ITV

Category: PR & Communication

  • The Hype Studio bags PR mandate for Uttar Pradesh Kabaddi League

    The Hype Studio bags PR mandate for Uttar Pradesh Kabaddi League

    Mumbai – The Hype Studio, a pioneering public relations and digital marketing agency, is thrilled to announce that it has secured the PR mandate for the Uttar Pradesh Kabaddi League. This collaboration marks a significant milestone in promoting Kabaddi as a premier sport in India, paralleling the success of other major sporting leagues.

    Founded in 2018, The Hype Studio has carved a niche in crafting compelling brand narratives and robust digital strategies. With a diverse portfolio that includes public relations, digital marketing, and influencer management, The Hype Studio is poised to elevate the Uttar Pradesh Kabaddi league through innovative communication strategies and engaging media advocacy.

    “The Uttar Pradesh Kabaddi League represents not just a sport, but a cultural heritage that resonates deeply within India,” stated a senior management from The Hype Studio. “We are excited to leverage our expertise in omni-channel communication to bring this vibrant sport to the forefront of the Indian sports scene. Our approach will blend creative storytelling with strategic insights to foster a strong connection between the league and its fans.”

    The Uttar Pradesh Kabaddi League, a venture initiated by 1X Sportz in association with the Uttar Pradesh Kabaddi Association, aims to showcase and nurture local talent through a structured sports platform. With eight teams competing in a total of 60 matches, the league promises to be a crucible of high-octane Kabaddi action, adhering to a double round-robin format to ensure fair and competitive play.

    The league has been strategically developed to reflect the IPL model, offering a significant opportunity for local athletes to gain recognition and develop their skills on a grand stage. “Our partnership with The Hype Studio is crucial in creating a resonant brand identity and a compelling narrative for the Uttar Pradesh Kabaddi League,” commented 1X Sportz founder Sambhav Jain. “Their innovative approach and proven track record in public relations make them the ideal partner to help us realise our vision of making Kabaddi a household sport across India.”

  • Umanshi Marketing announces ambitious growth plans on fifth anniversary

    Umanshi Marketing announces ambitious growth plans on fifth anniversary

    Mumbai: Umanshi Marketing, a full-service marketing and PR agency known for ROI-driven solutions reveals ambitious plans on its fifth anniversary. Umanshi has demonstrated rapid growth with a remarkable 34 per cent CAGR in the past five years. Going forward, the agency aims to double its team size and physical presence while focusing on tripling its revenues and expanding service capabilities.

    Umanshi Marketing, the brainchild of IIMB alumna, Tamanna Gupta, was formed with the vision to democratise marketing for small businesses. As an outsourced marketing team, Umanshi offers comprehensive solutions including brand strategy, public relations, social media management, full-funnel marketing and website development. Speaking about her vision and the winning features of the agency that helped it grow consistently, Umanshi Marketing founder and director Tamanna Gupta said, “In our early years of working with start-ups & small businesses, we realised the significance of identifying their core business challenges and designing solutions to make a real difference to their universe. We do not chase superficial metrics like the number of followers or share of voice. This remains our mantra even today as we work with prominent brands across sectors. And as we continue to focus on purpose-driven growth, we aim to triple our revenues and double our team size in the next 5 years. We are also looking at establishing our physical offices in Gurgaon, Bangalore and Hyderabad to stay closer to our clients.”

    Apart from their business-centric strategies, another key differentiator that has fuelled the organic growth of Umanshi is the hands-on approach of its leadership team and their investment in customer success. They work as in-house CMOs gunning to achieve the business goals of the client. Their case studies are a testament to this approach. One such success story is that of the transformation of an insurtech firm’s sales strategy across channels driving a 125 per cent revenue increase leading to its acquisition. For a D2C startup in a new category, Umanshi helped them revive dormant customers digitally, resulting in a phenomenal 520 per cent boost in customer lifetime value.

