ITV

Category: PR & Communication

  • PRCAI launches first edition of PRologue on completing 20 years

    PRCAI launches first edition of PRologue on completing 20 years

    Mumbai: The most influential PR professional body, Public Relations Consultants Association of India (PRCAI) celebrated two decades of leadership on Thursday.

    Marking the occasion, the communication body has unveild it’s new brand identity, felicitated AIPR winners and launched first edition of a much neeeed PR dialogue ‘PRologue’.

    PRCAI PRologue bringing together leaders from the communications industry under one roof to charter the future of the PR industry, taking it into a new era of Interverse of Communications 3.0.

    The first edition of PRCAI PRologue included a surfeit of influencers, industry experts, opinion leaders representing diverse companies, brands & start-ups to discuss the course of new age communications.

    PRCAI PRologue captured the pulse of new trends such as ‘Tech-ing It to the futureverse’, ‘Weaving trends with zillenials’ and ‘Re-powering ethics in communications’ through a day-long conference.

    PRCAI PRologue presented an extraordinary forum with a diverse and exemplary list of guests & panelists from renowned companies, including a keynote address by MG Motor India’s president & managing director Rajeev Chaba, and SHEROES founder Sairee Chahal.

    The speakers came from all across the country to contribute to compelling ideas and thoughts.   

     Sharing his enthralling thoughts on the occasion, PRCAI president Atul Sharma said, “PRCAI is constantly striving to create a more professional, ethical, and prosperous PR industry. In the past year through various initiatives, we have been able to bring the industry together, push our learning and development initiatives and also evangelise the profession across quarters, and the results are nothing short of remarkable. I am delighted with the focus and vision that the new team has brought to life.”

    PRCAI CEO Deeptie Sethi said, “PRCAI as an entity is reinventing itself and driving relevance for our audiences and stakeholders who are both impacting and impacted by our highly skilled industry. The launch of PRCAI Prologue, new collaborations, research driven insights are a true reflection of our new brand identity that is will take it’s members, practitioner, academicians together to #influencingPRogress into the new era of Communications leadership.” 

  • Adgcraft becomes PR partner of Mega Expo 2022

    Adgcraft becomes PR partner of Mega Expo 2022

    Mumbai: The leading exhibition company, Ace Exhibitions, has handed over its PR mandate to Adgcraft for it’s upcoming international event, ‘The India Industrial Manufacturing Mega Expo and Mega Green Vehicle & Smart Mobility Show.’

    Mega Expo 2022 as an international platform covers outspread shows across the manufacturing ecosystem which will be handled under the banner of Adgcraft and their supervision.

    As a part of the mandate, Adgcraft will be the official PR partner for the nationwide event Mega Expo 2022 with the remarks of aiding strategic solutions for communications management and proposing ideas for the betterment of this exhibition as well. Adgcraft as a communication agency is amenable to presenting brand broadening, solutions for unanticipated situations, and magnifying the organization’s position.

    The event will take place on 7 to 9 September at Pragati Maidan, New Delhi, where eminent industrial exhibitors, as well as business buyers, would be present. On this platform, the prominent industry leaders will showcase their latest products, innovations, and future technologies in the view of the general public.

    Speaking on the association, ACE exhibition business head Anupreet Singh Jaggi said, “This country requires a boost for the MSME sector, and we hope to contribute to India’s growing MSME industry through this exhibition, and having Adgcraft as a communication partner for Mega Expo 2022 will help us achieve that goal more efficiently.”

    With a warm judgment, Adgcraft managing director Abhinay Kumar Singh said, “MSME is a sector that is always growing but also requires everyone’s attention; I applaud ACE Exhibitions and Anupreet Singh for doing such amazing work to help this sector. The Adgcraft family is very excited to share the best media approaches for Ace Exhibitions Mega Expo 2022.”

  • Nikon India signs First Partners as it’s brand communication (PR) partner

    Nikon India signs First Partners as it’s brand communication (PR) partner

    Mumbai: Nikon India on Wednesday appointed First Partners as its brand communications (PR) consultancy. The mandate spans strategic counsel, media relations and integrated campaign management for the optics & imaging leader in India.

    Commenting on the win, First Partners founding partner Atul Ahluwalia said, “Nikon’s trailblazer position in the imaging industry and strong equity among professional photographers and amateurs alike offers an opportune runway for distinguished and creative storytelling across traditional and new media platforms. We are looking forward to a strong and long-standing partnership with Nikon India.”

    Commenting on the engagement, Nikon India managing director Sajjan Kumar said, “Nikon has historically exceeded consumer expectations by offering products that meet the highest levels of reliability and precision. At this point in time, as we endeavour to take the business to new heights, we are glad to be associating with First Partners and are looking forward to working with their dynamic team of communication experts.”

    Nikon India is a 100 per cent subsidiary of Nikon Corp, leaders in imaging technology headquartered in Gurgaon, with branch offices in Mumbai, Kolkata, Bengaluru, and Delhi. The Nikon Imaging includes the Nikon Mirrorless Z series, Nikon D-SLR, the Nikon COOLPIX, and a range of NIKKOR lenses & accessories.

