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Category: Podcasts

  • [Podcast] Media Minds: McDonald’s India West & South to improve focus on product differentiation, in-app experiences

    [Podcast] Media Minds: McDonald’s India West & South to improve focus on product differentiation, in-app experiences

    MUMBAI: From ‘Happy Meals’ to breakfast meals, McDonald’s has been an integral part of all our lives with its unique product propositions and more than that, great customer experiences. In the latest episode of ‘Media Minds’, we talk to the newly appointed marketing director of Hardcastle Restaurants Pvt Ltd, which manages McDonald’s India in South and West Region, Arvind RP, to talk about his plans for the brand.

    Arvind, who has been working in the marketing industry for decades now is excited to be a part of the McDonald’s family and is working hard to improve customer experience in stores and as well as on the newly developed app that has all the qualities to keep a consumer hooked.

    He shares that the brand will continue to launch product differentiations, and communication pieces that get the whole family together, serving reminiscent of good old times to some and offering an opportunity to make their own for others.

    Listen to the complete discussion here:

  • [Podcast] Media Minds: Brandintellé to help brands do smart marketing during economic slowdown

    [Podcast] Media Minds: Brandintellé to help brands do smart marketing during economic slowdown

    MUMBAI: With economic slowdown impacting the marketing budgets of the whole industry, it has become quite important for brands to adapt to smarter solutions to implement their strategies with minimal wastage of funds and avoid course correction as much as they can. That’s where platforms like Brandintellé can be a saviour for agency clients who can keep a live tab on marketing spends and ROI.

    ‘Media Minds’ interacted with Brandintellé founders Biswajit Das and Robin Das to know more about this one-stop-solution to all marketing related needs of the brands, which enables process automation of the department from budget to billing.

    It also provides master data containing information that can help brands do programmatic advertising on all media based on geography, age, interests, gender, etc., of the target groups.

    Listen to the complete interaction here:

  • Media Minds: Posterscope South Asia group MD Haresh Nayak talks about 11-year long journey on anniversary

    Media Minds: Posterscope South Asia group MD Haresh Nayak talks about 11-year long journey on anniversary

    MUMBAI: OOH advertising is probably the starting point of the advertising culture. From hand-drawn paintings to physical and digital installations, this mode of talking to the consumer has evolved in the past many decades. One of the top names functioning in this industry has been Posterscope, from the house of Dentsu Aegis Network, which for more than a decade has been innovating greatly to make OOH marketing more meaningful, relatable, and successful.

    On its 11th anniversary, ‘Media Minds’ interacted with Posterscope South Asia group MD Haresh Nayak to delve deeper into the great the company has been doing and also discuss the way ahead.

    Nayak shared that the industry has improved greatly in the past decade and the influx of technology has made the OOH players to constantly evolve and innovate. He highlighted that the future is going to be influenced by technology and the agencies will be bringing in some fine innovations in the physical spaces.

    He noted that in India there is a great scope for the OOH marketing to grow. He said, “Delhi and Mumbai collectively make up for 50-60 per cent of the OOH industry. But states like Bengaluru, Pune, and Tamil Nadu are going to catch up in the near future.”

    Listen to the complete interaction here:

  • [Podcast] Media Minds: DLF Malls India’s Harshvardhan Chauhan on retail’s phygital side

    [Podcast] Media Minds: DLF Malls India’s Harshvardhan Chauhan on retail’s phygital side

    MUMBAI: The world of retail, for most of its part, has gone digital. People are scrolling and clicking for meeting every minute need of theirs. This will be an impediment for physical-only retailers. But for the owners of one of the largest shopping malls in India, this has come out as an opportunity to create a world where retail runs on instincts.

    DLF Malls India head of central marketing Harshvardhan Chauhan, in the latest episode of ‘Media Minds’, shares how after an endearing journey of a decade, the brand is working on building ‘phygital retail’ spaces that will give the users a seamless shopping experience with tailor-made deals and offers.

    He talks about how micro-chips in physical spaces are giving his team a clear idea of the shopping habits of people, how they entertain them afterward, or which is their favourite restaurant to have a meal at after they shop, and they are curating this datum into instinctive offers through an app.

    Chauhan feels the future lies in the phygital world, where human intervention merged with technology will create amazing experiences for the customers.