    Another success story for Umanshi boasts of their expertise in the employer branding segment. The agency’s PR campaign helped a Polish IT giant to register a 500 per cent increase in hiring applications and a 280 per cent increase in acceptance of offer letters in under two months.

    Looking ahead, Umanshi isn’t just driven by growth but by purpose. Speaking about what excites her the most as a marketing professional, Ms Gupta added, “While scaling up to serve industry giants, Umanshi will continue to stay true to its commitment to help small businesses, especially start-up and second or third gen run, ensuring brilliant ideas and innovations aren’t stifled by lack of marketing muscle. We are excited to leverage our expertise to empower the next generation of small businesses and passionate entrepreneurs.”

    Umanshi’s portfolio boasts of over 120 clients across 55 sectors. It has doubled its team size and established itself as a prominent player in the industry with a proven record for ROI-driven strategies and flawless execution. Its client repertoire includes brands such as Liladhar Pasoo Group, Farmdidi, Ionage Technologies, KLT Automotive, SOUL, Flexibees, Mapro, SME Corner, Celcius Logistics, ForMen, Lingaro and Apeiro Energy. Additionally, the agency has been instrumental in nurturing and guiding more than 165 early-stage startups through various incubators and accelerators such as AIC ISB, IIT Bombay SINE, IIMB NSRCEL, Upaya, World Resources Institute and others.

  • “Column Inches provides tailored startup guidance services to support emerging businesses Pan-India”: Sanya Bajaj

    “Column Inches provides tailored startup guidance services to support emerging businesses Pan-India”: Sanya Bajaj

    Mumbai: Column Inches is the go-to PR and media relations agency, dedicated to amplifying brands and startups alike. Their tailored services encompass strategic PR campaigns, startup guidance, influencer marketing, event PR, crisis communication, and digital media promotion. They prioritize building trust and visibility for their clients in Gurgaon and beyond.

    With a proven track record of securing exposure and fostering growth, they ensure that every campaign resonates with the target audience and drives tangible results. Whether it’s crafting compelling narratives, navigating crisis, or harnessing the power of digital media, their experienced team is committed to delivering impactful outcomes for brands.

    Indiantelevision.com had an enlightening conversation with Column Inches founder Sanya Bajaj, where she delved into the intricate details of her company.

    Edited excerpts

    On the inspiration to establish Column Inches and sharing your clientele roster and achievements

    The inception of Column Inches was ignited by my profound passion for communications and a fervent aspiration to pioneer a PR agency distinguished by its commitment to innovation, client-centricity, and industry leadership. Drawing upon my extensive experience within the PR realm, I discerned a niche for a boutique agency capable of furnishing bespoke services and tailored strategies aimed to meet the diverse needs of clients spanning myriad sectors.

    At Column Inches, our unwavering dedication revolves around furnishing exceptional PR solutions that yield tangible outcomes for our esteemed clientele. Our roster encapsulates a rich tapestry of startups, SMEs, and renowned enterprises across an eclectic array of industries, encompassing technology, healthcare, education, fintech, and beyond.

    Our journey has been punctuated by noteworthy milestones and achievements:

    Exponential Growth: Since our inception, we’ve experienced meteoric growth, witnessing an impressive surge of 80-100% in our formative years. This trajectory of success has been sustained, with an enviable annual growth rate of 30-35% over the past three consecutive years. Additionally, we have been profitable since day 1.

    Industry Acclaim: Our agency’s endeavors have been lauded by esteemed industry authorities, evidenced by accolades such as the ‘PRmoment 30 under 30’ and the ‘Reputation Today- 40 Young Turks’ awards. These distinctions underscore our unwavering commitment to excellence and innovation within the dynamic landscape of PR. Additionally, I have been nominated for the esteemed Social Samosa Superwomen 2024 award and was honored as the Emerging Entrepreneur of the Year at the e4m Women Achievers Summit 2023, further cementing our dedication to driving transformative change and fostering industry-wide recognition.

    On the role of influencer marketing playing in modern PR strategies, and integrating it into its services

    In modern PR strategies, influencer marketing is pivotal for amplifying brand messaging and engaging target audiences authentically. At Column Inches, we integrate influencer marketing by strategically partnering with influencers whose values align with our clients’ brands. We design targeted campaigns, co-create compelling content, and measure performance meticulously to drive impactful results. Our approach focuses on building long-term relationships with influencers based on trust and transparency, ensuring genuine advocacy and maximum campaign effectiveness. By leveraging the influence and reach of key opinion leaders, we enhance brand visibility, credibility, and reputation, driving tangible business outcomes for our clients.

    On elaborating on the startup guidance services offered by Column Inches

    Column Inches provides tailored startup guidance services to support emerging businesses Pan-India. Our approach involves strategic planning, media relations, thought leadership, content creation, crisis communication, and networking. We work closely with startups to develop PR strategies aligned with their goals, securing media coverage, positioning founders as thought leaders, and creating engaging content to enhance brand visibility. In times of crisis, we offer rapid response strategies to mitigate reputational damage. Additionally, we facilitate networking opportunities for startups to connect with potential investors and collaborators, fostering growth within the startup ecosystem. Through our comprehensive guidance services, we empower emerging businesses with the tools, resources, and strategic support needed to navigate the competitive landscape and achieve long-term success. Startups appreciate working with our young, energetic team that understands the frugal environments typical in early-stage ventures, ensuring efficient and effective solutions tailored to their needs.

    On leveraging online platforms to enhance brand visibility and engagement for its clients

    We meticulously curate compelling content, including press releases, articles, and multimedia materials, optimizing them for online dissemination. Our team orchestrates social media campaigns, influencer collaborations, and online events to amplify brand messaging and foster meaningful interactions with target audiences. We harness the power of online PR channels, securing features on reputable websites, blogs, and digital publications to broaden brand exposure. By synergizing traditional PR expertise with digital acumen, we navigate the dynamic digital landscape to elevate client brands, solidify their online presence, and cultivate lasting engagement with audiences.

    On challenges you faced while building and growing Column Inches

    Building and growing Column Inches posed challenges in talent and client acquisition, and adapting to market dynamics. Overcoming these obstacles required strategic approaches. We fostered a positive work culture to attract top talent, showcasing our commitment to excellence and offering growth opportunities. To build trust with clients, we provided successful case studies, transparent communication, and pilot projects. Flexibility and innovation helped us stay ahead of market trends, ensuring we met evolving client needs. By prioritizing perseverance, strategic planning, and a customer-centric approach, we navigated these challenges and drove the growth of Column Inches.

    On trends do you anticipate shaping the future of PR and media relations

    Anticipating the future of PR and media relations, Column Inches is preparing to adapt to key trends by prioritizing digital transformation, personalized communication, influencer collaboration, transparency, and AI integration. We are investing in advanced analytics tools to optimize our digital strategies, ensuring effective online engagement and audience targeting. Our team undergoes continuous training to master emerging technologies and trends, enabling us to deliver innovative and tailored PR solutions. Additionally, our commitment to authenticity and transparent communication remains unwavering, fostering trust with stakeholders. By embracing these trends and remaining agile in our approach, Column Inches is poised to thrive in the evolving landscape of PR and media relations.

  • LS Digital onboards Kaizzen as their PR and Communications partner

    LS Digital onboards Kaizzen as their PR and Communications partner

    Mumbai: LS Digital, a leading independent digital marketing transformation (DMT) company, has awarded their PR and communications mandate to Kaizzen, a leading integrated  communications agency, following a multi-agency pitch. Kaizzen’s mandate encompasses managing  LS Digital’s communication strategy, media relations, and corporate reputation. Through strategic  initiatives and targeted campaigns, Kaizzen will leverage its expertise to further strengthen LS Digital’s  presence in key markets and support the company’s ambitious growth plans.

    LS Digital is committed to revolutionizing the digital landscape by placing digital marketing  transformation (DMT) at the premise of its brand identity, with its specialised business units Langoor,  a CX & Web 3.0 company, f1studioz, a UI/UX company, and Social Panga, a digital-first creative  company. With a vision to drive innovation and redefine digital marketing standards to grow the  industry, LS Digital follows its guiding mantra #ChallengeTheNow to build industry best solutions  today that will reshape the future of global business.  

    Speaking on the partnership, SVP Strategic Partnerships & Marketing & PR  Anshuman Misra said, “LS Digital is a visionary company working with a single purpose of putting Digital Marketing  Transformation at the core of businesses. As India takes the centre stage in developing and delivering  tech-enabled, innovative services to the world, LS Digital is geared-up in spirit and strength to lead  this conversation, we are happy to welcome Kaizzen on board as our PR partner. We are confident  that this collaboration will further strengthen our position as a pioneering force in business  transformation.” On this collaboration, Anshuman further said, “In this new era of digital innovation  and transformation, joining forces with young and dynamic team of Kaizzen, will help us in our journey  of redefining industry standards, inspire change and shape the future by transforming businesses  digitally”.

    Kaizzen group president Nikhil Pavithran stated, “This partnership with LS Digital marks a  pivotal moment for Kaizzen, symbolizing our commitment to driving digital innovation and  transformation. LS Digital’s forward-thinking approach, coupled with their integration of digital-first  programmatic services to transform the way brands interact with their audience in the tech age,  resonates deeply with our vision. We firmly believe in the immense potential of this collaboration,  especially in alignment with the Honourable Prime Minister’s Digital India initiative, which sets the  stage for substantial market growth. This partnership signifies a synergy of expertise and gives us a  great opportunity to leverage our combined strengths to drive meaningful impact and foster  impactful dialogues.” 

  • Wing Communications successfully renews PR mandate for Advait Infratech

    Wing Communications successfully renews PR mandate for Advait Infratech

    Mumbai: Wing Communications, a leading digital marketing agency specialising in comprehensive brand strategies and innovative marketing solutions, has proudly announced the renewal of its PR mandate with Advait Infratech. This renewal is a testament to the successful collaboration between the two organisations and highlights Wing Communications’ proficiency in delivering results-driven PR and marketing strategies.

    Wing Communications founder and CEO Shiva Bhavani commented on the renewal, saying, “Our ongoing partnership with Advait Infratech is a significant achievement for us. It reflects not only our capability to deliver comprehensive and effective PR solutions but also our commitment to nurturing long-term relationships with our clients. We are excited to continue our work with Advait Infratech, driving their brand forward and highlighting their vital role in the infrastructure sector.”

    Wing Communications has been instrumental in enhancing Advait Infratech’s brand visibility and market presence. Through targeted PR campaigns, effective social media management, and engaging content creation, Wing Communications has successfully positioned Advait Infratech as a leader in its field. These efforts have led to increased brand awareness, better customer engagement, and strengthened stakeholder relationships for Advait Infratech.

    Advait Infratech CMO Rutvi Sheth commented on the impact of this partnership: “The strategic PR initiatives by Wing Communications have been reflective, absorbent and to the point. The team is extremely supportive and understands the briefs, absolutely perfectly. It is a pleasure to be working with them.”

    Advait Infratech, renowned for its innovative solutions in the power transmission and telecommunications sectors, continues to benefit from the strategic PR and marketing initiatives led by Wing Communications. The partnership has facilitated Advait Infratech in reaching broader audiences and effectively communicating their commitment to sustainable and efficient energy solutions.

    As Wing Communications and Advait Infratech move forward in their partnership, the focus remains on leveraging cutting-edge marketing techniques and creative storytelling to showcase Advait Infratech’s commitment to excellence and innovation in the infrastructure industry.

  • Are the boundaries of PR & Advertising blurring in the industry?

    Are the boundaries of PR & Advertising blurring in the industry?

