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Category: PR & Communication

  • Adfactors PR expands capital market team with senior appointments

    Adfactors PR expands capital market team with senior appointments

    MUMBAI : Adfactors PR has reinforced its Capital Market Communications Group (CMCG) with the appointment of five senior professionals. The move is aimed at enhancing the firm’s capabilities to meet the evolving needs of clients in India’s dynamic capital markets.

    The five new appointees by CMCG Adfactors PR are senior vice president Ajaya Sharma, senior vice president Prosenjit Ghosh, group head, capital markets Anisha Jain, and vice president Lalit Jaisingh bring extensive experience from diverse fields, including media, public relations, credit rating, research, investment banking, and consulting Himanshu Sharma. Their collective expertise is expected to add depth and strategic insight to the firm’s market communication initiatives.

    Adfactors PR CEO & head Nijay N Nair remarked, “We are strengthening our Capital Market Communications Group as part of our continuous efforts to expand our expertise and reach. This is essential to effectively meeting the diverse and intricate demands of our clients in India’s ever-evolving capital market environment.”

    Adfactors PR co-founder & managing director Madan Bahal further stated, “As the country’s leading public relations firm, we see it as our duty to anticipate and adapt to the evolving needs of corporate India. Our long-term vision ensures that we remain relevant in supporting the dynamic Indian capital market and the broader economy.”

    Times Network (ET Now and ET Now Swadesh) former senior editor and markets & anchor Ajaya, Crisil former director, key account management & business development Acuité Ratings & Research and former group chief business officer Ghosh, Ernst & Young former director & M&A Himanshu, ET Now former senior news anchor, deputy editor, & head of research Jain, Concept Public Relations former senior vice president & team lead Jaisingh.

    With these appointments, Adfactors PR continues to strengthen its leadership in financial communications, reinforcing its commitment to delivering cutting-edge solutions in an ever-evolving market landscape.

  • Ramagya Group partners with Saloni Sood Mehra’s Brand Talkeez to amplify its legacy

    Ramagya Group partners with Saloni Sood Mehra’s Brand Talkeez to amplify its legacy

    MUMBAI: Big moves are happening in the world of education and sports! Ramagya Group has partnered with Brand Talkeez as its official PR partner. This strategic alliance aims to amplify Ramagya’s vision and highlight its groundbreaking contributions in education, sports, and philanthropy.

    Known for its commitment to academic brilliance and sporting excellence, Ramagya Group has set new benchmarks with prestigious institutions and world-class sports academies. Now, with a new professional institute set to launch in March 2025, the group is gearing up for another transformative leap forward.

    Announcing this collaboration, Ramagya Group MD Utkarsh Gupta stated, “At Ramagya, we believe in the power of vision, and every vision needs a voice. The Brand Talkeez team brings the perfect synergy of creativity and strategy to amplify our story, ensuring that our impact resonates far and wide.”

    Matching this enthusiasm, Brand Talkeez founder Saloni Sood Mehra emphasised, “We are thrilled to be the voice behind a brand that transforms lives in education. This partnership with the Ramagya Group is more than just PR—it’s about storytelling that inspires action.”

    The collaboration aims to expand Ramagya’s brand awareness, positioning it as an even stronger force in education and beyond. From academic innovations to global sports initiatives, the focus remains on excellence, innovation, and creating positive change.

  • Turkey and Pakistan strengthen media and communication ties

    Turkey and Pakistan strengthen media and communication ties

    MUMBAI:  Turkey and Pakistan have reinforced their strategic partnership with the signing of two Memorandums of Understanding (MoUs) aimed at enhancing cooperation in media, communication, and public relations. The agreements were signed in Islamabad during the visit of Turkish President Recep Tayyip Erdogan and his delegation for the seventh Turkey-Pakistan High-Level Strategic Cooperation Council meeting last week.

    Turkish presidency  head of communications Fahrettin Altun and Pakistan minister of information and broadcasting Attaullah Tarar formalised the agreements to deepen collaboration between the two nations in the fields of media, public diplomacy, and broadcasting.

    The “memorandum of understanding on cooperation in the field of media and communication” seeks to advance bilateral efforts in media and communication, fostering the exchange of expertise and best practices. 

    The second agreement, the “Memorandum of Understanding on Cooperation in Public Relations and Communication,” aims to enhance strategic communication and public relations between Turkey and Pakistan.

    Under the terms of these agreements, both countries will promote cooperation based on reciprocity and mutual benefit while adhering to their respective national laws and regulations. 

    The MoUs outline provisions for information exchange, joint initiatives, and collaboration on projects of shared interest. They also include training programmes, workshops, and leveraging technology to streamline citizen engagement.

