ITV

Category: TVC

  • Medimix rolls out new TVC with regional stars Amruta Khanvilkar and Kinal Rajpriya

    Medimix rolls out new TVC with regional stars Amruta Khanvilkar and Kinal Rajpriya

    MUMBAI: Medimix launched its new TVC featuring celebrated Marathi actress Amruta Khanvilkar and popular Gujarati star Kinjal Rajpriya. The campaign marks a step in the brand’s localized narrative building journey – spotlighting culturally resonant, relatable skincare narratives powered by the time-tested wisdom of Ayurveda.

    With a legacy of over five decades, Medimix has been trusted by millions for its time-tested Ayurvedic formulations that combine the wisdom of tradition with the needs of today’s consumers.

    Medimix has long been synonymous with effective, herbal-based products rooted in its Ayurvedic heritage. At the heart of the brand lies its soul: the power of 18 herbs- a signature blend of ingredients perfected over time and passed down like a family secret, forming the foundation of every Medimix soap, addressing everyday skin concerns like pimples, dryness and sensitivity with natural, fast-acting care.

    This new campaign reinforces Medimix’s ‘Skin-Fit’ agenda – helping users have a clear & glowing skin. The film blends regional flavor with universal skincare truths. Amruta plays a confident, glowing protagonist who has embraced Ayurveda as a way of life. Starring opposite her, Kinjal portrays the relatable consumer dealing with common urban skin stressors like pollution and dullness. Through their warm, engaging exchange, the film shows how Medimix helps transform daily nakhras into real, lasting nikhaar. As part of its continued efforts to build stronger connections with audiences across the key geography, the brand is deepening its focus on culturally relevant partnerships. By collaborating with a regional icon like Amruta Khanvilkar, Medimix aims to strengthen its presence in key markets and take its message of natural skincare and holistic wellness to the heartlands of India.

    Speaking on her association with the brand, Amruta Khanvilkar shared, “Medimix has always felt like home – a name I grew up with and trusted. To now be part of the Medimix family is truly special. This isn’t just another endorsement for me, it’s deeply personal. I believe in gentle, effective and natural skin care, which is exactly what Medimix stands for.”

    Kinjal Rajpriya mirrored the sentiment, “Medimix is a legacy brand that’s still so relevant today. While skincare trends may come and go, Medimix proves that some things are simply timeless. I’m proud to represent the brand for Gujarat and bring the benefits of Ayurveda to a wider audience.”

    Cholayil Private Ltd CEO Anupam Katheriya commented, “This new TVC is a reflection of our vision – to reinforces it’s regional connect in core geographies. Amruta and Kinjal are the perfect ambassadors for our hyperlocal approach, as we deepen our connection with consumers in Maharashtra and Gujarat. With a 45% volume share in Maharashtra’s natural segment and strong MAT growth in Gujarat (IMRB Panel), these markets are vital to our continued momentum.”

    The campaign supports Medimix’s broader brand journey: We’ve always believed in skincare that’s rooted in tradition yet relevant to today’s lifestyle. Today, the brand’s portfolio spans soaps, handwashes, bodywashes, and facewashes – each rooted in Ayurveda, tailored for modern skin needs.

    The TVC is now live across online and offline channels. Watch the film here:

    Hindi- 

    Gujarati- 

    Marathi- 

  • Godrej Yummiez brings Protein to the everyday plate

    Godrej Yummiez brings Protein to the everyday plate

    MUMBAI: Godrej Yummiez has launched a campaign “Protein to bahana hai, Godrej Yummiez khaana hai”. Focused on the increasing need for everyday protein consumption, the campaign is rooted in a cultural shift we’ve been observing, Chicken Nuggets are fast becoming a fan favourite in Indian households, not just for their taste, but also for their versatility. At the same time, children are no longer passive eaters. They’re increasingly influencing family food choices and asking sharper questions about what’s on their plate. Recognising this change, the campaign takes a playful yet purposeful approach to showcase how kids today are becoming the biggest champions of smarter snacking.

