ITV

Category: PR & Communication

  • Vigor Media wins PR mandate to power up Joint Solar’s clean energy push

    Vigor Media wins PR mandate to power up Joint Solar’s clean energy push

    MUMBAI: Talk about a bright idea! Joint Solar has plugged into Vigor Media Worldwide to supercharge its communications.

    The global media agency has bagged the prestigious PR mandate for Joint Solar, one of India’s most trusted producers of solar PV modules. The win will see Vigor Media Worldwide steer the company’s PR and digital strategy, from building a sharper brand narrative to boosting visibility across traditional and online platforms.

    Joint Solar, a veteran in India’s solar manufacturing sector, has spent 18 years producing over 200,000 panels for domestic, commercial and industrial use. Known for its durable, energy-efficient and eco-friendly products, the brand is now looking to scale its voice in the fast-rising renewable energy space.

    Joint Solar, director, Vinod Sharma called the tie-up “a timely move” as the company ramps up its mission of delivering clean, affordable and efficient power solutions to more people. “[Vigor Media’s] experience in PR and digital communications will help us convey our vision effectively and engage with stakeholders across the renewable energy industry,” Sharma added.  

    Echoing the sentiment, Vigor Media Worldwide, founder, Nikhil Singhal added, “We’re delighted to partner with a brand that’s synonymous with quality and credibility in solar production. Our strategy will focus on amplifying their visibility, reinforcing their thought leadership and delivering tangible impact in both media and digital spaces.”

    The collaboration comes as India’s demand for renewable energy solutions soars, with Joint Solar positioning itself firmly at the heart of the country’s clean energy transition.

    With a track record spanning sectors such as real estate, education, FMCG, healthcare, technology and lifestyle, Vigor Media Worldwide already works with several top-tier brands. The Joint Solar win strengthens its presence in the renewable energy arena and puts it in charge of shaping a narrative that’s not just about panels, but about powering India’s greener future.

  • Swapnil Mishra takes charge of corporate communications at Adani group’s Jaipur airport

    Swapnil Mishra takes charge of corporate communications at Adani group’s Jaipur airport

    JAIPUR:  Swapnil Mishra has joined Adani Group as lead, corporate communications, after a career spanning pharmaceuticals, airports, and heavy industry. He leads  communications for Jaipur International Airport under Adani Airport Holdings Ltd.

    A Bits  Pilani alumnus and trained journalist from the Indian Institute of Mass Communication, Mishra has built his career across marquee firms. He held senior communications roles at Glenmark Pharmaceuticals, Dr Reddy’s Laboratories, Zydus Group, TDK and JSW Steel, besides a stint in journalism with Hindustan Times.
    “I believe the dynamics of media may have changed, but content remains king,” Mishra said. “My aim is to craft communication that is succinct, sharp and trusted.”

    With over a decade in corporate communications, Mishra now takes on the task of shaping brand trust and strategy for one of India’s most visible conglomerates.

  • Yiota Pagoulatos takes charge of communications at International Emmy Awards

    Yiota Pagoulatos takes charge of communications at International Emmy Awards

    NEW YORK: Yiota Pagoulatos has been appointed director of communications and partnerships at the International Academy of Television Arts & Sciences, the body that runs the International Emmy Awards. She  took up the role in New York this month.

    The move caps eight years running Pink Orchid International, her boutique consultancy advising global media and entertainment firms on executive messaging, thought leadership and visibility. Her clients ranged from China’s CCTV and India’s DocuBay to Korea’s Something Special and the Mongolian National Film Council. She also fronted campaigns and partnerships at global markets including Mipcom Cannes, Banff, ATF Singapore and the Cannes Film Festival’s Marché du Film.

    Earlier, Pagoulatos spent nine years at Reed Midem, rising from coordinator to sales director. She handled sponsorships and content launches for clients including Lionsgate, DreamWorks, MGM, Miramax and Starz, managing multimillion-euro accounts and delivering high-profile premieres such as Power and The Book of Negroes.

    Her new brief at the Academy brings her back to the heart of international television, with a focus on growing the Emmys’ global partnerships and communications footprint.

  • Hero MotoCorp appoints Latika Taneja to lead communications, corporate affairs and CSR

    Hero MotoCorp appoints Latika Taneja to lead communications, corporate affairs and CSR

    MUMBAI: Hero MotoCorp has strengthened its leadership bench with the appointment of Latika Taneja as head of corporate communications, corporate affairs and CSR. In her new role, she will be responsible for shaping the company’s brand narrative, deepening stakeholder trust and advancing its agenda of purposeful and sustainable growth.

    Taneja brings more than two decades of experience in building reputations for multinational corporations across energy, financial services, technology and insurance. She joins Hero MotoCorp from Shell, where she spent over three years leading corporate relations across government affairs, communications and sustainability. Prior to that, she held senior mandates at Mastercard, including director of public policy and government relations for South Asia and head of corporate communications.