    Listen to the complete podcast here:

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  • [Podcast] Media Minds: Kokuyo Camlin CMO Saumitra Prasad on leveraging technology and social media

    [Podcast] Media Minds: Kokuyo Camlin CMO Saumitra Prasad on leveraging technology and social media

    MUMBAI: It’s a brand that much of Gen X, Gen Y and even Gen Z has grown up with. As one of the oldest and most popular stationery brands in India, Camlin has been a mass favourite. Since 2011, Camlin has been a part of Japan’s Kokuyo which enabled it to diversify its existing product range and delve into premium products too.

    In the latest episode of Media Minds, Kokuyo Camlin CMO Saumitra Prasad talks about the brand journey after the ownership change and how technology is helping it stay relevant.

    Speaking about its current digital-first marketing approach, Prasad says, “Initially, it was to check whether technology is a threat to us because we realise that children today are spending a lot of time on tablets and apps as compared to making paintings. We started by developing an app called Camlin Experience App, which would give children the experience of (using) the real colours and what we realised that, over time, children developed an interest in real colours.”

    Social media engagement is also a high priority to get a pulse of the new generation. He is proud of the engagement that the brand is getting on these platforms. He shares that like its offline property Camlin Art Contests, it runs many competitions on Facebook as well which receives great response from kids.

    He also talks about how the brand has been investing in research and development to create product differentiations based on specific needs and likings of users.

    Listen to the complete interaction here:

  • [Podcast] Media Minds: Havas Media Group’s Anita Nayyar talks about the evolving ad industry

    [Podcast] Media Minds: Havas Media Group’s Anita Nayyar talks about the evolving ad industry

    MUMBAI: Havas Media Group is one of the most successful agencies in India right now. Having worked with a diverse bouquet of brands like OYO, Kohler, YepMe, Philips Lighting, DLF, and Reckitt Benckiser over the years, the agency owns a stronghold on the media and marketing industry.

    For the second episode of its podcast ‘Media Minds’, Indiantelevision.com met Havas Media Group CEO India and South East Asia Anita Nayyar and discussed with her the ever-changing dynamics of the advertising industry and the trends that are going to be the making and breaking points for it in the coming years.

    Speaking about the evolution that the advertising industry has seen, Nayyar shared, “We have come a long way as far as the advertising and marketing industry is concerned. If we look at today, we are instilling pride in indigenous content and really have the consumer as the focal point. Much more than just selling the products, we are promoting national integration.”

    She added, “This shift has also happened because there has been a change in the audience that we are talking to. Specifically, the millennials who have adapted to the internet really very fast.”

    Answering our question of whether brands should follow an integrated approach of advertising or keep their traditional and digital agencies separate, Nayyar mentioned that it is not the consumer who is looking at various media as different propositions but the brands. She emphasised that for the campaigns to be successful and interact in a holistic manner, integration is the right approach to follow.

    She also highlighted the key trends, including AR, VR, video, voice, etc., and how the brands can effectively leverage them for their campaigns.

    Listen to the complete interaction on the second episode of ‘Media Minds’ here:

  • [Podcast] Media Minds: Dentsu Aegis Network’s Ashish Bhasin talks about everything digital

    [Podcast] Media Minds: Dentsu Aegis Network’s Ashish Bhasin talks about everything digital

    MUMBAI: As one of the biggest digital marketing agencies in India, Dentsu Aegis Network has been at the forefront of leveraging the digital content sphere and also establishing a robust ecosystem for this fast-growing industry. For the past two years, it has also been releasing a comprehensive Digital Advertising in India 2018 report that gives an insight into the numbers, trends and the general ecosphere of the industry.

    The third edition of the report was launched earlier this year. On the occasion, Indiantelevision.com spoke to DAN South Asia chairman and chief executive officer Ashish Bhasin for the first-ever episode of our podcast: Media Minds.

    We talked to Bhasin about the report and why it is important for brands to use the digital medium smartly and responsibly. Talking about the launch, Bhasin proudly says, "We are very excited and very happy with the way the whole report has come out. What's very clear to us at DAN is that there is no business that is not going to be affected by digital. And as leaders of digital communication and advertising in India, we see it as our responsibility to make sure that authentic research on that is available, which, unfortunately, has not been revealed in India so far."

    He also shared how government intervention has helped the digital ecosphere to boom, the implications of the growth of programmatic advertising, the efficient use of video platforms, and the general perception of the brands and agencies towards digital in 2019 and beyond.

    Listen to the complete interaction on the first episode of ‘Media Minds’ here: