Category: TVC

Mumbai: Nescafé Sunrise, a brand known for its commitment to inspiring moments of togetherness, has announced the launch of its latest campaign for its key market, Tamil Nadu. Nescafé Sunrise believes in inspiring moments of togetherness for a great start to the morning with a progressive take on every-day life. As a brand that lives and breathes in the South market, the insight for the campaign emanates from the deep understanding of the South household and the integral role that coffee plays in their life. 

Conceptualised and executed by BBH India, the campaign objective is to showcase the role of Nescafé Sunrise in strengthening the bond and relationship between the couple while keeping the key product intrinsics of rich aroma of the granulated coffee at the heart of the story. The TV commercial aims to entrench the brand as the perfect choice for a great start to the day.

Nescafé Sunrise understands the aspirations of the woman of the household. She aspires to a marriage that is equal and full of love & togetherness. While she unconditionally prioritizes her family over anything else. She never gets a break, even the idea of taking time out does not occur to her. 

In line with this insight, the TVC depicts a gesture of love from her spouse, who makes the effort to give her a break from some of her routine chores in her hectic morning. A small gesture also goes a long way to strengthen their bond, giving them a moment of togetherness that sets them up for a great start to the day.

At the heart of the story lies the rich aroma of Nescafé Sunrise’s granulated coffee, emphasizing its role in making each morning special. By portraying the brand as an essential part of the couple’s morning ritual, Nescafé Sunrise aims to entrench itself as the perfect companion for a fresh start to the day in the minds of South Indian households.

Director – coffee & beverages business Sunayan Mitra said: “A proud coffee culture exists in the southern part of India. In most households, in that region, the day starts with coffee and it is also the beverage that brings families closer, every morning. Over the last 40 years, Nescafé Sunrise has positioned the beverage in a progressive household– aimed at stimulating moments of togetherness. In our latest communication we take this journey forward where a cup of Nescafé Sunrise enables a moment in the busy lives of a modern couple, the underlying insight being – small acts of gratitude and appreciation make a big difference in a relationship.”

Commenting on the ad campaign, BBH India Sr. VP & head of Delhi Radhika Burman said: “In this piece of communication the focus is on small gestures of love and appreciation that go a long way to strengthen a relationship. Our stories on Nescafé Sunrise keeps relationships and togetherness at the heart of the conversation to ensure that the brand is relevant, loved and resides in the everyday consciousness of consumers.”

Director Ashwathram added, “Set in an authentic Tamil home, the film highlights the bond between a regular Tamil couple and the role that a cup of coffee plays in their lives. Coffee is so integral to Tamil culture, and Nescafé Sunrise understands and celebrates that.”

The campaign is being brought to life through a captivating TV commercial that captures the essence of the South Indian household and the emotions associated with it. It will be released across prominent digital channels as well.

Mumbai:  India’s number one tile company Kajaria has launched its latest “Desh Ki Mitti Campaign”, celebrating 35 years of excellence, featuring Bollywood actors Akshay Kumar and Ranveer Singh as brand ambassadors.

The 360-degree pan-India campaign’s core message, “Hum Alag Hain, Par Ek Hi Mitti Ke Hai,” beautifully portrays the unity that binds us as a nation, transcending our diverse backgrounds. Kajaria aims to highlight this unifying spirit while emphasizing its commitment to providing top-tier quality products that stand the test of time.

 

 

 

 

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Conceptualized by 82.5 Communications, the campaign’s ad film with Kumar and Singh perfectly captures the essence of Kajaria’s numero uno stature in the industry. Its strategic objective is to reach deeper into Tier 2 and 3 cities, and to cater to the southern markets. The TVC will be released in regional languages like Tamil, Telugu, Kannada, and Malayalam.

Shot over a span of 5 days in Mumbai and Jaisalmer, the heart of the campaign unfolds through the tale of two Special Forces officers, played by Kumar and Singh. Despite their contrasting personalities, they are bound by their love for “Desh Ki Mitti.” The film showcases their competitive sides during workout at a gym, engage in dance-offs, or a game of tug of war. However when faced with a Rescue Mission, they unite, leaving everything else behind.

