ITV

Category: TVC

  • Thomas Cook India announces new campaign ‘Europe is best experienced with Thomas Cook’

    Thomas Cook India announces new campaign ‘Europe is best experienced with Thomas Cook’

    Mumbai: Thomas Cook (India) Ltd, India’s leading omnichannel travel services company has leveraged outdoor media in a disruptive initiative to create buzz in both – the outdoor and digital – social media space. This exciting and clutter-breaking format, built on mixed reality and anamorphic displays is intended to grab attention and encourage social sharing by young India – amplifying Thomas Cook’s brand visibility and cool quotient.

    To emphasize its campaign theme – Europe, Best Experienced with Thomas Cook – the brand has conceptualised a 3D anamorphic creative that showcases a breath-taking shot of Switzerland’s Glacier Express on a journey across the iconic Brusio Spiral Bridge. The moving display of one of the most scenic train rides in Europe, features the Glacier Express literally popping out of the hoarding, making it an exciting experience for the motorists/pedestrians passing the hoarding.

    In addition, Thomas Cook India has also smartly utilized mixed reality to create an illusion of an outdoor hoarding installed at an iconic location in Mumbai. This short video of the outdoor site, showcases a train zipping through the Swiss Alps, while creating an illusion of snow cascading from the hoarding onto the streets, surprising/shocking onlookers.  

    The campaign was conceptualised and executed by one of the leading outdoor agencies – Outdoor Advertising Professionals.

    Thomas Cook (India) Ltd president & group head, marketing, service quality, value added services & innovation Abraham Alapatt said, “I am delighted to bring an innovative concept to our new-age Indian consumers, intended to create excitement/buzz around travel. We have smartly leveraged mixed reality and 3D anamorphic displays to bring to life the iconic Glacier Express speeding through Switzerland’s spiral Brusio viaduct – while showering snow from the hoarding onto unsuspecting bystanders! The shock and awe encourages social sharing among today’s digital natives, hungry for vibrant new formats/content. Our intent is to increase brand visibility via exciting/innovative concepts and to up our cool quotient/appeal to target young India.”

    OAP Mediatech CEO Abhijit Sengupta said, “With optical Illusion on billboards having been a monopoly of an overseas agency, I was waiting for an opportunity to experiment on anamorphic executions as well as the mixed reality content in India. And then came Thomas Cook’s brief! While creating anamorphic designs with physical items like a can or car is relatively easy, but to come up with an idea on a holiday destination and that too entire Europe, was a challenging proposition. And we did not have any stock pictures or video shoots to work upon. That’s when we thought of making rail the hero, the ambassador. Everything was done from scratch – CAD modelling, to texturing, light & shadowing and finally rendering and compositing. In both the cases we chose a 1-plane anamorphic drawing, since the digital billboard chosen was a flat one. For the round bridge, a 3-plane perspective grid and for the tunnel a 2-point but reverse perspective grid was chosen. I would like to thank Thomas Cook for the opportunity and the faith in us.”

  • Bisk Farm boards Rashmika Mandanna as brand ambassador

    Bisk Farm boards Rashmika Mandanna as brand ambassador

    Mumbai: Bisk Farm, one of India’s leading Biscuit & Bakery brands today announced its partnership with leading actress Rashmika Mandanna as their Brand Ambassador. The versatile, award-winning actress will be face of the ‘RUSKIT Brand’, which offers a delicious range of crunchy baked toast in 4 variants for a perfect tea-time partner. Bisk Farm is known for its innovation, quality and flavor, and with Rashmika Mandanna by its side, the brand is all set to create a significant buzz in the market and soar to new heights on its quest to become a household name across India.

    With her infectious energy and lively personality, Rashmika mirrors Bisk Farm’s commitment to bringing joy and happiness to consumers through its delectable range of products. Bisk Farm is focusing on strengthening its position in the Rusk category, a significant contributor to the company’s total revenue. Taking the first mover advantage of adding pedigree to the local Rusk, BISK FARM RUSKIT has successfully made deep inroads into the Indian Palates.

    Speaking on the occasion, Bisk Farm managing director Vijay Singh expressed his enthusiasm about the partnership, stating, “We are delighted to welcome Rashmika Mandanna to the Bisk Farm family as our Brand Ambassador. Her undeniable charm and widespread appeal perfectly embodies the spirit of Bisk Farm – a brand synonymous with fun, freshness, and deliciousness. Her strong connection with the millennial audience makes her the perfect choice to represent our brand and further strengthen our presence in key markets. We look forward to an exciting journey with Rashmika as a key partner in shaping the narrative and engaging with consumers on a deeper level across the nation for substantial revenue growth.”

