Category: PR & Communication

  • Value 360 Communications appoints Archana Hindocha to lead Bangalore

    Value 360 Communications appoints Archana Hindocha to lead Bangalore

    MUMBAI: What’s the secret to turning a good PR firm into a great one? Leadership.

    As part of its ambitious growth strategy for 2025, Value 360 Communications has named Archana Hindocha as the head of its Bangalore operations. This bold move signals the first step in the company’s plans to achieve hypergrowth, geographic expansion, and a deeper dive into new industry capabilities.

    With a stellar career spanning over 20 years, Hindocha is no stranger to steering big brands towards communication success. Her impressive resume includes leading strategies for titans like Wipro Technologies, Bharti AXA General Insurance, Bosch, Dell, and AWS. Whether it’s corporate communications, PR, or marketing strategy, Archana’s track record speaks volumes.

    Her mission at Value 360? To anchor and amplify the firm’s presence in South India, a region rich with opportunities but fiercely competitive. Armed with a deep understanding of business development and marketing, Hindocha is well-positioned to take the Bangalore office to new heights.

    Commenting on this key appointment, Value 360 Communications group CEO & co-founder & joint CEO, Kunal Kishore stated, “Value 360 Communications is at a critical inflection point as we prepare to unlock our next phase of accelerated growth. The year 2025 will witness our hypergrowth strategy in action, with a sharp focus on geographical expansion, industry diversification, and capability building. Archana’s appointment is a strategic step in this journey, and we are confident that her experience and leadership will drive our Bangalore operations to new heights.”

    But what does Hindocha think of this challenge? She’s thrilled to take the reins.
    “I am thrilled to join Value 360 Communications at such a transformative time in the company’s journey. The firm’s vision, client-centric approach, and innovative strategies resonate deeply with my professional values. I look forward to leveraging my experience to contribute to the company’s ambitious growth plans and deliver impactful communication solutions for our clients in South India,” she said.

    With a client roster boasting big names like Kia India, Tata Motors, Pernod Ricard, Audi India, Mondelez, and EaseMyTrip, Value 360 isn’t just playing to win—they’re redefining the game. The company plans to expand its footprint across key regions while boosting its capabilities in emerging industry verticals.

    In an industry where adaptability and vision are everything, strong leadership isn’t just a nice-to-have; it’s the difference between staying relevant and becoming indispensable. Will Value 360’s bold strategy set a new benchmark for PR and communications in India? Only time will tell, but the pieces are certainly in place.

  • AiVanta inaugurates IMPACT to revolutionise business communication

    AiVanta inaugurates IMPACT to revolutionise business communication

    MUMBAI: Can communication tools really keep up with today’s fast-paced industries? AiVanta thinks so.

    At the Bharat Mobility Global Expo 2025 in Delhi, the AI powerhouse unveiled AiVanta IMPACT (Intelligent Media Platform for AI-driven Communication and Targeting), an innovative platform designed to deliver hyper-personalised AI video solutions across diverse sectors.

    From simplifying complex data to delivering hyper-targeted messaging, AiVanta IMPACT promises to bridge the gap between precision and scalability in communication. Whether you’re a manufacturing giant, a healthcare provider, or a financial leader, this platform offers tailor-made tools to engage audiences like never before.

    Imagine a world where AI-generated videos are crafted for specific audiences, multilingual smart bots provide real-time customer support, and interactive training modules that speak your language (literally). With AiVanta IMPACT, the days of one-size-fits-all communication are over.

    Commenting on this innovation, AiVanta co-founder & CEO Karan Ahuja said, “Traditional communication methods often lack the speed, personalisation, and scalability needed in today’s dynamic business environment. AiVanta IMPACT bridges this gap, providing businesses with AI-driven tools that are intuitive, adaptable, and IMPACTful. Our goal is to make communication not only efficient but also deeply meaningful, empowering organisations to achieve greater success.”

