Category: PR & Communication

Cumulus PR bags the communication mandate for Jeena & Company

Mumbai: Logistics company Jeena & Company has appointed the Gurgaon-based Cumulus public relations agency as its official communications partner.

The agency was founded in 1900 by Pallonji Katgara and Jamshedji Dastoor. It is an end-to-end logistics solutions provider with a strong presence in 27 locations across India and a global reach across 80 destinations. Changing the conventional freight forwarding and supply chain services scenario in India, Jeena & Company provides top-class international supply chain services to customers. Jeena offers unparalleled services in both exports and imports for air and sea freight and takes pride in being one of the largest customs house agents and freight forwarders in the country. Jeena has various achievements and industry recognition for its impact in the sector and with clients.

Jeena & Company head corporate strategy Ayesha Katgara said, “With the deep-rooted confidence that comes from our 100+ years of expertise in logistics, air and sea freight, 3PL, and warehousing, we are making a significant difference in the thriving world of supply chain and logistics with our techno-centric end-to-end solutions. Our sectoral understanding, depth of expertise, and customised solutions continue to help our team offer futuristic logistics services and solutions to over 30,000 clients in India and across the globe. As the logistics industry continues to shape the economy of the country, we at Jeena feel it is an opportune moment to connect with a communications expert like Cumulus to share our story with the world.”

Cumulus PR CEO Reena Sharma said, “The beauty of heritage brands is that they come loaded with decades’ worth of stories, and that is simply a communications professional’s delight. Team Cumulus is excited and looking forward to creating a differentiated narrative that is genuinely reflective of Jeena & Company’s solid legacy, its present-day business and its future-focussed innovations.”

August 24, 2022
PR & Communication Aces Summit & Awards 2022: Exploring new trends & opportunities in PR industry

Mumbai : Goodwill and corporate reputation are the safety cushion against high inflationary and economically uncertain times that the private sector is undergoing currently. As reputed investment banking firms come under the scanner for misleading their customers on their ESG – environmental, social and governance standards, the role of public relations and communication industry becomes apparent in setting the context right on the corporate agenda.

The second edition of PR & Communication Aces Summit & Awards by Indiantelevision.com group will be held on 24 August at the Crowne Plaza – an IHG Hotel, Gurgaon.

The main idea of this event is to create more sustenance & look at how the best talent is made available across industry functions, especially the specialized businesses. The summit explores the trends, challenges and opportunities in the PR industry. It will also honour the trendsetter, maverick PR professionals and organisations who unceasingly deliver client outcomes.

The summit explores how PR firms are consulting leading Indian companies on achieving their environmental, social and governance (ESG) goals and diversity, equity and inclusion (DEI) policies. It looks at how PR agencies are expanding their services to offer influencer communications, measurement analytics, social media management and multimedia content creation.

The daylong conference allows attendees to learn from the PR industry’s best and brightest minds on subjects such as managing corporate reputation, aligning a company’s purpose with its corporate social responsibility (CSR) initiatives, launching a data science/data analytics practice, mitigating the impact of fake news on brand reputation, and fostering, retaining and expanding the talent pool.

You will hear from a cross-section of the industry representing the brand side as well as the agency side of the business.

This edition of the PR & Communication Aces Summit & Awards would not be possible without the support of our partners. Leading PR firms Hill+Knowlton Strategies, Kaizzen and Teamology have associated with the event as industry support partners. Businesswire India is the online news distribution partner and Namhya Ayurveda is the gifting partner.

The summit will begin with a welcome note by Indiantelevision.com founder, CEO & editor-in-chief Anil NM Wanvari , delivering a special address to the PR and communication fraternity.

The first-panel discussion of the day will be on the topic ‘PR and the 360 Degree Communication: Trends, Challenges & Opportunities’ will be moderated by Hill+Knowlton Strategies CEO-India Abhishek Gulyani and the eminent panel of speakers will comprise Fortis Healthcare Ltd group head of corporate communication & PR and Fortis Healthcare group vice president Ajey Maharaj; Policy-Bazar’s head of communications & content Apeksha Mishra; PepsiCo India associate director corporate communications Amit Nanchahal; Hero Electric Vehicles head of marketing & corporate communications Manu Kumar and BPCL chief general manager – PR & Brand Syed Abbas Akhtar.

