ITV

Category: TVC

  • Fevicol sticks to fun with a new twist on glue-tube design

    Fevicol sticks to fun with a new twist on glue-tube design

    MUMBAI: Stick it like a pro, play it like a kid. Fevicol MR, the glue that generations have grown up with, just got a spunky makeover and it’s sticking the landing in style. Pidilite Industries has rolled out an all-new packaging for its iconic craft adhesive, bringing pen-like precision and childlike joy into classrooms, craft corners, and stationery aisles across the country.

    The new design features a slick pull-push lock mechanism and a mess-free nozzle, goodbye dried caps and gooey disasters. Shaped like a pen for easy handling by tiny hands, the pack comes in six eye-popping designs, each armed with a QR code linking to craft tutorials for the little Da Vincis and Picassos of tomorrow.

    And it’s not just looks that are getting the upgrade. A bouncy new jingle “Pull Karo, Stick Karo, Push Karo” powers the TVC, turning the simple act of gluing into a toe-tapping, cap-twirling performance that’s hard to forget. The spot captures the sheer delight of a kid immersed in creation, reinforcing Fevicol’s role as a childhood essential.

    Speaking on the development, Pidilite Industries Ltd., senior vice president for consumer products Kashyap Gala stated, “The revamp of Fevicol MR’s packaging reaffirms our commitment to pioneering innovations that enhance the consumer experience. Consumers have widely appreciated the new packaging. The innovative design has resonated well, particularly with children and their parents, who find the new features both practical, useful, and enjoyable. The ease of use and the fun element introduced by the new designs have enhanced the overall crafting experience.”

    With vibrant in-store displays and fresh packaging now out at stationery stores nationwide, the 60-year-old adhesive proves it’s still got the glue game on lockdown. The makeover not only freshens up a classic, but also reinforces Fevicol MR’s promise to spark creativity, one crafty capless tube at a time.

  • Boomer brings back the pop with new lollipops and a swagger-filled Bumrah twist

    Boomer brings back the pop with new lollipops and a swagger-filled Bumrah twist

    MUMBAI: For over three decades, Boomer has ruled India’s chewing gum turf with its iconic elasticity and fruitiness. Now, the bubble bursts into a stick. On 19 May 2025, Mars Wrigley India launched Boomer Lollipop, a bold foray into the Rs 800 crore lollipop market, aiming to inject a fresh dose of fun, relevance and confidence into a category often dismissed as childish.

    The new Boomer Lollipop comes in three punchy flavours — Strawberry, Orange, and Watermelon — crafted to appeal to Gen Z’s expressive spirit. The brand is repositioning the segment as not just a kiddie indulgence but a confident snack that oozes individuality. Tapping into this ethos is cricket star Jasprit Bumrah, whose calm swagger and unflappable poise front the brand’s campaign.

    The high-octane TV commercial, now live, opens on a cricket field. A young player stands alone, pressured by a hostile gang. Enter Boomer Lollipop. With a pop and a bite, his confidence flips the script, changing the game. Narrated by Bumrah in his trademark cool, the ad delivers a clear message: your swag speaks when you hold a Boomer.

    “Boomer has stood for everything fun and strawberry at its core, for several generations. We are expanding this equity to the fast-growing segment of lollipops. Accompanying a strong launch in trade, we have Jasprit Bumrah lending his brand of fun and swag to Boomer Lollipop. The creative campaign crafted with DDB and Essence Mediacom projects the swag and attitude associated with Lollipops but perhaps lost over the last decade. From the factory to trade and in the media, our associates have added special touches to make this new launch truly unique and carve a space for Boomer at front of store and in people’s minds”, said Mars Wrigley India CMO Nikhil Rao.

    DDB Mudra Group CCO Rahul Mathew added, “It’s always great when you get to work on a brand with such a strong memory structure and a brand ambassador whose name also has an effortless connect to the brand. What we now had to do is bring it all together to give a new attitude to Boomer’s newest format – Lollipop.”