    Mumbai: Modern consumers occupy a domain of information saturation. Every new-age technological exchange brings them closer to a manifold of messages, all contending for their finite attention. Traditional marketing strategies like advertisements are handed tricky challenges by this, as they often face difficulties in reaching the consumers beyond the white noise of information and initiating sincere dialogues. This is why brands are reassessing the established differences between advertisements and public relations (PR) – warranting a tactical integration of communication strategies to influence their target audiences. Several factors are orchestrating this transformation and its impacts are establishing the benchmark for the future of global industries. This is setting the stage for brands to adjust to a rapidly changing environment and compose genuine interactions with their target audience.

    Why is the industry shifting towards earned media?

    Historically, advertisements dictated terms concerning marketing strategies for brands that had a major focus on paid media components such as billboards, television commercials and sponsored content. The advent of social media and other online platforms facilitated rapid change among global consumers by empowering them with choices. This resulted in an increasingly shifting preference towards earned media, like PR efforts. Positive media coverages, organic brand mentions and influencer marketing redefined marketing strategies, thus positioning PR under the limelight, which is proficient in producing positive media relations and brand storytelling.

    This notion is accepted by the Public Relations Society of America (PRSA), whose 2023 survey has revealed that a significant 63% of marketing professionals believe that earned media generates more integrity when compared to paid media. The study also unearthed that a remarkable 84% of marketers concur that positive media coverage is pivotal for establishing a brand reputation. The heightened significance of authenticity and trust are evidence of evolving consumer expectations, where customer-generated content and suggestions exert greater authority than conventional advertisements.

    Adapting to the convergent digital media

    The emergence of digital platforms has not only revolutionised the media industry but has reinvented the innermost nature of public relations. PR professionals are now capitalising on digital tools and social media platforms to interact with consumers directly, crafting persuasive narratives and establishing productive relationships with thought leaders. This repositioning consists of creating viral content, managing digital communities and a proactive approach towards digital interactions, policies once regarded as the unique domain of advertisements.

    A compelling demonstration of this approach is the inception of influencer marketing. Conventional PR efforts were aimed at fostering productive relationships with media professionals and outlets. Presently, apart from media personnel and agencies, harbouring association with social media influencers who hold sway over a significant number of digital audiences has become a pivotal part of PR, while still at a nascent stage in the advertising domain.

    Various think tanks and researchers also support this claim. Globally renowned publication Forbes, in its 2023 article titled “Why PR Budgets Are Growing Faster Than Marketing Budgets” argued the increasing importance of earned media and its validity in the information age. The PRSA, in its 2023 PR Metrics Report, revealed that a significant 65% of PR professionals disclosed budgets increased in 2022 in comparison with the previous year. Cision, a public relations and earned media software agency, in its 2023 State of the Media report, suggested that earned media value has experienced stable growth in recent years. These put the future of the PR domain under the limelight but also highlight the additional scope of development in collaborations with the advertisement industry.

    Presently, advertisement budgets for brands continue to hold a significant lead over PR, the trend is evolving. Brands have increasingly begun to seek the inclusive communications approach that combines both advertisement and PR efforts. This is amplifying the process of blurring the boundaries of PR and advertisement in the industry while demanding increased collaborative efforts between the two domains to establish streamlined and productive work.

    The article is attributed to Bridgers founder Anubhav Singh.

  • Ankur Suman partners with PRable Global

    Ankur Suman partners with PRable Global

    Mumbai: Ankur Suman, the esteemed scriptwriter behind the much-anticipated film “Kaagaz 2,” has onboarded PRable Global, a leading PR and communications agency in India, to manage communications for his latest project. “Kaagaz 2” marks veteran actor Satish Kaushik’s final venture and is slated for release on 1 March. The recently unveiled trailer has garnered exceptional acclaim, setting high expectations for the film’s premiere.

    PRable Global, known for its dynamic approach and prowess in elevating the presence of startups and founders, views this partnership as a testament to its commitment to diversifying its services. The agency will be strategising and mapping out Suman’s PR-related activities to ensure a much deserved visibility.

