ITV

Category: PR & Communication

  • The Mavericks snaps up Fujifilm India’s PR brief with a sharp focus

    The Mavericks snaps up Fujifilm India’s PR brief with a sharp focus

    MUMBAI: In the great brand bazaar of India Inc., Fujifilm India has zoomed in on its newest communications partner. On 7 April 2025, the diversified tech and imaging giant appointed The Mavericks India as its official PR agency, tasking the boutique reputation shop with a mandate that stretches across four business verticals and an alphabet soup of solutions.

    And make no mistake, this isn’t just about cameras. Fujifilm India, a wholly owned subsidiary of Tokyo-based Fujifilm Holdings Corporation, operates across healthcare,electronics, business innovation, and imaging. From endoscopy gear and instant cameras to multifunction printers and industrial tech — the company’s portfolio reads like the inventory of a Bond villain’s gadget lab.

    The Mavericks India, known for sharp storytelling and a reputation-first approach, will now spearhead media relations, thought leadership, and stakeholder engagement, aiming to tighten narrative control, elevate brand equity, and enhance Fujifilm India’s market muscle.

    “We are delighted to partner with The Mavericks India… We aim to elevate Fujifilm India’s overall presence, reinforce our leadership across industries, and communicate our vision more effectively…” said Fujifilm India vertical head – corporate communications & CSR Abhi Shekhar Singh.

    For The Mavericks, this gig is no blurry snapshot — it’s a high-definition assignment across sectors that demand clarity, confidence, and crystal messaging. As a multi-vertical brief, the PR firm will have to juggle science, optics, medical tech, and B2B comms — all while keeping it engaging for stakeholders.

    “Fujifilm India is a global powerhouse known for its relentless innovation and pioneering solutions… We are honoured to be their communications partner,” said The Mavericks India founder & CEO Chetan Mahajan.

    The firm will drive storytelling not just with journalists but across ecosystems, helping Fujifilm India showcase its role as a leader in innovation, imaging, diagnostics, and digital transformation.

    In a world of spin, this partnership aims to deliver focus.

  • PR Professionals clinch ICC gig, get inked into a century-old power circle

    PR Professionals clinch ICC gig, get inked into a century-old power circle

    MUMBAI: It’s not every day that a PR firm bags a client older than independent India. But PR Professionals (PRP), the Gurugram-based communications powerhouse, just pulled off a press-worthy coup by being appointed as the official PR partner for the Indian Chamber of Commerce (ICC) — a 100-year-old juggernaut of Indian industry headquartered in Kolkata. Talk about prestige meets press kits.

    The announcement came on 7 April 2025, and let’s just say, the champagne corks in Gurugram likely flew higher than ICC’s GDP targets. With this mandate, PRP enters the rarefied boardrooms of economic policy influencers, industrial tycoons and policymakers — and yes, probably a lot of spreadsheets too.

    “We are honored to partner with the Indian Chamber of Commerce, a 100-year-old institution that has significantly contributed to India’s economic landscape…” said PR Professionals founder & MD Sarvesh Tiwari in a statement that managed to be both humble and headline-ready.

    Founded in 1925, ICC isn’t just another acronym in a crowded sea of business forums. It’s the OG of Indian commerce bodies — the one that’s been around since pre-partition, pre-GDP and certainly pre-Whatsapp. Under the presidency of Abhyuday Jindal (yes, of Jindal Stainless Ltd fame), ICC has kept its relevance sharper than a budget analyst’s pencil.

    With senior office bearers like Brij Bhushan Agarwal of Shyam Metalics and Parth Neotia of Ambuja Neotia Group, this is a chamber with more corporate weight than a B-school case study collection. And it’s not just about boardroom banter — ICC pumps out macroeconomic studies, state investment climate reports, and policy recommendations that find their way into budget files and bureaucratic briefs.

    In 2024, ICC celebrated its centenary at Kolkata’s Town Hall with the likes of Infosys founder N.R. Narayana Murthy gracing the dais — because if you’re going to age gracefully, you might as well throw a bash with billionaires.

    As for PR Professionals, this isn’t their first rodeo. Since its launch in 2011, the firm has grown from a modest agency into a 12-office Indian PR titan with six international outposts. From infrastructure to aviation, railways to public sector behemoths — they’ve handled it all, often with flair, and always with media mileage.

    This partnership with ICC adds another feather to PRP’s already flamboyant cap. It’s a move that underscores their expertise in crafting complex narratives, managing large-scale mandates, and making even government jargon sparkle.

    In PR terms, this is the equivalent of bagging a blockbuster film after a string of indie hits.

    Strategic messaging? Check.

    National economic visibility? Double check.

    It’s a marriage of old money and new media — and one that’s bound to make noise in all the right corridors.

  • Kaizzen ropes in Suresh Rangarajan to sharpen its southern storytelling

    Kaizzen ropes in Suresh Rangarajan to sharpen its southern storytelling

    MUMBAI: In the game of PR, you either make the story or miss the moment. Kaizzen clearly knows which side it’s playing for. In a strategic masterstroke, the firm has appointed veteran communications guru Suresh Rangarajan as senior vice president – south, effective 2 April 2025. And if resumes could talk, his would drop the mic.

    With 25+ years under his belt, Rangarajan isn’t just walking into the role—he’s marching in with a narrative arsenal. Having crafted stories for marquee names like Tata Motors, Vodafone India, Nissan Motor India, and Concept PR, he’s no stranger to campaigns that don’t just trend but transform brands.

    Rangarajan’s appointment is part of Kaizzen’s laser-sharp strategy to double down on south India—home to tech titans, startups and some of the country’s fastest-growing innovation hubs. His task? Expand operations, drive client growth, and basically make Kaizzen the communications king of the south.

    “We are thrilled to welcome Suresh to team Kaizzen as senior vice president for south,” said Kaizzen CEO Vineet Handa. “Kaizzen today has a well-established footprint in Bangalore, Hyderabad and Chennai. I feel he will be one of the strong flagbearers of our services and culture as we continue to grow our service offerings, geographic presence and people strength.”

    Rangarajan brings a special flair for the technology, telecom and automotive sectors. Add his crisis calm, stakeholder savvy, and a knack for turning jargon into genius, and you’ve got a leadership hire that means business.

    “Suresh’s expertise will not only help expand our client portfolio but also play a crucial role in scaling our specialised verticals. With his addition to our leadership team, we are confident in achieving new milestones in south India,” added Kaizzen COO Nikhil Pavithran.

    Rangarajan, never one to mince words, said, “Joining Kaizzen at such an exciting phase of its growth is truly inspiring. Today, communication is not just about storytelling—it’s about building purpose-driven narratives that foster trust, shape perceptions, and drive real business impact. South India is a thriving centre for innovation and entrepreneurship, and I look forward to collaborating with our talented teams and valued clients to craft strategies that make a meaningful difference. Kaizzen’s commitment to excellence and its expanding global footprint make this an exciting opportunity to set new benchmarks in integrated communications.”

    The man’s résumé includes pan-India brand command, globe-spanning collaborations, and a creative compass that always points to impact. With Kaizzen placing its bets on the South, Rangarajan might just be the secret sauce in their next growth spurt.

  • Edelman reveals two dynamos to lead India and Asia-Pacific

    Edelman reveals two dynamos to lead India and Asia-Pacific

    MUMBAI: Edelman has catapulted two internal powerhouses, Bhavna Jagtiani and Kunal Arora, into pivotal leadership roles across India and Asia-Pacific, signalling a bold strategic evolution for the global communications firm.

    Jagtiani ascends from chief operating officer to chief executive of Edelman India, crowning a 22-year journey that began as an account executive. Her promotion reflects a meteoric rise through the corporate ranks, now tasked with steering business strategy and deepening client relationships.

