Category: TVC

Mumbai: Godrej Magic, the personal and home hygiene brand from Godrej Consumer Products Ltd (GCPL), recently unveiled Godrej Magic Floor Cleaner – a unique ready-to-mix floor cleaner that is affordable and sustainable with Bollywood actor Anil Kapoor as the brand ambassador. The Jhakaas superstar, who has been receiving rave reviews for his role in The Night Manager 2, teamed up with the brand for a cheerful television commercial to create awareness of this floor cleaner format.  

The TVC opens with Kapoor getting ready on set for the shoot of an ad film. Enthusiastically, he checks with the director about his task for the shoot – whether it’s dancing, fighting, or something else. To his surprise, the director asks him to sweep the floor. While he thinks it’s a joke, the crew hands him a bucket and a mop. Upon learning that it’s a Godrej product, he readily agrees and asks for the products. The director then hands him a sachet of Magic Floor Cleaner, and he looks at him puzzled, thinking the team is pulling his leg.

The director then explains that the sachet itself is the floor cleaner. Cut to a visual of the sachet’s magical gel being added into a bottle filled with water, the shaking of the bottle, and its magical transformation into a full 500ml bottle of floor cleaner! With the key message, “Chota sachet banaye 500ml floor cleaner, wo bhi phenyl ke daam me’, the TVC highlights the convenience and affordability of the ready-to-mix format, where a small sachet can be mixed with water to create a full bottle of floor cleaner. Impressed by the uniqueness of Godrej Magic Floor Cleaner, Anil turns to the camera and says, “Now that’s magic!”

Speaking on the launch of Godrej Magic Floor Cleaner, Godrej Consumer Products Ltd chief marketing officer – India Ashwin Moorthy said, “The unique ready-to-mix format of this new product not only addresses reducing plastic consumption but also caters to the evolving needs of consumers. We are excited to introduce Godrej Magic Floor Cleaner, revolutionizing the floor cleaner category with ready-to-mix format-driven product. By capitalising on our innovation-driven approach and deep understanding of consumer needs, we are confident in delivering a breakthrough product that not only meets the highest standards of cleaning and germ protection but also resonates with consumers need for affordable and sustainable life-choices.”

Commenting on his association with Godrej Magic Floor Cleaner as the brand ambassador, actor Anil Kapoor expressed, “Being a part of this innovative and eco-friendly solution is exciting. Godrej Magic Floor Cleaner presents a remarkable concept that not only ensures effective cleaning but also contributes to reducing plastic waste and energy consumption. I am delighted to endorse an innovation like Godrej Magic Floor Cleaner that empowers consumers to make sustainable choices in their everyday lives. It’s a step towards a greener future, and I believe that each individual can make a difference through simple yet impactful choices.”

With the initial launch in Maharashtra, Godrej Magic Floor Cleaner not only marks the inception of a new category but also showcases GCPL’s unwavering commitment to sustainability and affordability. The association with Anil Kapoor as the brand ambassador adds a touch of star power to the campaign, capturing consumers’ attention across the state. With the TVC and Kapoor’s endorsement, Godrej Consumer Products Ltd aims to create widespread awareness and encourage households to make environmentally conscious choices in their cleaning routines. By providing an affordable and sustainable alternative, Godrej Magic Floor Cleaner significantly contributes to environmental savings while delivering superior cleaning and germ protection.

Mumbai:  Set Wet, men’s grooming brand from the house of Marico, has launched a captivating new TVC that aims at putting hair styling at the forefront of the grooming ritual of young Indian men. With the campaign message #ApniHairstyleHiApniVibeHai, Set Wet emphasizes the significance of hair styling in creating a lasting first impression and setting the right vibe from the get-go.