  • MSL India announces new appointments to key leadership roles

    MSL India announces new appointments to key leadership roles

    MUMBAI: Publicis Groupe’s strategic communications and engagement firm, MSL India has announced three key leadership appointments, including MSL Bengaluru lead, head of Talent & Culture, and Mumbai lead for FinComm practice. The leadership hires include Ajit Pai as MSL Bengaluru- vice president and lead, Shreela Roy as MSL Mumbai vice president & lead – FinCom practice, and Rajesh Narwankar as MSL India vice president & head of talent & culture.

    The strategic hires signify the firm’s continued endeavour to strengthen client relations and build a dynamic workplace that allows growth for all colleagues, said the company in a statement.

    Commenting on the appointments,  MSL South and South East Asia CEO Amit Misra said, “I am delighted to welcome Ajit, Rajesh and Shreela to MSL. Their collective experience, talent and expertise will be a core ingredient in building a dynamic business environment and furthering our growth. I am confident that their addition to the team will compliment our operations and help us continue enhancing impact for our clients & colleagues.”

    Ajit Pai joins MSL with over 17 years of experience in the PR domain. He will be leading MSL Bengaluru and will be responsible for strengthening client relations in the South. Prior to joining MSL, Pai worked with leading PR consultancies such as Adfactors PR, Edelman, APCO Worldwide and BCW.  

    Shreela Roy brings an extensive 15+ years of experience and knowledge in driving multi-stakeholder integrated communications campaigns across banking, financial services & insurance, private equity, real estate, infrastructure & professional services. Prior to this appointment, Roy was director for corporate & financial practice at Genesis BCW. A few clients that Roy has managed include organisations such as Citigroup, Goldman Sachs, Kotak, ICICI Group, DBS, HDFC Life, ICICI Prudential Mutual Fund, JP Morgan, KPMG, Boston Consulting Group, and Vodafone PLC.

    With 15 years of experience in Human Resources, Rajesh Narwankar will lead resource management at MSL and enforce innovative talent movement processes to create a sustainable people infrastructure. His domain expertise lies in talent engagement, HR analytics, performance management and HR Operations. This will be his second stint within the Publicis Groupe ecosystem, as he previously led the same role at Leo Burnett. He has also worked with other organisations including PwC, Edelman & BMR Advisors.

  • Kaizzen bags communication mandate for Konica Minolta

    Kaizzen bags communication mandate for Konica Minolta

    Mumbai: Konica Minolta announced on Thursday that it has appointed Kaizzen, India’s fastest-growing agency, as a strategic communications partner. With this partnership, Kaizzen will drive corporate reputation management, thought leadership, and brand partnerships across multiple stakeholders and communities.

    Japan-based Konica Minolta has expertise in empowering enterprises through digital printing and intelligent work solutions. Driven by innovation, Konica Minolta is a customer-centric organisation undertaking challenges to optimise other ventures through inclusiveness and collaboration with customers and partners.

    Konica Minolta general manager-office marketing division Sanjay Monga said, “We are delighted to partner with the country’s fastest-growing public relations agency, Kaizzen. We believe, with this collaboration, we hope to create a more vocal presence as a brand that helps organisations build, sustain, and thrive digitally.”

    Through an integrated communications strategy, Kaizzen will propel Konica Minolta towards building lasting brand recognition, media positioning of the top-brass, and increasing social visibility through an integrated communications strategy, while also assisting with their greener, sustainable initiatives.

    Speaking on the partnership, Kaizzen CEO Vineet Handa said, “Konica Minolta has established itself as a leading brand that empowers businesses through digital intelligent work solutions and printing. We are privileged to have them on board and look forward to creating success stories for our patrons. For us, each new client is equivalent to an award win that we cherish most. Our goal at Kaizzen is to strengthen our client’s reputation and to bring their leadership views to the stage.”

    Over the years, Kaizzen has grown into a prominent PR and digital media agency with a diverse portfolio in education, hospitality, FMCG, and technology. The company has recently won the “Agency of the Year (mid-sized)” at the ET Brand Equity – Kaleido Awards’21.

  • test

    test

    MUMBAI: Being in the business today is harder than ever and not everyone has the appetite for it. We see a lot of brands opening shops and shutting it soon enough. But, there have been some iconic brands that were once oh so popular with the consumers but suddenly vanished into thin air. Although still present in the market, we see no ads, no promotions for these brands.Some of those brands, however at some point decide to make a come back in the advertising business and show the consumers that they are back with a bang! Be it the mango flavoured drink Frooti, or apple based fizzy beverage Appy, Crompton products, deodorant Old Spice, or television champion Onida with its iconic devil. All these brands were superheroes of their own time and in their respective categories but disappeared from television screen with digitisation and modernisation kicking in the Indian eco-system.

    These brands among several others have also been able to make a solid comeback which was a lesson to other marketers who are still considering whether on not they should revamp or relook at their communication strategy to target today’s consumer. After being away from television screens for over a decade, Parle Aggro’s Frooti hit the screens with a new brand ambassador Shahrukh Khan which helped in kicking the sale to a new level altogether.

    Old Spice which was known for its masculine and metrosexual male dominated ad, came back with its new brand ambassador, Milind Soman, a man who women believe resonates with the company’s name and is an old spice himself. The ad helped Procter & Gamble (P&G) to target the metrosexual youth of today with India’s own ‘Iron Man’.