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Category: Podcasts

  • IIGC turns up the volume with ‘IIGC Talks’ podcast debut

    IIGC turns up the volume with ‘IIGC Talks’ podcast debut

    MUMBAI: The Indian Influencer Governing Council (IIGC) has officially entered the chat, with the launch of “IIGC Talks,” its brand-new podcast studio designed to host open, unfiltered conversations about India’s fast-evolving creator economy.

    The series kicked off with a bang, featuring India’s gadget guru, Rajiv Makhni, in a candid conversation with Sahil Chopra, chairman of IIGC. In the debut episode, Makhni dives into what it really means to be authentic in a world where likes, views and brand deals often collide. Within a day of its release, the episode racked up over 1.5 lakh views on Youtube.

    “In a time when everyone has a voice, the real challenge is knowing which ones to trust,” said Makhni. “If a collaboration forces you to compromise your honesty, the collaboration has already failed. Audiences are sharper than we think, authenticity travels further than any campaign spend.”

    The episode doesn’t shy away from the tough questions either, tackling topics like whether brand partnerships can coexist with unbiased reviews and if the rise of ‘defluence’ signals a new era of selective influence.

    According to Sahil Chopra, “IIGC Talks isn’t about promotion or praise, but about clarity. The creator ecosystem is maturing, and it deserves real dialogue, not just spotlight moments. Rajiv has set the perfect tone: sharp, honest and rooted in experience.”

    The discussion marks a shift in India’s digital landscape, where impact now trumps follower count, and authenticity replaces clickbait. With initiatives like IIGC Protect and The Code of Standards for Brands, the council continues to champion governance, transparency, and creator well-being.

    With “IIGC Talks,” the council turns conversation into action, and brings the mic to those redefining influence in real time.

  • Sonali Bendre brings back The Happy Pawdcast

    Sonali Bendre brings back The Happy Pawdcast

    MUMBAI: The fur’s flying again, in the best way possible. The Happy Pawdcast is back for Season 2 on RosePod, with actor Sonali Bendre and her fluffy co-host Icy Behl leading the way through laughter, lessons and lots of love.

    Produced by Rose Audio Visuals, the new season promises a richer format and a star-studded line-up of celebrity pet parents and animal experts. Viewers can expect heartfelt and hilarious stories from guests including Amala Akkineni, Rohan Joshi, Remo D’Souza, Diana Penty, Kubbra Sait, Karan Wahi and Tusshar Kapoor.

    Sonali Bendre shared, “Every episode is a gentle reminder that our pets are our greatest teachers, of love, patience and empathy. I’m thrilled to return with more stories, deeper conversations, and of course, Icy’s irresistible charm.”

    According to Rose Audio Visuals head of marketing & branded content Megha H Desai, “The Happy Pawdcast has always been about celebrating the human–animal bond. Season 2 takes that connection further, fostering awareness and compassion among India’s growing pet-loving community.”

    Whether you’re a seasoned pet parent or just someone who smiles at dog videos, this “pawsome” show is bound to tug at your heartstrings. The Happy Pawdcast Season 2 drops its first episode on 7 November on RosePod’s Youtube channel.
     

  • Kaveri Kapur speaks her mind in Verbal Vomit

    Kaveri Kapur speaks her mind in Verbal Vomit

    MUMBAI: Looks like Kaveri Kapur is done bottling things up. The singer-songwriter and actor has announced her debut podcast, Verbal Vomit, and it’s every bit as bold as its name. After teasing fans for weeks with glimpses of neon-pink chaos, Kaveri finally dropped the trailer on her Youtube channel, confirming that the first episode goes live on 31 October.

    Billed as a space for brutally honest conversations, Verbal Vomit promises to showcase Kaveri in her most unfiltered avatar yet. “I’ve put in a lot of my personal life lessons and learnings into this,” she said. “It’s called Verbal Vomit because that’s literally what it is, you’ll see me and my guests at our most honest.”

    The trailer delivers on that promise, swinging from graveyard dates to growing up with OCD, body-image battles and life’s messy in-betweens. With every candid confession, Kaveri makes it clear this isn’t your typical glossy celeb chat.

