthood is an extraordinary experience that comprises many ups and downs. Recognising that it takes a village to raise a child, Philips Avent is dedicated to offering solutions that provide comprehensive support for babies while empowering mothers to prioritise themselves. Our campaign film authentically depicts the daily experiences of many new mothers, showcasing tender moments of connection and the challenges they face. By highlighting real-life scenarios, we emphasise the importance of modern solutions in easing the parenting journey, making a positive impact on the holistic well-being of both mothers and their little ones.”

    Dilaik said, “As a mother, I have experienced the joy, the doubts, and the overwhelming sense of responsibility that comes with nurturing a little life. Being part of this campaign was truly touching as it beautifully mirrors the highs and lows of motherhood. And with the launch of Philips Avent Connected Baby Monitor, we’re not just monitoring our little ones; we’re nurturing a bond that’s unbreakable, even from afar.”

    Shukla said “As a new father, I understand the importance of being present for every precious moment. The Philips Avent Connected Baby Monitor allows us to stay connected with our baby, no matter where we are. It offers peace of mind by ensuring we never miss a beat in our child’s development. This technology not only reassures us but also strengthens our bond with our baby, knowing we can always be there to provide comfort and care, even from a distance.”

    The monitor features advanced capabilities for secure monitoring. It uses 2.4GHz wireless technology for a stable connection with minimal interference and integrates with a mobile app for remote access and customizable alerts. Parents can tailor VOX mode and sound sensitivity to their preferences and create a calming environment with 15 lullabies. Emphasizing safety and environmental responsibility, the eco-friendly packaging, which includes one camera and adapter, is made from 90 per cent recycled paper.

  • Pankaj Tripathi starrer TVC campaign unveils Berger Paints’ Roof Kool & Seal

    Pankaj Tripathi starrer TVC campaign unveils Berger Paints’ Roof Kool & Seal

    Mumbai: Berger Paints India Ltd has launched a new TVC starring actor Pankaj Tripathi to unveil Berger Roof Kool & Seal, an advanced waterproofing range. As the primary shield against the elements, the roof is often the most affected area of a house. Withstanding both heavy rains and harsh sunlight can result in cracks and elevated temperatures inside. Berger Roof Kool & Seal is specifically designed for India’s extreme weather conditions. It actively reflects heat and offers long-lasting water protection, making it ideal for comprehensive roof care.

    Directed by film director Ryan Mendoca, Berger Paints’ latest TVC opens on Pankaj Tripathi and his family sweating profusely as the scorching sun beats down on their home. Buckets have become an integral part of their lives. Seasons come and go, but the buckets remain omnipresent – collecting sweat dripping down faces during hot summers as well as water dripping from leaking roofs when monsoon arrives. It seems that there is no respite until a simple solution arrives in the form of Berger Roof Kool & Seal.

    The campaign aims to effectively communicate the benefits of Berger Paints’ latest waterproofing range, while engaging a broad audience through impactful storytelling. Through the TVC, Berger Paints targets homeowners in search of effective waterproofing solutions, offering a durable, dual-purpose product that sets a new standard in the industry. Berger Paints aims to become the third largest player in the waterproofing and construction chemicals segment, expecting the newly launched Roof Kool & Seal range to significantly contribute to the Company’s revenue.

    Berger Paints India Ltd managing director & CEO Abhijit Roy says, “The demand for waterproofing products and interior cooling solutions is rapidly increasing. As customers seek hassle-free options, there is a growing need for comprehensive solutions that address both needs efficiently and effectively. This time we are proudly presenting Berger Roof Kool & Seal—the next-generation solution for superior roof protection and cooling. As we unveil our latest waterproofing and roof cooling products through TVCs and digital media, we aim to connect with our target audience and highlight the benefits of these innovations, emphasizing how the process has been simplified and made more accessible in today’s market”

    Commenting on the campaign, Lowe Lintas executive director Arpan Bhattacharyya said “In a tropical country like India sweating is a way of life. So, when we conceived the film, we took the liberty of showcasing sweat as a creative metaphor – not just with people who sweat profusely during sultry summers but also with our roofs that begin to leak during heavy monsoons. Against this reality, we juxtaposed the dual advantage of our brand – superior thermal insulation and protection against leaking roofs – laddering ultimately to the solution: Paseena maat bahao, Berger Roof Kool & Seal lagao.”

  • Johnson’s Baby launches second edition of ‘Protection Pehle Din Se

    Johnson’s Baby launches second edition of ‘Protection Pehle Din Se

    Mumbai – Johnson’s baby launches its latest television campaign titled ‘Irresistible Cheeks’ under the broader campaign ‘Protection Pehle Din Se’*. Featuring Bollywood’s father daughter duo Anil and Sonam Kapoor, the film highlights Johnson’s promise to protect from day 1 with its iconic moisturising cream designed with purposeful ingredients and tested by doctors.

    Conceptualised by DDB and produced by Flirting Vision, the new film captures a fun acting face-off between Anil Kapoor, playing the role of a doting grandfather, and a baby. A film told from a baby’s perspective shows Anil pulling the baby’s soft cheeks. What follows is a fun banter between Anil and his reel grandson, as the baby resists and puts up an act every time his cheeks are pulled.

    Sonam Kapoor steps in revealing the secret to the baby’s soft and smooth skin—Johnson’s baby cream. Enriched with chamomile extracts and naturally derived glycerin, Johnson’s baby provides long lasting protection from dryness from day 1.

    Commenting on the new film, business unit head-essential health & vice president marketing Manoj Gadgil said, “Johnson’s® baby has partnered with parents to provide the best for babies. A newborn’s skin is 30% thinner compared to adults and loses moisture faster. As a brand which has a deep understanding of baby skin science, our latest campaign ‘Protection Pehle Din Se’* highlights the importance of moisturizing baby’s delicate skin from Day 1 and superiority of our products to protect baby’s skin against dryness to retain its softness.

    Then, how can you not pull those irresistible cheeks.”

    Flirting Vision director Benny Malik said, “Having directed many Johnson’s Baby campaigns, shooting with a baby in front of a camera is always full of surprises. One never knows when we get the right shot, but I have no issues in becoming a friend or a clown to bring the best expressions from the baby! And the magic happens, like always.”

    The TVC is set to air on television channels nationwide in 9 languages, as well as on digital platforms and multimedia channels.