    Her earlier career spans stints at DuPont, where she managed external and leadership communications across South Asia; Alcatel-Lucent India, where she developed integrated marketing campaigns; and MetLife, where she ran corporate communications for India. She began her career at Genesis Burson-Marsteller, supporting clients on insurance and financial services.

    Hero MotoCorp said Taneja’s appointment reflects the company’s sharpened focus on long-term value creation, stronger governance and broader stakeholder engagement as the mobility sector undergoes rapid transformation.

    Known for her passion for policy, partnerships and sustainability, Taneja has consistently worked at the intersection of communications, corporate affairs and social responsibility. Her remit at Hero MotoCorp will include aligning the brand’s voice with its strategy for an evolving global mobility ecosystem, while reinforcing its reputation with regulators, partners and customers.

    The company added that her leadership will play a critical role in energising its ESG commitments, strengthening corporate responsibility initiatives and amplifying Hero MotoCorp’s global brand positioning.

  • Simran Kodesia takes charge of communications at Peak XV Partners

    Simran Kodesia takes charge of communications at Peak XV Partners

    MUMBAI: Peak XV Partners, the venture capital firm spun out of Sequoia Capital’s India and Southeast Asia operations, has appointed Simran Kodesia as head of communications. Based in India, she will be responsible for shaping and protecting the firm’s reputation across India, Southeast Asia and the US
    .
    Kodesia brings 17 years of international communications experience across consumer technology, hospitality and media. She joins Peak XV from DoorDash in San Francisco, where she spent nearly four years as director of international communications, steering the food-delivery giant’s consumer and technology narrative, managing global media relations and handling crisis strategy.

    Prior to that, she played a central role in Airbnb’s India and Southeast Asia expansion, helping to embed the brand in new markets and reframe travel culture through campaigns focused on community and conscious tourism. She has also held senior positions at The Claridges Hotels & Resorts, ixigo, and Hill+Knowlton Strategies, where she worked with marquee clients including Hyatt Hotels Corporation and Sony Entertainment Television on pre-opening launches, brand positioning and new-channel roll-outs.

    Colleagues describe her as a values-driven leader with a flair for storytelling that scales. Over the years she has built and led award-winning campaigns in collaboration with global influencers, founders and senior executives. Her expertise spans influencer marketing, strategic and corporate communications, crisis management and public affairs.

    Educated at the International School of Communication in London, with further training at the University of Zurich, Kodesia says she is motivated by building platforms that allow founders and brands to “tell authentic stories at scale.”

    For Peak XV, which manages over $9bn in assets and backs companies such as Zomato, Freshworks and GoTo, her appointment signals a renewed focus on narrative discipline as competition intensifies among venture firms in Asia and scrutiny of tech investors grows sharper in Washington and beyond.

  • Concept PR showcases power of purpose-led communication with recent accolades

    Concept PR showcases power of purpose-led communication with recent accolades

    MUMBAI: Concept PR continues to strengthen its leadership in purposeful communication with recent wins that reflect its deep-rooted focus on relevance, creativity, and real-time impact. From building purpose-led narratives to driving timely public engagement, the agency has demonstrated its commitment to shaping conversations that matter.

    Among its most recent recognitions, Concept PR earned a Silver in the Sports category for its work on the Tata Mumbai Marathon 2025, bringing one of India’s most iconic sporting events to life through compelling narratives that unite communities, athletes, and partners alike. The agency also earned  a Bronze in the Health & Wellness category for Empowering Minds for Youth Mental Health, a campaign with ABET that addressed the urgent need to prioritise youth mental health and well-being. Another Bronze came in the Cause-Related – Public Awareness category for Tray It Right: Shoes Go Here!, a thoughtful initiative led by Mr. Anand Nichani of Magniflex India, which sparked conversations around civic responsibility and everyday public behaviour.

    Adding to the celebration, Concept PR was also recognised at the SABRE Awards South Asia 2025 for Real-time Engagement and Not-for-Profit Excellence. The Real-Time Engagement award was presented to Anand Nichani with Concept Public Relations India, while the Certificate of Excellence under the Not-for-Profit category was awarded for Building Tomorrow – One Changemaker At A Time, a campaign executed with the Salaam Bombay Foundation.

    Concept PR managing director Ashish Jalan shared, “At Concept, we have always believed that good messaging in sync with client objectives is key to successful communication. And to be acknowledged at platforms like IMAGEXX and SABRE is deeply encouraging. These wins are a reflection of our team’s passion to push creative boundaries while staying anchored in purpose. It is indeed a happy moment for me and I can only say that the team is making me really proud.”