    Effective immediately, the agreements will remain in force for three years, marking a new chapter in Turkey-Pakistan cooperation in the media and communication sectors.

  • Value 360 gears up for IPO with pre-listing boost

    Value 360 gears up for IPO with pre-listing boost

    MUMBAI: Value 360 Communications is dialling up its next big move—preparing to become India’s first publicly listed PR firm. The integrated communications powerhouse has successfully closed its pre-IPO investment round, attracting interest from key investors, including Hindi movies actor Huma Qureshi. In a move signalling its evolution, the company has restructured itself as a limited entity, reinforcing its commitment to governance, scalability, and long-term value creation.

    With this latest development, Value 360 Communications is set to file its draft red herring prospectus (DRHP), accelerating its journey toward an SME IPO. The milestone aligns with India’s rapidly transforming corporate landscape, where businesses are prioritising strategic communications to enhance reputation and audience engagement. The firm, known for its extensive client portfolio that includes Tata Motors, Pernod Ricard, Poco, Skoda, Fedex, Digi Yatra, Kia Motors, and Zupee, aims to capitalise on the growing demand for integrated communications solutions.

    The pre-IPO investment is expected to fuel Value 360’s expansion plans, enabling the company to broaden its service capabilities, integrate cutting-edge technology into its operations, and extend its geographic footprint. Additionally, the firm is actively exploring strategic acquisitions to accelerate its vision of becoming a future-ready communications powerhouse.

    With India’s digital-first economy fuelling an unprecedented demand for PR and marketing solutions, Value 360 Communications has unveiled an ambitious roadmap to scale fivefold over the next five years. The strategy centres on strengthening core and emerging service areas, investing in AI-driven media intelligence and automation for data-led PR strategies, expanding into new markets and industry verticals, and pursuing strategic acquisitions to diversify offerings and reinforce market leadership.  

    “As India’s business landscape matures, PR is evolving from a traditional function to a strategic business enabler,” said Value 360 Communications group CEO & co-founder, Kunal Kishore. “Our IPO aligns with our long-term vision to not only grow but also redefine the communications industry with innovation, scalability, and impact. This pre-IPO investment brings us one step closer to building a company that is five times our current scale, integrating strategic advisory, digital intelligence, and technology-driven storytelling to shape the future of brand engagement.”

    Since its founding in 2009, Value 360 Communications has continuously evolved, expanding beyond traditional PR into high-growth areas such as digital creative agency Popkorn and influencer marketing platform ClanConnect. The firm is now doubling down on technology, investing in AI-driven media intelligence, advanced analytics, and integrated storytelling solutions that blend PR with emerging digital formats.

  • Rashmi Shetty launches Cohort Communicationz to redefine PR & branding

    Rashmi Shetty launches Cohort Communicationz to redefine PR & branding

    MUMBAI: The world of communications just got a new player, and this one means business.

    Rashmi Shetty, a communications industry heavyweight with over two decades of experience, has officially launched Cohort Communicationz, a full-service agency dedicated to public relations, digital & influencer marketing, media buying, and content writing. More than just a PR firm, Cohort Communicationz is set to be the matchmaker between brands, influencers, and audiences who share common values and aspirations.

    As founder & CEO, Shetty aims to bridge the ever-widening gap between corporate and personal branding. Whether it’s a startup looking to make noise or a seasoned executive wanting to build a strong personal brand, Cohort Communicationz promises to deliver tailored, result-driven strategies that go beyond visibility and foster meaningful connections.

    If experience could be bottled and sold, Shetty would have a bestseller. Her career spans leadership roles at top agencies and corporations, including co-founding Storytellers 101, serving as senior account director at Edelman India, and handling PR & internal communications for Maharashtra and Goa circle at Bharti Airtel. This extensive expertise allows her to craft integrated communication strategies that make an impact where it matters most.

    “Cohort Communicationz is born out of the vision to bridge the gap between brands, businesses, individuals, and the audiences they need to connect with,” said Shetty. “In today’s crowded digital and media landscape, it’s not just about visibility—it’s about relevance, authenticity, and engagement. That’s where we come in.”

    What sets Cohort Communicationz apart? Cohort Communicationz is a 360-degree brand powerhouse. By leveraging digital innovation, influencer partnerships, and compelling storytelling, the agency aims to redefine the way brands and individuals engage with their audiences. Whether it’s CXOs, founders, professionals, or businesses, the goal remains the same: build credibility, create influence, and drive growth through strategic, high-impact communication.

