ITV

Category: TVC

  • CCL unveils its quirky new TVC for ‘Continental THIS Premix Coffee’

    CCL unveils its quirky new TVC for ‘Continental THIS Premix Coffee’

    Mumbai: In a world inundated with sleek, perfect visuals, Continental Coffee, a pioneer in India’s coffee industry is shaking things up. The brand has taken a twist to showcase its modern- day coffee range, Continental THIS Premix Coffee by launching a quirky new ad created by AI (not)! The TVC promises to leave you laughing and craving a delicious cup of Continental THIS Premix Coffee.

    The ad for Continental THIS Premix Coffee adds a touch of humour by playfully highlighting the limitations of AI, presenting a refreshing perspective on technology in an era dominated by polished perfection. ConceptualiSed and executed by Expedify, the TVC opens with a bold claim of being the world’s first AI-generated coffee commercial. However, as the scene unfolds, it surprises viewers with clumsy animations and hilariously distorted faces clutching coffee mugs, a far cry from the traditionally appealing visuals.

    The spotlight then shifts to Continental THIS Premix Coffee, the true star of the show. The commercial showcases the effortless preparation of this premix coffee range, presenting it as the perfect companion to find comfort during everyday challenges—a dream come true for coffee lovers.

    The core message conveyed by the brand in the TVC is that, in life, there are countless challenges that even advanced AI cannot resolve. These challenges are a part of our daily lives, often unforeseen and inevitable. However, the comforting presence of Continental THIS Premix Coffee offers solace in facing these unexpected moments. Brewing a steaming cup of coffee becomes the reliable quick fix for such occasions, ensuring that Continental THIS is the perfect companion to ease you through the hurdles of everyday life.

    With its exciting flavours of premix coffee, all one need is some hot water to savour a café-like coffee experience anytime, anywhere. There are certain joys that can be savoured through simple means, without the need for advanced technology. The ad brilliantly communicates the simplicity and convenience of Continental THIS Premix Coffee, set against the backdrop of comically chaotic AI-generated visuals.

    “We felt the need to do something bold and different in the world of coffee advertising,” said CCL Products Ltd head of marketing Preetam Patnaik. “In our digitally driven world, our ad humorously highlights the fact that while AI can be a great tool, it can’t replace the genuine joy of savouring a perfect cup of coffee whenever and wherever you desire. With Continental THIS Premix Coffee, you can enjoy that perfect cup within seconds, no AI needed. Amidst all life’s uncertainties, one thing we can count on is the delightful cup of CCL’s Continental THIS Premix to provide comfort in the face of life’s unexpected hiccups.”

    CCL’s premix coffee line-up includes flavours like Caramel, Cappuccino, Mocha, Hazelnut, and Turmeric Coffee, each embracing the heart-warming essence of expertly brewed coffee—an ode to the unique art of human indulgence.

    Expedify COO Abhijit Chakraborty said, “AI can deliver at the speed of thought, but only Continental THIS makes cafe-like coffee dreams true anytime, anywhere. The ad humorously contrasts AI-generated chaos with the simplicity of Continental THIS Premix Coffee, highlighting the joy of a perfectly brewed cup.”

  • Asian Paints Sharad Shamman honors Pujo’s hidden heroes in heartwarming ad

    Asian Paints Sharad Shamman honors Pujo’s hidden heroes in heartwarming ad

    Mumbai: Over the years, while styles, trends, and attitudes have changed in West Bengal, one thing has remained constant—the spirit of celebration. Through these decades, Asian Paints Sharad Shamman has been an integral part of Durga Pujo celebrations and proudly maintains its status of being Kolkata’s most esteemed Pujo Awards since 1985. It has not only led the transformation of pandals from simple setups to vibrant centers of art, culture, and creativity but has also gone behind the scenes to recognize and celebrate the individuals who contribute to making Durga Puja memorable for all. As a tribute to the dedicated people and pandals that have been part of Sharad Shamman for nearly four decades, Asian Paints has released a heartfelt TVC.

