Mumbai: Jos Alukkas has unveiled the new ad film in anticipation of Valentine’s Day. The film, available in Malayalam, Tamil, Telugu, and Kannada, revolves around the theme of deep love and relationships.
The exclusive Valentines collection, starting at Rs 6500, is showcased in all Jos Alukkas showrooms. The large diamond collection is presented as part of the Diamond Fest. Customers can enjoy discounts up to 25 per cent on diamond jewellery and a seven per cent discount on platinum. Additionally special offers up to 50 per cent off on making charges of gold jewellery. Jos Alukkas also offers the opportunity to exchange old gold for diamond jewellery.
“Jos Alukkas, known for consistently prioritizing relationships, is portraying the depth of love through the latest ad film. We are providing an opportunity to gift diamond jewellery in various designs to the loved ones.” stated chairman Jos Alukka.
Mumbai : In an recent move that is certain to delight football fans in India, Bingo! And Sunfeast YiPPee! from ITC Ltd have joined hands with the Argentine football association (AFA), as their official regional sponsor.
The World Champion Argentina Football team enjoys huge fan following in India. The admiration for the team and game is significantly growing especially among the young audience. YiPPee! and Bingo! as youth-oriented brands, are all about fun, excitement, being playful, which beautifully resonates with the spirit of AFA.
As part of this partnership, YiPPee! and Bingo! will harness the rich legacy of AFA to engage with consumers through a series of unique initiatives. Participants will have the chance to win match tickets, meet and greet team players, branded merchandise, memorabilia and much more. Further, through this association the brands aim to deepen their reach and offer unparalleled experience that celebrates the shared adoration for the sport.
Celebrating the partnership, the respective brands unveiled exclusive packs featuring star players like Lionel Messi, Ángel Di María, Julián Álvarez and Emiliano Martínez, merchandise and memorabilia at an event held at ITC Sonar.
Commenting on the exciting association, ITC Foods, vice president & head of marketing, snacks, noodles & pasta, Suresh Chand, said, “As brands, we are constantly pursuing innovative ways to connect with our audience. Our partnership with World Champion Argentina, is a testament to our continuous efforts to delight our consumers by offering them memorable experiences. Through this collaboration, we aim to elevate the fan experience and deepen our connection with consumers, offering them unique opportunities to immerse themselves in their beloved sport.”
Echoing the excitement, Argentine Football Association chief commercial and marketing officer Leandro Petersen said, “We are thrilled to welcome Bingo! and YiPPee! as our regional sponsor in India. Football possesses the power to transcend borders and cultures, and we are confident that this collaboration will not only amplify the love for the sport in India, but also create unforgettable experiences for fans. Together, we look forward to crafting cherished memories for fans across India.”
YiPPee! also launched a unique G.O.A.T (greatest offer of all time) promo, where participants will have to sign up for the contest and share their YiPPee! happy moment with the Argentina football players to receive personalised digital memorabilia and compete to win original autographed jerseys and several other AFA branded merchandise.
Mumbai: Philips India introduced hair straightener designed to style with no heat damage with NourishCare Technology. This straightener boasts of specially designed serum strips infused with hair nourishing ingredients, Vitamin E and Moroccan Argan oil along with Kerashine care that help style and nourish hair while protecting them from heat damage. This technology locks in moisture that is usually lost due to heat and gives nourished, healthy-looking hair.
Commenting on the new launch, Philips Indian Subcontinent business head- personal health Deepali Agarwal said, “Embodying our commitment to continuous innovation and consumer well-being, the introduction of the Hair Straightener with NourishCare Technology marks a very big milestone in our journey at Philips. In line with our purpose of empowering young Indian consumers to care for their specialness, we are committed to delivering technology that not only meets but exceeds the evolving and intricate needs of our consumers. The Philips Hair Straightener with NourishCare Technology, proudly ‘Made in India,’ incorporates cutting-edge technology, offering a superior hair nourishing and styling experience without compromising on hair quality and health. Our brand ambassador, Alia Bhatt personifies the spirit of effortless style and resonates with the empowered individuals we aim to serve. With our campaign, we want to convey the transformative experience of using NourishCare Technology, where styling and hair protection coexist seamlessly.”