Launched on 1 July 2023, the brand film ingeniously highlights how, in a world where first impressions matter, hairstyle plays a vital role in setting the right vibe. Set Wet’s film showcases a relatable scenario where a young man, in a rush on his first day of work, forgets his ID card. Faced with a sticky situation, he reaches into his bag and finds Set Wet Gel, leading to a brilliant idea. As he styles his hair using Set Wet Gel, his appearance is completely transformed, instilling him with a newfound confidence. Walking into his workplace with an undeniable vibe of self-assurance, the young man leaves everyone in awe. Through fun and wit, the film powerfully conveys the importance of hair styling and its direct influence on the impression one makes. The key takeaway from the ad film is to inspire the audience to start styling their hair because #ApniHairStyleHiApniVibeHai

Speaking about the new campaign, Marico Ltd. CMO Somasree Bose Awasthi said, “As a leader in the hair styling category, Set Wet has always led the hair styling conversations amongst the youth of India and adapted to the changing trends. The new campaign #ApniHairStyleHiApniVibeHai therefore speaks to the Gen Z consumer about the importance of hair styling as a key part of their grooming regime. Through the various legs of the campaign, Set Wet will continue to establish and emphasise this key message and actively engage with the target consumer through innovative marketing activations across touchpoints, where the consumer is already actively engaged.”

As part of a comprehensive 360-activation plan, Set Wet has begun its campaign roll out of a digital, print, and on-ground campaign to empower young men in setting their vibe.

Mumbai: NESCAFÉ, one of the most loved coffee brands has expanded its portfolio in India with the launch of All-in-one Frappe. The All-in-one Frappe is a cold pre-mix that ensures café-like taste and experience of Cold Coffee at home by just adding cold water to the pre-mix. The new product is supported by an integrated campaign ‘Frappe Jahan, hangout wahaan’.

The launch of All-in-one Frappe is based on market insights which suggest that youngsters are moving into the world of coffee through cold coffee consumption. The new product is perfectly poised to tackle the popular perception that preparing cold coffee is a tedious task and does not have the same consistency and taste every time it is prepared. The campaign ‘Frappe Jahan, hangout wahaan’ also addresses the same notion.

Commenting on the campaign, Nestlé India head – coffee & beverages, Sunayan Mitra said, “Many consumers are adopting cold coffee as the beverage of choice and while there is a sharp consumption skew in summers, cold coffee, is relevant through the year. To address this need, we have launched NESCAFÉ All-in-one Frappe with the promise of a delicious glass of cold coffee made by just adding cold water.  The new product has been brought to life through a television commercial that showcases a fun, hangout moment in the everyday life of young friends over a delicious glass of cold coffee.”

The TVC has been conceptualised and created by McCann India. McCann India executive director & headof creative Ashish Chakravarty said, “The television commercial is a showcase of the functional and the emotional notes that the product touches upon. The television commercial showcases a simple story of three youngsters in their first jobs, amid a typical angsty urban day, and how a friend offers them NESCAFÉ Frappe for a moment of cool respite. The bonhomie between the young friends, and casual dialogues further convey the sense that NESCAFÉ Frappe is an easy to make delicious cold beverage that can just as easily become a part their world.”

Mumbai: Eno, India’s antacid brand by Haleon (erstwhile GSK Consumer Healthcare) has launched its new TVC “Ab Acidity Kyu Sehna Jab ENO Hain Na”. The TVC captures how people often opt for home remedies for acidity issues even though it takes time to provide relief. Through the latest commercial the messaging is focused on choosing ENO as the first remedy for acidity relief vs. Home remedies which generally take time and thereby prolonging the suffering.  The TVC is released nation-wide in 10 Major languages such as Hindi, Bengali, Assamese, Oriya, Marathi, Gujarati, Punjabi, Telugu, Tamil, and Kannada.

The TV commercial depicts a fun family gathering where the protagonist, pampered with different foods like Samosa and Pakoda by his aunts. The protagonist suddenly experiences acidity when his aunts are seen suggesting some home remedies to manage acidity even though generally they take time to provide relief. The mother of the protagonist challenges his prolonged suffering and instead offers ENO as a better solution because it gets to work in just six seconds.