     

  • Karma Global appointed Concept PR as the official public relations communication partner

    Karma Global appointed Concept PR as the official public relations communication partner

    MUMBAI: Karma Management Global Consulting Solutions Pvt Ltd., a leading Labour Law, Governance, Risk & Compliance (GRC) firm and a pioneer in tech-enabled HR and workforce solutions, has announced its partnership with Concept PR India Ltd. as its official communications partner.

    This strategic collaboration aims to amplify Karma Global’s vision of redefining workforce governance through innovation, compliance expertise, and technology-driven solutions.

    The agency will spearhead all communication efforts for Karma Global. Leveraging its strong media network and strategic approach, Concept PR will work to enhance brand visibility, build stakeholder trust, and drive narrative alignment across platforms, ensuring Karma Global’s message resonates with the right audiences.

    Karma Management Global Consulting Solutions Pvt Ltd. senior VP, Abhishek Thakur said, “We are pleased to collaborate with Concept PR as our communications partner. In today’s rapidly evolving HR and compliance ecosystem, it’s crucial to have a strong voice that reflects our vision and values. With Concept PR onboard, we are confident in amplifying our brand story and expanding our reach. This partnership will support our mission to simplify workforce governance through tech-enabled, future-ready solutions that empower businesses to stay compliant, agile, and ahead of the curve.”

    Concept PR India Ltd. VP Suhas Tadas said, “At Concept PR, we aim to collaborate with companies that are driving transformation in their sectors. Karma Global is one such trailblazer, revolutionizing the HR and compliance landscape with its tech-enabled, future-forward solutions. Their commitment to simplifying complex workforce governance and setting new industry benchmarks aligns perfectly with our vision. We’re committed to leverage our public relations expertise to amplify their story, enhance brand visibility, and create meaningful impact across markets.”

  • Adgcraft turns four, unveils ‘Adgcraft AI’ to power PR for India’s next-gen tech titans

    Adgcraft turns four, unveils ‘Adgcraft AI’ to power PR for India’s next-gen tech titans

    MUMBAI: On its fourth birthday, communications agency Adgcraft is gifting itself a future-forward facelift with the launch of Adgcraft AI—a new PR vertical dedicated to AI-first brands, deep-tech disruptors, and digital pioneers shaping India’s innovation economy.

    The announcement was made in Noida, with Surya Kant, CEO of AIC-BIMTECH, as chief guest, who shared insights on the ‘Digital India Revolution: Innovating Viksit Bharat’.

    The move is well-timed: with the Union Cabinet greenlighting the ₹10,300 crore IndiaAI Mission, the country is surging toward global AI dominance. Government programmes like FutureSkills Prime and YuvAI are pushing AI literacy to the grassroots, while India has already muscled its way into the world’s top four AI ecosystems.

    Aic-Bimtech CEO Surya Kant said, “We are living in a time where AI is changing the way we work, communicate, and solve problems. From education to healthcare to governance, AI has the potential to make systems faster, smarter, and more inclusive. But for this to happen, we need to make sure the work being done in this space is seen and understood by the wider public. That’s why I think the launch of Adgcraft AI is a timely and important move. It can help bring forward the stories of Indian innovators who are building practical, home-grown AI solutions. These stories can inspire many others and show the world that India is not just a consumer of technology, but a creator too.”

    “We’re launching ‘Adgcraft AI’ to give a voice to the changemakers in AI. There are so many startups and companies doing great work in the AI space, but they often don’t have the support to make their stories reach the right audience. That’s where we come in. Whether you’re just starting out or looking to grow your reputation, Adgcraft AI is here to help you tell your story effectively,” said Adgcraft founder and managing director Abhinay Kumar Singh.

    To kick off the launch, the agency also released a meaty whitepaper titled ‘The Age of AI: Industry Trends, PR Implications, and Adgcraft’s Vision’, unpacking how AI is disrupting traditional industries and why communications must evolve with it. From sector trends to strategic storytelling for tech-first founders, the report outlines how PR is no longer a nice-to-have but a necessity in India’s booming AI economy.

    The campaign is being celebrated under the hashtag #4wdwithAdgcraft—a nod to four years of navigating the high-speed lanes of new-age comms, and now, veering straight into the AI autobahn.
     

  • Teamology Bags PR and Media Mandate for Premium Eyewear Brand Rawbare

    Teamology Bags PR and Media Mandate for Premium Eyewear Brand Rawbare

    In a major development in the branding and communication space, Teamology Softech and Media Services, one of India’s fastest-growing digital PR consultancies, has been awarded the PR and media mandate for Rawbare. Rawbare is a rapidly growing and trendsetting name in the premium eyewear market. Founded with a vision to redefine luxury and functionality in eyewear, Rawbare has quickly established itself as a go-to brand for the style-conscious generation. Known for its bold designs, flawless craftsmanship, Rawbare has expanded its footprint across metros and other cities with both online and offline presence.