    Fresh off Masoom 2 and a new track with Naughty Boy, Kaveri’s latest venture proves she’s not just finding her voice, she’s letting it all out, one unfiltered episode at a time.

     

  • Teen Taal tunes into Lucknow for 125th bash

    Teen Taal tunes into Lucknow for 125th bash

    MUMBAI: They’ve tickled funny bones across the country, and now they’re bringing the laughter live. Aaj Tak Radio’s chart-topping Hindi podcast Teen Taal is heading to Lucknow for a special live recording of its 125th episode on Saturday, 4 October, promising an evening that’s equal parts wit, warmth and wackiness.

    After the roaring success of their 100th-episode celebration in Pune, where fans even flew in from abroad, the trio is now set to charm the city of nawabs with their signature flair. Expect Tau (Kamlesh Kishore Singh), Sardaar (Kuldeep Mishra) and Khan Cha (Asif Khan) to serve up their trademark mix of humour, satire and spicy observations, all wrapped in the kind of banter that’s made Teen Taal a national favourite.

    The live show at Indira Gandhi Pratishthan will turn everyday tales into laugh-out-loud stories, with the audience playing an active role in the fun. Fans can meet the hosts, join the conversation and be part of a recording that’s sure to become podcasting legend.

    A clever cocktail of storytelling and social commentary, Teen Taal has cemented its place as India’s No.1 Hindi podcast, consistently topping Apple Podcasts and other platforms. The Lucknow live marks not just a milestone episode but a celebration of the show’s unique ability to turn ordinary life into extraordinary entertainment.

    The laughter kicks off at 8 pm, but with seats limited and anticipation high, fans would do well to tune in early and register fast. After all, Teen Taal’s rhythm is best enjoyed live, with the crowd clapping in perfect sync.

     

  • Sania Mirza serves up stories and spirit in new IVM podcast

    Sania Mirza serves up stories and spirit in new IVM podcast

    MUMBAI: Game. Set. Chat. Sania Mirza, India’s tennis superstar, is stepping off the court and into the studio with her brand-new podcast “Serving It Up with Sania,” produced by IVM Podcasts. True to its name, the show promises a lively volley of on-court action, off-court candour, and honest conversations served with a side of Sania’s trademark wit and warmth.

    Each episode opens with a quick pickleball match between Sania and her guest, before moving into a no-holds-barred conversation about ambition, burnout, balance, and joy. The idea? To capture the real person behind the public persona, whether the guest is from sports, entertainment, entrepreneurship, or pop culture.

    “Sport has always been my way of connecting with people; it breaks barriers, builds stories, and reveals character,” Sania said. “With my new podcast, I wanted to create a space that’s fun and real, where we can talk about everything from ambition to burnout without filters.”

    Blending competition with connection, ‘Serving It Up’ offers listeners a rare rally of humour, emotion, and unfiltered storytelling. With pickleball’s rising popularity adding a playful edge, the show’s visual-first format makes it as much a watch as a listen, something that sets it apart in India’s rapidly evolving podcasting landscape.

    IVM Podcasts – Pratilipi head Amit Doshi described the show as “a glimpse of where podcasting in India is headed personal, visual, and deeply relatable. Sania’s voice and perspective make these conversations unmissable.”

    IVM Podcasts – Pratilipi co-founder Kavita Rajwade added, “Everyone’s got a podcast, but it’s always fun to see athletes behind the mic. It’s great to see Sania leading this moment for India.”

    The podcast also marks a key collaboration with Cornerstone Sport and Entertainment pvt ltd (CME) CEO and CME Bunty Sajdeh saying, “We’re thrilled to partner with IVM Podcasts and launch ‘Serving It Up with Sania’. Sania’s ability to have honest and vulnerable conversations will make this podcast truly stand out.”

    IVM Podcasts, known for hits like ‘What The Hell Navya’, ‘Cyrus Says’, and ‘Chitthiyaan’, continues to push the boundaries of audio storytelling blending innovation, authenticity, and emotion.

    ‘Serving It Up with Sania’ premieres new episodes weekly, first on Myntra Glamstream, followed by Youtube and major audio streaming platforms.

    So, if you’ve ever wanted to know what happens when a tennis ace trades her racket for a mic, Sania’s ready to serve it fresh, fiery, and full of heart.