Today we are launching our campaign film that captures the key consumer barrier of heat damage due to styling and how our innovative technology addresses this and brings joy to our consumers. With Alia being the face of the campaign, it simply adds a touch of glamour with authenticity and credibility for – ‘No heat damage. Just gorgeous, straight hair’. She added.
Alia Bhatt, brand ambassador of Philips Beauty elaborates on the launch of Philips Hair Straightener with NourishCare Technology, saying, “As someone who believes self-expression is really an important layer of who I am, being the face of the much-awaited launch of Philips NourishCare Hair Straightener fills me with excitement. More than just a styling tool, it’s a statement urging everyone to effortlessly embrace their unique style without the constant worry of heat damage. Philips, at the forefront of innovation rooted in consumer needs, also sets a great example of the amalgamation of beauty with technology that truly cares and the TVC reflects exactly this. Here’s to styling with care with Philips and celebrating individuality.”
This cutting-edge device not only delivers an unparalleled nourishing and styling experience but also serves as a testament to pioneering innovation by enabling styling without heat damage. This unique technology forms a protective coating on hair to prevent water loss caused due to heat and hence locks in moisture. The inclusion of serum strips enriched with nourishing ingredients like Vitamin E and Moroccan Argan Oil along with Kerashine care provides the ultimate styling experience with a result of softer, smoother, shinier and healthy-looking hair. The straightener comes with easy clip-on, clip off heat resistant brackets and replaceable serum strips uniquely designed to work with this straightener. The replaceable serum strips will be available for repurchase separately.
The product will be available for purchase at www.shop.philips.co.in and at other online and offline channels for the following variants:
Witness the all-new product launch by Alia Bhatt :
Mumbai: The Lay’s ‘Isey Kehte Hain Pyaar’ saga started innocently enough with a cheeky picture shared by Neetu Singh and Ranbir Kapoor, sparking reactions from Alia Bhatt, Soni Razdan, Riddhima Kapoor Sahani and more. In the first film, Ranbir played the dutiful son but the plot thickened when Neetu searched for her missing Lay’s—a pack initially left in Ranbir’s care. The narrative took an amusing turn when he bought out the hidden Lay’s pack from behind the sofa cushions, revealing it with a cheeky smile. With a contented bite, Ranbir sealed the playful prank, triumphantly celebrating his win, 1-0. Since then, the social media buzz had fans eagerly anticipating the next chapter in this family drama.
As the Lay’s banter is unfolding, Neetu Singh is taking the lead, not just in the chip battle but also stealing the limelight from her son, Ranbir Kapoor. The buzz is intensifying as Tripti Dimri, Ranbir’s latest co-star, is joining the fray, adding a delightful twist to the narrative.
In her recent post sharing the brand’s latest TVC, Tripti Dimri is not only cheering on Neetu as the reigning champion but also taking a playful jab at her co-star. Tripti’s caption reads, “Have you also caught your friends red-handed stealing your @lays_india pack? ? Perfect comeback @neetu54 ji! Scorecard is now even at 1-1, is there more to come? ?” expressing her eagerness for the ongoing #IseyKehteHainPyaar campaign.
Fans and followers are taking up sides in this snack showdown with a few commenting “Loved the plot twist!” and “One more sweet ad” sharing their excitement over Neetu one-upping Ranbir while others urge him to think of another clever comeback. With over 280K+ views in just about 15 minutes on Tripti Dimri’s post, #IseyKehteHainPyaar is the new talk of the town!
With the current scorecard reading “RK – 1; Neetu – 1,” the Lay’s ‘Isey Kehte Hain Pyaar’ chronicles promise more drama in the nail-biting chip saga.
As fans sit on the edge of their seats, the question remains: Who is emerging victorious in the next chapter of this drama? Stay tuned to find out!