The second panel will deliberate views on the topic ‘ The Roaring Twenties: Creating a New Story Line’ and will be moderated by SPAG Asia chief happiness officer Shivani Gupta and the panelists will include BharatPe head – PR and communications Akanksha Jain; InterGlobe Aviation (IndiGo Airlines) director- corporate communications & brand reputations Chhavi Leekha; Xiaomi India head- public relations and corporate communications Kasturi Paladhi and SoCheers head corporate communication Aanchal Kohli.

The final panel will be focusing on the topic ‘PR Tech: The Role of VR/AR/AI & Blockchain in Scaling the Communications Game’. MediaGraphixPR director Vvihan Gulati will be the moderator for the session, and speakers will comprise JIO vice president – corporate communications & advocacy Rohit Dubey; Business Wire India national head Gagan Talwar; Practically VP – marketing and brand strategy Mahadev Srivatsa; NIIT senior VP & corporate communication & marketing Prateek Chatterjee; Teamology head-brand & communications Shagun Sharma and Kaizzen founder & CEO Vineet Handa

The event will conclude with an award ceremony starting from 7 p.m onwards, where awards will be presented to PR professionals with exemplary work, efforts, innovation, leadership, and inspiration across the PR and communication industry.

August 24, 2022
Wing Communications to handle Advait Infratech’s PR mandate

Mumbai: Wing Communications has won the communications mandate for Advait Infratech—a Gujrat-based Infratech on Wednesday. It provides robust products and solutions for power transmission, substation, and telecommunication infrastructure and is hoping to expand into green/renewable energy by 2023.

Wing Communications will be providing a range of services, including managing the brand’s strategic PR, media relations, and corporate PR and reputation management across India through incisive campaigns.

Commenting on the development, Advait Infratech founder and managing director Shalin Seth said, “Wing Communications has established credentials, diversified experience across sectors and a deep understanding of the infrastructure industry, which makes them an excellent partner to drive our communications. With a team that has a seamless nationwide and international network, impeccable industry stewardship, and expertise in communicating the value of a company and linking them to concrete results, we’re looking forward to strengthening our communication and presence in the Infratech domain.”

“Advait Infratech is an institution that is proudly making strides in building the nation and strengthening the core of our economy, and we are extremely proud to be a partner with this transformational brand in their public relations journey. With this mandate, we are looking forward to going beyond traditional PR. We will be helping Advait Infratech with thought leadership campaigns that will not only help them in engaging with the audience in the digital space and building their online footprint, but will also give them a remarkable boost in their rapid growth journey,” said Wing Communications CEO and co-founder Shiva Bhavani.

August 17, 2022
Endorphins Entertainment bags PR Mandate for ZStack International in India

Mumbai: Endorphins Entertainment, an integrated communications agency headquartered in New Delhi, on Wednesday announced that it has won the PR mandate for ZStack International. It is a cloud computing technology vendor specialising in the research and development of cloud computing software and hardware. The mandate was won following a multi-agency pitch.

Endorphins Entertainment will closely work with ZStack International to deliver a media outreach programme in India. The brief includes providing a comprehensive communications strategy to help ZStack International with brand image building and accelerating the go-to-market strategy.

ZStack International executive managing director Keith Poon said, “We are excited to offer our cloud solution services and the values they bring to help leverage the market potential for our technology, as well as accelerate our India go-to-market strategies. For the arrangement of PR activities, we decided to work with Endorphins Entertainment, a digital marketing and creative solutions-based company specialising in providing solutions to meet corporate as well as social needs. They provide result-oriented services, skillfully crafted by a global team of experts. I strongly believe that they would help ZStack discover unique and engaging ways to capture the attention of the audience. The multi-billion dollar cloud services market in India is expected to grow further stronger, with a significant part of the enterprise workload finding its way to the cloud. ZStack International is ready to proactively deliver our cloud solution services to empower every enterprise to have its own cloud in India.”

“We are elated to be trusted by ZStack International for a critically important role of helping them to build their business in India through strategic public relations. With our expertise, we will be able to position the brand as the industry leader in providing cloud solutions services to enterprises at a competitive price. We will also help the brand to regularly engage with the key audiences in the country,” said Endorphins Entertainment CEO and creative head Manish Bhatia.

August 17, 2022
Alice Blue hand over its PR duties to Wing Communications

Mumbai: Hyderabad-based digital, PR, and social media agency Wing Communications has bagged the PR mandate for discount brokerage company Alice Blue.