    Beyond the extravagant pandals and the radiant lights, there exists an unseen army of individuals who labour tirelessly, often unnoticed but never unfelt. They are the unsung heroes of the festivities, the backbone of Pujo. This year, Asian Paints Sharad Shamman pays homage to these unsung heroes who meticulously attend to every detail, from crafting pandal decorations to rearranging furniture, ensuring that every aspect of the festival is perfect. Their ad film is a musical tribute to the resourceful neighbourhood individuals who breathe life into the Sharodiya by simply being a part of it.

    Created by Ogilvy, the TVC takes viewers through the lesser-explored alleys of festive Kolkata. It sheds light on the labours of love that ultimately culminate in the grandeur and captivating experiences of Durga Pujo. Unlike the well-known pageantry of Pujo, the TVC focuses on the preparations that build up to it which is where the true essence of the festival resides – in the anticipation and fervour of Agomoni. The ad film offers glimpses of small, heartfelt moments – neighbourhood uncles guiding pandal builders to their designated spots, young girls lending a hand with decorations, and a differently-abled woman using her feet to paint alpona on the ground. It also showcases a group of artistic boys and girls painting a mural of Durga on a wall. Each frame is filled with warmth and camaraderie, highlighting themes of inclusion and acceptance.

    Speaking about the film, Asian Paints Ltd MD & CEO Amit Syngle shared, “Asian Paints Sharad Shamman stands tall almost four decades on due to efforts of countless artists, sculptors, devoted committee members & communities or paras at large who work diligently to make their ‘para-pujos’ special and grand. We at Asian Paints are happy to have infused thematic excellence into Kolkata Pujos & championed the cause over years. The love that we have got from the people of Kolkata is special as they fondly refer to Asian Paints Sharad Shamman as the ‘Oscars of Pujo’. Last year, this festival received global recognition when UNESCO honoured it as an Intangible Cultural Heritage of Humanity, a milestone made possible by these heroes & paras collectively, who have worked relentlessly over decades to make their Pujos . They truly embody the heart and soul of Pujo festivities. In our 39th year of Sharad Shamman, we celebrate and pay tribute to these exceptional individuals through our heart-warming film.”

    “Durga Pujo is the only time of the year when the art of love and the love of art become one and the same. The days leading up to the big festival transforms into a celebratory workshop of laughter, inclusivity and creativity. Boundaries dissolve and differences get resolved when Pujo comes knocking on the door. That’s what we have tried to show and celebrate through this film. It is an homage to the festivity of creativity.”, said Ogilvy executive creative director Sujoy Roy.

  • Greenpanel unveils a new TVC with a quirky take

    Greenpanel unveils a new TVC with a quirky take

    Mumbai: Greenpanel, India’s largest wood panel manufacturer, has launched its second TVC under its umbrella campaign “Greenpanel – MDF ka Doosra Naam”. The TVC “Unshakeable Strength: Greenpanel MDF” tries to draw attention to the product’s qualities i.e.  durability, reliability, strength, water resistant, fire retardant, and termite proof. It clearly showcases the superiority of Greenpanel products in the category.

    Conceptualised by L&K Saatchi & Saatchi Pvt. Ltd., this TVC highlights the products developed by Greenpanel MDF and their capacity to withstand any harsh circumstances. A common man and his family, who are surrounded with Greenpanel MDF furniture, exhibit an unusual response to a precarious situation in the TVC. The choice of the family to take cover under their Greenpanel MDF dining table rather than leave the house demonstrates the product’s durability and their faith in it.

    The TVC will be promoted across India through TV, OTT, and digital campaigns. The TVC will be aired across major Hindi News channels, English News, Hindi GEC as well Hindi Movies. The brand continues to focus across all southern states as well, airing the TVC on major News, GEC, and Movie channels.