    Already trusted by ICICI Bank, Bajaj Allianz, Tata Mutual Funds, Ajax Engineering, and Aster Healthcare, AiVanta continues to prove its expertise in customised AI solutions. Now, with AiVanta IMPACT, the company is extending its capabilities to industries including Mobility, Automotive, Manufacturing, and Energy.

    Why stop there? AiVanta also showcased ‘ConcreteAI 2.0 Smart Bots’, developed for Ajax Engineering. Featuring natural voice interactions, multi-avatar support, and bilingual capabilities in Hindi and English, these bots streamline industrial workflows while keeping the user experience front and centre.

    From virtual product tours to compliance communication, AiVanta IMPACT is an all-in-one platform for businesses looking to simplify operations and boost engagement. Whether you’re facing operational bottlenecks or aiming to captivate your audience, this AI solution has the tools to make it happen.

    As industries evolve, the demand for dynamic and adaptable communication tools has never been higher. Will you embrace the future or stick with outdated methods? AiVanta’s AI-driven platform aims to redefine how businesses connect, communicate, and grow.

  • Frido partners with Kaizzen to redefine comfort with strategic flair

    Frido partners with Kaizzen to redefine comfort with strategic flair

    MUMBAI: Comfort meets strategy, and the result? A whole lot of swagger for your home and lifestyle.

    Frido teams up with Kaizzen to bring ease and innovation into every Indian household. On 17 January 2025, Frido announced its partnership with Kaizzen, marking a new chapter in its decade-long journey of redefining everyday living with cutting-edge ergonomic solutions.

    Frido isn’t just about furniture; it’s about freedom—freedom to walk, sit, and sleep better. From pioneering the ‘Frido Go’, the first self-propelled shower wheelchair, to introducing Dual Gel Insoles and the quirky-yet-practical suitcase-folding commode wheelchair, Frido has revolutionised ergonomic living. And now, with products like the ‘ultimate mattress’, ‘deep sleep pillows’, and ‘ergonomic cushions’, they are making comfort a lifestyle.

    But here’s the real question: Can Frido take its game to the next level? That’s where Kaizzen steps in.

    Kaizzen, an award-winning communications agency with 16 years of experience, knows how to craft stories that stick. They’ve mastered the art of making brands shine, and Frido is no exception. With a mix of digital marketing, public relations, and corporate communications, Kaizzen plans to elevate Frido’s message to reach over 100 million Indians.

    “Frido’s mission to transform lives through innovation resonates deeply with us,” said Kaizzen COO Nikhil Pavithran. “Our goal is to create a narrative that establishes Frido as the gold standard in ergonomic solutions while making comfort and accessibility universal priorities.”

    Frido’s founder & CEO, Ganesh Sonawane couldn’t be more excited about the partnership, “At Frido, we aim to make daily living effortless with thoughtfully designed products. Kaizzen’s expertise in strategic communication will help us showcase how our innovations are improving the quality of life for millions.”

    With this collaboration, Frido aims to inspire a future where innovation meets accessibility at every corner.

    Think of a world where you don’t just dream of comfort—you live it.

    Kaizzen will bring this vision to life through compelling campaigns, turning Frido’s products into household essentials. Who wouldn’t want a mattress that feels like a hug or a wheelchair that practically glides on its own?

    Are you ready to Frido your way to a better life?

  • IndiGo recruits  Rashmi Soni as vice-president of corporate communications

    IndiGo recruits Rashmi Soni as vice-president of corporate communications

    MUMBAI:  Low cost carrier IndiGo  has announced the appointment of Rashmi Soni as vice-president of corporate communications, effective immediately. Soni replaces C. Leekha, who has decided to leave the company to pursue external opportunities. 

    Leekha had stood up like a rock over the past six years she was with the company, and she helped see It past the low of the Covid lockdowns.

    Soni joins IndiGo from PayU, where she was the chief brand & communications officer. With over 28 years of experience in leadership roles with multinational technology brands, she  brings a wealth of expertise in strategic communications, brand management, and corporate social responsibility.