Mumbai: In a tribute to the rich tapestry of India’s harvest festivals, Zomato, India’s food ordering and delivery platform, has unveiled a series of ad films celebrating Pongal, Sankranti, Makar Sankranti/Uttarayana, and Lohri. Each festival marks the grand harvest and the onset of auspicious times, and Zomato’s latest ads beautifully mirror this sentiment.
Zomato’s ad films capture the spirit of these harvest festivals, emphasising the significance of tradition, familial bonds, and the evolving cultural landscape. The campaign beautifully encapsulates the warmth and bond shared between the generations and highlights the relationship between a grandmother and her teenage granddaughter who comes home to celebrate Pongal with her family.
The film captures their heartwarming relationship with a quirky twist wherein they challenge each other to try something new. While the granddaughter savours a traditional Pongal dish and other festival rituals, possibly for the first time, her grandmother too embraces the new. She tries a few Gen-Z trends taught by her granddaughter, finally having a bite of a dish she hasn’t tried at the end. The film subtly underscores technology’s seamless integration with age-old traditions. The grandmother, discovering Zomato’s role in connecting generations and preserving culture, finds diverse Pongal dishes on the platform.
In another tale, Zomato’s Lohri film captures the joyous celebration of the festival in a Punjabi household, particularly significant as they welcome a new member to the family. The narrative revolves around a 7-year-old boy who innocently documents the house’s festive preparations. His excitement peaks when he discovers his younger brother, Tingu, near a Zomato delivery partner who has brought special Lohri delicacies to the household. The twist unfolds as Tingu is revealed to be the family’s pet dog, celebrating his first Lohri in the household.
Mumbai: Dasos Cabinets, an interiors brand specialising in Kitchen Cabinets, Wardrobes and TV units launches its latest Television Commercial (TVC) featuring the South Indian Superstar Naga Chaitanya. This ground-breaking campaign, conceptualised by PAD, revolves around the theme ‘it’s Your Right to know,’ challenging the common perceptions and practices in the fixed furniture market.
Dasos Cabinets addresses the challenges faced by customers in the fixed furniture industry, emphasising the need for clarity, unwavering standards and timely delivery. Tackling the prevalent issues in the market, PAD has crafted a compelling narrative for Dasos Cabinets, highlighting how customers often ignore and become accustomed to the nuances of furniture quality, design and more, often stating, “You know na bro”. The TVC with Naga Chaitanya builds a strong communication strategy, proclaiming that with Dasos Cabinets, “it’s Your Right to Know,” and the notion of “You know na bro” no longer applies when thinking about Kitchen Cabinets, Wardrobes and TV units.
Speaking on the launch of the Campaign of Dasos Cabinets director Manoj Kashyap, said, “I am thrilled to unveil the ‘It’s Your Right to Know’ campaign for Dasos Cabinets, which reflects our unwavering commitment to providing transparency, quality and customization in the fixed furniture industry. Naga Chaitanya, with his charismatic presence and commitment to excellence, was the perfect fit to convey our message. His association with Dasos Cabinets elevates our brand, reinforcing our dedication to empowering customers with the knowledge and assurance they deserve in their furniture choices.”
PAD Co- founder and creative director Vivek Reddy said, “When crafting the narrative for Dasos Cabinets’ TVC, we wanted to address the common issues customers face in the fixed furniture and challenge the status quo. The ‘It’s Your Right to Know’ theme emerged as a powerful message, urging customers to not compromise on quality. We chose this theme to resonate with customers’ experiences and bring a fresh perspective to this industry, ensuring that Dasos Cabinets stands out as a brand that values its customers’ rights and needs.”
Dasos Cabinets confidently asserts its commitment to putting the customer and their rights at the forefront, offering the best with its German precision technology which is first of its kind in India. The Campaign is live across Theatres followed by a complete 360-degree marketing campaign.
Mumbai: Parle Products, one of the leading biscuit brands in India has released its latest TV Campaign for its flagship product – Parle G. This TV Campaign is part of their brand’s G Maane Genius positioning. In 2022, Parle-G revealed an innovative version of its ‘G Maane Genius’ campaign. The proposition was elevated by touching upon the emotional quotient in children. The innate empathy of young children, devoid of personal benefit was the lynchpin of the campaign.