    Expressing her excitement about the association with the brand, Mandanna said “Bisk Farm is one of the fastest-growing FMCG brands in India, and their commitment to growth and innovation resonates deeply with me. I believe that this partnership will be a fruitful one, and I look forward to connecting with my fans through Bisk Farm’s delicious and wholesome products.”

    Coinciding with this announcement, Bisk Farm has also unveiled an exciting 360-degree campaign celebrating the perfect pairing of RUSKIT’s satisfying crunch with Rashmika Mandanna’s versatility and playful charm. The campaign introduces the celebrated actress as the protagonist named Meena Bhai—a feared don terrorizing a busy market. The campaign takes viewers on a hilarious journey as Meena Bhai reveals magic in every cup with #TheresNoTeaWithoutRUSKIT. The tagline perfectly captures the essence of the campaign, highlighting how Ruskit’s irresistible flavors and satisfying crunch are the essential missing piece to a perfect cup of chai.

    With an eye on a pan-India presence, SAJ Food is also gearing up for deeper market penetration, with a special focus on key markets in Karnataka and other southern states. To fuel its growth ambitions and expand its reach, SAJ Food commissioned its sixth facility in Bengaluru, Karnataka in March 2022. With a strong brand vision, strategic expansion plans, and popular celebrity endorsements, SAJ Food is poised for significant growth in the years to come.

    The RUSKIT brand features four enticing variants—Butter RUSKIT, Milk RUSKIT, Cake RUSKIT, and RUSKIT Gold. 

  • Ferrero India’s star-studded Christmas season

    Ferrero India’s star-studded Christmas season

    Mumbai: Ferrero India Private Ltd, part of Ferrero Group, one of the world’s leading manufacturers of sweet-packaged products is set to dazzle this holiday season with two enchanting Christmas campaigns featuring Hindi film actors, Hrithik Roshan for Ferrero Rocher and Sara Ali Khan with Ferrero Rocher Moments.

    The two new digital films, each starring an Indian luminary, capture the magic and warmth of the holiday season. The campaigns are meticulously crafted to resonate with the festive spirit and highlight the brand’s commitment to making every Christmas moment extraordinary with your loved ones.

    In the Rocher Christmas film, the charismatic Roshan invites viewers into his festive haven, adorned with Christmas decorations. Expressing his family’s deep love for Christmas, especially for gifts, Hrithik reveals the perfect gift to light up their Christmas with Ferrero Rocher. He is seen savouring the exquisite taste of Ferrero Rocher, emphasizing that “Roshans love Rocher.”

    For Ferrero Rocher Moments, Khan takes centre stage in #Makethemmmmomentperfect Christmas campaign, which revolves around the theme of creating perfect moments with loved ones this festive season. The campaign film begins with Sara asking the viewers if they wish to know how they can make their Christmas perfect. She reveals her secret to a perfect Christmas, by sharing the Ferrero Rocher Moments. Sara is also seen savouring the tantalizing creamy hazelnut and cocoa filling inside a crispy shell with crunchy cocoa sprinkle. The film ends with Sara asking the viewers to be a Santa for your special people with Ferrero Rocher Moments.

    Both films not only capture the premiumness of Ferrero Rocher and Ferrero Rocher Moments but also echo the sentiment that every moment can be made perfect for loved ones.

    Speaking on the campaigns, Ferrero India marketing head, pralines, Zoher Kapuswala said, “Christmas is a time of joy, love, and sharing precious moments with our dear ones. Ferrero Rocher and Ferrero Rocher Moments has always stood for premium gifting, and our Christmas campaigns featuring Hrithik Roshan and Sara Ali Khan embody these values. The essence of the brand aligns seamlessly with the festive season, making Ferrero Rocher and Ferrero Rocher Moments the ideal choice for gifting, while celebrating the precious relationships we cherish.”

    The overarching theme of the campaign is to fortify Ferrero Rocher’s position as a premium brand, emphasizing it’s role as a natural choice for consumers seeking to gift moments of delight to their loved ones.