     

    In a refreshing twist, the campaign flips the traditional parent-child dynamic. Here, it’s the kids schooling their parents on protein and smart eating. With humour, affection and a bit of reverse psychology, the two ad films show children leading the conversation rejecting low-protein snacks and guiding their parents toward a smarter fix that doesn’t compromise on taste: Godrej Yummiez Chicken Nuggets with 16g of protein per serving. In one film, a young boy climbs onto a stool, flexes in the mirror, and proudly shows off abs he’s drawn on his stomach with a marker, setting the stage for his mission to find a proper protein fix. In the second, a spirited daughter throws playful protein facts at her dad during a push-up session, declaring her intent to grow stronger, only if she gets her share of protein-packed nuggets.

    According to the India Snacking Report Volume 2 (STTEM 2.0), 59% of parents believe that frozen snacks are a convenient fix for hungry children. Both films are anchored in themes of nutrition, convenience, and the changing vocabulary of families who are becoming more aware of nutritional choices.

    Speaking on the campaign, Godrej Foods Ltd head of marketing & innovation, Anushree Dewen said, “Today’s parents want snacks they can feel good about – ones that are fun, nutritious, and made with care. With 16g of protein per serve, our Godrej Yummiez Chicken Nuggets deliver just that. It’s made better with our commitment to clean-label and advanced IQF technology that locks in freshness without compromise. This campaign celebrates the clever ‘bahanas’ kids come up with – all in the name of getting their favorite protein fix: Chicken Nuggets.”

    Swati Bhattacharya, Head of Lightbox Creative Lab, who led the campaign’s creative direction, added, “The world is fried with ‘taste bhi health bh’i campaigns. So, we knew we wanted to do something different, something that delivers the promise of 16 gm protein in every serving and 100% entertainment with every viewing”

  • Eggfirst and Chambal Fertilisers cultivate emotion, humour, and impact in new Ad films

    Eggfirst and Chambal Fertilisers cultivate emotion, humour, and impact in new Ad films

    MUMBAI: Semi-urban and rural specialist advertising agency Eggfirst has rolled out an ambitious 3-film TVC campaign for Chambal Fertilisers. The campaign, which spans emotional storytelling and light-hearted narratives, captures the diverse realities and aspirations of Indian farmers, reaffirming Chambal’s deep-rooted commitment to empowering them.

    Crafted with a blend of insight, empathy, and relatability, the films reflect Eggfirst’s distinctive ability to speak authentically to semi-urban and rural audiences. In this space, the agency has consistently excelled.

    “The strength of this campaign lies in its versatility, it connects across geographies, media platforms, and mindsets. That’s what makes it powerful,” said Chambal Fertilisers VP – sales & marketing, Ashish Shrivastava.

    The campaign traverses genres and formats, from heartwarming tributes to farmers’ resilience, to witty slices of life that spotlight the everyday role of Chambal’s agri solutions. Each film has been created not just to inform, but to inspire and engage.

    “What sets this body of work apart is how it speaks to the farmer, not just as a customer, but as a hero. This is storytelling rooted in understanding and trust,” said Eggfirst founder & CEO Ravikant Banka.

    With a legacy of powerful rural storytelling and celebrity-led campaigns, Eggfirst continues to build a strong creative reputation in the agriculture, fintech, Building Construction Materials, FMCG sector and more.

  • Sunfeast Marie Light with Jyotika, challenges couples to display both their names on house nameplates

    Sunfeast Marie Light with Jyotika, challenges couples to display both their names on house nameplates

    Bengaluru, July 30, 2025: Sunfeast Marie Light and celebrated actress Jyotika come together in a new initiative to inspire couples to celebrate their partnerships as equals. It brings to light the importance of shared recognition in every aspect of life, starting from something as simple as a nameplate outside their house. After a grand success in Tamil Nadu where 3lakh+ people pledged to have both names on the nameplate, campaign is now extended to Karnataka.

    A survey conducted by Sunfeast Marie Light reveals that two-thirds of households in Karnataka do not have both partners’ names on the nameplate. Through this initiative the brand aims to encourage couples to recognize and celebrate their shared contributions and highlight the importance of strong partnerships, by having both partners’ names on the nameplate.

    The brand is urging consumers to give a missed call on 1800-315-7837 and pledge to the cause of having both partners’ names on the nameplate. The brand is also facilitating the consumers who don’t have both partners’ names on their nameplate, to make a customized nameplate design.