    The lollipops are being manufactured locally at Mars Wrigley’s Baddi facility, reinforcing the company’s commitment to innovation from within India. With a national rollout underway, Boomer Lollipop marks a flavourful, cheeky new chapter in the brand’s long-standing legacy.

  • Pharmeasy strikes a chord with a jingle and a punctuality promise

    Pharmeasy strikes a chord with a jingle and a punctuality promise

    MUMBAI: After a three-year hiatus from television, Pharmeasy, the digital healthcare platform has returned to the small screen with a new ad campaign that doubles down on what really matters in diagnostics showing up on time. Anchored by the promise ‘On-Time or free’, the campaign cheekily tackles the agony of fasting blood tests and delayed sample pickups through a pair of punctuality-loving, food-obsessed dancing uncles.

    With its now-iconic jingle (set to the tune of ‘Urvashi Urvashi’) once again echoing “Pharmeasy, Pharmeasy… Take it easy,” the campaign blends nostalgia with a clear call to action: lab tests should be dependable, not a morning-wrecking ordeal.

    In an industry where being fashionably late is frustratingly common, Pharmeasy is throwing down the gauntlet with a punctuality guarantee. Miss the time slot? The test is free. The bold promise is backed by a logistics network spanning over 4000 pin codes and 1900 plus trained phlebotomists and a self-proclaimed 99 per cent plus on-time rate.

    “We kept the tonality of the brand at the centre while working on the campaign, sharply landing the offering, keeping it relevant, relatable and entertaining,” shared Busypeople MadamG founder and creative director Garima Khandelwal.

    “This campaign is a reflection of how far we’ve come in our journey of simplifying healthcare and making it truly accessible and dependable for every Indian. Diagnostic testing is a sensitive experience – fasting is tough, but waiting shouldn’t be. Our promise is simple: you pick the time slot, we’ll be there. If we’re late, your test is on us”, said API Holdings MD & CEO Siddharth Shah.

    Pharmeasy (API Holdings) chief business officer, Gaurav Verma said, “When you are fasting and waiting for a blood test to be done, every minute feels like an hour.  We built this feature from a deep understanding of that frustration. You’ve done your part—waking up early, skipping breakfast. The least we can do is show up on time. That’s our way of saying we care.”

    From nostalgic tunes to no-nonsense timing, Pharmeasy’s latest pitch isn’t just about testing, it’s about trust, timing, and turning up when it counts.

  • Croc star! Rashmika Mandanna steps in as Crocs’ new global face from India

    Croc star! Rashmika Mandanna steps in as Crocs’ new global face from India

    MUMBAI: Rashmika Mandanna’s latest role is far from scripted, it’s unscripted, unfiltered, and all about sole. The beloved Indian actor and youth icon has been unveiled as Crocs’ newest global ambassador from India, fronting the brand’s vibrant new campaign “Your Crocs. Your Story. Your World,”  and it’s as playful as it is personal.

    With her radiant charm and relatable personality, Rashmika now becomes the face of Crocs’ campaign in India, marking a key moment for the footwear brand as it deepens its cultural resonance across the subcontinent. And it’s not just about shoes, it’s about storytelling from the feet up.

    Through a blend of CGI, whimsical world-building, and animated Jibbitz charms, the campaign film transforms Rashmika’s everyday into surreal storyscapes from red carpets to quiet corners of her home. Each charm becomes a portal to her passions, quirks, and moods, bringing the brand’s vision of personal style as self-expression alive in true Crocs fashion.

    As the face of the Indian edition of the global ‘Your Crocs, Your Story, Your World’ campaign, Rashmika embodies the spirit of personal storytelling through style. The campaign spotlights Crocs not just as footwear, but as a canvas for self-expression, where individuality comes to life with every step. Through playful and customizable Jibbitz charms, consumers are encouraged to create looks that are uniquely their own, turning everyday fashion into a reflection of personal stories, moods, and moments, and making every pair of Crocs a one-of-a-kind statement.