  • Domino’s redefines the pizza experience with its revamped ‘Viva Roma’ range

    Domino’s redefines the pizza experience with its revamped ‘Viva Roma’ range

    Mumbai: Domino’s Pizza, India’s largest pizza chain, has revamped its delectable range of gourmet pizzas – Viva Roma. The new range of irresistible pizzas offers an indulging touch of gourmet and elevates the dining experience of the consumers.

    The revamped Viva Roma range features 5 premium pizzas, topped with a mix of scrumptious toppings, succulent cheese like Bocconi, Mozzarella, Cheddar and Spicy Ghost Pepper, and a sauce made from the finest tomatoes of Italy. The flavourful toppings combined with delightful garnishes on a crisp thin-crust base make for an appetizing Italian Gourmet pizza experience. Building on the success of the original Viva Roma range, Domino’s has meticulously crafted an updated menu reflecting the evolving tastes and preferences of its discerning customer base. The revamped Viva Roma range is a testament to Domino’s commitment to delivering exceptional quality and innovation in every slice.

    Talking about the Gourmet range, Domino’s Pizza EVP & CMO  Sandeep Anand said, “As a brand, we are constantly pushing the boundaries when it comes to innovation in pizzas. Keeping in tune with this spirit of Domino’s, we are delighted to announce the unveiling of our much-loved revamped Viva Roma range of Pizzas. Domino’s Viva Roma range focuses on premium ingredients, bold taste, and authentic Italian flavours, we believe the revamped range will redefine pizza indulgence and delight our loyal customers.”

    The refreshing new range exemplifies menu diversification and is sure to elevate the entire pizza experience of consumers. With this delightful launch, the new Viva Roma range is coming with a surprise—Yes, Domino’s is literally taking people to Rome with its exciting “Ticket To Rome” contest. To participate, the contestants need to share an image of their Gourmet Pizza Bill from Domino’s along with an Italian word that describes the pizza-eating experience. Basis the participation, there will be two fortunate winners who will each receive a one-way ticket to Rome. The contest will go live on the 10th of December 2024. The revamp range is available to order at the Domino’s restaurant in Delhi, NCR, Mumbai, Bangalire, Chennai, Pune only or through the Domino’s app with an exciting offer of Flat Rs. 300 off on a minimum order value of Rs 1500.

  • Lifespan introduces its first TVC with brand ambassador Nikhat Zareen

    Lifespan introduces its first TVC with brand ambassador Nikhat Zareen

    Mumbai: Lifespan, the largest manufacturer of nutraceuticals, herbal, ayurvedic, and personal care products in India, proudly presents its latest TVC featuring its brand ambassador Nikhat Zareen, the celebrated Women’s World Boxing Championship titleholder.

    The recently launched #ResultsMatter campaign authentically portrays the remarkable journey of Zareen, who emerged from relative obscurity to triumph in her sport’s highest echelons. The campaign, as depicted in the TVC video, delivers a powerful message that goes beyond mere victory; it emphasizes the importance of achieving the seemingly impossible. This achievement doesn’t solely depend on determination; it also hinges on having the right fuel for one’s body, a crucial aspect in any field. This is where the Lifespan plant-based protein powder range comes into play, tailored for champions and individuals striving for excellence.

    The campaign effectively underscores the alignment between Zareen’s story and the brand’s overarching philosophy that centers on the importance of results. Nikhat Zareen is a renowned boxing champion. Despite her impressive achievements, Zareen’s recognition has been limited to the sports community. Lifespan saw an opportunity not only to highlight Zareen’s accomplishments but also to inspire individuals from all walks of life to embrace an active and healthy lifestyle.

    The TVC, crafted by PAD Integrated Marketing & Communications, captures Zareen’s journey, from her strenuous training sessions to her triumphant moments in the ring. Beyond portraying her as an athlete, she becomes a beacon of inspiration for anyone aspiring to reach their goals through hard work and dedication.

    Speaking on the campaign, Lifespan Industries founder & CMD Narendra Ram Nambula said, “In the world of sports and nutrition, there are tales that inspire and define greatness. Nikhat’s journey from being an underdog hailing from the small city of Nizamabad in Telangana to becoming a world champion is one such remarkable narrative. Through Nikhat Zareen’s story, our aim is to inspire people and make them realize that the impossible can be achieved. As a brand, Lifespan envisions to empower individuals to reach their full potential, both in the world of sports and in life. We strive to offer the necessary fuel to achieve high-performance results for world champions like Nikhat. We firmly believe that with unwavering determination and the right nutrition support, anyone can achieve greatness.”