Wing Communications will be in charge of developing strategy-driven PR activities along with media duties for the brand. The aim of the partnership is to highlight Alice Blue as the best customer-preferred financial enabler and reliable partner in the industry, with extensive experience throughout a variety of economic cycles.

Alice Blue CEO and managing director Sidhavelayutham M said, “Wing Communications, being the communication bridge between the speakers, delegates, and the media, has a firm grasp in the PR space. That’s why it will play a pivotal role in placing Alice Blue in the highlights of the domain. Overall, it’s a synergistic partnership. Alice Blue has its stronghold in the stock broker sector, whereas Wing Communications is a medium that makes it reach the masses. Together, both firms can leverage each other’s expertise to help customers get the right solution they require.”

Wing Communications CEO and co-founder Shiva Bhavani added, “Alice Blue is one of India’s leading preferred stock brokers and we are confident that with our PR team expertise, we will be able to position the brand for maximum impact. In this collaboration, we will be executing creative, disruptive, and seamlessly driven impactful PR campaigns that will help in driving more proactive and personalised financial communication that will guide customers and improve overall outcomes.”

August 10, 2022
EuroSafety Group hands over PR mandate to Sakshar Media

Mumbai: Delhi-based PR and social media agency, Sakshar Media, has bagged the PR mandate for EuroSafety Group.

The agency bagged the account in a multi-agency pitch and will be responsible for increasing the brand awareness and media visibility for EuroSafety Footwear and EuroSafety Equipments as a part of its partnership.

Euro Safety Group brings together active companies under one roof, including EuroSafety Footwear, EuroSafety Equipment, EuroSafety Nonwovens, and EuroSafety Solutions. EuroSafety offers innovative, high-quality protection products for the workplace in line with the mission statement, Protection with Comfort. EuroSafety’s production expertise is based on concentrating on manufacturing facilities in India encompassing the latest technologies, high safety standards and professional quality management.

Headquartered in Delhi with principal offices in PAN India, Sakshar Media handles an impressive portfolio of brands across industries such as health, education, hospitality, and more. On the back of its contributions to the Indian PR fraternity, the company has won several awards and accolades, including those from PR 40 under 40 Awards, IBR Awards, etc. The agency has also established a strong foothold in the Indian market with key brand mandates such as Alniche Lifesciences, The Biryani House, and India Book of Records, among others.

Talking about the partnership, EuroSafety Group director Varun Budhiraja said, “While EuroSafety is a leading manufacturing organisation, our aim is to further establish the EuroSafety brand in India. We believe Sakshar Media’s diverse experience in PR and deep understanding of the tech industry makes them a perfect partner to drive our communications with. We’re excited to onboard them as a core partner and work closely with them to build the EuroSafety brand.”

Commenting on the win, Sakshar Medja founder director Puneet Kumar Kanojia said, “We are incredibly excited for the opportunity to collaboratively work with a credible, trusted and leading manufacturing organisation. We aim to execute creative, impactful, disruptive and seamlessly driven PR campaigns that would bring maximum ROI for the brand in India. We hope to redefine the landscape for the brand with our initiatives and help EuroSafety Group accomplish their desired outputs.”

August 10, 2022
Tata Studi signs Tute Consult as strategic communication partner

Mumbai: Tute Consult has won the digital communication mandate for Tata Studi.

Tata Studi, India’s ultimate e-learning application from the stable of Tata ClassEdge, is based on the science of learning—a highly effective learning method recommended by learning scientists.

As a part of this partnership, Tute Consult will be responsible for increasing awareness of Tata Studi and its offerings. It will help enhance the brand’s mission of inculcating effective study habits in every child and inspiring them to be independent learners.

Speaking about this collaboration, Tata Studi vice president of marketing Shreya Rana said, “We are excited to join hands with Tute Consult. We are certain that with their vast experience in various sectors in the communications field, Tute Consult will help us spread our message effectively to the target audience via the right platform. We look forward to a long, mutually beneficial relationship with Tute Consult. Their refreshing take on building a strong narrative for Tata Studi, coupled with regional and a new-age approach, is what we were looking for in this partnership.”

Commenting on the new collaboration, Tute Consult founder Komal Lath said, “We are excited to begin our partnership with Tata Studi. Not only is the sector growing in leaps and bounds, we believe that a product like Tata Studi can revolutionise the education sector. Its integration of the best techniques from the old as well as the new, along with a milestone-driven strategy, is what the team is looking forward to. We would be deploying our regional strengths as well as copyright tools to help build and amplify Tata Studi’s unique story.”