    IndiGo  CEO Pieter Elbers said: ” Rashmi’s rich professional experience and expertise will be invaluable in helping us take IndiGo to the next level as a global aviation player.”

    Soni has previously worked with prominent companies such as Adobe, Tata Teleservices, Ericsson, and Vistara, where she was part of the airline’s launch team. She is a Stanford certified project manager and has completed leadership programs from Indian School of Business and National Institute of Personnel Management.

    On her appointment, Soni said: “I look forward to contributing to the company’s remarkable growth journey and leveraging my experience to take IndiGo to new heights.”

  • Ramkumar Uppara  roped in as Crisil communications director

    Ramkumar Uppara roped in as Crisil communications director

    MUMBAI:  Ramkumar Uppara, a seasoned public relations strategist with over 20 years of experience, has taken on the role of director of communications and public relations at Crisil. Uppara brings with him a wealth of expertise in corporate communications, crisis management, and stakeholder engagement.

    Most recently, as senior vice president of PR and communications at Ujjivan Small Finance Bank, he played a pivotal role in transforming the bank into a leading retail institution, aligning communication strategies with the bank’s business objectives. His initiatives enhanced stakeholder relationships and reinforced the bank’s commitment to financial inclusion.

    Uppara has also held significant positions at renowned organisations including Ketchum Sampark and Glenmark Pharmaceuticals, where he honed his skills in reputation management and brand advocacy. Throughout his career, he has earned recognition for crafting strategic PR campaigns that elevate brand visibility and drive significant business growth.

    With a diverse background spanning sectors such as banking, healthcare, and real estate, Uppara is poised to bring innovative PR strategies to Crisil,  enhancing the firm’s communication framework and overall market presence.

  • ISGEC Heavy Engineering ropes in  Deepika Abrol as corp comm head

    ISGEC Heavy Engineering ropes in Deepika Abrol as corp comm head

    MUMBAI:  Deepika Abrol, a seasoned professional with 17 years of experience in corporate communications and public relations, has recently assumed the role of head of corporate communications at ISGEC Heavy Engineering. Abrol comes with a proven track record in strategic planning, media relations, and managing corporate reputation.

    Her previous role was at GHCL, where she led comprehensive communication strategies, optimising corporate reputation and enhancing visibility through traditional and digital media. Abrol has a strong background in internal and external communications, having successfully managed communication for corporate social responsibility initiatives, stakeholder engagement, and brand strategy implementation.

    Abrol holds a master’s degree in English from Delhi University and has held prominent positions at various companies, including GMR Group, Tata Teleservices, and Jindal Steel & Power. Her expertise spans across media relations, crisis management, strategic alliances, and event planning.

    As she steps into her new role at ISGEC, Abrol aims to leverage her extensive experience to further enhance the company’s communication strategies and brand presence.
     

  • FPSB India appoints Amisha Sethi as senior vice president – policy & communication

    FPSB India appoints Amisha Sethi as senior vice president – policy & communication

    MUMBAI: The Financial Planning Standards Board of India (FPSB India), the Indian subsidiary of FPSB. and the global certifying body for certified financial planner (CFP) professionals, has appointed Amisha Sethi as its senior vice president – policy & communication, effective 3 January 2025.

    Amisha Sethi is a seasoned marketing leader with over 22 years of experience across telecom, mobile, technology, aviation, and AI industries. Known for her expertise in brand building, strategic communication, partner relations, and customer engagement, she has held pivotal leadership roles in global organisations.

    FPSB India CEO  Krishan Mishra said: “Amisha’s diverse experience, visionary approach, and proven expertise in strategic communication will undoubtedly help us drive impactful initiatives. Her leadership will strengthen our engagement with stakeholders and further our mission to elevate financial planning education in India.”