    Speaking on behalf of PRable Global, founder Aman Singh Madaan remarked, “We are thrilled to welcome Ankur Suman to the PRable Global family. Collaborating with such a talented individual on a project as significant as ‘Kaagaz 2’ is indeed a privilege. Ankur’s trust in our capabilities reinforces our dedication to delivering impactful communication strategies.”

    Suman, renowned for his two-decade-long stint in advertising and his innate storytelling prowess, has carved a niche for himself in the realm of scriptwriting. His journey from a seasoned adman to a prolific storyteller has seen him pen scripts for numerous renowned brands including Revital, Relaxo, Suzuki, Valvoline, Nomarks, and IndusInd Bank, among others.

    Commenting on his collaboration with PRable Global, Suman expressed his enthusiasm, stating, “Joining forces with PRable Global signifies a significant milestone in my journey with Kaagaz 2 and as a scriptwriter. Their expertise in strategic communication and their track record of amplifying narratives align perfectly with my vision.”

  • Shilpi Prasad launches debut book “Women Beyond Pink”

    Shilpi Prasad launches debut book “Women Beyond Pink”

    Mumbai: In her first literary endeavor, Shilpi Prasad explores the evolving landscape of marketing to women in her book titled “Women Beyond Pink.” Drawing on her extensive experience in PR, communications, and digital marketing, Shilpi sheds light on the evolution of media campaigns targeting women and provides insights into reaching out to the diverse Gen Z women in particular.

    The book challenges traditional narratives by examining the evolution of marketing to women over the years, emphasising the need to move beyond stereotypes and assumptions. “Women Beyond Pink” is not a portrayal of individual women but a comprehensive exploration of campaigns, and the changing roles of women as consumers and decision-makers.

    Bottle Openers’ co-founder Shilpi Prasad shared her wisdom with readers, encouraging them not to internalize advertisements. Her advice centers on thoughtful purchasing decisions based on inherent needs, rather than external influence. She urges readers to seek mentorship, collaborate with other women, and celebrate each other’s achievements.

    “Women Beyond Pink” author Shilpi Prasad commented on her debut: “Launching ‘Women Beyond Pink’ is a culmination of my experiences and observations in the dynamic world of marketing and advertising. I hope the book sparks conversations about the diverse and dynamic nature of women as consumers and decision-makers. It’s not just a book; it’s a call to challenge stereotypes and embrace the infinite possibilities women have in the market and society.”

    Shilpi Prasad brings over 20 years of expertise in PR, communications, and digital marketing, with a background in handling diverse roles across various industries. As a co-founder of Bottle Openers, she has played a pivotal role in the company’s growth, earning recognition for tech innovations and creative prowess in film production for brands such as Faber, BlackBerrys, Cream Bell, and Alcis.

    “Woman Beyond Pink” is set to be a thought-provoking addition to the literature on gender roles, marketing, and consumer behavior. The book is now available for purchase online on Amazon WOMEN BEYOND PINK.

  • “I envisioned creating a communication agency surpassing conventional approaches”: Synapse PR’s Vidhi Shah

    “I envisioned creating a communication agency surpassing conventional approaches”: Synapse PR’s Vidhi Shah

    Mumbai: Public relations (PR) and communications serve as the dynamic storytellers in the ever-evolving narrative of businesses and brands. From crafting compelling tales to navigating the digital landscape and fostering meaningful connections, PR professionals play a pivotal role in shaping perceptions, building trust, and steering brands towards success in the fast-paced world of communication. In this realm of strategic storytelling, Synapse PR emerges as one of the trailblazers, weaving innovation and dedication into every narrative to redefine the landscape and leave an indelible mark on the industry.