    PAD Integrated Marketing & Communications creative director & co-founder Vivek Reddy noted, “Telling a real story can be challenging, particularly when re-enacting events in an individual’s life. Nikhat’s extraordinary journey is one of those rare underdog stories deserving of an honest narrative that organically ties back to the brand’s purpose of “delivering results” because that is all that matters.”

    The TVC will be supported by a comprehensive 360-degree marketing campaign that will have a nationwide reach across India.

  • APL Apollo releases “Desh Ki Badhti Taqat” TVC featuring Amitabh Bachchan

    APL Apollo releases “Desh Ki Badhti Taqat” TVC featuring Amitabh Bachchan

    Mumbai: APL Apollo Steel Tubes Ltd has proudly launched its new TVC campaign titled ‘Desh Ki Badhti Taqat’, featuring the legendary actor, Amitabh Bachchan. The TVC, envisioned by Crayons, highlights the forward-thinking trajectory of the company, focusing on solidifying its reliable and trustworthy connection with the customer base.

    The Desh Ki Badhti Taqat TVC beautifully portrays the emotional connect between a grandfather and his grandson in a light-hearted narrative that draws parlance with the legacy and growth journey of APL Apollo through generations. This heartwarming story highlights the brand’s vision of being a leader in the structural steel tubes industry that values integral connections and the strong foundation they provide.

    Speaking on this commercial launch, APL Apollo MD Sanjay Gupta said, “Our ‘Desh Ki Badhti Taqat’ TVC reflects the company’s journey on becoming the World’s largest structural steel tubes company along with deep-rooted responsibility towards nation building. We are proud to have Amitabh Bachchan as part of our journey, symbolising the strength and trust of our brand. Our vision extends far beyond being a homegrown success; it’s about sculpting a transformative narrative, where our innovation moulds a stronger, more resilient future.”

    Amitabh Bachchan’s association with APL Apollo as its brand ambassador aligns perfectly with the brand ethos. His iconic presence resonates with the strength and trust that APL Apollo represents, reinforcing the message of resilience in the company’s product range. As an iconic figure loved across generations, Mr Bachchan’s role in the commercial amplifies the emotional chord that APL Apollo strikes with its consumer base.

    APL Apollo chief brand officer Charu Malhotra, highlighted the strategic significance of the TVC, stating, “The Desh Ki Badhti Taqat’ TVC highlights the diverse product range of APL Apollo along with its role in building some of the most iconic structures, emphasising our significant contribution towards the nation’s infrastructure. On top of that, Amitabh Bachchan’s larger-than-life persona adds an extra layer of credibility and resonance to our brand message. This commercial isn’t just about structural steel tubes – it’s about fostering a deeper connection with our audience. Looking at the future, we will be running a 360-degree campaign across TV, Print, OOH, OTT and Digital platforms, to engage with the masses.”

    APL Apollo’s dedication to innovation, quality, and customer-centric approach remains at the forefront of its operations. Therefore, the “Desh Ki Badhti Taqat” TVC portrays the brand’s growth-oriented trajectory and its efforts towards making permanent relationships in the industry while contributing to the nation’s strength.

     

  • Greenlam Laminates introduces a new brand film for their campaign ‘Kuch Mera, Kuch Tumhara’

    Greenlam Laminates introduces a new brand film for their campaign ‘Kuch Mera, Kuch Tumhara’

    Mumbai: Greenlam Industries, India’s leading surfacing solution brand, has introduced a new TVC as part of last year’s campaign, titled “Kuch Mera, Kuch Tumhara” showcasing Greenlam Laminates product portfolio.

    The campaign, conceptualized by Dentsu Creative, encapsulates the collaborative effort of a father and a daughter in creating a beautiful home as per their individual choice. While choosing the laminates, they both had differences of opinion and reflected on how the two generations might have different preferences but have the same goal of creating amazing space for a living. The enchantment of crafting splendid living spaces resides in the art of reaching harmonious agreements even with difference in opinions. Greenlam Laminates assures that, regardless of the diverse choices by individuals, the ultimate result will be a beautifully crafted home as the brand understands the vision.