    Greenpanel Industries Ltd. VP & head marketing Arvind Joshi said, “We have always been committed to deliver world class products to the Indian consumers. Greenpanel MDF is a superior quality product and an excellent alternative to traditional wood. Our new TVC communicates the true attributes of MDF in a quirky manner which will break the clutter on TV, this festive season. Through this campaign we will be reaching out to millions across India to ensure Greenpanel remains on top-of-the-mind for our trade and consumers alike.”

    L&K Saatchi & Saatchi EVP & head (North & East) Hindol Purkayastha added, “This category has seen some great pieces of work in the past, and so we knew that our work had to stand out, while staying true to the brand promise. At L&K Saatchi & Saatchi, we understand our clients, we are their partners, and we help them build their businesses. With this philosophy in mind, we work on crafting a narrative that yields results. I am very proud of the work that the team has put out for Greenpanel.”

    L&K Saatchi & Saatchi Jt National creative director Kartik Smetacek said, “I’ve always believed that there’s nothing more powerful in advertising than a good demo. And when you can deliver it with drama, scale and a twist at the end, you have something that will break clutter and be remembered. Big congratulations to the team for delivering on a deceptively challenging brief.”

    The first TVC in the umbrella campaign served as a means of raising awareness, and the second TVC, which has a product-based theme, aims to highlight the superiority of Greenpanel Panel MDF and establish Greenpanel as a brand synonymous with MDF.

  • BPCL’s ‘Pure for Sure’ TVC: Where trust meets Rahul Dravid’s dependability

    BPCL’s ‘Pure for Sure’ TVC: Where trust meets Rahul Dravid’s dependability

    Mumbai: Bharat Petroleum Corporation Ltd (BPCL) took immense pride in unveiling its highly-anticipated TVC campaign, Aapki Gaadi ka Mr Dependable, featuring cricket icon Rahul Dravid as its esteemed brand ambassador. This groundbreaking campaign seamlessly intertwined the values of trustworthiness, dependability, and reliability exemplified by the legendary “Mr. Dependable” himself, Rahul Dravid, with BPCL’s ‘Pure for Sure’ quality-assurance initiative.

    In a captivating narrative, the TVC showcased Dravid in various roles, from a distracted driver to a jovial dad cracking jokes, all while a prescient voiceover anticipated his every move. The overarching message was unequivocal: “Nobody knows you as well as your travel partners,” symbolizing BPCL’s unwavering commitment to customer-centricity.

    The TVC culminated with Dravid’s visit to his trusted BPCL-branded petrol pump, where he expected nothing less than ‘sahi quantity, sahi quality’ delivered with ‘next-gen technology’ and ‘thoda sa extra pyaar.’ These elements underscored BPCL’s core values of quality assurance and customer-centricity.

    BPCL executive director incharge (retail) Santosh Kumar said, “This campaign captures the essence of trust, authenticity, and assurance. It offers a glimpse into the rigorous processes and quality checks that BPCL’s products undergo, reinforcing the brand’s promise of providing uncompromised quality to its customers”.

    BPCL chief general manager (PR & brand) Abbas Akhtar expressed his excitement, stating, “Our latest TVC campaign signifies the indomitable connection between ‘Pure for Sure’ and Rahul Dravid, a genuine epitome of reliability. This campaign not only commemorates the harmonious blend of BPCL’s dedication to trust, commitment, and personalisation with Rahul Dravid’s dependable persona, but also conveys our unwavering commitment to consistently deliver excellence to our esteemed customers.”

    Tarun Singh Chauhan, the lead consultant on the project, emphasized that the campaign’s core essence revolves around cherishing the entire journey, not merely the destination. Through meticulous planning and execution, we seamlessly integrated the campaign into the fabric of consumers’ daily lives. It provided a unique insight into the rigorous procedures and stringent quality standards that BPCL’s products undergo, further reinforcing the brand’s unwavering commitment to delivering unparalleled quality to its cherished customers.