    Speaking about the latest campaign, ITC Foods chief operating officer for the Biscuits & Cakes Business, Ali Harris Shere said, “Sunfeast Marie Light champions the idea of a strong team in every household. In a relationship, both partners play an equal role in strengthening the bond. More often than not, it is the light moments spent with each other, that strengthen the bond between husband and wife. With this initiative, we are pushing this idea further and attempting to bring about a change in the society. Having both husband and wife’s name on the nameplate is perhaps a small gesture, but speaks volumes of the shared partnership.”

    In the ad featuring Jyotika, Jyotika’s husband surprises Jyotika by showing their nameplate to her, with both their names on it, symbolizing their equal partnership. A light-hearted moment ensues as they discuss the nameplate. It ends with Jyotika mentioning that such small steps help build a strong team. Jyotika appeals to the viewers to bring a change by having both partners’ names on their nameplates.

  • AI Plus calls time on gimmicks with Abhishek Banerjee’s smart turn

    AI Plus calls time on gimmicks with Abhishek Banerjee’s smart turn

    MUMBAI: In a world where phones shout louder than they think, AI+ Smartphone has quietly dropped the mic and a national campaign that says smart isn’t smart enough. With its first-ever national TV commercial, AI+ Smartphone isn’t just entering the Indian market, it’s barging in, taking a stand against overhyped specs and underwhelming performance. Featuring Abhishek Banerjee in full deadpan glory, the TVC slices through the noise with a crisp message: “Smart is not enough. It needs to be smart where it counts.”

    Set inside a typical mobile store scene equal parts chaos and jargon, the ad shows Banerjee’s character calmly shutting down an overzealous pitch laced with buzzwords and baffling features. In just 30 seconds, the film lays bare the industry’s addiction to gimmicks and asks the only question that really matters: Is your phone working for you, or for your data?

    This clarity has found strong resonance particularly among women. According to qualitative research cited by the brand, data privacy concerns were frequently raised unprompted, with users voicing anxiety over surveillance and leaks. AI+ is making this its ground zero: a phone that protects your data without preaching about it.

    “For us, privacy isn’t a feature, it’s foundational,” says AI+ Smartphone marketing & communications lead Archi Gogoi. “Consumers today are sharper. They know when they’re being sold to. We’re building trust, not just specs.”

    The brand’s national rollout strategy backs this claim with a multilingual media plan across nine Indian languages from Hindi and Tamil to Bengali and Odia. The film, localised for each region, will be seen across TV, OTT, and digital platforms, ensuring the message lands in the language users trust most.

    Launching on 8 July 2025, the first AI+ devices AI+ Pulse and AI+ Nova 5G promise a cleaner, simpler, and smarter experience without the noise. No circus of megapixels. No spyware dressed as smart features. Just a phone that gets out of the way and lets you live.

    With Banerjee’s dry wit and a sharp swipe at bloated marketing, AI+ isn’t trying to win the loudness war, it’s gunning for the trust deficit. And in today’s crowded, clickbait-heavy smartphone scene, that may just be the smartest move of all.
     

  • India Gate brings values to the table with Bachchan’s new brand film

    India Gate brings values to the table with Bachchan’s new brand film

    MUMBAI: In a country where dal-chawal is more than dinner, it’s comfort, memory, and belonging India Gate Basmati Rice has served up a new campaign that’s as warm as a freshly cooked meal. Titled “India Ka Swaad Chakhte Hai”, the 100-second brand film features none other than Amitabh Bachchan, lending gravitas to a message about values that simmer quietly through generations.

    In this emotive montage of four stories, food is more than nourishment, it’s a language of love and respect. From welcoming strangers to comforting students far from home, the film reminds us that “Atithi Devo Bhava” and “respect for elders” aren’t just taught; they’re lived, plated and passed on. And in this film, that passing down happens via a piping hot bowl of rice.

    Anchored by Bachchan’s baritone and laced with sentiment, the narrative rests on the idea that “Values Viral Banate Hai”. Whether it’s a neighbour’s warmth, a caregiver’s quiet gesture, or a mother’s care recreated miles away, the film captures how food becomes a bridge not just between people, but between values and memories.

    India Gate head of marketing Kunal Sharma summed it up, “This campaign is a tribute to the values that shape us. With Mr Bachchan’s voice, we’re hoping to stir hearts and highlight the emotional richness that food carries in Indian homes.”