Eno has roped in renowned TV actors for the advertisement to showcase a daily family situation, which will surely strike a chord with the audience for relatability and will help in brand recall value. Television industry veterans Sheeba Chadda is seen playing the role of Maasi and Supriya Pilgaonkar as the Bua of the protagonist.

Conceptualised by creative agency Ogilvy, the TVC has been shot by Hemant Bhandari, an acclaimed director, and co-founder of Chrome Pictures, known for producing award winning TV advertisements and feature films.

Commenting on the launch, Haleon BU marketing lead (Indian Subcontinent) Anurita Chopra said,  “For generations, Indians have relied on home remedies, sometimes enduring prolonged discomfort as a necessary evil. However, ENO provides fast and effective relief, allowing consumers to enjoy their food, family moments, and fun without hindrance. We are confident that this new commercial will be well-received by our audience, as we eagerly welcome new consumers to our brand.”

Echoing this sentiment, Haleon ISC category lead for digestive health Kishlay Seth emphasised, “Our latest TV commercial highlights how acidity is a common issue in every household and it can lead to hindrance in enjoying family moments. With our new messaging ‘Ab Acidity Kyu Sehna Jab ENO Hai na, the film reassures the faith of customers in ENO to provide rapid relief from acidity ensuring a swift recovery, so you can bounce back and keep enjoying life.”

Speaking on the occasion, Ogilvy India (North) CCO Ritu Sharda said, “Food is our love language. However, this indulgence often leads to acidity. And as Indians, we tend to tolerate this discomfort, considering it normal. With this new campaign, starring well-known actors Sheeba Chadhha, Supriya Pilgaonkar, as an endearing pair of Maasi and Bua pampering Abhimanyu Dassani with food, ENO aims to change that perception: “Ab Acidity Kyu Sehna, Jab ENO hain Na!”

The new TVC by ENO, “Ab Acidity Kyu Sehna Jab ENO Hain Na,” will be broadcasted pan-India across various television channels, ensuring its reach to a wide audience. Additionally, it will be supported by a comprehensive digital and social media campaign to engage with consumers on digital platforms.

Mumbai: On the occasion of World Social Media Day, India’s most popular tea brand- Brooke Bond Red Label, along with their creative agency- Ogilvy, have launched a beautiful film called Red Label- India’s favourite Social Network.

The film draws a parallel between social media lingo such as likes, shares, friend requests, reposts & trends with everyday moments across India, positioning a cup of Red Label tea as an enabler to bring people together. While the world celebrates Social Media Day while being glued to their favourite social media apps, the film reminds people that a cup of tea is India’s original social network, enabling conversations forever. The film is a montage of everyday moments from across the country with tea at the center of bringing people together.

Talking about the campaign, Unilever South Asia vice president, F&B Shiva Krishnamurthy said, “Tea is India’s favourite Social Network. While this is obvious in hindsight, it is a refreshing way to pay tribute to India’s favourite drink. It is only befitting that India’s no. 1 tea brand, Brooke Bond Red Label does this. With its characteristic warmth, Brooke Bond Red Label brings out the uncanny applicability of social media terms to a cup of tea. We are excited to launch this campaign on World Social Media Day and hope that it resonates with all Indian chai lovers.”

Ogilvy India chief creative officers Harshad Rajadhyaksha & Kainaz Karmarkar added, “This campaign is thirteen years old! Our strategy partner Prem had shared this insight with us, back in 2010. Even today, it is super relevant. That is the power of this insight but that is also the power of tea. A simple but well-made cup of tea is the glue our country bonds over. Friends are made, friendships are rekindled and this tea time, is truly a time for togetherness. We love the way our director, Nobin Datta, has captured this. We hope the country loves it as much we do.”

Mumbai: NutraBox have launched a new digital campaign featuring actress Disha Patani. The TVC’s are based on the tagline #PehchaanKaamSeHotiHai, showing Patani as a strong, independent woman making the right choice be it life or your daily workout supplement. Her simple principle of working hard to achieve the goals, shows the enormous value she puts on her health and given her loyal fanbase, Nutrabox hopes to reach out to spread the value of healthy lifestyle. Nutrabox products are certified by Labdoor USA, Informed Choice UK. Clean Label USA Cologne list Germany& Trustified India. Nutrabox products are tested for label accuracy, over 250 Banned substances harmful for health, contaminations, heavy metals & purity. 