    Fatmen Ideas creative director Ashwin Varkey which conceptualised the campaign, shared his thoughts, saying, “Bharat Petroleum’s foundation has always been rooted in a deep understanding of its customers. Our innovative approach was to demonstrate the remarkable connection between individuals and their vehicles, emphasizing our commitment to understanding our customers on a personal level. In terms of execution, our vision was to create a joyful and relatable cinematic experience, with Rahul Dravid portraying a range of endearing characters.”

  • G-Shock India launches new brand campaign ‘Rise Above the Shocks’

    G-Shock India launches new brand campaign ‘Rise Above the Shocks’

    Mumbai: Wieden+Kennedy India, unveils ‘Rise Above The Shocks,’ a compelling campaign designed to encourage individuals to tackle adversities with unwavering determination and resilience. Embodying G-SHOCK’s ethos of constant evolution and Shubman Gill’s relentless spirit, the campaign portrays the GA-2100 series as a symbol of survival in the face of challenges. The campaign celebrates the collaboration of these two entities with three impactful films.

    The campaign will go live across channels including social media, OOH and OTT amongst others.

    Casio India managing director Hideki Imai said “ We mark a pivotal moment in the journey of G-SHOCK in India, inspired by the core values of Absolute Toughness and the spirit of ‘never giving up’. Our ‘Rise Above the Shocks’ campaign with Shubman Gill taps into the Indian ethos of perseverance and resilience, aligning seamlessly with G-SHOCK’s reputation for toughness and durability. We couldn’t be happier to spearhead this campaign with the reigning Youth Icon from the cricketing world, Shubman Gill, who embodies the same unyielding character emblematic of our timepieces. Collectively, our mission is to celebrate the DNA of resilience and grit amongst the GenZ and millennial audiences in India by being a talisman for their ability to persist through life’s trials and emerge stronger and brighter, just like the G-SHOCK brand.”

    Speaking about the campaign, Wieden+Kennedy India national creative director Kapil Batra said – “Shubhman is called ‘The Prince of Indian Cricket’, for a reason. He has overcome challenges, won battles, and shattered perceptions to earn this title. In a similar vein, the G-SHOCK has gained its reputation as one of the toughest watches for good reason. Its toughness is a result of rigorous testing and an exceptional ability to endure any shock. We thoroughly enjoyed working on this campaign. It’s a celebration of Shubhman’s and G-Shock’s shared ability to rise above any shock, presented in a visually captivating way, by the filmmaker Raylin Valles and his team at 10 Films.”

    Wieden+Kennedy India head of business Shreekant Srinivasan said – “At Wieden + Kennedy we help brands discover the power of their voice, and that’s what we want to achieve with ‘Rise above the Shocks’. Working around the business challenge of making an iconic brand relevant to the Gen-Zs of India, this campaign aims to position the brand as more than just timepieces; but as fashion statements and symbols of individuality.”

  • PepsiCo’s iconic brands turn up the heat in Sizzlin’ Hot TVC

    PepsiCo’s iconic brands turn up the heat in Sizzlin’ Hot TVC

    Mumbai: Flaming up the snack aisle, PepsiCo India, one of the leading players in snack and beverage industry, has introduced a new TVC to celebrate the expansion of its Sizzlin’ Hot platform. This fiery TVC features the complete Sizzlin’ Hot range including Lay’s, Kurkure, and Doritos while highlighting the irresistible heat-packed experience each product offers.

    Sizzlin’ Hot taps into the deep affinity Indians have for ‘chilli’ and offers a spicy sensation, tailored for each iconic brand within PepsiCo’s salty snack portfolio. Following the success of Lay’s and Doritos Sizzlin’ Hot in India, Kurkure recently joined the fiery lineup, introducing its own Sizzlin’ Hot variant that infuses ‘chilli ka tadka’ with Kurkure’s iconic crunch.