    Arora, previously managing director for India digital, now commands the digital landscape across the Asia-Pacific region. With a decade of digital crisis management and reputation expertise, he’s set to scale the firm’s digital operations and embed innovative solutions across client portfolios.

    Edelman APAC chief, Rakesh Thukral praised the appointments: “Bhavna is an undisputed culture champion” who has driven “consistent growth”, while Kunal has “integrated the best capabilities and innovation.”

    Both executives will continue reporting to Thukral, with the appointments taking immediate effect.

  • Enamor slips into something strategic with Tilt as new brand partner

    Enamor slips into something strategic with Tilt as new brand partner

    MUMBAI: In the high-stakes world of lingerie and lifestyle branding, there’s no room for saggy storytelling. Modenik Lifestyle’s premium innerwear label Enamor has tightened its creative corset by appointing Tilt Brand Solutions as its brand and communications agency of record. The announcement, made on 25 March 2025, follows a multi-agency pitch that clearly saw Tilt bringing both the brains and the bustier.

    Enamor, launched in 2001 through a joint venture with French heritage label Barbara of Paris, has long stood at the intersection of fashion, function, and female empowerment. From introducing premium lingerie to Indian women to shaping conversations around comfort and confidence, the brand has always managed to stay a lace ahead of the game.

    Now, with gen z entering the chat and consumer behaviour shifting faster than a Tiktok trend, Enamor is ready to refresh its tone, targeting a new wave of body-positivity-fuelled shoppers. And Tilt, with its sharp creative swagger and strategy chops, is stepping into the frame.

    “Enamor has always been at the forefront, leading the charge with bold, unique narratives in the lingerie space. Today, as we embrace a new generation of consumers and a fresh wave of energy, we see that shift reflected in the culture. Tilt’s deep understanding of this dynamic space, combined with their strategic expertise and creative firepower, makes them the perfect partner to elevate Enamor. With their talent and acumen, we’re confident they will take the brand to new heights,” said Modenik Lifestyle Pvt. Ltd CEO Shekhar Tewari.

    And Tilt’s top brass are clearly feeling the love. Tilt Brand Solutions CBO Hari Krishnan responded, “We are very excited to have won this mandate for Enamor. The brand’s ambitions provide us with a great opportunity to bring our experience and proven expertise in full-brained strategic thinking and impactful, engaging creative narratives to the forefront.”

    From lace to legacy, this partnership aims to stitch together bold ideas and business impact. With Tilt now scripting the next chapter in Enamor’s story, don’t be surprised if your next scroll through Instagram feels a little sassier, sharper, and unmistakably Enamored.

  • Kasturi Paladhi & her new Coca-Cola communicatios journey

    Kasturi Paladhi & her new Coca-Cola communicatios journey

    MUMBAI: It’s been three months since Kasturi Paladhi joined Hindustan Coca-Cola Beverages as head of external communications and social media, bringing fizz to the firm’s public affairs, communications and sustainability team.

    “Consider this my official ‘better late than never’ announcement!” Paladhi wrote  on social media, describing her first three months as “nothing short of a roller coaster ride” while “living the coke side of life.”

    The communications veteran appears particularly happy  about joining the integrated PACS team (public affairs, communications and sustainability) focused on building corporate reputation. She thanked her boss Himanshu Priyadarshi for the “jump start into the world of FMCG”.

    Paladhi brings a bottle full of experience to the role, having previously served as assistant vice president at Protean eGov Technologies and head of public relations at CoinSwitch. Her longest stint was at Xiaomi India, where she spent over three years leading PR and communications.

    The communications pundit’s career has fizzed with variety. She previously spent brief periods at Black Shark, MSLGroup and two charitable organisations—Charities Aid Foundation India and Genesis Foundation. Her early career included a three-year stretch at Genesis Burson-Marsteller and a two-year gig as campus radio jock for Fever 104 FM.

    With her postgraduate diploma in public relations from Xavier Institute of Communications and background in English literature from Miranda House, Paladhi appears well-equipped to keep Hindustan Coca-Cola Beverages’ messaging as refreshing as its beverages.