The D2C sports nutrition brand Nutrabox, boasts of various health and fitness supplements like Nutrabox protein powders that are formulated with high-quality ingredients and are free from harmful additives making it a good choice for anyone looking for a reliable and effective source of protein to support their fitness goals. 

Talking about her association brand ambassador, Patani shares, “I’m excited to be a part of the Nutrabox family. Working out every day and maintaining a fit lifestyle has been my passion. While our schedule keeps us busy and occupied a regular work-out regime coupled with a right intake of protein is what will make us achieve our goals”

Nutrabox’s 100% whey protein powder is a blend of whey protein concentrate and isolate. It is India’s first complete certified whey protein powder. It comes in 15 delicious flavours. It is one of the best whey protein powder available in the market because it is certified by Labdoor USA, Informed Choice UK Trustified India, Cologne List Germany and Clean Label project USA. It has a complete protein profile and gives 24 grams of pure whey protein per serving. It has added benefits of BCAA, MCTs and DHAs.

Nutrabox founder Nihar Desai added, “We are pleased to announce Fitness Icon Disha Patani as the brand ambassador, which will help with brand recognition. Product adulteration is huge problem in this industry so we have developed this strategy of selling Nutrabox products on nutrabox app & official website only. Our customers are rest assured they get genuine supplements when bought directly. Currently we are abstaining from selling on any other marketplaces to combat dupes. We sell exclusively on Nutrabox mobile app & website to maintain product authenticity & we will continue to do so to protect our customer.”

Through this partnership, the sports nutrition brand will be engaging its flagship products, which include Nutrabox 100% Whey Protein Powder with 15 yummy flavours to choose from Ripped BCAA for hydration in six tangy flavours, Nutrabox Ripped 100% Whey Isolate, 100% Pure Raw Whey Protein Powder, Vegan protein, amino acids, pre-workouts, vitamins and more. 

Speaking on the TV Campaign & roping in Patani, IBC India Pvt Ltd. Ad film director & MD Anand Oberoi  said, “Disha Patani is a perfect fit for Nutrabox due to her popularity and appeal among the target audience that can help create a positive impact on the brand’s visibility, enhance brand recognition and reach. Given her dedication to fitness and her youthful image, she can effectively promote the brand’s products and values.”

Mumbai: Pidilite, a manufacturer of construction and specialty chemicals, has announced the launch of a new television commercial (TVC) for its tile adhesive brand, Roff. The TVC, conceptualised by Ogilvy, showcases the superior qualities of Roff tile adhesive while addressing common tile installation issues faced by customers.

In a delightfully quirky manner, the TVC captures the customer’s frustration with cracked tiles, debonding, falling tiles, and unaesthetic appearance resulting from cement use. Through entertaining visuals and engaging storytelling, the TVC showcases how Roff triumphantly tackles these challenges, offering a reliable and durable solution.

Commenting on the consumer awareness campaign for Roff, Pidilite Industries Ltd. deputy managing director Sudhanshu Vats said, “At Pidilite, pioneering in emerging categories is a core value that drives us.  Our brand Roff is aimed at transforming the way tiles are fixed in India. The nationwide launch of our new Roff TV commercial underscores our unwavering commitment to raising awareness and enhancing customer experiences. Roff products embody cutting-edge technology, blending global expertise with local intelligence. They enable contractors, architects to create long-lasting beautiful tile and stone creations without any worry. Through this initiative our objective is to inform and empower customers to make well-informed choices.”

Global creative & executive chairman Piyush Pandey India said, “It’s a great innovative product and therefore one of the most innovative demonstrations of the benefit. It explains it all in a consumer friendly and entertaining fashion.”

The new Roff TVC will play on major television networks, digital platforms, and social media channels, ensuring wide visibility and reach to consumers seeking reliable and superior tile fixing solutions.