    The TVC brilliantly portrays a spectrum of reactions that unfold when people snack onto the irresistible Sizzlin’ Hot range. Set against a captivating backdrop of diverse scenes, including cozy living rooms, bustling offices, and vibrant public spaces, each moment captures their unfiltered, spontaneous responses to the fiery spiciness. From frantically searching for something cool to shedding tears and energetically sprinting in search of relief, this engaging sequence of genuine and humorous reactions serves as a mirror, reflecting the surprise that awaits anyone who takes their first bite of Sizzlin’ Hot.

    Commenting on the Sizzlin’ Hot range expansion and launch of the TVC, PepsiCo VP and foods category head of India and South Asia Anshul Khanna said, “Last year, we introduced one of our most successful global platforms, Sizzlin’ Hot in India and have witnessed an overwhelming response. As we approach the festive season, we’re thrilled to announce the expansion of the platform with localised flavours for the unique Indian spice palate across our beloved brands, including Lay’s Maxx, Kurkure, and Doritos Dinamita. The launch will be accompanied by a comprehensive 360-degree marketing campaign that is sure to get people to intrigued about the fiery range. We hope that consumers love this new range and continue to spice up their snacking occasions.”

    “The Sizzlin’ Hot flavour is available in 3 formats – Kurkure, Lays and Doritos. No matter which one you pick up, the fiery taste is likely to make you react in unexpected ways. From fiery exclamations to bizarre sounds, the execution of the TVC brings together a gamut of expressions in a way that you can’t help but watch it again. Pretty much like the product, that you can’t help but eat another”, added Leo Burnett India national creative director Vikram Pandey (Spiky).

    Sizzlin Hot’ range is available in Lay’s, Kurkure and Doritos across all leading retail and e-commerce platforms in India. The TVC will be supported by a robust 360-degree surround campaign.

  • Kurkure unveils TVC with Sara Ali Khan for the new Kurkure Chaat Fills

    Kurkure unveils TVC with Sara Ali Khan for the new Kurkure Chaat Fills

    Mumbai: Kurkure, one of India’s most loved snack brands, has launched a rib-tickling new TVC campaign to introduce its new innovative offering, Kurkure Chaat Fills. Titled “Maal Andar Hai”, the TVC takes consumers on a chatpata journey that stars Bollywood celebrity and brand ambassador, Sara Ali Khan. The TVC is Sara’s first television debut as the newest member of the masaledaar Kurkure family.

    Inspired by the vibrant and diverse flavours of Indian street food, Kurkure Chaat Fills comes with a centre filling in two flavours, Papdi Chaat Twist and Bhel Chutney Twist. Kurkure Chaat Fills combines the essence of chaat in a convenient, ready-to-eat format, providing consumers with a delicious and multi-textural snacking experience.

    The humorous TVC features Sara Ali Khan in an entirely new and unexpected role – as the sinister leader of a gang of misfits. Set inside an abandoned warehouse, we are introduced to one of her informants, Guddu, who claims to possess crucial information about the elusive “maal” hidden inside a cupboard. Initially sceptical of Guddu and his intel, Sara demands that the cupboard be opened. To her surprise, it reveals a packet of Kurkure Chaat Fills. Believing this to be another one of Guddu’s failures, she prepares to pull the trigger. However, her demeanour quickly changes when she takes a bite of Kurkure Chaat Fills and is captivated by its flavourful filling. In this moment, Guddu’s life is spared, and Sara exclaims, “maal to je ke andar hai!”

    Sharing her thoughts on the campaign, Sara Ali Khan said, “There’s so much that I love about the brand and its latest offering. Chaat isn’t just close to my heart but has captured the hearts of millions with its regional specialties, unique flavours and diverse ingredients. With Kurkure Chaat Fills, the brand has taken our love for street food and transformed it into an exciting savoury filled salty snack! I hope everyone enjoys the TVC film, and more importantly, the chatpata new Kurkure Chaat Fills!”