  • Fast Data Connect bands together with Connect Publics to help US startups crack India’s market

    Fast Data Connect bands together with Connect Publics to help US startups crack India’s market

    MUMBAI: Launching a startup in India can sometimes feel like navigating through Mumbai traffic at rush hour: chaotic, exciting, and occasionally overwhelming. Enter Fast Data Connect (FDC) and Connect Publics, a new dream team ready to steer US startups clear of potholes and straight towards success in the Indian market. Forget GPS—this partnership promises to be the ultimate roadmap for American entrepreneurs aiming to conquer India.

    Announced on 20 March 2025 in Delhi, FDC, a US-based consulting and IT services wizard, partnered with the dynamic PR and branding agency Connect Publics. Their combined superpowers will deliver market entry strategies, crisp brand positioning, savvy public relations, and razor-sharp digital marketing, all wrapped up neatly for US startups eager to explore India’s booming economy.

    “India’s startup ecosystem is booming, and the country is making a mark on the global stage. With more international companies looking to expand here, our partnership with Connect Publics ensures that these startups have the right marketing, PR, and outreach strategies to make a successful entry into the Indian market,” said FDC CEO Mike Agar.

    Connect Publics founder & brand strategist Aviyukta Adlakha echoed the excitement, “India’s growing success in every field is attracting international businesses and entrepreneurs. This collaboration with FDC is a milestone as we help US startups launch and build a lasting presence in India, a country that offers tremendous growth opportunities with its large, diverse, and tech-savvy market.”

    Adding more fuel to the startup fire, Connect Publics co-founder Sandarbh Shrivastava commented, “As India continues to rise as a global leader in innovation, it’s becoming a top destination for entrepreneurs worldwide. Our partnership with FDC will help US startups connect with Indian audiences in a meaningful way and establish a strong foothold in this fast-growing economy.”

    Over the coming months, this collaboration plans to unleash a series of exciting startups across sectors like technology, healthcare, fintech, and consumer brands. With tailored marketing campaigns, influencer partnerships, strategic media outreach, and impactful PR initiatives, FDC and Connect Publics are set to turn startup dreams into business realities.

  • Better Nutrition bites big, picks Adgcraft to spice up brand visibility

    Better Nutrition bites big, picks Adgcraft to spice up brand visibility

    MUMBAI: Ever wondered what happens when an Olympic medallist, a Masterchef winner, and Shark Tank India meet for lunch? Well, besides one heck of a meal, you get Better Nutrition—India’s first biofortified food brand that’s now seasoning its success with a new PR partner. Time to cook up something special, folks!

    Better Nutrition, famed for championing healthier eating habits with nutrient-rich biofortified grains, has officially onboarded Adgcraft as its public relations partner. Adgcraft’s role involves masterminding all PR strategies and campaigns, ensuring Better Nutrition’s media presence shines brighter than a Michelin-star kitchen.

    Better Nutrition co-founder Prateek Rastogi enthusiastically explained, “At Better Nutrition, our goal has always been to provide natural solutions to the prevalent nutrition deficiencies in everyday diets. Partnering with Adgcraft allows us to communicate our mission more effectively and reach a broader audience. We are confident that this collaboration will help us to reach our target audience more effectively.”

    Adgcraft founder & MD Abhinay Kumar Singh eagerly echoed Rastogi’s sentiments, stating, “We are delighted to join hands with Better Nutrition, a company that aligns with our values of innovation and positive societal impact. Our team is committed to crafting communication strategies that not only enhance brand perception but also contribute to the greater good. Together, we aim to highlight the importance of natural, nutrient-rich diets and support Better Nutrition’s vision of a healthier India.”

    Already endorsed by household names like Olympic sensation PV Sindhu and culinary wizard Masterchef Pankaj Bhadouria—and famously spotlighted on Shark Tank India season 4—Better Nutrition is clearly not your average pantry item. Their menu is packed with biofortified grains enriched with essential nutrients such as zinc, iron, protein, and calcium, all sustainably sourced from over 15,000 environmentally savvy farmers.

