MUMBAI: Give and let live. That’s the mantra driving Live to Give, author and entrepreneur Rashmi Bansal’s latest book that celebrates India’s new-age philanthropists turning prosperity into purpose.
Launched in Delhi in partnership with Accelerate Indian Philanthropy (AIP), the book captures the journeys of 16 visionaries who are redefining giving, from business magnates to healthcare pioneers and family foundations. Among those featured are Ajit Issac, Binny Bansal, Harsh Mariwala, Dr Sunita Maheshwari, Kumari and SD Shibulal, and Rekha Jhunjhunwala, each embodying a unique philosophy of generosity.
Divided into three thoughtful sections: Prana (heart-led giving), Gyaan (strategic philanthropy), and Daan (trust-based giving), the book reveals not just how these leaders give, but why they do. Together, their stories form a powerful narrative of how India’s wealth creators are moving from success to significance.
“Live to Give is not about wealth itself, but what wealth can achieve when guided by purpose,” said Rashmi Bansal at the launch. “True legacy begins when success is shared.”
The book arrives at a time when India’s giving culture is evolving rapidly. With over 350 billionaires and a fast-growing pool of ultra-wealthy individuals, philanthropy is stepping out of the shadows of charity to become a catalyst for change.
The Convergence Foundation founder-CEO and AIP core founder Ashish Dhawan said, “Giving has always been part of India’s DNA. What’s new is the opportunity to make it transformative.”
Backed by Bushfair Publications, Live to Give will see follow-up launches in Mumbai and Bangalore this month, inviting readers to see wealth not as an end, but as a beginning.










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