    Speaking on the campaign, PepsiCo India  Kurkure category lead Aastha Bhasin said, “With Kurkure Chaat Fills, we have brought the authentic essence of Indian street food by infusing our global technology to the local palates. We have carved out a new product format that responds to the growing consumer demand for chaat-flavoured snacks. The combination of its crispy outer layer and burst of chaat flavours inside have inspired our unique “Maal Andar Hai” proposition. Our latest TVC featuring Bollywood ambassador, Sara Ali Khan, stays true to our humorous and chatpata andaz, and captures the essence of our newest offering perfectly. We are confident that our consumers will enjoy the film and our all-new Kurkure Chaat Fills, that is sure to satisfy their chatpata cravings!”

    Leo Burnett national creative director Vikram Pandey (Spiky) said, “When we started working on this campaign, we had a breakthrough moment when one of the team members came up with the line ‘Asli Maal Andar Hai’. A perfect way to highlight the distinctive new feature of the latest offering from Kurkure – a flavourful filling inside the Kurkure pellet. And keeping with the light-hearted quirky tonality that is associated with the brand, our film exemplifies this concept literally.”

    Kurkure Chaat Fills comes with paste-like fillings inside, which is designed to deliver a satisfying and delightful taste to complement the different chaat flavour profiles, Papdi Chaat Twist and Bhel Chutney Twist. Each bite offers a consistent and enjoyable taste experience, fulfilling the impulsive chatpata cravings of consumers anytime, anywhere. Kurkure Chaat Fills is available at Rs 10 and Rs 20 across all leading retail and e-commerce platforms in India.

    With the new launch, Kurkure now offers 14 variants, including Kurkure Sizzlin’ Hot, Kurkure Playz Puffcorn, Kurkure Playz Puff Masala Munch, Kurkure Masala Munch, Kurkure Green Chutney Style, Kurkure Solid Masti etc., providing a wide range of snacking options to the consumers.

  • Capri Global Capital Ltd unveils the ‘Farz Nibhaatey Hain’ campaign

    Capri Global Capital Ltd unveils the ‘Farz Nibhaatey Hain’ campaign

    Mumbai: Capri Global Capital Ltd (CGCL), a diversified non-banking financial company, has launched the Farz Nibhaatey Hain brand campaign to reaffirm its commitment to credit inclusion. The relatable, emotional, and relevant omnichannel brand campaign reiterates its responsibility towards the unbanked borrowers of India.

    Conceptualised by Rediffusion, the campaign showcases CGCL’s human value proposition while bringing alive its mission of inclusive growth. Brand ambassador and acclaimed actor Pankaj Tripathi will be the protagonist of the 2-films of the Farz Nibhaatey Hain campaign that features the company’s MSME loan and gold loan products. The integrated campaign will focus on reach, visibility, impact and will be rolled out across TV, OTT, and YouTube. The campaign will also include a digital media campaign and on-ground activations. The brand plans to amplify its reach through influencer-level activity on social media.

    Sharing the rationale of the brand campaign, Capri Global CMO Basant Dhawan said, “Farz Nibhaatey Hain campaign not only reflects our strong business fundamentals, but, more importantly, it underscores our ability to build foundations of resilience that enable growth and inspire confidence among our customers. We strongly believe that it is our farz to uplift the society by creating enough opportunities and offering access to seamless credit to augment these opportunities. We have launched the campaign with multiple touchpoints and are confident that it will play a pivotal role driving our brand metrics.”

    Rediffusion national creative director Pramod Sharma said, “From the moment we got the brief, we knew we had the opportunity to truly speak to the heart of the country. Understanding them, and the responsibilities that they take on in life, was the key to cracking this campaign. And once we had the stories that we wanted to tell; in Pankaj Tripathi, we had an actor who was able to breathe magic into each and every role. So that we could tell them ki jaise aap apna farz nibhaatey hain, Capri Loans aasani se loan deke apna farz nibhaatey hain.”