    With this mandate, Teamology manages the digital PR and communications with media helping the brand in strategic brand positioning and influencer partnerships. Moreover, the team creates powerful narratives that effectively convey the brand’s message globally. This collaboration aims to elevate Rawbare’s visibility in competitive markets. Digital PR helps it to drive deeper engagement with its growing community of fashion-forward consumers.

    From L TO R ( Shahid Javed Ansari, Affan Ahmad, Harpreet Singh)

    From L TO R ( Shahid Javed Ansari, Affan Ahmad, Harpreet Singh)

    Speaking about the partnership, Affan Ahmad, Co-Founder and CEO of Rawbare, stated: “Teamology provides the perfect PR strategy, supported by their creative team. We’ve been following their work and truly admire how they’ve helped numerous brands establish market dominance. With this partnership, we’re confident that Rawbare will reach new heights, both in India and internationally.”

    Harpreet Singh, Co-Founder of Rawbare, added:

    “Partnering with Teamology is a strategic move to strengthen our brand presence. Their expertise in PR and creative approach aligns perfectly with our vision. We look forward to seeing how this collaboration helps Rawbare expand its reach and make a lasting impact in the eyewear industry.”

    Shahid Javed, Co-Founder of Rawbare, said:  
    “We’ve always believed that branding goes beyond just visibility — it’s about building a culture and emotional connection with your audience. We trust the innovative approaches of Teamology as they strengthen our connection with target customers. Their strategic moves have made them the perfect partner for our next growth phase.”

    Gulrez Alam, Director at Teamology, added:  
    “We feel honoured to collaborate with Rawbare – a brand that aligns perfectly with today’s demand for design and functionality. We focus on shaping clear brand messages and creating high-impact brand campaigns for Rawbare that drive meaningful engagement across all media platforms.”

    This collaboration represents another milestone for Teamology, which continues to build a strong portfolio across Fashion, Fintech, FMCG, and Lifestyle sectors, cementing its position as a trusted growth partner for new-age brands.

     

  • MIPJUNIOR 2025 Reinvents Itself with Global Premiere of ‘Ki&Hi’

    MIPJUNIOR 2025 Reinvents Itself with Global Premiere of ‘Ki&Hi’

    MUMBAI: The world of children’s entertainment is gearing up for a major reset this October as MIPJUNIOR returns with a sweeping new format and a showstopper world premiere to headline its reimagined edition. Timed just ahead of MIPCOM, the 2025 event promises a sharper, more creator-driven experience that blends deal-making with cultural momentum—turning the Palais des Festivals into a hub for the future of kids’ content.

    At the center of this transformation is the global debut of Ki&Hi in the Panda Kingdom, a 52-episode anime comedy adapted from French YouTube creator Kevin Tran’s bestselling manga. Produced by Mediawan Kids & Family’s Method Animation (Miraculous: Tales of Ladybug & Cat Noir), Drawsome Studios, and Belvision, the series follows two endlessly squabbling brothers in a whimsical fantasy setting tailored to 6–10-year-olds. Its Canal+ launch later this year will mark one of the first times a true anime-style series has been developed natively for a young European audience.

    Tran, who boasts a following of 5.6 million online, has already generated strong buzz for the project, blending digital creator energy with broadcast-scale ambition. For MIPJUNIOR, the premiere is more
    than a debut—it’s a statement of intent.

    “This is a makeover with a mission,” said Lucy Smith, Director of MIPCOM CANNES and MIPJUNIOR. “Kids’ content is driving wider media trends. We’re giving creators, platforms, and partners a space to unlock new models and spark fresh collaborations.”

    The 2025 edition will debut the Gare Maritime as a networking and pitch arena, allowing creators and producers to connect directly with buyers, gaming companies, publishers, and brand studios from 60+ countries. With more than 900 delegates expected, MIPJUNIOR is positioning itself not just as a preview event, but as a launchpad for globally relevant IP.

    For Julien Borde, President of Mediawan Kids & Family, Ki&Hi underscores the shift: “We’re filling a gap with something truly original. It’s an anime with a caring, authentic voice that reflects real sibling dynamics—funny, emotional, and age-appropriate.”

    Programming across the two-day event will center on storytelling that travels—across borders, formats, and platforms. Sessions will spotlight the creator economy, hybrid production models, and the
    growing influence of digital-native stars. The shift comes as broadcasters, streamers, and IP owners look for new ways to cut through in an attention-fragmented market.

    But the heart of the event remains storytelling—refreshed, diverse, and platform-fluid. By turning Ki&Hi into a symbol of its new direction, MIPJUNIOR signals it’s no longer just about what kids watch, but how and where they engage. For those converging on Cannes, the message is clear: kids’ content isn’t just evolving. It’s accelerating.

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