August 10, 2022
HOUM Technology signs Concept PR as its communication partner

New Delhi: Tech start-up HOUM Technology has handed over its communication mandate to Concept PR. The PR mandate for Houm Technology includes strategic communications and crisis management.

Houm is a category-creating global consumer internet product at the convergence of web3.0, private communication and data monetization. It lets each consumer build and own a private place (digital home) on the internet—with a personal domain—that no other person, system or bot (including Houm Technology) can access; enabling the creation of a completely decentralised ecosystem.

Speaking about the collaboration, HOUM Technology CEO said, “Concept PR was the only agency who could show what Houm should do from a marketing perspective. Their Technology & Startups team impressed us with their belief in our Web 3.0 Product and the understanding of the tech industry at large. I look forward to this partnership and the journey ahead.”

August 8, 2022
Wipro Enterprises onboards Sahifa Mehta as global communications leader

MUMBAI: Wipro Enterprises has named Sahifa Mehta as its global communications leader. Mehta will lead corporate communications for Wipro Enterprises for Consumer Care & Lighting and Wipro Infrastructure across key geographies globally.

In this role, Mehta will be handling external and internal communications for Wipro Enterprises. She will spearhead the corporate branding and communication initiatives for both Consumer Care & Lighting and WIPRO Infrastructure globally.

Mehta is a Public Relations and Corporate Communications professional with over 17 years’ experience in the field. She has worked across corporate and agency roles helping numerous Fortune 500 brands develop their Communication Strategies and deliver their brand and communications goals.

In her last role with Perfect Relations, a part of Dentsu Aegis Network, as an associate director based in Gurgaon, Mehta helped companies across diverse sectors such as manufacturing, technology, consumer, consulting, automobile, and infrastructure brands with their PR roadmap leading the internal and external communications. Some of the brands she has worked with across her career include Microsoft India, Hindustan Unilever Limited, Louis Berger, Emirates Airlines, and many more. She has worked at PaperBind Pte, Kodak India leading Marketing Communications and Weber Shandwick Public Relations.

August 4, 2022
Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services

Kolkata: Leading PR and digital marketing agency, Teamology Softech and Media Services Pvt Ltd has become the first name in the PR industry to be endorsed by a Bollywood actress. Bollywood actress and charismatic model Nikita Soni is now the official brand ambassador of Teamology Softech and Media Services Pvt Ltd, Nikita shared a Facebook post where she said, “I personally believe in Teamology Softech and Media Services. Do you know about it”. This statement instantly sparked interest amongst her thousands of followers and speaks of the faith the actress displays in the company.

Teamology Softech and Media Services is a prominent player in the digital PR industry and has grown at an unprecedented pace since its inception in the year 2019. Born during the pandemic, it is the brainchild of founders GulrezAlam and Md Badshah Ansari, having global brand presence and a highly diversified clientele across boundaries. The company has been a forerunner in providing 360 degrees of digital PR and digital marketing solutions to businesses, influencers, actors, social workers, politicians and startups alike to build their brand amongst the most suited audiences.

Bollywood actress Nikita Soni, apart from her enchanting acting and modeling skills is also known for her kindness, altruism and social work which sets her apart. She says in a statement, ” If I had to choose one word to describe Teamology and the team at, “Always.” Always available, always professional, always on time, always budget conscious, always conscientious, and always easy to work with. Teamology helped me from scratch to increase my media and public outreach”

The bollywood actress has more than 400k followers on Facebook and Instagram combined and is growing menacingly as a socially sensitive and scintillating actress. Nikita Soni has oftentimes spoken about the trust, reliability and affordability factor that comes with the multiple brand building services provided by Teamology Softech and Media Services, who, in a very short span has emerged stronger than most of their competition.

Apart from Teamology Softech and media services, no other PR firm had a face from Bollywood backing up their expertise but it was for the tailored solutions provided by the firm along with 24*7 service reliability and around the clock support in managing the outreach and campaigns. The firm is renowned for their press releases management, social media management, publicity management, SEO Services at costs that are the most compatible in the industry.

A digital first company, Teamology Softech and Media company has also ventured into elections management, press conference and movie promotion with a clientele of more than 500 clients till date. With such innovations and collaborations in place, the company is growing as a undisputed leader in its industry.

August 3, 2022