Riding on the back of that campaign’s success, Parle has come out with a series of bite-sized films with the same messaging. The new set of five films created by Thought Blurb Communications has been carefully created to evoke the same emotion without the luxury of elaborate storytelling. The new 15-second format manages to balance the emotion elicited by the proposition with daily situations with children at home and play. The emphasis is on their interaction with parents, loved ones and friends.
1. Dadaji:
2. Musical Chairs:
3. Puppet Show:
4. Science Project:
5. Toy Store:
The series of films takes simple uncomplicated scenarios to demonstrate a child’s compassion. These are situations that a child may easily find themselves. The intuitive need to help others is encompassed in the signature thought, ‘Genius wohi, jo auron ke khushi mein paye apni khushi’.
The simplicity of the films is key to the campaign’s effectiveness. These are situations that every child would have faced. The portrayal of sensitivity in the protagonist child is not shown as a moral lesson or a teachable moment. In fact, the protagonists are neither good, nor bad. The statement ‘Genius wohi, jo auron ke khushi mein paye apni khushi’ clearly defines the brand’s definition of a genius, in any child. These are the values that the ads seek to inculcate in children without speaking from a pulpit.
For the parent in the room, the message is clear. Parle-G stands for a feeling of empathy and sacrifice in children. These attributes are the sublimation of uncorrupted compassion and the need to protect, help and make others happy. The shorter version of the campaign brings a new dimension to the concept of ‘genius’ and makes it an everyday demonstration of emotion in its purest form.
“The core values expressed in this campaign are quite strong. Young children around the world have an effortless capacity for empathy, which gives them a facility for goodness born out of innocence. We equate this to a higher intelligence relatable to genius,” said Parle marketing – VP Mayank Shah. “We needed to see if the idea had legs to travel through different formats and media.” It was a challenge thrown to the advertising agency which Thought Blurb gladly accepted.
Thought Blurb Communications founder & CCO Vinod Kunj spoke about his team’s approach to the campaign. “We immediately realized that we needed to throw out all our pre-conceived notions of scripting. The short format gave us little time to establish relationships and situations. The establishing shots would have to portray the conflict and solutions presented simply. Nothing overly convoluted would work.”
Thought Blurb Communications national creative director Renu Somani explained, “Emotions are not slaves to duration. We rejected the concept of shorter edits of the master films and created fresh masters in the short format. Each story is born from the need for 15-second stories and not pared down versions of the longer ones.”
Mumbai: Quaker, one of the leading players in the oats segment, has launched a delightful new TVC campaign to introduce its latest innovation – Quaker Instant Oats. The launch is an extension of Quaker’s 146 years of nutrition expertise and emerges as an effortless, and tasty snack solution, promising readiness in just 3 minutes.
Quaker Instant Oats brings a trio of exciting flavours – Herby Cheese, Masala Magic, and Mixed Berries – to meet diverse tastes and palettes, reflecting the growing demand for flavoured oats. Quick to prepare and versatile for any time of day, the product combines wholegrain goodness for a protein-packed, fibre-rich and fuelling snack. It’s the ideal choice for consumers seeking convenience without sacrificing on taste.
In the TVC, Kiara peacefully practices yoga as Sid enters the room, catching a whiff of something enticing. Intrigued, he discovers a steaming bowl on the table and impulsively takes a bite, not realising its Kiara’s prepared bowl of Quaker Instant Oat. Kiara, initially startled, watches as Sid’s taste test unfolds – he’s unaware of what the delicious snack is. As Sid continues to savour the flavour, Kiara reveals that it’s Quaker Instant Oats – Herby Cheese. She then hands over the pack, mockingly nudging Sid to take over the kitchen. The film ends with Kiara enjoying the oats Sid prepares, concluding with ‘Nutritious Oats, Ab Bane Delicious’.
Sharing her thoughts on the campaign, Kiara Advani said, “Quaker Instant Oats has been a delightful addition to my routine, and being a part of this campaign has been equally enjoyable. The TVC captures our quirky banter, making it a fun shoot and bringing this delicious escapade to life!”