    Hitherto she has had stints with Infilect  as vice president of global marketing and customer relations; with Locus as vice president of global marketing; with Blackberry as director of Asoa-Pacific brand marketing ; with AirAsia s chief commercial officer, with Airtel as marketing manager, and with AI and deep learning start up Frrole as vice-president of marketing.

    Said Amisha: “It is an honor to contribute to shaping the financial planning landscape in India. This opportunity allows me to blend my expertise in communication and strategy with FPSB India’s mission to enhance financial literacy and professional standards.”

    Amisha is a multifaceted individual with accomplishments in acting, writing, and fitness. She was crowned Mrs. India Worldwide 2021 and has won multiple acting accolades, including a special jury mention as the best actor at the 14th Dada Saheb Phalke  Awards.

    She also starred in the OTT-released short film Dronacharya, earning critical acclaim. Amisha is the author of the bestseller It Doesn’t Hurt To Be Nice and has delivered inspiring TEDx talks on leading a balanced, multidimensional life.

    An executive scholar in marketing and sales management from the Kellogg School of Management, Amisha also holds a post graduate diploma in management from Amity Business School and a science degree from Delhi University.

  • Sunaina Jairath joins RPG group as VP – group brand & communications

    Sunaina Jairath joins RPG group as VP – group brand & communications

    MUMBAI: Communications professional Sunaina Jairath has been appointed as vice president – group brand & communications at RPG Group. In her new role, she will oversee brand management, corporate communications, CSR, employer branding, and reputation management.

    Sunaina brings extensive experience to this role, with a career spanning over two decades across diverse industries, including corporate communications, policy advocacy, marketing strategies, and social impact campaigns. She has previously held senior positions at organizations such as Bencos Research Solutions, Cred, Aliaxis, and Dentsu Creative, where she contributed to building robust communication protocols, spearheading digital campaigns, and mentoring cross-functional teams.

    A graduate of Delhi University with a Postgraduate diploma in communication from Xavier Institute of Communication, Sunaina is known for her leadership, strategic acumen, and expertise in branding, stakeholder engagement, and market intelligence.

    A big Calvin & Hobbes fan, the first things she looks out for in any newspaper is the comic strip. of her favorite characters And of course she loves her cuppa – nothing like coffee to freshen her up.

    She expresses  her enthusiasm for the new assignment:  “Excited to join RPG Group and contribute to its legacy through impactful branding and communications strategies.

  • In defence of L&T chairman SN  Subrahmanyan

    In defence of L&T chairman SN Subrahmanyan

    MUMBAI: Larsen & Toubro chairman SN Subrahmanyan  who expressed support for 90 hour workweeks for company employees, adding “how long can you stare at your wife?”  has  kicked up a storm. In fact, many would call it a violent typhoon.

    A simple statement like that has become fodder for debates on television which newsrooms, for want of better topics or developments to discuss,  have latched onto. As have so-called social media and celebrity influencers who know that what Subrahmanyan said can attract many more followers to their handles if they take a stand against him. Especially from the younger lot who can be influenced. Stand-up comics  have found his statement perfect to go witty or punny about. Of course, every one can crack up as Subrahmanyan has become every Tom, Dick , Harry, Larry, Jane, Cynthia, and  Joyce’s favourite  whipping boy.

    Respected industrialists like Harsh Goenka and Anand Mahindra have found a lot of fault with what Subrahmanyan  has advocated. They have been pretty vocal about it. But both inherited large corporations. Yes, they have grown them larger. But they did not have to do the grunt work that  Keshub Madhindra and Ramnath Goenka put in. The long hours, the hard toil. (I have no intention of hurting their sentiments. I am sure both Harsh and Anand worked hard too. However, the labour, the pain that an entrepreneur goes through when he’s starting up and growing  his enterprise is different.)

    Subrahmanyan  said what he did as an engineer, and as an excellent leader, what he does to excel. Students at the IITs and other engineering institutes slog their butts off .to get their degrees. That’s probably where Subrahmanyan got his work ethic from.  He works seven days a week – or may be eight, if it was possible to have those many in a week. That’s what’s made L&T a GOAT  in what it does, develop infrastructure and construct anything that’s challenging.  That ability has not come by chance, L&T folks work really hard.