    “Crocs has always been a brand I’ve felt connected to. I love the fun colors, quirky silhouettes, and the unapologetic individuality they stand for.” said Rashmika Mandanna. “If you know me, you know I never shy away from expressing myself. Whether it’s my love for K-pop, Korean snacks, or sunflowers I wear my heart on my sleeve. With Crocs and Jibbitz, I get to bring that side of me to life and create something that’s completely my own. I’m so excited for my fans across India to experience the ‘Your Crocs. Your Story. Your World.’ campaign and discover how they can express their own unique style with Crocs.”

    Crocs head of international marketing Yann Le Bozec shared, “Rashmika embodies everything Crocs stands for authenticity, confidence, and personal expression. Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer. With Rashmika leading our campaign, we’re excited to inspire a new generation to celebrate their individuality with Crocs.”

    Sharing his thoughts Kulfi Collective, CCO & co-founder Akshat Gupt said, “Crocs has always been about self-expression. Through this campaign, we wanted to elevate Jibbitz as a storytelling device, one that visually captures how our experiences shape us. It’s about owning your world, your way, and Rashmika brings this to life beautifully.”

    This 360-degree campaign will span digital platforms, retail stores, and social media, inviting audiences to step into their own world with a pair of customisable Crocs. From Delhi to Dindigul, this isn’t just a brand drop, it’s a personal style revolution with foam and flair.

    Because sometimes, making a fashion statement means starting from the ground up charm by quirky charm.
     

  • Pazago clears the decks to export India’s exporters from chaos to clarity

    Pazago clears the decks to export India’s exporters from chaos to clarity

    MUMBAI: If paperwork were a sport, India’s exporters would be Olympic-level athletes dodging documents, wrestling with vendors, and sprinting through last-minute follow-ups. But Pazago, a next-gen logistics and coordination platform, has decided it’s time to retire the chaos.

    The company has launched its first-ever brand film, a striking visual narrative that captures the tangled mess of export operations in India. The film doesn’t just highlight the problem, it delivers a digital solution on a silver (or should we say silicon?) platter.

    For an industry that’s largely been untouched by the tech wave revolutionising everything from retail to finance, Pazago steps in as the much-needed upgrade. The platform brings all the moving parts of export management documents, tracking, communication, and coordination under one sleek roof.

    Speaking about the launch Pazago founder Nikhil Agrawal said “The export industry has been left behind in the tech revolution. While sectors like finance and retail have embraced digitalization, exporters are still battling inefficiency and confusion. At Pazago, we’ve decoded the export order recipe what it takes to move an order from origin to destination without chaos. By bringing structure to this process, we empower exporters to focus on growth rather than getting bogged down by paperwork and coordination hassles. This film is a reflection of the change we’re leading.”

    Targeted at India’s medium to large-scale exporters and manufacturers, the film speaks directly to CXOs and decision-makers tired of firefighting delays and miscommunication. It invites them to envision a smarter, faster, and more structured way to scale their operations.

    The message is simple but powerful: exports shouldn’t be this hard. With Pazago’s tech-first approach, businesses can shift from reactive to proactive, and finally focus on growing rather than grappling.

    Now live across Pazago’s digital platforms, the film signals the start of a new era, one where efficiency ships out the chaos, and exporters finally get the clarity they deserve.
     

  • Masala with a match twist as Saffola spices up snacking game

    Masala with a match twist as Saffola spices up snacking game

    MUMBAI: In a season when cricket commentary is as spicy as the snacks on our laps, Saffola Masala Oats has pitched a googly that’s clean bowled viewers with laughter and nostalgia. In a sizzling new campaign starring the ever-iconic Sanjay Manjrekar, the brand proves that oats can be masaledar enough to stand shoulder-to-shoulder with chaklis and chakhna without compromising on nutrition.