Mumbai: Park Avenue has launched a TVC campaign featuring its newly appointed brand ambassador actor Siddhant Chaturvedi. Park Avenue’s proposition revolves around the idea that we all experience nervousness when attempting something for the first time. To showcase this relatable experience, Park Avenue has partnered with Chaturvedi, known for his charismatic performances. 

In a unique collaboration, Chaturvedi not only stars in the TVC but also lends his soulful voice to the captivating song that sets the mood for the ad. 

Conceptualised by Wunderman Thompson, the TVC shows Chaturvedi playing the role of a rockstar in a band. However, the nerves get the best of him momentarily, reflecting the inherent apprehension we all encounter when facing new challenges. This is where Park Avenue Fragrance Deo for Men steps in as the ultimate confidence booster.

In this film, the centerpiece is the stage-dive that Chaturvedi makes into an enthusiastic crowd. He is performing in the rock concert quite comfortably but is nervous about his first stage-dive. That’s when Park Avenue gives him the confidence to boldy go ahead and make the stage-dive. 

Commenting on the campaign, Park Avenue CMO Pooja Sahgal said, “Our campaign ‘Spray kar, aage badh’ draws inspiration from the insight that everyone, regardless of their background or profession, experiences nervousness when trying something for the first time. Park Avenue Fragrance Deo for Men recognizes the importance of overcoming these inhibitions, enabling men to embrace their ambitions and reach for the stars. The film features a youthful personality like actor Siddhant Chaturvedi, who is not only performing but is also singing, adding a more personalized touch to the campaign.” 

Being appointed as brand ambassador for Park Avenue Fragrances, Chaturvedi said, “Park Avenue fragrances are the preferred deodorants of choice for today’s generation. Nowadays, the youth are seeking new things and participating in new experiences. But sometimes they lack confidence or have doubts about taking the first step. Park Avenue Fragrances gives you the confidence to boldly go ahead. I resonate strongly with these values as well – I understand that sometimes you feel nervous before trying something new and you may need that boost or edge to boldly go forth. The brand offers a wide range of fragrances under both the Classic and Signature ranges – I personally prefer the Good Morning aerosol to give me a perfect start to the day.”

The deodorant’s unique formulation has captivating fragrances, ensuring freshness and confidence throughout the day. With its refreshing scent, Park Avenue Fragrance Deo for Men helps men conquer their fears and boldly go forth in every situation.

Mumbai: Gas-O-Fast, an Ayurvedic antacid brand from the house of Mankind Pharma, welcomed actor Paresh Rawal, as endorser and Neena Gupta as enabler to intensify its presence across the Indian Hindi speaking market. Through the collaboration, the brand looks forward to forging a long-lasting relationship with the actors and striking a chord with the audience by establishing a line of natural & easy relatability with them and by extension, the product. 

By onboarding the actors, the brand is all set to take its interaction with the audience a notch higher. As part of the association, a new TVC will be rolled out, along with offline & digital content in the near future. Understanding that the majority of the people in the country are fond of eating delicious delicacies, which at times can lead to various digestive disorders like acidity & gas, the TVC aims to portray the common symptoms & after effects of acidity and how it impacts our daily lives & how Gas-O-Fast is their Asli Indian Solution. 

With the help of this new TVC, the brand provides solutions to fight acidity problems through the window of light-hearted & humorous experiences of a fun-loving modern day, elderly couple. By roping in such natural talents, the brand aims at capturing the imagination of the audience by creating interesting and relatable incidents that the audience can connect with.

Elaborating on the collaboration, Rawal said, “The present-day lifestyle of most people, gives rise to a lot of health issues like acidity, gas and indigestion, which are the most common problems faced by the masses; but to one’s surprise people do not pay any heed to such problems. In order to create awareness around these issues we collaborated with Gas-O-Fast to encourage the audience to take a wholesome ayurvedic remedy for quick relief.”