    Rediffusion executive director Asheesh Malhotra added, “The majority of India isn’t deemed credit-worthy simply because they may not have relevant papers to show. But every day, they prove themselves more than worthy through every role they play in their lives. That is the truth we wanted to portray – human stories of character and hope. And how Capri Loans can help them get ahead in life by simply ensuring that they too get access to credit like the rest of India.”

    Decoding Farz Nibhaatey hain

    Today credit is not just a medium to fulfilling aspirations of individuals but a booster dose for their fiscal growth and make them self-reliant. A vast population in India is still unbanked, and commitment to offer credit to these borrowers for a fiscally sound future, forms a strong foundation for financial inclusion. Capri Global Capital Ltd has endeavored to be a vital cornerstone of the Indian financial ecosystem and is attempting to channelize credit facility to unbanked population across hinterlands of the country.

  • Gritzo collaborates with Lara Dutta Bhupati to unveil a new digital brand film

    Gritzo collaborates with Lara Dutta Bhupati to unveil a new digital brand film

    Mumbai: Gritzo, a brand of Healthkart and the first of its kind brand in the personalized nutrition drink for children, today unveiled an educational digital film featuring Lara Dutta Bhupati. The digital film, conceptualized and executed internally by the team, will be amplified across multiple digital touchpoints, including Instagram, Facebook, and YouTube.

    In the digital movie, Bhupati emphasizes the importance of nutrition for every growing child. While Bhupati continually receives guidance from her mother regarding special and nutritious recipes, she conveys her reliance on Gritzo Supermilk to fulfill the daily nutritional requirements of all children. Supermilk is enriched with essential macro and micronutrients such as protein, calcium, vitamin D3, Ashwagandha, zinc, iron, and Amla, all of which are crucial for the early development of children. Bhupati enthusiastically shares her preference for Gritzo Supermilk Height Plus for children, celebrating each mother’s distinct approach to nurturing their offspring. Bhupati also touches on her personal journey, recalling how her height played a pivotal role in her path to becoming Miss Universe, emphasising that height can be a valuable asset with the potential to influence various aspects of life.

    Bhupati, a celebrated actress, gained media attention when she took a hiatus from the glamorous world in 2012 to embrace motherhood. For Bhupati, being a mother is a central role, and she believes that being present during a child’s formative years is of utmost significance for their physical and mental well-being.

    On her association with Gritzo, Bhupati commented, “Motherhood is undeniably the most rewarding role I’ve embraced in my life, yet it comes with a profound sense of responsibility. In a market abundant with numerous nutritional options, the task of selecting the perfect nourishment for a growing child becomes a top priority. This is where Gritzo Supermilk Height Plus comes into play as my dependable preference. It represents the nutrition I have confidence in for the growth of every child. Packed with essential milk proteins, crucial nutrients, and minerals, Gritzo SuperMilk Height Plus stands out as the ideal selection for mothers aiming to promote their child’s optimal growth and development. What distinguishes Gritzo is its remarkable adaptability, enabling mothers to tailor the SuperMilk according to their child’s specific needs, including age, gender, and health objectives”.

    Speaking about the association and the unveiling of the digital film, Gritzo business head Subhadeep Dasgupta commented, “We are thrilled to have Lara Dutta on board  and join us in the journey of spreading awareness on the relevance of nutrition for growing children. At Gritzo, we recognize the uniqueness of every child, which translates into varying nutritional needs. Gritzo, with its capability to deliver essential nourishment at each stage of a child’s development, has become the most trusted companion for parents in their parenting journey. We extend a warm welcome to Lara and express our gratitude for her belief in our product.”

    Embed– https://www.youtube.com/watch?v=bFdF3UN46oE

  • Tata Tea Chakra Gold launches Tata Tea Chakra Gold Premium Leaf Tea

    Tata Tea Chakra Gold launches Tata Tea Chakra Gold Premium Leaf Tea

    Mumbai: Tata Tea Chakra Gold, one of Andhra Pradesh & Telangana leading tea brands, has announced the launch of its latest variant, Tata Tea Chakra Gold Premium Leaf tea. Made with the choice of premium Assam leaf teas along with added long leaves from the high-grown region the new variant gives you a refreshing blend of rich taste and delightful aroma.  Tata Tea Chakra Gold has always endeavoured to delight its consumers by catering to their evolving needs through innovations with the launch of variants like Tata Tea Chakra Gold Elaichi – a dust tea with refreshing flavour and aroma of real elaichi and Tata Tea Chakra Gold Care- a dust tea with the goodness of five natural ingredients.