    Conceptualised by Mullen Lintas with support from Social Panga and Madison Communications, the campaign flips the script on traditional health food advertising. It begins in a podcast-style face-off where the host cheekily pulls up Manjrekar on his famously “brutal commentary.” As clips of his classic barbs, “bits and pieces player” and “not having the range” play out, Manjrekar, caught snacking on masala chakli, quips, “Eh… thoda masala toh chahiye na!” What follows is a swift on-screen swap with a steaming bowl of Saffola Masala Oats, served with a side of wit and wellness.

    Set against the backdrop of IPL frenzy, the campaign is a spicy sequel to last year’s viral “Behave” spot. This time around, Manjrekar serves up commentary and charisma with equal flavour, as the brand positions its oats as the go-to snack for India’s young, health-conscious crowd looking for a punch of taste in every spoonful.

    Speaking on the campaign, Marico Limited chief executive officer for India core business Ashish Goupal said, “Saffola has always stood for smart choices products that are nutritious, convenient, and great-tasting. Over the last year, we’ve evolved our brand storytelling to resonate more deeply with younger audiences. The cricket campaign is a significant step in this journey combining humour, nostalgia, and relatability with a message that snacking can be both nutritiously convenient and genuinely enjoyable. Sanjay Manjrekar brings the perfect blend of edge and familiarity to drive home this idea.”  He adds, “We are also seeing growing consumer acceptance of oats in India not just as a breakfast option, but increasingly as a savoury, anytime snack. As a category leader, we are committed to shaping this evolving snacking culture offering exciting formats and bold flavours that meet the expectations of today’s health-conscious yet taste-loving consumer.”

    Talking about the creative thought process behind the campaign, Mullen Lintas chief creative officer Ram Cobain said, “What’s cricket without a spicy take by Sanjay Manjrekar? Last year, we used Manjrekar’s famous (or rather infamous) ‘Behave’ remark as the central idea for the film. For this year’s IPL, we’ve used not one, but half a dozen of his ‘masaledar’ comments from the past, to cook up a fun banter between him and an interviewer. And smoothly slid a bowl of Saffola Masala Oats as a cheeky, socially-palatable alternative.”

    Sharing their experience of working on the campaign, Social Panga Mumbai creative head Ketki Karandikar shared, “When it comes to exciting and flavourful experiences, Sanjay Manjrekar’s unfiltered opinions on cricket find the perfect match in Saffola Masala Oats. We crafted bite-sized, snackable content tailored for social media platforms and paired it with sharp quick commerce collaborations. The result? A seamless journey from screen to spoon, ensuring the masala flavour wasn’t just talked about, but tasted in real-time.”

    Reflecting on the strategy of tapping into India’s cricket frenzy, Madison Media Ultra COO Jolene Fernandes Solanki shared “Consistency is key to brand building, two years in a row now, we’ve hit a six with cricket fans! Our continued partnership with cricket events and having associated with Sanjay Manjrekar has not only driven engagement but also reinforced Saffola Masala Oats as a anytime snacking meal”

    The innovation doesn’t stop at marketing. With new gourmet oat flavours and the easy-to-carry Cuppa format, Saffola is doubling down on snacking that’s both satisfying and smart.

    Because in India’s new snacking league, masala is the MVP and Saffola’s got it down to a fine oat.

  • L&T Finance drops TVC with Jasprit Bumrah as the ‘Game Changer’ face of its Business Loan push

    L&T Finance drops TVC with Jasprit Bumrah as the ‘Game Changer’ face of its Business Loan push

    MUMBAI: In a pitch-perfect blend of yorkers and rupees, L&T Finance Ltd. (LTF) has launched its new television commercial featuring ace pacer Jasprit Bumrah, casting him as the face of its business loan offering. The TVC, which aired on 17 April 2025, leans into the tagline ‘Aapke Business Ka Game Changer’—and if Bumrah’s on-field stats are anything to go by, LTF is clearly gunning for precision, consistency and high-impact delivery.

    Airing across business news channels, the ad isn’t just a celebrity plug; it’s LTF’s signal to entrepreneurs that it’s time to bowl over cash crunches with a digital-first, no-fuss approach to business loans. The campaign promotes features like a fully digitised loan process, swift disbursal of funds, and app-based withdrawal—each engineered to help SMEs and entrepreneurs flex financial agility in real time.