     

  • Spykar and Vidyut Jammwal stitch together stories in new podcast drop

    Spykar and Vidyut Jammwal stitch together stories in new podcast drop

    MUMBAI: Looks like Spykar is weaving more than denim, it’s stitching together stories worth listening to. The homegrown fashion brand has dropped the second episode of its podcast series, It’s in our jeans, featuring actor and martial artist Vidyut Jammwal in an unfiltered, heart-to-heart chat with Spykar co-founder and CEO Sanjay Vakharia.

    Following the success of its debut episode, the series continues to celebrate Indian grit, creativity, and ambition through candid conversations. In this latest instalment, Vidyut takes listeners on a journey through his modelling days, film career, and Hollywood debut: all while reflecting on failure, discipline, and the art of staying grounded.

    “It’s always a pleasure speaking with Vidyut, and sharing our camaraderie with the world through this podcast was truly special,” said Vakharia. “His discipline and energy are infectious. This episode offers a deep dive into his life and mindset that’s sure to inspire many.”

    Fittingly recorded at Spykar’s stylish corporate headquarters, the episode captures the brand’s authenticity and the actor’s raw honesty. Jammwal fondly recalls his first big modelling campaign for Spykar itself calling it a full-circle moment. “Imagine going from modelling for a brand to acting, and then endorsing it again. That’s an achievement,” he said.

    On failure, he offered a striking perspective: “The difference between a student and a master is that the student fails a few times, but a master fails a zillion times. I don’t see failures as failures. Nothing in my life has gone my way and thank god for that.”

    With new episodes dropping every fortnight, ‘It’s in our jeans’ continues to bring India’s finest voices to the forefront. The podcast is streaming on Spotify, Youtube, and Apple podcasts, making it easy to tune in wherever you are.

  • Nielsen tunes in as Podscribe maps podcast ads with DMA precision

    Nielsen tunes in as Podscribe maps podcast ads with DMA precision

    MUMBAI: When it comes to podcasts, location isn’t just about where you hit play, it’s about where the ads land. In a move set to fine-tune the fast-growing digital audio space, Nielsen has struck a deal with Podscribe, an independent measurement and verification platform for podcast and audio advertising, to integrate its proprietary Designated Market Area (DMA) data into Podscribe’s reporting suite.

    The partnership gives Podscribe access to Nielsen’s standardised DMA® information spanning 210 media markets across the US, arming advertisers and publishers with sharper geographical audience insights. For buyers, it means laser-focused geo-targeted ads; for sellers, it translates into proving the true reach and value of their inventory with trusted, industry-wide benchmarks.

    Long considered the gold standard for audience geography, Nielsen’s DMA data is already widely embedded in media planning and buying. Its application in podcasting promises to bring the same consistency and comparability enjoyed in television and radio to the digital audio frontier.

    With the integration, Podscribe users will be able to:

    ●    Access localized ad targeting and reporting at the media market level.

    ●    Segment data internally or with third-party partners by geographic market.

    ●    Standardize audience mapping across campaigns for more transparency.

    Calling it “a significant step forward,” Podscribe CEO/founder Pete Birsinger said the move would strengthen trust and accuracy: “This partnership ensures that our buyers and sellers have access to standardized and trusted geographic market definitions, enabling more effective localized ad targeting and streamlined reporting across the board.”

    Nielsen managing audio director Rich Tunkel stressed the importance of a common language for measurement: “Podscribe’s collaboration with Nielsen emphasizes the importance of industry-wide standardization across all digital audio impressions. Using the most up-to-date Nielsen local market data will allow for consistent evaluation and comparability across all media platforms, with effective and efficient results.”

    Podcast advertising is booming but without consistent definitions of who’s listening and where, the industry has risked fragmentation. By baking in Nielsen’s DMA insights, Podscribe positions itself at the intersection of innovation and standardisation, offering buyers confidence in reach and sellers a stronger pitch for their ad slots.

    In other words, in the battle for ears and ad dollars, geography just found its groove.

  • Mathemedia: Shripad Kulkarni launches podcast for media’s next era

    Mathemedia: Shripad Kulkarni launches podcast for media’s next era

    MUMBAI:  Shripad Kulkarni, veteran media maven and former ceo of Vizeum, is launching MatheMedia, a first-of-its-kind podcast that promises to crack the code of India’s fast-changing media landscape.