    The rollout is ambitious: over 560 cinema screens across 32 cities, top national and regional TV channels (including Star Plus, Sun TV, Zee TV, and Star Jalsha), and a strong digital push via OTT, CTV, and influencer-led storytelling.

    More than a celebration of basmati rice, India Ka Swaad Chakhte Hai is a quiet ode to Indian culture where every grain has a story, and every meal is a reminder that we don’t just eat to live… we eat to connect.
     

  • Vikram Solar launches first TV ad with a warm ‘Khushiyon Wali Sunshine’

    Vikram Solar launches first TV ad with a warm ‘Khushiyon Wali Sunshine’

    MUMBAI: When was the last time a solar ad made you smile? Vikram Solar’s first-ever TVC might just be that moment. In a heartwarming debut on national screens, the company’s new campaign ‘Khushiyon Wali Sunshine’ swaps jargon for joy and kilowatts for connection led by a cheerful child and one magic word: “Hanji”.

    Set in a sleepy hill town, the ad follows a young host whose sunny disposition powers every scene. As family and guests make requests, he answers each with a confident “Hanji”, taking care of every comfort from adjusting lights to managing the vibe. But this isn’t just a slice-of-life tale. It’s a metaphor. With every “Hanji”, Vikram Solar subtly makes its pitch: solar energy can be just as seamless, caring and reliable as that helpful child.

    This marks the first television splash for Vikram Solar, one of India’s largest solar PV module manufacturers. The campaign captures the company’s 20-year journey from solar player to purpose-driven brand, rooted in innovation and community upliftment. The message is clear with clean energy, sunshine isn’t just power, it’s happiness.

    “As a brand, we wanted to go beyond panels and power,” said Vikram Solar chairman and managing director, Gyanesh Chaudhary “‘Khushiyon Wali Sunshine’ is about reminding people that solar isn’t only about savings or sustainability, it’s about joy, warmth, and building a better tomorrow. This TVC lets us tell that story with heart.”

    The campaign’s momentum has been building throughout the year. Earlier in 2025, Vikram Solar launched the “Khushiyon Wali Sunshine” brand initiative and joined hands with Kolkata Knight Riders as their official Clean Energy Advocate during the IPL season. With the TVC now live across national channels and digital platforms, the message goes mainstream: solar is not only smart, it can be soulful too.

    Backed by a multimedia rollout and social media activations, the film aims to win over a new generation of clean energy adopters one emotional beat and one “Hanji” at a time.

  • Figo India launches its first TV campaign to scrub away stains-and stereotypes-in Indian homes

    Figo India launches its first TV campaign to scrub away stains-and stereotypes-in Indian homes

    MUMBAI: Mops may not start revolutions, but sometimes a detergent commercial can. Figo India Pvt. Ltd. has aired its first-ever television campaign, and it’s not just talking about stubborn stains—it’s stirring up conversations about modern households, equal responsibility, and cleaning with purpose.

    The campaign spotlights two of the company’s flagship products—Figo Premium Detergent and Figo Dishwashing Liquid Gel. Through warm, slice-of-life visuals and rhythmic storytelling, the ad films aim to portray contemporary Indian homes where wiping spills and washing dishes are no longer gendered duties but gestures of care, collaboration and intention.

    “This campaign marks a new chapter for modern Indian households where cleaning is no longer a chore assigned by gender, but an act of shared love and care. With Figo Dishwashing Liquid Gel, we’re not just cleaning plates, we are challenging mindsets and celebrating equality at home. Ab Figo ke saath, ‘Ek Nayi Shuruaat Karega India’”, said Figo India Pvt. Ltd senior associate director O P Khanduja.

    The detergent ad leans into emotional chaos—paint stains, pasta spills, and pillow fights—as metaphors for joy, anchored by the brand’s punchline: “Daagon ko boliye Go!” The brand positions itself as a facilitator of memory-making, not just mess-removing.

    A proudly Indian brand, Figo operates across home care, personal care and fabric care categories, built on its signature Triple ‘S’ formula—Self to Surroundings Sanitisation. The brand merges safety, affordability and performance while reimagining the meaning of domestic luxury.