    The agency will offer both personal and business PR services, ensuring that every client’s unique story gets the attention it deserves. Expect thoughtful narratives, compelling campaigns, and digital-first strategies designed to cut through the noise and make an impact.

    For those looking to take their brand to the next level, Cohort Communicationz is now officially open for business.
     

  • Yojana Phadnis moves from Viacom18 to JioStar as manager, creative strategy

    Yojana Phadnis moves from Viacom18 to JioStar as manager, creative strategy

    MUMBAI: She began her career at one of our publications Tellychakkar.com more than a baker’s dozen years ago. And, in early February , seasoned marketing and communications specialist in the media and entertainment industry Yojana Phadnis, was  appointed manager, creative strategy at JioStar Network.
    Phadnis has played a pivotal role in brand building, marketing communications, and film promotions across Bollywood, Hollywood, and regional cinema.

    Prior to this, she served as marketing manager at JioCinema, where she contributed to strategic brand and creative marketing efforts for the platform. She previously spent six years at Viacom18, where she held key positions in marketing and corporate communications, managing promotional campaigns for major film releases.

    Her career also includes stints at Eros International, MSLGroup India, Perfect Relations, and Hanmer MSL, where she led public relations and corporate communications for major television and entertainment brands, including Star India and Life OK.

     

  • Frederick Castro Joins Acme group as sr VP, head of corporate communications

    Frederick Castro Joins Acme group as sr VP, head of corporate communications

    MUMBAI: Senior corporate communications professional Frederick Castro has joined Acme group as senior vice president and head of corporate communications, leading the organisation’s brand marketing, investor relations, digital strategy, and corporate communications as part of its ambitious diversification agenda.
    With over 20 years of experience in corporate communications, public relations, and reputation management, Castro has worked across multiple sectors, driving impactful business narratives for leading Indian and global organisations.

    Prior to his latest appointment, he served as vice president and group head of corporate communications at JSW Group for seven years, where he was instrumental in repositioning the conglomerate from a legacy steel company to a diversified business entity with interests across B2B, B2C, and technology ventures. His tenure saw the group’s expansion into consumer businesses, electric vehicles, sports, education, realty, e-commerce, and technology investments, while also leading JSW Infrastructure’s Rs 2,800 crore IPO campaign.

    Before JSW Group, Castro was global head of corporate communications at Sun Pharmaceuticals, where he spearheaded communications and crisis management during the company’s $4 billion acquisition of Ranbaxy. He also played a pivotal role in Sun Pharma’s rebranding and reputation-building initiatives across 60 countries,

    His professional journey spans roles in Reliance ADA Group, Go Airlines (Wadia Group), and Prism Johnson (Rajan Raheja Group), along with experience in public relations agencies such as Integral PR, Ketchum Sampark, and Hill+Knowlton Strategies. Over the years, he has successfully managed PR campaigns for globally renowned brands including ITC, Coca-Cola, Lafarge, Diageo, and Hitachi.

    A specialist in reputation management, stakeholder perception, and digital advocacy, Castro has extensive expertise in financial communications, IPO campaigns, ESG initiatives, and workplace transformation strategies.
    With his appointment at Acme group, Castro will play a key role in enhancing brand reputation and driving communication strategies as the company embarks on a new phase of business expansion.

  • Bajaj appoints Tilt Brand Solutions as brand & communications partner

    Bajaj appoints Tilt Brand Solutions as brand & communications partner

    MUMBAI: When a brand built on trust, durability, and innovation decides to level up, it calls for a partner that can match its ambitions. Bajaj has brought Mumbai-based Tilt Brand Solutions on board as its official brand and communications agency on record for its consumer appliances and lighting portfolios. With Bajaj’s ongoing premiumisation journey, this partnership aims to sharpen its positioning under the ethos “Built For Life”.

    Bajaj Electricals head of advertising & brand management, Devika Sachdev shared her enthusiasm for the collaboration, “We’re happy to have Tilt Brand Solutions onboard as true partners in this pivotal phase of brand growth. Their passion for the brand and innovative approach will help us craft meaningful solutions and experiences that not only resonate with today’s discerning consumers but also strengthen Bajaj’s position as a modern, premium brand in a dynamic marketplace.”

    Devika and hari

    Tilt Brand Solutions will drive go-to-market strategies, integrated brand communication planning, and positioning initiatives to reinforce Bajaj as a contemporary and aspirational choice in an evolving market.