Similarly, Gupta said, “We see that when it comes to acidity, gas & indigestion problems, people tend to neglect the issue considering it to be a minuscule problem. However, it can lead to persistent discomfort throughout the day and can even give rise to serious health issues in the end. Hence, taking the message PAN India, the TVC with Gas-O-Fast enumerates the benefits of resorting to the antacid brand in the most fun and engaging way.”  

Speaking on the occasion, Mankind Pharma VP of sales & marketing, Joy Chatterjee said, “We are very excited and elated to onboard Mr. Paresh Rawal and Ms. Neena Gupta who are much praised and recognized across the country for their legendary works. The actors perfectly fit the role of a modern, elderly couple dealing with acidity problems with a sense of witty humour attached to it. Drawing on their popularity, we want to intensify our presence across the country and strengthen the top-of-the-mind recall value amongst the audience. Also, Paresh Rawal & Neena Gupta are roped opposite each other for the first time onscreen, which brings in a certain uniqueness to this pairing, just like providing real jeera as an ingredient provides uniqueness to our brand. We are positive, this collaboration will go a long way to establish Gas-O-Fast further into the minds of the consumers as their one stop solution to all problems related to acidity, gas & indigestion.”  

Mumbai: Bollywood actress Kiara Advani has been signed as the brand ambassador for global confectionery major Mars Wrigley’s iconic global brand, GALAXY chocolates. 

The company made the announcement in collaboration with the Indian actress via her official social media pages with a teaser video. The announcement was followed by a TVC wherein the actor is seen in a whimsical setting indulging in the smoothness of GALAXY chocolates, deriving pleasure with every bite.

Talking about the latest association, Mars Wrigley India director marketing Varun Kandhari said, “We are really delighted to have Kiara as the face of our globally loved GALAXY chocolate in the India market. Her elegance and charm seamlessly compliment the brand’s persona. Through this latest campaign featuring Kiara Advani, we bring to life the effortless pleasure GALAXY chocolates deliver with their signature smooth recipe. Through our associations and portfolio, we have been continuously driving relevance for our GALAXY chocolates in the minds of the Indian consumer. With this new development, we intend to further strengthen affinity toward GALAXY chocolates as an iconic chocolate brand that is loved all over the world for its smooth chocolate experience.”

The latest TVC has been conceptualised by the brand’s creative agency, DDB Tribal. The film brings alive how mundane moments in daily life can be made pleasurable as soon as the smoothness of the GALAXY chocolates takes over. In the ad film, Advani is seen in a playful hide-and-seek gesture between her and the moon as the latter casts a spotlight on the GALAXY chocolate and is fixated on it, showcasing the out-of-this-world experience that the chocolate promises thereby establishing itself as the brand of choice for pleasure seekers across the country.

Expressing her enthusiasm for the new association, Advani added, “The only sweet craving I have is for chocolate, I love indulging, even if it’s a small piece of chocolate after every meal. Chocolate has a far more deeper place in all our hearts as it denotes our childhood memories. This association holds a special place in my heart as I am a loyal consumer of GALAXY chocolate and you will always find a bar or two in my refrigerator. It brings me immense happiness to be part of such an iconic and globally loved brand.”

Speaking on the latest campaign, DDB Tribal creative head Iraj Fraz said, “GALAXY Chocolates’ global platform of #ChoosePleasure is reincarnated with a Star and the Moon: Kiara Advani is here to lend her charm for the smoothest chocolate ever. The campaign was shot in the streets of Istanbul and features an original blues soundtrack. This is not a film to be described in words. There should be no explanation of the plot. No summary of the story. This is a film to be just watched, consumed, and enjoyed. So, here’s what we urge – #ChoosePleasure, pull out your earphones and watch it on a large screen.”

Launched in the year 2013 in India, GALAXY chocolates deliver a uniquely pleasurable experience of rich milk chocolate combined with Mars Wrigley’s signature smooth recipe. It is the preferred brand for many people across the world who relish the smooth texture that imbibes the goodness of chocolate flavor with a creamy texture. 

Embed: https://www.youtube.com/watch?v=j1-fq60zGVU