    Streaming from 1 September 2025, the long-format series blends a CMO briefing with a masterclass, featuring over 25 industry heavyweights from advertising, tech, publishing, and brand leadership. The opening episode, aptly titled ‘The New Media Code’, will bring together voices such as L.V. Krishnan (TAM Media Research), Puneet Avasthi (Kantar), and Ajay Gupte (WPP Media) to decode the seismic shifts shaking the industry.

    “We live in a world of channel chaos, with more platforms and fragmented audiences than ever before,” said MatheMedia, founder, Shripad Kulkarni. “Gone are the days when we could think & work linear & measure with a linear mindset. Today’s marketer faces multiple challenges. With more category entry points, brand assets & personalised messaging needs, brand strategy is being redefined. Brand custodians face growing pressure from a crowded network of channels and partners. It’s time for new rules in strategy, media, measurement, and collaborations.”

    The podcast’s 12-episode debut season will tackle hot-button issues: the rise of AI in advertising, quick commerce, evolving consumer journeys, and the urgent need for unified, privacy-compliant measurement systems. Expect candid debates, sharp insights, and a dash of storytelling to simplify complex industry jargons.

    Guests lined up include Schbang’s Akshay Gurnani, Google India’s Priya Choudhary, Dentsu Creative Isobar’s Sahil Shah, and India Today’s Vivek Malhotra, to name just a few. Think of it as a roundtable where India’s top media minds redraw the playbook for marketers navigating chaos.

    Kulkarni, who has advised marquee brands from Fevicol and BMW to Airbnb and Yes Bank, brings his three-decade expertise and signature wit to the mic. His goal is to help professionals not just adapt to disruption, but shape it.

    Episodes will drop every Monday across Spotify, YouTube, LinkedIn and Instagram. So, whether you’re a CMO, a curious marketer, or just wondering why your ads keep following you around the internet, MatheMedia might just be the formula you need.

     

  • RedFM names Sushant Singh Rathure deputy general manager–sales

    RedFM names Sushant Singh Rathure deputy general manager–sales

    MUMBAI: RedFM has appointed Sushant Singh Rathure as deputy general manager–sales. Based in Delhi, he will lead special projects in the north, oversee government and PSU accounts, and head the UP cluster.

    Rathure, a business growth specialist with nearly two decades in advertising sales and brand partnerships, moves from Music Broadcast Ltd, where he was associate vice-president, running RC Digital Labs and Radicity. He previously held senior roles at Bharat Media Group, Sony Pictures Networks India, Star India, and The Times of India, with a track record in driving revenues, scaling media businesses and launching new formats.

    This is Rathure’s second stint at RedFM, where he earlier led sales for the Mumbai station between 2019 and 2022. He credited RedFM’s chief operating officer, Nisha Narayanan, for the opportunity, saying her “faith and leadership” would inspire him to deliver “with greater dedication and passion.”

    A seasoned strategist with regional and national exposure, Rathure is known for building alliances, managing P&Ls, and blending creative solutions with sharp media planning. At RedFM, he returns to familiar turf, this time with a wider remit and higher stakes.

  • Brijesh Magoo takes the reins as national programming head at Ishq FM

    Brijesh Magoo takes the reins as national programming head at Ishq FM

    MUMBAI — Radio maven Brijesh Magoo is back in the national saddle. The award-winning content strategist and brand innovation specialist has been named national programming head at 104.8 Ishq FM, marking a sharp career pivot after a year steering the Mumbai unit as creative lead and programming head.

    Magoo, a Mica postgraduate with over 18 years of experience across radio, TV and digital, is best known for crafting advertiser-funded IPs that blur the lines between storytelling and sales. From sharp copy to immersive campaigns, he’s built a reputation for fusing creativity with commercial impact.

    Before his latest elevation, Magoo held a series of high-impact roles at Ishq FM, climbing from Mumbai programming head to national creative lead. Prior to that, he spent six years at Red FM, where he rose from executive producer to assistant programming head. His early stints at Media2win, 9X Media and Jack in the Box Worldwide further honed his blend of copywriting and brand thinking.

    Expect the beats at Ishq to get bolder.