Speaking on the campaign launch, Kajaria Ceramics joint managing director Rishi Kajaria, commented, “We are delighted to have two of the biggest names in Bollywood, Akshay and Ranveer, for our new campaign. At Kajaria, our journey has been guided by a deep-rooted commitment to unity and pride for our nation. Both personify the values we stand for – excellence, integrity, and a deep love for the nation. With this campaign, we aim to inspire a sense of pride and togetherness in our customers, reaching every nook and corner of the country.”

Kajaria Ceramics joint managing director Chetan Kajaria further added, “As Kajaria enters its 35th year, this collaboration marks a new chapter for the company, and we look forward to continuing our commitment to providing top-quality products with latest trends and technology with a diverse portfolio. We are proud Indians, and even more proud of being an Indian company. The Desh Ki Mitti campaign fits beautifully with our ideology and commitment of creating the best for our nation.”

Speaking on this campaign, Kumar said, “I have been associated with Kajaria tiles for more than 6 years. Working in the ad for Kajaria Tiles has been an incredible experience. The film’s message of unity and pride resonated deeply with me, and it was an honour to be a part of this inspiring project”.

Speaking about the association, Singh said “The story beautifully portrays the strength of being united for the country. It personifies deep love for nation and that is something my heart is encompassed with. Also the integrity that the brand stands for establishes a strong connect with my persona. I am thrilled to join hands with a brand that embodies excellence and innovation.”

The Desh Ki Mitti theme, launched six years ago, has made Kajaria stand out in the cluttered advertising space, becoming a benchmark for tile advertising.

To ensure maximum visibility and engagement, the TVC campaign will be extended across various platforms, enabling wider reach to audiences nationwide.

Mumbai: ITC’s Sunfeast Mom’s Magic, a leading brand that champions the role of mothers in every individual’s life, has launched a communication campaign that celebrates mothers who brave against bias faced by children in life.

Today, it’s a proven fact that biases due to societal stereotypes often hinder a child’s progress and lead to the child losing out on potential opportunities in his or her area of interest. According to a survey conducted by Sunfeast Mom’s Magic in collaboration with Crownit, a whopping 91 per cent of the respondents who had faced any bias, shared that they have faced it during their school or college days. Whenever children have been denied opportunities due to judgmental thinking, it has been their moms who have stood up and fought for them. 

In fact, data also shows that 72 per cent of the time, mothers have intervened and confronted society and figures of authority to address the issue of any bias/discrimination that their kids have confronted. 

Based on this insight, the new campaign of Sunfeast Mom’s Magic aims to shape a powerful narrative that highlights the role of mothers as the warmest superpower in a child’s life. The campaign is actually a message from a mom and makes the point that “You can’t judge someone by external appearance alone. And you will know the true potential only if you give the person a chance to show the talent within”.

The campaign – Try karne se hi pata chalti hain – andar ki khoobiyan’ (you only discover the goodness within by giving it a fair try) emphasises the importance of fair trials in judging someone, particularly focusing on the biases faced by children in today’s world. And most importantly, it shines the spotlight on moms, who have always fought for their children.  

Conceptualised by Ogilvy, the new TVC portrays a mother who uses Mom’s Magic cookies to engage with the coach who displayed some bias against her daughter. By offering the cookies and revealing the hidden ingredients of cashew and almond, the mother effectively communicates that true qualities can only be discovered through experience. This leads to the coach realising his mistake and acknowledging the importance of a fair trial. 

Speaking on the TVC, ITC Ltd. COO (Biscuits & Cakes Cluster, Foods Business Division) Ali Harris Shere said, “Societal stereotypes are so deep-rooted and common that all of us have faced and been impacted by some kind of bias in our lives. Through this interesting campaign, we as a brand, strive to partner with moms and create a more inclusive and equitable environment where children are provided with opportunities to succeed.”