    Synapse PR, a dynamic communication agency established in 2012 by founder Vidhi Shah, has evolved into a 360-degree brand solutions firm since its inception in 2010. With over 15 years of industry experience, Vidhi’s strategic leadership has propelled Synapse PR to win accolades like the Indian Achievers Award (2022) for ‘Most Promising Company’ and the All-India Women Achievers Award (2022). Specialising in diverse industries from FMCG to technology, Vidhi’s boutique PR firm prioritizes customized solutions, lateral thinking, and a ‘let your work do the talking’ ethos, showcasing a commitment to innovation, precision, and impactful communication.
    Indiantelevision.com caught up with Synapse PR co-founder Vidhi Shah to discuss their entrepreneurial journey, the changing communication landscape, and more…

    Edited Excerpts:

    On the story behind becoming an entrepreneur and the inspiration behind starting your own business

    The decision to become an entrepreneur stemmed from a deep-seated desire to create something meaningful and contribute in a unique way to the field I’ve always been passionate about. I gained valuable insights from years of experience in various roles within the communications industry at DNA, Bonanza Portfolio Ltd, and Hanmer MSL. With a deep understanding of the industry, I decided to create something of my own, prioritising personalized solutions and fostering innovative thinking. My vision was to establish a communication agency that goes beyond conventional approaches, focusing on strategic direction, effective communication, and building strong relationships with clients and the media. This drive to make a positive impact and provide clients with unparalleled service propelled me to embark on the journey of entrepreneurship with Synapse PR.

    Today, as we celebrate over 13 successful years in the industry, our journey continues to be driven by the same passion for innovation and dedication to providing exceptional service.

    On the detail about Synapse PR

    Synapse PR is a leading communication agency that offers a comprehensive suite of services in advertising, PR, and social media marketing for brands. With a commitment to a 360-degree approach, we ensure our clients are equipped to thrive in today’s dynamic marketplace. What distinguishes us is our dedication to providing a seamless experience through a unified team, ensuring exceptional expertise, and delivering impactful strategies.

    Our promise revolves around delivering tangible impact, emphasizing clear communication, and ensuring comprehensive integration across all communication channels. Headquartered in Mumbai, our corporate office serves as the central hub, supported by offices in key cities. Synapse PR stands out for its PAN-India presence to meet the diverse needs of both B2B and B2C clients.

    On the communication landscape changing over the course of time

    Traditionally, PR relied heavily on traditional media channels such as newspapers, magazines, television, and radio to disseminate messages and manage reputations. However, with the advent of digital media and social networking platforms, PR professionals now have a plethora of new tools and channels at their disposal. Additionally, influencer marketing has emerged as a powerful strategy. Overall, the evolution of the communication landscape has transformed the way PR professionals strategise, execute, and measure their campaigns, requiring them to adapt to the digital age and embrace new technologies and platforms to effectively connect with audiences and manage reputations.

    On Synapse integrating digital and social media/influencer marketing into their PR strategies

    In a campaign for Vinod Cookware, we partnered with celebrity Sameera Reddy and renowned chefs like Pankaj Bhadouria and Kunal Kapoor for the #SASCookingChallenge. Their endorsement and participation lent credibility and prestige to the campaign, attracting a wide audience of cooking enthusiasts, homemakers, and food bloggers. The #SASCookingChallenge generated significant buzz within the culinary community, driving traffic to Vinod Cookware’s website and social media channels. This collaborative effort not only strengthened our client’s position as a leading player in the cookware industry but also facilitated valuable brand partnerships. Synapse PR’s innovative approach and strategic collaborations continue to elevate brands and foster deeper engagement in their respective industries.

    On the biggest challenges that the PR industry is facing today, and how would you address them

    The PR industry faces several significant challenges today, including the rapid evolution of digital media, maintaining trust and credibility in an era of scepticism, and adapting to shifting consumer behaviours and preferences. To address these challenges, PR professionals must prioritise staying abreast of emerging technologies and trends in digital media. Additionally, fostering strong relationships with media outlets and influencers can help navigate the landscape of misinformation while consistently delivering compelling and relevant content can help maintain trust and engagement with target audiences.