    As do scientists. As do researchers. As do inventors. As do seriously-driven journalists  – online or TV –  who have a mission. As do zillions of GenZ  geeks and nerds or ingenious youth at startups who want to build their enterprises. In the Valley. In Bengaluru. In Hyderabad. 

    As do producers, writers  and online  video editors working in the movies or on television.

    These folks are so  deeply absorbed in the problem they want to solve, or the solution they want to get to, or the product they want to deliver – that time is of no consequence. They are driven. They are passionate. They take ownership of what they do. They are fortunate they love what they do. It is not a nine to five job that they are in.

    BTW, how many of you have family members who are gamers? 

    Do they have a schedule? 

     I rest my case. 

    They love what they do, and many have made millions of dollars out of being professional gamers. Yes, they live in their cocoons and are sometimes maladjusted  to  the so-called fake society. Where superficiality is the norm. 

    Hey, also what Subrahmanyan  said is nothing new.

    Do you remember what  the poet Henry Wadsworth Longfellow had penned almost a  century or so ago : 
    “The heights by great men reached and kept were not attained by sudden flight, but they while their companions slept, were toiling upward in the night.”

    Of course, he did not say that one needs to work seven days in so many  plain words.  But implied in that verse is the clarity that man or woman does not achieve greatness until she or he put their all into what they want to achieve.

    Do I work 90 hours a week? Well, heck I do. When the need arrives, I sleep four to five hours every night. And for months on an end.  Has that harmed or helped me? I love what I do so it does not seem like work at all. So, I guess it only helps me. 

    Lampoon me if you like. Troll me if you must. But I give my thumbs up to Subrahmanyan. 

    Just a little note of caution to  Subrahmanyan:  you could have gone a bit  easy when you spoke about “staring at the wife. “

    There’s a phrase that I keep in mind: “Hell hath no fury like a woman scorned.”

    I won’t ask Subrahmanyan how his spouse  reacted  when he got home that night of the conversation when he referred to “staring at the  wife.” 

    If they are a well-adjusted couple, who understand each other, probably there was no reaction or maybe a laugh from the wife as she gave it back to him playfully. 

    If their relationship is not sorted – like many an Indian marriage is not  (it’s a hollow marriage where the husband sleeps in a room and the wife in another and they quarrel all the time or give each other the cold shoulder) then he would have got hell.  And he might well still be getting it.

     I would like to believe that his  is the first type of marriage mentioned above. After all he is an engineer, and engineers calculate everything they do.

    Both he and his wife are probably having a sound sleep while a large part of corporate India, employees and the media rage  about the  “ninety hour work week” and about “not staring at the wife.”

  • Apeksha Harihar joins HCL Tech as organisation change management & communications manager

    Apeksha Harihar joins HCL Tech as organisation change management & communications manager

    MUMBAI:  She’s young,  she’s smart and she’s made a mark in the digital world. Digital marketing and communication specialist Apeksha Harihar has taken on a new role as organisation change management & communications manager at HCL Tech. 

    With over six years of experience in digital content creation and marketing, Apeksha brings a wealth of expertise to the position, including skills in change management, stakeholder analysis, and strategic communications.

    Apeksha, a graduate of Jai Hind College with a bachelor’s degree in mass media (journalism), has an impressive career trajectory. She served as the editor of Social Samosa, India’s leading online social media marketing publication, and has spearheaded digital strategies for prominent brands like Pepsi, HDFC, and Nestlé. Her portfolio includes roles in social media marketing, website transformation, and digital project management in India and Germany.

    In her new role at HCL Tech, Apeksha will lead change management initiatives, craft communication strategies, and align program activities to drive organisational transformation. Her recent experiences include sales and CRM at Tebubio and website migration projects with Media Kanzlei.