    With this new leaf tea blend offering, the Tata Tea Chakra Gold brand has again introduced a premium new product that has been meticulously crafted to offer an exceptional tea-drinking experience with a rich aroma and taste that will truly delight the consumers. While continuing to deliver a strong taste in a leaf blend, the product’s refreshing flavour profile has been attributed to its added long leaves from the high-grown regions, which sets it apart from conventional tea blends.

    Tata Tea Chakra Gold Premium leaf tea is now available in stores across the states of Andhra Pradesh and Telangana and is available in various SKU sizes like Rs 10/- (MRP incl. of all taxes), 100g, 250g and 500g.

    Alongside this exciting introduction, Tata Tea Chakra Gold is also delighted to welcome Rashmika Mandanna as the brand ambassador, embodying the brand’s core values and essence. Mandanna’s tenacious persona finds its expression in Tata Tea Chakra Gold Premium Leaf tea’s launch communication narrative of Choice of Success conceptualised by Mullen Lintas, directed by V. K. Prakash that captures the importance of choices we make that lead to our success.

    The new Tata Tea Chakra Gold leaf film takes inspiration from the brand ambassador Rashmika Mandanna’s life to illustrate the importance of perseverance and making the right choices such as choosing to work hard and choosing a never-give-up attitude, to make dreams a reality and achieve success.

    While there has been innovation on product perspective to woo the consumers on their tea experience, the brand has also innovated in its communication by making use of Deepfake technology and artificial neural networks to create the younger versions of Rashmika Mandanna, as it relives the journey of Rashmika across ages, making it one of the pioneer Tea brand to use such AI technology in advertisement.

    Tata Consumer Products president – Packaged Beverages, India & South Asia Puneet Das, highlighted the brand’s strategic move into this segment, stating, “Until now, Tata Tea Chakra Gold was known to be available as a dust tea with extremely fine sized tea granules/leaves delivering a strong taste.  With the launch of Tata Tea Chakra Gold Premium Leaf Tea, we have now also entered the premium leaf segment in the markets of Andhra Pradesh and Telangana under the Tata Tea Chakra Gold master brand. This premium ‘leaf tea’ segment, known for its larger tea granule size blend, presents a relevant and growing opportunity to cater to evolving consumer preferences, especially in markets in the South. Having Rashmika Mandanna as our brand ambassador is only befitting of the message that we want to reinforce through our TVC: viz Choice of success since she is a self-made person who hailed from an ordinary background but dreamt big and now has made her place as a well-known actress through her perseverance. Her persona is that of someone who puts efforts into making her dream a reality and therefore can serve as an inspiration for our consumers who also aspire to be successful in their personal and/or professional lives, making this association truly special.”

    Speaking about her association with Tata Tea Chakra Gold, Mandanna said, “I am delighted to be a part of the Tata Tea Chakra Gold family. The brand’s values align with my personal journey, which reflects hard work, authenticity, and the pursuit of excellence. It is my choice of success. I believe in the power of every individual’s journey and the strength it brings. Tata Tea Chakra Gold resonates with that belief, making this association truly special.”

    Mullen Lintas COO Ram Cobian (Jayaraman) added, ‘When a woman – especially from a small-town – makes it big, she paves the way for so many others. Her choices act as inspirational signposts for more women to travel down their own roads and map their own destinies. Rashmika’s journey is deeply human and personal; we’re thrilled that by using de-ageing deepfake technology, we were able to add authenticity and take viewers back in time to relive it.