    “We are delighted to launch our new TV commercial for Business Loan with Jasprit Bumrah. In today’s rapidly evolving economic landscape, the ability to secure agile and dependable financing is no longer a luxury, but a fundamental necessity for businesses to not only survive, but to truly flourish,” said LTF MD & CEO Sudipta Roy. “Our commitment extends beyond simply providing funds as we aim to be a strategic partner in our customers’ success.”

    What sets the product apart in a sea of templated loan schemes?

    Think digital onboarding, instant access to funds, and the ability to dip in via app as and when required—features LTF believes will turn it into a go-to name for India’s growth-hungry businesses.

    And who better to symbolise that than Bumrah, the man who can swing a match on a single ball? “Our brand ambassador Jasprit Bumrah is renowned for his precision, consistency, and ability to deliver under pressure. He embodies the qualities of a ‘Game Changer’,” said LTF CMO Kavita Jagtiani. “Our TV commercial strategically leverages his image to effectively communicate the reliability and high-performance nature of our Business Loan offerings to a vast audience.”

    Beyond television, the campaign is going for maximum visibility with hoardings, airport branding across Mumbai and Delhi, inflight magazine placements, and a digital blitz that includes influencer marketing, microsites and social media activations. The integrated media rollout will target high-growth metros like Bengaluru, Kolkata, Ahmedabad, Hyderabad, and Jaipur.

    The ad is a sharp delivery in an economy where small businesses often face bouncers when it comes to funding. Now, with Bumrah in their corner, LTF hopes businesses will finally feel like they’ve got the right arm of support.

    Watch the commercial here:

  • Coolberg pops the lid off convention with fizzy campaign for Gen Z rebels

    Coolberg pops the lid off convention with fizzy campaign for Gen Z rebels

    MUMBAI: Crack open a cold one with no rules attached. Coolberg, India’s favourite non-alcoholic beer brand, is shaking up the beverage aisle and the status quo with its new campaign, “No Rules, Just Cool.” A celebration of everything unapologetically Gen Z, the campaign invites India’s youth to drop the labels, ditch the expectations, and sip on their own terms.

    Whether you’re breaking free from a bad breakup or just breaking the mould, Coolberg wants you to know that the best rebound isn’t a person it’s a mindset. Kicking off with cheeky relationship advice and rolling out across digital platforms like Snapchat, Spotify, Meta, and OTT channels, the campaign is every bit as quirky and unfiltered as the generation it speaks to.

    Commenting on the campaign, Ghodawat Consumer Limited, head of marketing, Shubham Shukla said, “Coolberg is the ultimate drink for Gen Z as it’s fun, inclusive and unique. With No Rules, Just Cool, our objective is to align with the evolving mindset of Gen Z, a generation that values authenticity, individuality, and freedom of expression. This campaign kicks off with a quirky take on relationship advice, a reminder that the best rebounds aren’t people, they’re powerful mindset shifts. At Coolberg, we are not just making a drink but building a brand that resonates with today’s youth culture.”

    And the numbers fizz louder than ever. Since its acquisition by Ghodawat Consumer Limited in 2022, Coolberg has gone from cool to cooler. Now available in over 50,000 outlets across 150 cities, the brand has even made its way to 15 plus international markets. It’s not uncommon to spot Coolberg alongside your burger and fries at KFC, Barbeque Nation, or Wow Momos, and it’s just a few clicks away on Zepto, Blinkit, Swiggy Instamart, Flipkart Minutes, and Amazon.

    With a flavour profile as bold as its branding, Coolberg is serving up more than a sip, it’s serving a cultural reset. So the next time you crack open a bottle, remember: the only rule is to be cool.
     

  • Laminar campaign dances past 60 million views with The Waltz in full swing

    Laminar campaign dances past 60 million views with The Waltz in full swing

    MUMBAI: Laminar Tiles’ latest brand campaign, The Waltz, has waltzed its way past 60 million views and clocked over 75 million impressions across platforms proving that even the flooring under your feet can be fabulously cinematic.