Sidharth Malhotra added, “The Quaker Instant Oats TVC accurately communicates the joy of sharing our love for food. Being part of the campaign was a delightful experience, supporting and sharing this sentiment. It takes us through a flavourful journey that smoothly blends into our lives away from the screen.”
Speaking on the new film, PepsiCo India associate director and category Lead – Quaker Sravani Babu said, “Our unwavering commitment to innovation and nutritional excellence shines through in Quaker. Quaker Instant Oats is crafted for ever-evolving needs and palette of our dynamic world – a testament to our rich 146 years legacy. Through our film, we not only showcase how seamlessly Quaker Instant Oats integrates into your daily routine but does so without compromising on taste. Just like Kiara and Sid, embark on this oat-a-licious journey that makes ‘nutritious oats’ synonymous with ‘delicious’ in every bite!”
Leo Burnett national creative director Vikram Pandey (Spiky) said, “It is perceived that eating better means eating boring and tediously prepared meals. We wanted to break this perception with the new Quaker instant oats. With Kiara and Sidharth who are the quintessential millennial couple, we debunk the notions of eating better being boring. Presenting a great option for breakfast and beyond.”
Talking about this partnership, Abridge Entertainment Ventures LLP founders Devanshi Sodhani and Aditi Kanakia said, “For a brand as strong as Quaker, we were looking for a couple who align with its core values. We realised Sidharth Malhotra and Kiara Advani are the perfect fit instantly. Their freshness adds to the richness of this legacy brand and broadens its appeal further.”
Mumbai: Jos Alukkas has released an ad film as part of the Winter Diamond Fest. The ad was released in Malayalam, Tamil, Kannada and Telugu. As part of the Diamond Fest, Jos Alukkas has created a huge collection of diamonds in Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Telangana and Puducherry. The theme of the ad film is shining of diamond in relationships.
As part of the Diamond festival, all purchases will get valuable gifts. Those purchasing diamonds valued at Rs 50,000 or more will be gifted a complimentary gold coin, adding an extra sparkle to their purchase. Additionally, there is a discount of up to 25 per cent on diamond jewellery and a seven per cent discount on platinum. Notably, Jos Alukkas allows customers to exchange their old gold for stunning diamond jewellery, ensuring associated benefits and advantages.
“Jos Alukkas always values relationships. The ad film depicts the idea of diamond shining in relationships’’ said Jos Alukkas chairman Jos Alukka. As part of the fest, an attractive and innovative collection of diamonds is available, he adds.
The standout attraction of this festival is the newly introduced premium diamond collections ‘Nityara’.
Mumbai: Embracing the true spirit of the season, Runwal Group unveils their brand new film which brings alive a wonderful story about Christmas magic. The film takes the viewer on a sweet journey, highlighting the importance of being together with family and enjoying happy moments. The brand’s promise of providing an all-encompassing lifestyle through their projects shines through in this well-creative campaign.
In a world filled with the twinkle of lights and festive decorations, Runwal Group’s Christmas-themed brand film goes beyond the visual spectacle to delve into the warmth and love that characterise the holiday season. The film, a celebration of joy and togetherness, beautifully encapsulates the magic that comes alive not just in the decorations but in the heartfelt embrace of loved ones.
The film, crafted with meticulous attention to detail, weaves a narrative that resonates with the audience on a personal level. Through evocative storytelling and visually stunning scenes, Runwal Group invites viewers to immerse themselves in the spirit of Christmas and reflect on the importance of creating lasting memories with those who matter most.
As a company committed to creating not just homes but lifestyles: Runwal Group’s Christmas-themed brand film aligns with its core values of community, warmth, and familial bonds. The film is a heartfelt expression of the company’s dedication to building not just structures, but spaces where meaningful moments are shared and cherished.
Runwal Group CMO Palak Mansotra said,” A home should bring you closer to your loved ones. Our brand film is a testament to the fact that the true magic of Christmas lies in the connections we share with our family and loved ones.”
The brand film is now available for viewing on social media platforms and it getting an overwhelming response from viewers.