“Sunfeast Mom’s Magic believes that in a world full of abrasive reactions, nothing can stand in the way of a mother’s love. Even when faced with seemingly big problems, she is able to tackle them, armed with her secret weapon of unconditional love and a pack of cookies. People often judge based on appearances, but a mom’s intuition can see through all that. She’s got the power to nurture her child, and spread compassion. It’s a magical mix of fierceness and goodness that makes the world a better place, one bite at a time!” said Ogilvy South CCO Puneet Kapoor. 

Mumbai: Eveready Industries India Ltd (EIIL), the renowned leader in innovative lighting solutions, launched its latest TVC, ‘Kya Baat Hai’, over the weekend, featuring the groundbreaking product, the Eveready Emergency LED bulb, INSTACHARGE. Emphasising the product’s exceptional capabilities, the TVC was launched across Television, Print, and Digital mediums in over six languages. Conceptualized and crafted by Brand David for Eveready, the TVC aims to showcase the product’s instant charge technology, highlighting its significance in everyday life.

The TVC opens with a young man who has just returned home from a tiring day, requesting his wife for tea. Upon receiving the tea instantly, the man astonishingly compliments her speediness, exclaiming ‘Kya Baat Hai’. The wife then claims to have purchased India’s fastest charger to which the husband again asserts ‘Kya Baat Hai’. The husband asks her to charge his phone battery but just then there’s a power failure. The film demonstrates the value of INSTACHARGE, the Emergency LED bulb, in everyday scenarios where the bulb’s smart features ensure uninterrupted illumination and a sense of security to its consumers during power failures, consolidating its position as a category leader.

Lighting & Electricals senior vice president & business unit head Mohit Sharma said, “In the realm of Lighting and Electricals, Eveready stands proud as a category leader. Our commitment to illuminating lives is exemplified through our revolutionary Emergency LED bulb, ‘INSTACHARGE’, a beacon of hope during uncertain times. The Eveready INSTACHARGE Emergency LED bulb represents a significant milestone in our commitment to innovation and customer-centricity while being committed to sustainability and energy conservation. The TVC beautifully captures the essence of our product’s groundbreaking features and how it seamlessly integrates into our customers’ lives, ensuring their safety and well-being during unforeseen circumstances. The new TVC enables us to further create growth and awareness for this category.”

Lighting & Electricals Senior Manager-Marketing and Communications Prashant Shukla further added, “At Eveready Lighting, we believe that everyone deserves access to cutting-edge technology that enhances their daily lives, and the INSTACHARGE Emergency LED Bulb embodies that vision. Our new TVC, ‘Kya Baat Hai’ integrates efficiency, reliability, and safety, revolutionizing our customers’ lighting experience. The campaign is reflective of what our products actually stand for – quality and innovation. The brand film’s interesting take on the need for an instant source of light during power failures will definitely strike the right chord and build recall. With ‘Kya Baat Hai’, we are confident of strengthening the brand’s position in the market as well as our relationship with our target audience.”

A spokesperson from Brand David, said, “At Brand David, we take immense pride in creating impactful narratives that resonate with audiences. Our collaboration with Eveready to bring the ‘Kya Baat Hai’ TVC to life has been nothing short of electrifying. The TVC brilliantly captures the essence of Eveready’s INSTACHARGE Emergency LED bulb, ensuring uninterrupted illumination and a sense of security during power failures. We believe that through creativity and innovation, we can truly make a difference, and ‘Kya Baat Hai’ exemplifies our dedication to lighting up the country, one bulb at a time.”

Designed to revolutionise emergency lighting, the Eveready INSTACHARGE is a state-of-the-art LED bulb equipped with cutting-edge instant charge technology that combines energy efficiency with advanced emergency features, ensuring the utmost safety and convenience for consumers during power outages. When connected to the power source, the bulb charges itself and remains ready for use during unexpected power cuts.