    Crafted by Mumbai-based integrated agency Beanstalkasia, the campaign spins a compelling tale of love, luxury and lifestyle all set on the glistening canvas of vitrified tiles. Starring Nepali stars Aayushman Deshraj Joshi and Niti Shah, the film features a rhythmic dance through a sleek modern home, subtly flaunting Laminar’s key features: brilliant shine, durability, anti-skid safety, scratch resistance and easy cleaning.

    Lumbini Ceramics Managing Director Ashutosh Khetan said, “With The Waltz, our aim was to go beyond the product. We were interested in showing how Laminar tiles fit into everyday life and create joy through the solutions offered. By blending creativity, storytelling, and a multi-platform strategy, we have successfully positioned Laminar Tiles as a lifestyle brand. This campaign has allowed us to successfully communicate our values to our consumers and position ourselves as a competitive force in the market.”

    Beanstalkasia founder Upendra Singh Thakur said, “At BeanstalkAsia, we believe that impactful brand storytelling begins in the digital space, where engagement is immediate and conversations are organic. With The Waltz, we adopted a digital-first approach, leveraging social media and influencer collaborations to create a strong emotional connection with our audience. By building early momentum online, we ensured that the campaign resonated with viewers before expanding into theatres and traditional media. This campaign is a testament to Beanstalkasia’s commitment to pushing the boundaries of brand communication, and we are proud to raise the bar in Nepal’s evolving media landscape.”

    But The Waltz is not just a visual treat it’s also a digital masterclass. Beanstalkasia’s digital-first strategy tapped into early buzz via Instagram collaborations, user-generated content and partnerships with over 10 Nepali mega influencers. The result? Organic traction, enthusiastic shares, and a campaign that was trending even before it hit theatres, LED screens and outdoor locations.

  • Kwality Wall’s launches Golden Spoon, giving family dessert time a sweet twist

    Kwality Wall’s launches Golden Spoon, giving family dessert time a sweet twist

    MUMBAI: Kwality Wall’s just gave the dessert aisle a shiny new scoop. On 4 April, the ice cream giant dropped a brand-new in-home dessert range called Golden Spoon—a name that’s all about indulging in family time with a spoonful of joy and a dollop of drama.

    From two in one flavour mashups to a mithai-inspired showstopper, this isn’t your typical vanilla affair. With Indian households craving novelty and accessibility, Kwality Wall’s aims to scoop up a bigger slice of the frozen dessert market through this delightfully democratic offering.

    Leading the line-up is Mithai Magic, a one-of-a-kind modern take on Indian sweets, complete with boondi (yes, you read that right). Rounding out the collection are the always-in-style Vanilla, and double-whammy combos like two in one Chocolate Vanilla and two in one Mango Vanilla—all served up in cosy family-size packs.

    To top it all, Hindi cinema’s eternal charmer Kajol fronts the campaign with her signature flair. In the TVC, she’s mid-rant with her family until Golden Spoon enters the scene and shuts her up—literally. One spoon and she’s so stunned by the flavour, all she can do is savour.

    “I personally love the Mithai Magic and the all-time classic two in one packs. This campaign captures the excitement I had when I tried Golden Spoon for the first time,” said Kajol.

    “Our new brand Golden Spoon aims to nurture togetherness among Indian families and friends… With such new and exciting flavours, we hope to accelerate our journey of spreading happiness to everyone,” added HUL head of ice cream business Toloy Tanridagli.

    DDB Mudra CCO Rahul Mathew who helped churn out the campaign, added, “Working with Kajol… inspired us to create a campaign that is both visually stunning and emotionally resonant.”

    The launch is backed by a full-blown summer offensive-TV, influencer firepower, social content, and more—to ensure Golden Spoon isn’t just dessert; it’s dinner table drama.

    Watch the film: New Kwality Wall’s Golden Spoon