    On the sectors that you consider the strongest for Synapse PR and the growth plans that the has agency outlined for the year 2024

    Synapse PR boasts a diversified portfolio across sectors such as education, IT, compliance, paytech, fintech, BFSI, and consumer durables, amongst others. Our strength lies in versatility across multiple industries rather than specialising in one or two. We have an aggressive roadmap for 2024. This strategy involves capitalising on existing strengths while exploring opportunities for further diversification and market penetration to solidify our position as India’s fastest-growing PR agency.

  • Harnessing the power of PR, journalism, and human rights: A global influence catalyst

    Harnessing the power of PR, journalism, and human rights: A global influence catalyst

    Mumbai: Promoting human rights is significant not just for their protection and respect but also to achieve sustainable development. PR and Media’s role is vital in advocating human rights. PR functions to promote brand awareness and human rights by influencing public opinion to raise voices for critical social causes. Media is the primary source of information. It bridges the organisation and the public, being the most influential promoter of human rights and safeguarding.

    The role of PR and media in human rights advocacy

    The role of PR is broader than building a positive brand image or generating brand awareness. It overarches to advocate human rights and protection of the same. PR helps to influence public opinion, shaping social norms and advocating for the causes of the marginalized section of society. PR strategic thinking helps promote human rights by raising awareness, educating audiences, mobilizing support, and inspiring action.

    In the words of Sam Cherri, human rights is the universalization of values, virtues, attitudes and social standards, and media is the guardian of these values and virtues. As media is the primary source of information, it plays a vital role in creating the right atmosphere for advocating human rights. Media not only reports on the violation of human rights but also an effective platform to promote it. The media act as gatekeepers who generate information between the organization and the masses.

    PR and journalism are two pillars that safeguard human rights by creating a conducive environment that protect and establish it. The creation of a democratic nation rests upon the existence of a free and independent media. To say that the media is sometimes compliant to the government is not as concise as it seems. It implies that it can either have a beneficial effect or damage the stakeholders’ interests.

    Ethical journalism and PR practices

    In an ever-evolving industry like PR, ethical practices and communication are the building blocks of the industry. The critical function of any PR professional is to build trust and credibility for a particular brand, company or organization. Following ethical practices is the key to building trust among the masses. An ethical PR practice involves honesty. Providing truthful and accurate information is critical to building trust by advocating views of all sides and facts to help people make informed decisions. Another vital ethical practice is to build a trusting relationship by acquiring expert knowledge and using critical thinking to maintain credibility. The most vital point is to respect different viewpoints without favouring anyone based on bias.

    If we look at today’s scenario, ethical journalism is the need of the hour. The set of ethical codes that every journalist is aware of is to find and report the truth as it is without distorting the facts and minimizing the misuse by demonstrating understanding for sources and story subjects and acting wisely by not falling for undue influence from potential newsmakers. Another important aspect of ethical journalism is to take responsibility for the accuracy of their work. Ethical journalism requires to remember that there is no excuse for inaccuracy. The facts are the prerequisite of good journalism therefore gather and update correct facts throughout the life of the news story.

    Amplifying human rights and World Human Rights Day

    On the 10 December, every year, we come together and celebrate the Human Rights Day. We have rights simply by being born as human beings. Human rights are pertinent for a sustainable future and relatively easy to understand and conjure. It is a value and virtue that implies feeling respected, treated with dignity, and valued for who we are. The rights we humans have emanate from the fact that we have a Constitution that guarantees its citizens the fundamental right to live a life with human dignity.

    Human Rights is our natural right and it is pivotal that our liberty should not be rescinded. Our right to voice our opinion should not be snubbed or choked, and this is where the role of news professionals and PR practitioners comes in. Like the beacon of light, PR professionals and journalist should act as a ray of hope to people especially marginalised section whose voices have been choked and ignored.

    The author of this article is Media Maniacs Group founder Surabhi Trivedi.