    Tilt Brand Solutions group chief business officer, Hari Krishnan highlighted the agency’s commitment to the brand’s evolution, “We are excited to partner with Bajaj at this pivotal point in the brand’s journey. As an industry leader for long, we are grateful for the trust they’ve placed in us to enable their ongoing transformation and support the expansion and consolidation of their reach across the nation and wider consumer segments. Our partnership will focus on through-the-line brand positioning, communication, and management across touchpoints.”

    With Tilt Brand Solutions at the helm of Bajaj’s brand strategy, the future looks bright—and built to last.

     

  • Amit Gujral joins Aarambh Communications as strategic advisor

    Amit Gujral joins Aarambh Communications as strategic advisor

    MUMBAI: When it comes to marketing mastery, few names shine as brightly as Amit Gujral—and now, he’s bringing his magic to Aarambh Communications as a strategic advisor. The former CMO of JK Tyre & Industries Ltd. and LG Electronics India Ltd. is swapping corporate boardrooms for brand storytelling, and with 29 years of experience in branding, advertising, and product marketing, he’s here to ensure Aarambh’s clients don’t just make noise but own the conversation. After all, why just shine when you can dominate?

    Aarambh Communications, co-founded by Sukriti Vajpayee and Himanshu Upadhyay, has carved a niche for itself across FinTech, Healthcare, Lifestyle, NBFCs, MarTech, Consumer, Real Estate, and Ed-Tech. Now, with Gujral at the advisory helm, the firm is poised to take brand storytelling to the next level, blending creative brilliance with sharp market strategy.

    Gujral is no stranger to game-changing campaigns. At JK Tyre, he led the celebrated “JK Tyre Desh Ka Tyre – Jab Hindustan Mile Hindustan Se”, an ad that didn’t just sell tyres—it ignited national pride. His tenure at LG Electronics was equally iconic, spearheading branding initiatives that cemented LG’s leadership in consumer electronics.

    Sharing his excitement, Gujral stated, “Marketing and branding are not just professions for me – they are a lifelong passion. As I begin this fresh innings, I’m excited to embrace this role of mentor, helping businesses navigate their growth journeys with impactful strategies. Aarambh Communications’ track record of creating lasting brand equity is remarkable. I’m looking forward to contributing to their mission and helping further elevate the brands they work with.”

    Vajpayee called this appointment a defining moment, “Having Amit Gujral join our advisory board is a huge win for Aarambh. His unmatched expertise in marketing and his visionary approach align perfectly with our mission to help brands achieve sustained success. Our growth has always been driven by the trust of our clients, and this step further accelerates our commitment to delivering exceptional value in the PR space.”

    Upadhyay echoed this sentiment, “Amit’s appointment comes at a critical juncture as we expand our service offerings. His deep understanding of consumer behaviour and ability to craft multi-channel marketing strategies will allow us to merge innovative marketing and PR tactics, ensuring that our clients receive holistic, results-driven solutions that strengthen their brand’s market presence.”

    With Gujral’s expertise, Aarambh Communications is set to redefine the future of PR and marketing, offering cutting-edge strategies that don’t just amplify brands but forge deeper, more meaningful connections with their audiences.

     

  • Kaizzen talks policy as consultancy expands with public affairs vertical

    Kaizzen talks policy as consultancy expands with public affairs vertical

    MUMBAI: Kaizzen is turning up the volume in the policy world! The award-winning communications consultancy has unveiled its new Public Affairs Advisory Services, a move designed to help businesses and institutions navigate India’s ever-shifting regulatory landscape.

    In a world where policies change faster than social media trends, Kaizzen’s latest expansion is all about giving businesses the right playbook to engage with policymakers, track legislative shifts, and build narratives that matter. The new vertical will cover everything from stakeholder mapping and government engagement to policy advocacy and crisis management.

    “India is on the fast track to becoming the world’s third-largest economy, and smart policy engagement is the key to sustainable growth. With Kaizzen’s Public Affairs practice, we aim to bring together leaders, industry experts, and policymakers to shape the future,” said Kaizzen founder & CEO Vineet Handa.

    To lead the charge, Kaizzen has onboarded two policy heavyweights. Jitendra Lall steps in as senior director, armed with 27 years of experience in compliance, business continuity, & policy advocacy. Joining him is Kalyan Ranjan, a veteran with over three decades of expertise in public affairs, corporate communications, & sustainability.

    Ranjan, known for his “Together, we grow” philosophy, is optimistic about the road ahead. “Our goal is to create a dynamic platform that fosters meaningful stakeholder engagement, aligned with the government’s vision to enhance ease of doing business,” he said.

    With this bold expansion, Kaizzen is not just advising on policy—it’s shaping the conversation. Businesses, take note: the future of public affairs just got a whole lot smarter!