    To amplify its messaging, Figo has roped in The Crayons Network as its media agency. “We are glad to partner with Figo, an emerging brand that blends performance with purpose. Their commitment to redefining home care aligns perfectly with our vision, and we look forward to making Figo a household name across India”, said The Crayons Network ED Ranjan Bargotra.

    The Crayons Network VP – Mumbai Rohit Thakkar added, “We are excited to be on board with Figo at such a pivotal time. Through a sharp and strategic media approach, we aim to drive awareness, spark trials, and ultimately earn Figo a trusted place in every Indian household”.

    The campaign is now live across leading national TV networks and is expected to reach millions of viewers over the coming weeks.

    Rooted in its ethos of ‘Rooted in India, Reaching the World’, Figo is looking beyond selling products—it’s pitching a cultural upgrade to how Indian homes clean, connect and co-exist.

  • Ambrane packs a punch with pocket-sized PowerMini 10 and cheeky new TVC

    Ambrane packs a punch with pocket-sized PowerMini 10 and cheeky new TVC

    MUMBAI: Ambrane’s latest spot isn’t just selling a power bank—it’s flipping the script on size. The brand’s new TVC for its sleek PowerMini 10 serves up charm and a cheeky lesson in performance, courtesy of a clever child who repeatedly outsmarts his dad.

    The film opens with a casual game of chess between father and son. A surprise checkmate, a tech-savvy fix, and a gentle see-saw outbalance later, the message lands with a grin: “Size dekhke judge kiya?” The punchline segues into the reveal of the Ambrane PowerMini 10—a pocket-sized dynamo boasting a 10,000mAh battery capacity.

    Conceptualised and produced by Watermelon, the campaign taps into the everyday with a light touch and delivers a deeper message: don’t underestimate the little guy. Whether it’s the pint-sized hero or the palm-sized charger, both prove that power isn’t always about bulk.

    “With this TVC, we wanted to tell a relatable and emotional story that conveys the brand’s core philosophy, that big performance can come from the most unexpected, compact forms. The PowerMini 10 may be small, but it’s designed to keep up with the energy and demands of our consumers,” said Ambrane India managing director Ashok Rajpal.

    The TVC is rolling out across major television networks, OTT platforms, and digital channels, with a parallel push on Instagram, YouTube, and influencer-led content to widen its charge.

    With this launch, Ambrane isn’t just powering devices—it’s charging perceptions.

  • Fortune Whole Wheat launches first TVC campaign to bake trust into every grain

    Fortune Whole Wheat launches first TVC campaign to bake trust into every grain

    MUMBAI: Fortune Whole Wheat, the packaged whole wheat brand from AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), has hit the screens with its maiden television campaign titled ‘Shuddhata Ki Sahi Parakh’. Launched on 26 May 2025, the campaign aims to set Fortune apart in India’s fragmented whole wheat segment by leaning on trust, purity, and provenance.

    The TVC, airing in Maharashtra and Gujarat, unfolds in a classic kirana store where a young girl questions the quality of the wheat her family buys. Her curiosity drives home the key differentiators of Fortune Whole Wheat: uniform grain size, colour, strength, and trusted sourcing. The visual storytelling nudges consumers to ditch loose wheat in favour of Fortune’s branded, batch-tested assurance.

    “This campaign is more than just a product message — it’s a heartfelt tribute to the Indian farmer and the informed consumer. Through these TVCs, we invite viewers on a journey to the source of real quality”, said AWL Agri Business Ltd SVP & business head – sales & marketing Mukesh Mishra.

    Fortune Whole Wheat entered the market in May 2023 and quickly positioned itself as India’s only national player in the branded whole wheat category. The brand guarantees access to the purest wheat seeds across varieties like Sharbati, Poorna 1544, Lokwan, Premium Grade 1, and MP Grade 1. These grains are sun-ripened, harvested with precision, and procured from select Indian farms.

    Every batch undergoes stringent quality checks to ensure nutritional value and consistent texture. The campaign underlines this disciplined sourcing and testing, offering consumers confidence that every grain delivers on both taste and health.

    The Marathi and Gujarati TVCs are currently live across television, digital, cinema, and regional platforms, underscoring AWL Agri Business’s strategy to deepen consumer connect in high-priority wheat markets.