    The film has been released on television in eight different regional languages – Hindi, Bengali, Kannada, Malayalam, Marathi, Punjabi, Tamil & Telugu

    Commenting on the launch of the brand campaign, Greenlam Industries director Parul Mittal said, “At Greenlam, our endeavour is always to understand the pulse of our consumers, keep up with the changing needs & trends to make the transformational journey of building a house, more delightful for them. In continuation to our last year’s campaign hinged on the insight that the journey to a beautiful space is travelled with companions and partners that arrests disagreements. The dream of your unique space is only fulfilled on those negotiated grounds giving birth of “Kuch Mera Kuch Tumhara”. The campaign beautifully mirrored our consumer’s behaviour while showcasing our range that equips them to fulfil their dreams. This year, we have explored a new equation which I am certain will connect with our consumers at an emotional level, delivering greater brand association.”

    Commenting on the launch of the brand campaign, Greenlam Industries senior VP marketing Alex Joseph said, “Through this campaign, we aim to resonate with the emotional sentiments and creative needs that our customers have and fulfil them by giving a diverse choice of products to choose from. Our campaign highlights the journey that the consumers go through while designing or renovating their homes. We want our products to not only transform spaces but also to enrich the lives of all of those who come in to contact with them.”

    Commenting on the launch, Dentsu Creative managing director Ujjwal Anand said, “Kuch Mera Kuch Tumhara” isn’t just a campaign for us. It’s an emotional journey, just like the one that is travelled by our consumers to make their space beautiful, fulfilling, and unique. This year, we have explored one of the most beautiful equation between a father and a daughter and the negotiation isn’t restricted to the choices of surface or design but it expands to the emotional aspect of those individuals. The TVC dives deeper into the emotional aspect and showcases how a father who has lost his wife is stuck in the memories while the daughter is wanting for her father to move forward and be the person he used to be. Through the space transformation, she is trying to achieve the milestone of breaking that ice and bring her father to a point where he gets involved in creating new memories with the new space. The film highlights how there is a role reversal between the father and the daughter and will definitely resonate with our consumers, we believe.”

    Commenting on the launch, Dentsu Creative North, CCO Janmen Joy said, “It is our endeavour to push boundaries and arrive at unique articulations and executions. And when you have a partner like Greenlam, it just becomes so much easier. In continuation to our last year campaign’s success, we really wanted to go beyond and do something extraordinary. With the exploration of this new emotional equation and placing the space transformation as a catalyst to transform a person, we have just done that, we believe. The new TVC will connect with our consumers and partners alike, helping in our recall and association.”

  • L&K Saatchi & Saatchi’s latest campaign for Cashify featuring Rajkummar Rao strikes a chord

    L&K Saatchi & Saatchi’s latest campaign for Cashify featuring Rajkummar Rao strikes a chord

    Mumbai: Cashify, India’s largest omnichannel platform for buying and selling electronic devices, especially  smartphones, launches an exciting new campaign with its talented brand ambassador  Rajkummar Rao. Renowned as a platform for selling old devices, Cashify is now looking at  amplifying the message that refurbished smartphones offer a smart, budget-friendly way to  upgrade to one’s dream phone.

    Leveraging the creative prowess of L&K Saatchi & Saatchi’s Gurugram team, Cashify is set to  kickstart this campaign, seamlessly blending its commitment to sustainable tech solutions with  the star power of Rajkummar Rao.

    This dynamic two-film campaign is crafted to entertain and captivate today’s tech-savvy youth,  especially those who are keen on upgrading to a premium smartphone. The campaign subtly  conveys a compelling message, highlighting refurbished phones as a smart solution to fulfil their  tech dreams.

    Commenting on the films, L&K Saatchi & Saatchi jt. National creative director Rohit Malkani said, “From winning the project in a tightly-contested pitch to the finished films, this has been  one heck of a ride. Half the job is done when you have an amazing actor who delivers a nuanced  performance. Working with RKR has been a thoroughly enjoyable experience and the results are  there for all to see. We have crafted two humorous and flamboyant films that focus on the  benefits in a memorable and quirky way.”

    Cashify co-founder & CMO Nakul Kumar added, “As we extend our  collaboration with the talented Rajkummar Rao, we’re on a mission to make technology more  accessible, budget-friendly as well as sustainable. We’re envisioning a future where good tech is  not just a dream for people but an accessible luxury for all. By promoting refurbished  smartphones as a smart upgrade choice, we’re offering a bridge between dreams and reality.  Moreover, the significant role refurbished smartphones play in reducing e-waste perfectly aligns  with our mission to build a more responsible and eco-friendly tech landscape.”