The newly launched campaign is currently live in Hindi, Bengali, Marathi, Tamil, Malayalam, and Kannada across television, print, and digital plat

Mumbai: Eveready Industries India Ltd., the market leader in the Flashlights category and the dominant player in the Battery-Operated segment has launched its powerful digital film, ‘Hero Banne Ka Power’ featuring Eveready BOOMLITE DL 85, India’s fastest charging rechargeable torch. This compelling film highlights the Boomlite torch’s innovative and exceptional capabilities and celebrates everyday heroes.

The newly launched Eveready film shines light on the unsung bravery of our people and celebrates courageous deeds, because not all heroes wear capes – some carry torches. It tells the tale of two boys immersed in a game of cricket as the sun is about to set. One of them takes a powerful shot, propelling the ball into a dark forest. With no light available, another boy expresses his reluctance to retrieve the ball. In a moment of empowerment, a determined girl, whom the boy did not allow to join the fun earlier, stands up and confidently embarks on a quest to rescue the lost ball using the Eveready rechargeable torch. For her, light is the only might that matters. Guided by the torch’s unwavering beam, the girl emerges from the shadows with the ball in her hand. She saves the day, armed with quick thinking and a rechargeable flashlight. The film ends with the message: Eveready, Hero Banne Ka Power (the power to become a hero). It stands for the brand’s mission of empowering and celebrating everyday heroism.

“We are thrilled to announce the launch of Eveready BOOMLITE DL 85 rechargeable torch alongside a captivating digital film, ‘Hero Banne Ka Power’. This torch embodies Eveready’s dedication to offer innovative and versatile products to our valued customers,” expressed Eveready Industries India Ltd., Sr. vice president & SBU head (Batteries & Flashlights), Anirban Banerjee. “With its exceptional performance, we believe this torch will not only illuminate dark spaces but also ignite a spark within individuals, empowering them to embrace their inner strength and become the true heroes of their own narratives,” added Banerjee.

“Darkness is not to be feared. It is to be fought and defeated. That’s what most Indians know and do on a regular basis. They dispel the darkness in their own way, armed with resilience and resourcefulness. This new campaign is a celebration of the human spirit, of the never-say-never attitude. Anyone can be a hero. All one needs is power. That’s what Eveready offers. We hope this campaign will serve as a beacon of inspiration for those everyday heroes who make the world a better place,” said Ogilvy CCO Sukesh Nayak.

The Eveready BOOMLITE DL 85 rechargeable torch is a trusted and powerful lighting companion, equipped with a powerful 1W beam and a 2W emergency side light for optimum brightness. It is pocket-sized for convenience and comes with four lighting modes, including a torch, auto-flasher, side light high mode, and side light dim mode, providing versatility and ease of use. Its fast-charging capability permits it to fully charge in just three hours, making it India’s fastest charging torch, based on in-house tests. Reliable for emergencies and everyday usage, it features a pen clip for easy attachment to shirt pockets and hands-free use. Flaunting ECT technology, it showcases a charging & full-charge indicator, a powerful Li-ion battery and protection against overcharging and deep discharge. The Eveready BOOMLITE DL 85 is available in vibrant colours of red, black, blue, and yellow, boasts a robust ABS plastic body and is priced at Rs 145/-, making it the most accessible rechargeable flashlight from the Eveready portfolio.

Eveready has championed the frontier of flashlights and has become synonymous with the idea of portable lighting solutions. Its range of battery-operated & rechargeable flashlights is practical, stylish, and tailored to meet a spectrum of household & outdoor needs. From the widely popular brass & aluminium battery-operated torches to a range of superior quality rechargeable torches powered with fast-charging Lithium-ion or heavy duty rechargeable batteries, Eveready flashlights are available in an assortment of shapes, sizes, colours meeting every consumer’s need at every price point.

Mumbai: Godrej aer, India’s leading bathroom, car and home fragrance brand, unveiled its latest TVC campaign, which takes viewers on a whimsical journey into the world of non-living objects. The new TVC highlights how Godrej aer spray ensure that your house is always fragrant and guest-ready. 