    This partnership expands Adgcraft’s impressive client roster, leveraging their proven expertise within India’s FMCG sector and extensive media connections. Can they sprinkle enough PR magic to make nutrition go viral? Well, grab your popcorn (fortified, of course!) and stay tuned.

  • ADK Global India and The PR Stop. ink partnership to stir the creative pot

    ADK Global India and The PR Stop. ink partnership to stir the creative pot

    MUMBAI: Ever heard the phrase “two heads are better than one”? Well, imagine those two heads belonging to digital marketing maestros and storytelling savants. Intrigued yet? ADK Global India, a leading digital agency, has teamed up with The PR Stop., Mumbai’s storytelling gurus, promising to deliver creative chaos and tech wizardry like never before. Ready for some serious innovation fireworks?

    Announced on 18 March 2025, this partnership aims to boost ADK Global India’s visibility as a formidable challenger in digital marketing. How? By blending creativity, data, and tech to reinvent the consumer experience. Simply put, they’re promising results so seamless you’ll forget they’re working behind the scenes (spoiler: they are).

    ADK Global India CEO Neville Medhora says, “As a challenger agency, we’re all about simplifying complexity with integrated, tech-driven solutions that deliver real impact. This collaboration will help us showcase how our adaptive approach sets us apart and drives growth in a dynamic industry.” Translation: Expect fewer buzzwords, more results.

    Neville

    The PR Stop., known for crafting narratives that slice through clutter, will amplify ADK Global India’s innovative moves. The PR Stop. founder & PR strategist Rohini Saldanha adds, “I’m thrilled to team up with ADK Global India because their innovative, cohesive approach to challenging the status quo and their commitment to client success truly inspires me. At The PR Stop., we’re all about crafting stories that cut through the noise, and this collaboration allows us to spotlight ADK Global India’s mission to lead with relevance and impact.” In other words, prepare for storytelling so sharp it’ll cut through digital fatigue faster than your Wi-Fi speed.

    ADK Global India, with its deep expertise in UI/UX, social media, and search optimisation, is always two steps ahead in user engagement. Combine this with The PR Stop.’s prowess in content development, crisis management, and strategic storytelling, and you’ve got yourself a partnership primed to shake up the status quo.

    So, will this dynamic duo redefine creative and tech innovation, or just make competitors nervous? Either way, grab your popcorn—the digital scene’s about to get interesting.

  • Viraj Chouhan hops onto RP-Sanjiv Goenka group in corporate affairs role

    Viraj Chouhan hops onto RP-Sanjiv Goenka group in corporate affairs role

    MUMBAI: In a splashy move that coincides with the festival of colours, corporate affairs  veteran Viraj Chouhan has jumped ship from PepsiCo to join the RP-Sanjiv Goenka Group as its group corporate affairs officer. The announcement, dripping with Holi metaphors, marks the end of Chouhan’s nearly six-year innings with the fizzy drinks giant.

    “Just as Holi symbolises renewal, this opportunity marks a vibrant new chapter,” gushed Chouhan in a LinkedIn post.

    The alumnus of Nagpur University brings hefty credentials to the table, having previously served as vice president corporate affairs for PepsiCo’s APAC region. His CV reads like a who’s who of corporate India, with stints as chief communications officer at Ola and executive director of corporate communications at MTS India.
    Chouhan cut his corporate affairs and communications teeth during a five-year spell at Coca-Cola before switching allegiance to arch-rival PepsiCo. 

    The RP-Sanjiv Goenka Group, which Chouhan now represents, boasts an asset base of US $7 billion (approximately Rs 58,000 crore) and revenue of US $4 billion (Rs 33,000 crore). The conglomerate has its fingers in numerous pies, from power and FMCG to retail and IT.

    Sports enthusiasts might recognise RPSG as the owner of IPL team Lucknow Super Giants and football club Mohun Bagan—giving Chouhan plenty of metaphorical playing fields for his corporate messaging.