    The campaign will be rolled out across TV and digital platforms, positioning Cashify as the brand  that enables the best smart-technology buying experience.

  • Spinny rolls back the years with its latest rendition of ‘It’s never just a car, Go Far’

    Spinny rolls back the years with its latest rendition of ‘It’s never just a car, Go Far’

    Mumbai: In a refreshing tribute to the ongoing Cricket World Cup 2023 in India and India’s performance, Spinny, your go-to platform for buying and selling used cars, presents a captivating video with a throwback to India’s World Cup victory in 2011. The film plays as an homage to that winning moment when the cars draped in Indian tricolours brought a sense of togetherness and joy on the roads.

    Showcasing that cars are a small part of your big celebration, the brand highlights the unbreakable bond that Indians have with their cars.  

    The film weaves real images from the iconic 2011 World Cup victory, capturing the essence of cricket’s spirit and the infectious enthusiasm of fans during that historic chapter in Indian sports history. All the while, urging people to celebrate responsibly and with the hope that our team gives us the chance to celebrate this victory in 2023.

    The campaign aims to humanize cars and highlights how cars can be at the forefront of all celebrations or sometimes, even silently in the background, as was the case in 2011. Building on the first campaign film featuring cricket maestro Sachin Tendulkar and his cherished car ‘Sundae,’ Spinny endeavours to enrich the storyline. Beyond spotlighting the unique bond individuals share with their cars, the campaign pays a heartfelt tribute to the shared celebrations that characterize the quintessential Indian cricket experience.

    Spinny released its digital ads that showcase each car’s personality, its distinct identity and the way every car writes its own story. The stories unfold with the tale of “The Fat Red Car” journeying from Bengaluru to Ooty, inviting viewers to embark on an enthralling adventure and the heartfelt narrative of “DL 6556 from Delhi”, a true Delhite at heart. The essence of these stories lies in the understanding that a car is more than just a mode of transportation; it is a treasure trove of memories, a companion that accompanies you through the highs and lows of life.

    Spinny CEO & founder Niraj Singh said, “The campaign is all about celebrating cars, that play a part big and small, humble yet meaningful. Starting with Sachin’s Sundae, to Delhi’s DL 6556 and The Fat Red Car from Ooty, the campaign weaves together the significant roles a car plays in our lives. For the latest film, we’ve used real images from the 2011 World Cup victory to inspire everyone to embrace and enjoy these special moments, as we rally behind the Indian cricket team and hope to celebrate another World Cup victory.”

    The opening ad film featuring Sachin’s “Sundae” was also highly revered by many viewers, soundtracked by the unforgettable “Kya khabar thi jaana” which swooned away all the listeners, old and new. The song’s plays on YouTube also increased drastically after the campaign went live.

    Spinny has been at the forefront of revolutionizing the used car buying and selling experience, offering certified cars, hassle-free transactions, and exceptional customer service. With this new campaign, Spinny aims to reinforce its commitment to providing car enthusiasts with a trusted and emotionally connected platform for all their car buying and selling needs.  The campaign will run on the digital platform of Spinny. 

  • Mahindra Finance launches its new Diwali content film- ‘Main Sambhaal Lungi’

    Mahindra Finance launches its new Diwali content film- ‘Main Sambhaal Lungi’

    Mumbai: Mahindra & Mahindra Financial Services Limited (Mahindra Finance), part of the Mahindra Group, and one of India’s leading NBFCs, released a special film encapsulating the essence of Diwali – ‘Main Sambhaal Lungi’. The film revolves around a daughter’s efforts towards fulfilling the dreams of her family. The film will be disseminated through social and digital platforms during this Diwali.

    The narrative set in the backdrop of Diwali, features the protagonist, a responsible daughter who is committed to fulfilling her family’s needs and dreams. Through engaging storytelling that beautifully interweaves emotions, aspirations & bonds of family, the film highlights the aspect that our loved ones often make so many things possible for us without even being told to and draws a parallel with how Mahindra Finance too understands financial needs of the customers and becomes a partner in fulfilling their dreams as one of their own.

    The film concludes with the daughter bringing home a new car on the occasion of Diwali, enabled by a Car Loan provided by Mahindra Finance.

    The digital film has been conceptualised keeping consumer insights at the centre of communication. The one-week campaign will be amplified on social media and other key digital platforms. The campaign plans to generate substantial buzz around vehicle loans & other financial products of Mahindra Finance.