The film conceptualised by our in-house design studio Light box, shows banter between various inanimate objects of a house. The scene unfolds with a bell ringing, signifying the arrival of guests. The objects expect the fragrance of gulabo (rose) to alleviate the situation. However, to their surprise, the roses in a vase turn out to be plastic, leading to a comical exchange. Sensing the need for a solution, the petals of fragrance from the Godrej aer spray gently swirl around the room, instantly infusing it with a captivating aroma. 

The TVC then showcases the captivating Godrej aer Petal Crush fragrance spray, with a voiceover emphasizing, “Bin bulae mehmano ka kuch nahi kar sakte, par bin bulae smell ke liye Godrej aer hai” (We can’t do anything about uninvited guests, but we have Godrej aer for unwelcome smells). This succinctly captures the essence of the campaign, highlighting how Godrej aer transforms your home environment, making it a warm and inviting space for both expected and unexpected guests.

Commenting on the TVC campaign, Godrej Consumer Products Ltd., category lead – aircare, Shivam Singal said, “Our newest TVC is another addition to our BCI led campaign journey as a brand that we embarked upon 2 years ago. The objective is to fast track adoption of air fresheners category in India, hence in addition to bathroom and living room fresheners we are advertising room sprays for the first time in a decade of its existence coupled with a new design overhaul. The campaign is centred around consumer insight of guests gossiping behind your back and the BCI of inanimate objects helps bring the same alive in a quirky & cheerful way. Through the banter of inanimate objects, we showcase the transformative power of fragrances, turning ordinary homes into extraordinary havens.”

Mumbai:  SAMCO Securities, a leading online stockbroker in India, is proud to empower traders to tap into their hidden potential to succeed, through its new integrated campaign – “Andekha Sach”. With this campaign, SAMCO Securities becomes the first stockbroker in India to launch a new feature ‘My Trade Story’ to provide traders with insights derived from their personal past trade performance, on the next-gen SAMCO CRP (Capital Resource Planning) platform.

The three-part video series, created by The Womb, aims to highlight common trading mistakes that even experts can make unknowingly. The first video, a humorous depiction of a surgeon losing his scissors post surgeries is akin to traders losing money in the stock market. For the first time in India, My Trade Story will highlight such patterns and insights derived from a trader’s personal experience to help them trade better. The hyper-personalized and advanced trading features will also offer benefits worth Rs 12,000 to the clients free of cost, as an introductory offer.

SAMCO Group CEO Jimeet Modi stated, “Our CRP platform offers a range of industry pioneering features including real-time market data, technical analysis tools, stop-loss orders, margin trading, and educational resources, among others, to support traders overcome common yet daunting challenges. In addition to trade level insights, My Trade Story provides actionable suggestions designed to improve their trading success score. We are launching this awareness campaign to assist traders across different levels of experience to improve their performance and achieve their financial goals.”

The remaining videos in the series continue to feature the surgeon who repeatedly reminds himself not to forget his scissors. Along his journey, he encounters two SAMCO Securities customers who are also determined not to repeat their past trading mistakes that they became aware of through the SAMCO Trading App. The videos are informative, entertaining, and offer practical tips and advice from SAMCO Securities’ experts.

Speaking on the campaign, SAMCO Securities CGO Ajay Dusane said, “SAMCO Securities has always kept customer centricity at its core and this campaign is an extension of the same. We strongly believe that the new features showcased through “Andekha Sach” will serve to be a valuable reminder to traders on the scope of improvement possible by monitoring and analysing past trends. We wish to urge them to avoid the common mistakes that even experts can make unintentionally, as well as extend our support in unlocking their maximum potential.”

The integrated campaign featuring TVC, print ads and social media amplification has been designed by The Womb. Highlighting the objective behind the campaign, Suyash Khabya, Creative Head, The Womb, noted, “The insight of Andekha Sach is an eye-opener. And we were very clear, we wanted to land it in a simple yet unignorable manner. With this campaign, we have achieved a first of sorts where we have a 3-part story stitched together. So the viewer gets to see the Andekha Sach through an analogy and then through the life of two traders.”